In our continuing series of discussions with top supply-chain company executives, Mike Glodziak discusses the growth of omnichannel and the advantages of utilizing a 3PL.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Mike Glodziak is president and CEO of Legacy Supply Chain Services, a third-party logistics service provider (3PL) with more than 35 distribution, fulfillment, and transportation operating locations in the United States and Canada. Glodziak, who has over 30 years of leadership experience in North American supply chain management and design, joined Legacy in 2013 after serving as president of Vitran Supply Chain Operations. Prior to that, he served as a principal with Tompkins Associates, where he managed large supply chain re-engineering projects in Mexico, the United States, and Canada. Glodziak has a degree in industrial engineering technology from Mohawk College in Hamilton, Ontario.
Q: How would you describe the current state of the supply chain industry?
A: As a result of evolved consumer behavior, we are seeing an imbalance of supply chain capacity relative to demand. And that applies not only to the usual types of capacity we think of, such as warehouse real estate and transportation capacity on trucks or ocean vessels, but also to capacity of the labor force and capacity of our information systems. We are in the midst of a real shift in how brands leverage their supply chains to deliver products to their end consumer.
Q: What are the advantages of using a 3PL rather than in-house services?
A: 3PLs have seen it all. Our experience in diverse supply chain environments allows us to better solve the challenge of aligning people, processes, and systems to drive service-level improvements and reduction in cost. Today, you are seeing growth-focused 3PLs investing in more omnichannel supply chain capacity, which can be a strategic advantage for businesses facing challenges with growth and scalability.
Q: Legacy is a full-service supply chain service provider, with assets in distribution, transportation, and supply chain management. What are the advantages to working with a company that offers so many integrated services?
A: Having a horizontal and vertical presence in our customers’ business gives us more opportunity to add real value. A successful 3PL relationship always starts with a partnership that is equal parts strategic and tactical. Having responsibility upstream and downstream in multiple nodes of the supply chain enables a service provider to have more control over execution and will uncover more opportunities to solve larger-scale challenges that might not otherwise be visible.
Q: How has the growth of omnichannel changed distribution?
A: The growth of omnichannel supply chain has placed an additional premium on a business’s ability to optimize how its inventory serves all sales channels. Traditional supply chain goals, such as reducing a product’s landed cost, are no longer a solid indicator of success. Businesses must design distribution and fulfillment networks that place goods closer to retail and online consumers to meet demands for faster service. Further, networks must be flexible and provide redundancy to overcome demand volatility and disruptions to global supply.
Q: How are you able to attract and retain workers in today’s tight labor market?
A: We have always been able to retain our people at higher levels than others in this industry based on our focused approach to culture and leadership development. People want career opportunities; however, you also must give them the tools and support to succeed. While high retention does help attract new talent, we’ve had to innovate to overcome current challenges in the labor market. Investing in your ability to recruit both active and passive job seekers and communicating your company’s employee value proposition across all interactions is critical to growing your talent base.
Q: What is the most significant change you have seen during your time in the industry?
A: Aside from [supply chains] now being a topic on the 5 o’clock news … The technology innovations in this industry are allowing businesses and service providers to be more deeply connected. Omnichannel technology innovations include OMS technology telling us the cost and service benefit of shipping a widget from a DC versus a store shelf, or RFID and WMS technologies allowing us to pinpoint a product’s location by serial number in a warehouse, or integrated freight track-and-trace applications communicating with end consumers in real time via text. Looking forward, eventually we will realize the possibilities of blockchain to create true goods accountability across all trading partners and nodes of the supply chain.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."
DAT Freight & Analytics has acquired Trucker Tools, calling the deal a strategic move designed to combine Trucker Tools' approach to load tracking and carrier sourcing with DAT’s experience providing freight solutions.
Beaverton, Oregon-based DAT operates what it calls the largest truckload freight marketplace and truckload freight data analytics service in North America. Terms of the deal were not disclosed, but DAT is a business unit of the publicly traded, Fortune 1000-company Roper Technologies.
Following the deal, DAT said that brokers will continue to get load visibility and capacity tools for every load they manage, but now with greater resources for an enhanced suite of broker tools. And in turn, carriers will get the same lifestyle features as before—like weigh scales and fuel optimizers—but will also gain access to one of the largest networks of loads, making it easier for carriers to find the loads they want.
Trucker Tools CEO Kary Jablonski praised the deal, saying the firms are aligned in their goals to simplify and enhance the lives of brokers and carriers. “Through our strategic partnership with DAT, we are amplifying this mission on a greater scale, delivering enhanced solutions and transformative insights to our customers. This collaboration unlocks opportunities for speed, efficiency, and innovation for the freight industry. We are thrilled to align with DAT to advance their vision of eliminating uncertainty in the freight industry,” Jablonski said.
Global trade will see a moderate rebound in 2025, likely growing by 3.6% in volume terms, helped by companies restocking and households renewing purchases of durable goods while reducing spending on services, according to a forecast from trade credit insurer Allianz Trade.
The end of the year for 2024 will also likely be supported by companies rushing to ship goods in anticipation of the higher tariffs likely to be imposed by the coming Trump administration, and other potential disruptions in the coming quarters, the report said.
However, that tailwind for global trade will likely shift to a headwind once the effects of a renewed but contained trade war are felt from the second half of 2025 and in full in 2026. As a result, Allianz Trade has throttled back its predictions, saying that global trade in volume will grow by 2.8% in 2025 (reduced by 0.2 percentage points vs. its previous forecast) and 2.3% in 2026 (reduced by 0.5 percentage points).
The same logic applies to Allianz Trade’s forecast for export prices in U.S. dollars, which the firm has now revised downward to predict growth reaching 2.3% in 2025 (reduced by 1.7 percentage points) and 4.1% in 2026 (reduced by 0.8 percentage points).
In the meantime, the rush to frontload imports into the U.S. is giving freight carriers an early Christmas present. According to Allianz Trade, data released last week showed Chinese exports rising by a robust 6.7% y/y in November. And imports of some consumer goods that have been threatened with a likely 25% tariff under the new Trump administration have outperformed even more, growing by nearly 20% y/y on average between July and September.
Declaring that it is furthering its mission to advance supply chain excellence across the globe, the Council of Supply Chain Management Professionals (CSCMP) today announced the launch of seven new International Roundtables.
The new groups have been established in Mexico City, Monterrey, Guadalajara, Toronto, Panama City, Lisbon, and Sao Paulo. They join CSCMP’s 40 existing roundtables across the U.S. and worldwide, with each one offering a way for members to grow their knowledge and practice professional networking within their state or region. Overall, CSCMP roundtables produce over 200 events per year—such as educational events, networking events, or facility tours—attracting over 6,000 attendees from 3,000 companies worldwide, the group says.
“The launch of these seven Roundtables is a testament to CSCMP’s commitment to advancing supply chain innovation and fostering professional growth globally,” Mark Baxa, President and CEO of CSCMP, said in a release. “By extending our reach into Latin America, Canada and enhancing our European Union presence, and beyond, we’re not just growing our community—we’re strengthening the global supply chain network. This is how we equip the next generation of leaders and continue shaping the future of our industry.”
The new roundtables in Mexico City and Monterrey will be inaugurated in early 2025, following the launch of the Guadalajara Roundtable in 2024, said Javier Zarazua, a leader in CSCMP’s Latin America initiatives.
“As part of our growth strategy, we have signed strategic agreements with The Logistics World, the largest logistics publishing company in Latin America; Tec Monterrey, one of the largest universities in Latin America; and Conalog, the association for Logistics Executives in Mexico,” Zarazua said. “Not only will supply chain and logistics professionals benefit from these strategic agreements, but CSCMP, with our wealth of content, research, and network, will contribute to enhancing the industry not only in Mexico but across Latin America.”
Likewse, the Lisbon Roundtable marks the first such group in Portugal and the 10th in Europe, noted Miguel Serracanta, a CSCMP global ambassador from that nation.
For many small to medium-sized warehouse operations, it can be challenging to find equipment that improves efficiency but doesn’t break the bank or require specialized training. That was the dilemma that faced coffee roaster and distributor Baronet Coffee when it moved its operations to a 50,000-square-foot facility in Windsor, Connecticut. The company, a fourth-generation family-owned and -operated business, has moved several times since its founding in 1930. But this time it ran into a hitch: The large forklifts it was accustomed to using were creating pain points in the new facility.
Specifically, the narrow aisles and high shelving at the new site made it difficult for the company’s forklift trucks to maneuver through the warehouse. Plus, those big, bulky forklifts required operators with specialized training. And while the warehouse has some 35 employees, not all of them had the necessary credentials—which left the operation vulnerable to staffing shortages and bottlenecks.
So Baronet Coffee launched a search for a flexible, low-cost truck that could maneuver in small spaces and would be easy for team members to operate. For help with the selection process, it tapped Big Joe Forklifts, a Downers Grove, Illinois-based company that makes electric lift trucks.
LOW COST, HIGH FLEXIBILITY
The company found what it wanted in Big Joe’s PDSR, an AC walkie reach stacker with power steering that offers a 3,000-pound lift capacity and can reach heights of up to 189 inches. What makes this model ideal for the Baronet Coffee warehouse is the combination of a tight turning radius, low operating cost, and flexibility.
The PDSR uses a pantograph, which is a mechanism that extends the loads being handled beyond the straddle legs to lift or lower products and can be retracted for compact turns. The PDSR also features power steering, side shift, proportional hydraulics, and tilt, which allows operators to reach and side-shift within the narrow racking and in pass-through racking as well.
“Being able to manipulate that pallet, to put it exactly where we need it, has been [a huge plus for the operation],” explained Chase Martin, process engineer at Baronet Coffee, in a video. “The walk-behind truck gives workers the flexibility to go up high or down low or even into the middle of the racking and move product around very easily and safely.”
THE RIGHT FIT
After one day on the job, Baronet Coffee knew the PDSR was the right fit.
“Big Joe’s PDSR really fit the niche really well for us, Martin said in the video. “It’s a unit that isn’t as big as a forklift, and we don’t need people that are certified to drive it. But it does all of the things that we need it to do—getting up high, reaching, tilting side, shifting—to make our day-to-day order picking easier. From an operational standpoint, this is definitely a big success for us.”
Mike Vilarino, business integration manager at Baronet Coffee, agrees, adding that one of the lift truck’s biggest strengths is its ease of use. “People definitely gravitate toward the Big Joe PDSR. It’s very easy to just grab the truck, [go] out on the aisle, pick what you need, and get out of there,” Vilarino said in the video. “The PDSR is a huge value to Baronet due to the fact that the training requirements for operators are minimal—we’re able to get people up to speed very, very fast, and they’re able to perform their job duties in a timely and safe manner.”