Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Talk of automating a distribution center (DC) can mean different things to different people, but in the end, it’s all about making DC operations run more smoothly and efficiently. At its most basic level, material handling automation helps free employees from mundane, manual tasks and allows them to focus on value-adding work or jobs where only the human touch will do. This has become an increasingly important advantage in the labor-challenged post-pandemic supply chain, and one that is changing the look and feel of the distribution center.
A recent Gartner survey points to a growing supply chain trend toward “flexible” automation solutions in particular, predicting that three-quarters of large companies will have adopted some form of “smart” robots for warehouse and DC operations by 2026. These are advanced robots or robotic systems that use intelligence, guidance, or sensors to operate independently or with and around humans. Examples include autonomous mobile robots (AMRs), autonomous forklifts, and similar solutions that require little or no infrastructure investment. Essentially, they’re not bolted to the floor, as traditional systems are.
Many companies are already testing the waters, however, and are racking up labor-savings and productivity improvements as they go. Here are two ways flexible robotics are changing the look and feel of the DC.
CHANGING THE LANDSCAPE
Automation strategies are having a considerable effect on the logistics real estate market, both in terms of facility design and location. With respect to design, today’s DCs require increased power capacity and higher-speed internet connections to power systems and charge equipment—and some may even require extra space to store charging equipment or higher ceilings to accommodate automated vertical storage systems, vehicles, and other types of machinery, according to Ben Harris, senior managing director of the logistics and industrial team for commercial real estate firm Cushman & Wakefield.
Research from real estate services provider Savills Industrial Practice Group, released late last year, highlights those trends as well. The company said it expects more facilities to be retrofitted or designed to accommodate investments in automated technologies in 2022. The report noted that the average clear height for large warehouses has already increased by 23% to 37 feet since 2000, and that heights will grow as advances in robotics allow tenants to take greater advantage of vertical storage.
When it comes to location, flexible robotic solutions are giving companies a wider playing field for developing their distribution networks.
“Automation is enabling greater choice” in where DCs can be located, Harris explains. “Most types of automation can be incorporated into any modern facility we have, [but] the automation solutions with the highest chance of adoption are those that are more flexible, more mobile, and less tied to the physical characteristics of the buildings than they were in the past.”
As an example, Harris says flexible, smart automation has allowed some companies to expand their DC operations into regions with limited labor pools by reducing their reliance on people—robot-assisted picking is one example. This can be helpful for companies looking to locate distribution and fulfillment operations in important, but less densely populated, markets, for one.
“Before, the labor situation [in some regions] could be so bad that a company couldn’t consider a particular location for a warehouse or distribution center. But automation addresses that problem for some,” he says. “It allows some companies to enter markets they never thought possible.”
On the flip side, the use of AMRs and similar labor-saving devices can open up opportunities in urban markets where labor is more plentiful but competition for talent is stiff and employees are expensive—such as New York City. The automation advantage can be especially helpful for e-commerce businesses looking to improve their final-mile logistics operations.
“Automation is allowing some companies to unlock infill [sites located in mostly built-out markets] in urban locations where labor costs have been major hurdles,” Harris adds. “Near metro environments, we’re seeing even more automation, because the need for speed is that much higher within those geographies. Additionally, the options for labor become much more constrained; you’re competing with totally different industries [for talent] in those markets.”
GETTING CREATIVE
Flexible automation is also pushing creative boundaries in the DC, as technology providers and customers work together to find new and unique applications or “use cases” for technology—especially robots.
“Feedback we hear from customers is ‘We don’t just want the robot; we want a solution,’” says Stefan Nusser, senior director of robotics automation for Zebra Technologies, which develops autonomous mobile robots (AMRs) and collaborative robots for industrial applications. Increasingly, such solutions are being driven from within, he adds. “When you go into a site, you’ll see many opportunities for robots. Often, customers will say ‘Isn’t this cool; look at what we made them do.’ And that kind of thing happens organically, from the bottom up.”
A case in point: Zebra Technologies’ Fetch Robotics autonomous recycling removal solution, which was developed in conjunction with a third-party logistics service provider (3PL) that had adopted Fetch AMRs to help streamline operations in one of its DCs. [Fetch Robotics became part of Zebra Technologies in a 2021 acquisition.] The 3PL had a problem that was piling up: Empty boxes and excess packing material were accumulating in aisles and at the ends of pick stations faster than employees could safely transport them to a separate recycling area within the DC. Looking to clear floorspace for both workers and the robots moving throughout the facility, the employees programmed the AMRs to pick up the boxes and packing material and take it to the recycling area—a task that was previously done manually.
“We have a robot that, essentially, has the ability to move a cart from one location to another,” Nusser says, explaining that the employees put collection bins on top of the AMR-compatible carts, set them up at a handful of collection points throughout the DC, and then used the accompanying AMR software to tell the robots what to do. “Every half hour, the robot grabs [the carts] and brings them to the recycling area, then brings them back.”
The easy-to-configure software allows employees to change the frequency of removal, if needed, as well as add locations or containers. What used to require multiple employees doing nothing but recycling removal all day is now automated, freeing up those workers for more value-adding work.
“In a way, it’s the perfect solution,” Nusser says, adding that the process has opened the floodgates of ingenuity, as associates think of ways to apply the labor-saving technology to other tasks as well. “Many times, what you do with the AMR is just as hard a question to answer as how do you make the technology work. For [the customer], this is now another tool in their toolbox.”
A simple, tech-driven tool that has changed the way the DC works, for the better.
The Gartner survey likewise points to the adaptive nature of such tools, noting that other common uses for flexible robots include transporting pallets of goods, delivering items to a person, or carrying out piece-picking tasks. Those applications will only increase, contributing to an even more dynamic DC.
“They [flexible robots] can more readily and inexpensively be implemented, and can be easily scaled to better manage extremes in peaks and troughs of demand,” according to the Gartner report. “Because of the adaptive nature of intralogistics smart robots, companies can pilot use cases for low, upfront investment and continue to test new and varying use cases as they become more familiar with the technologies.”
Autonomous forklift maker Cyngn is deploying its DriveMod Tugger model at COATS Company, the largest full-line wheel service equipment manufacturer in North America, the companies said today.
By delivering the self-driving tuggers to COATS’ 150,000+ square foot manufacturing facility in La Vergne, Tennessee, Cyngn said it would enable COATS to enhance efficiency by automating the delivery of wheel service components from its production lines.
“Cyngn’s self-driving tugger was the perfect solution to support our strategy of advancing automation and incorporating scalable technology seamlessly into our operations,” Steve Bergmeyer, Continuous Improvement and Quality Manager at COATS, said in a release. “With its high load capacity, we can concentrate on increasing our ability to manage heavier components and bulk orders, driving greater efficiency, reducing costs, and accelerating delivery timelines.”
Terms of the deal were not disclosed, but it follows another deployment of DriveMod Tuggers with electric automaker Rivian earlier this year.
Manufacturing and logistics workers are raising a red flag over workplace quality issues according to industry research released this week.
A comparative study of more than 4,000 workers from the United States, the United Kingdom, and Australia found that manufacturing and logistics workers say they have seen colleagues reduce the quality of their work and not follow processes in the workplace over the past year, with rates exceeding the overall average by 11% and 8%, respectively.
The study—the Resilience Nation report—was commissioned by UK-based regulatory and compliance software company Ideagen, and it polled workers in industries such as energy, aviation, healthcare, and financial services. The results “explore the major threats and macroeconomic factors affecting people today, providing perspectives on resilience across global landscapes,” according to the authors.
According to the study, 41% of manufacturing and logistics workers said they’d witnessed their peers hiding mistakes, and 45% said they’ve observed coworkers cutting corners due to apathy—9% above the average. The results also showed that workers are seeing colleagues take safety risks: More than a third of respondents said they’ve seen people putting themselves in physical danger at work.
The authors said growing pressure inside and outside of the workplace are to blame for the lack of diligence and resiliency on the job. Internally, workers say they are under pressure to deliver more despite reduced capacity. Among the external pressures, respondents cited the rising cost of living as the biggest problem (39%), closely followed by inflation rates, supply chain challenges, and energy prices.
“People are being asked to deliver more at work when their resilience is being challenged by economic and political headwinds,” Ideagen’s CEO Ben Dorks said in a statement announcing the findings. “Ultimately, this is having a determinantal impact on business productivity, workplace health and safety, and the quality of work produced, as well as further reducing the resilience of the nation at large.”
Respondents said they believe technology will eventually alleviate some of the stress occurring in manufacturing and logistics, however.
“People are optimistic that emerging tech and AI will ultimately lighten the load, but they’re not yet feeling the benefits,” Dorks added. “It’s a gap that now, more than ever, business leaders must look to close and support their workforce to ensure their staff remain safe and compliance needs are met across the business.”
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.
The French transportation visibility provider Shippeo today said it has raised $30 million in financial backing, saying the money will support its accelerated expansion across North America and APAC, while driving enhancements to its “Real-Time Transportation Visibility Platform” product.
The funding round was led by Woven Capital, Toyota’s growth fund, with participation from existing investors: Battery Ventures, Partech, NGP Capital, Bpifrance Digital Venture, LFX Venture Partners, Shift4Good and Yamaha Motor Ventures. With this round, Shippeo’s total funding exceeds $140 million.
Shippeo says it offers real-time shipment tracking across all transport modes, helping companies create sustainable, resilient supply chains. Its platform enables users to reduce logistics-related carbon emissions by making informed trade-offs between modes and carriers based on carbon footprint data.
"Global supply chains are facing unprecedented complexity, and real-time transport visibility is essential for building resilience” Prashant Bothra, Principal at Woven Capital, who is joining the Shippeo board, said in a release. “Shippeo’s platform empowers businesses to proactively address disruptions by transforming fragmented operations into streamlined, data-driven processes across all transport modes, offering precise tracking and predictive ETAs at scale—capabilities that would be resource-intensive to develop in-house. We are excited to support Shippeo’s journey to accelerate digitization while enhancing cost efficiency, planning accuracy, and customer experience across the supply chain.”
Donald Trump has been clear that he plans to hit the ground running after his inauguration on January 20, launching ambitious plans that could have significant repercussions for global supply chains.
As Mark Baxa, CSCMP president and CEO, says in the executive forward to the white paper, the incoming Trump Administration and a majority Republican congress are “poised to reshape trade policies, regulatory frameworks, and the very fabric of how we approach global commerce.”
The paper is written by import/export expert Thomas Cook, managing director for Blue Tiger International, a U.S.-based supply chain management consulting company that focuses on international trade. Cook is the former CEO of American River International in New York and Apex Global Logistics Supply Chain Operation in Los Angeles and has written 19 books on global trade.
In the paper, Cook, of course, takes a close look at tariff implications and new trade deals, emphasizing that Trump will seek revisions that will favor U.S. businesses and encourage manufacturing to return to the U.S. The paper, however, also looks beyond global trade to addresses topics such as Trump’s tougher stance on immigration and the possibility of mass deportations, greater support of Israel in the Middle East, proposals for increased energy production and mining, and intent to end the war in the Ukraine.
In general, Cook believes that many of the administration’s new policies will be beneficial to the overall economy. He does warn, however, that some policies will be disruptive and add risk and cost to global supply chains.
In light of those risks and possible disruptions, Cook’s paper offers 14 recommendations. Some of which include:
Create a team responsible for studying the changes Trump will introduce when he takes office;
Attend trade shows and make connections with vendors, suppliers, and service providers who can help you navigate those changes;
Consider becoming C-TPAT (Customs-Trade Partnership Against Terrorism) certified to help mitigate potential import/export issues;
Adopt a risk management mindset and shift from focusing on lowest cost to best value for your spend;
Increase collaboration with internal and external partners;
Expect warehousing costs to rise in the short term as companies look to bring in foreign-made goods ahead of tariffs;
Expect greater scrutiny from U.S. Customs and Border Patrol of origin statements for imports in recognition of attempts by some Chinese manufacturers to evade U.S. import policies;
Reduce dependency on China for sourcing; and
Consider manufacturing and/or sourcing in the United States.
Cook advises readers to expect a loosening up of regulations and a reduction in government under Trump. He warns that while some world leaders will look to work with Trump, others will take more of a defiant stance. As a result, companies should expect to see retaliatory tariffs and duties on exports.
Cook concludes by offering advice to the incoming administration, including being sensitive to the effect retaliatory tariffs can have on American exports, working on federal debt reduction, and considering promoting free trade zones. He also proposes an ambitious water works program through the Army Corps of Engineers.