Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
As climate change continues to gain attention among government bodies, businesses, and consumers, the need for sustainable supply chains is more apparent than ever. But how do companies make their supply chains more environmentally friendly?
Sarah Watt is making that her mission. As a senior director analyst and research director with Gartner’s Supply Chain Group, she helps companies apply sustainability principles within their supply chains. Her aim is to demonstrate that embracing sustainability can be profitable for business while also being good for the planet.
DC Velocity Senior Editor Victoria Kickham recently interviewed Watt for an episode of DCV’s “Logistics Matters”podcast. What follows are excerpts from their conversation.
SARAH WATT
Q: What are the primary strategies companies are using to reduce greenhouse gas emissions today?
A: I speak to many different supply chain leaders, from logistics professionals to manufacturing leaders to sourcing and procurement professionals. When companies get started on their greenhouse gas emissions-reduction strategy, they tend to begin with those parts of the organization that are directly under their control. Principally, the starting point is manufacturing and looking at opportunities to reduce emissions there. They naturally look at their use of electricity and natural gas, but what has changed in the last couple of years is that increasingly, we are seeing focus being placed on purchased goods and services. It is raw materials coming into the organization, but also on inbound logistics and outbound transportation. But I will tell you, logistics is one of the most difficult carbon data sets to collect.
Q: One of the terms that I hear a lot in supply chain circles is “Scope 3” emissions. Can you define that for us and explain how that comes into play?
A: Sure. There is an accounting framework for greenhouse gas emissions called the Greenhouse Gas Protocol. It was put together many years ago under the U.N., and it divides greenhouse gases into three different scopes. Scope 1 is direct emissions created by the organizations themselves, so that is any fuel that is combusted within the four walls of a company. Think about natural gas consumption or combusting diesel gasoline.
Scope 2 refers to electricity that we consume within our organization or purchased goods. This is an indirect greenhouse gas emission. Someone else is creating that energy on our behalf, and we are using it within our organization.
Then we get to Scope 3, which encompasses a number of different categories both upstream and downstream within the supply chain. Upstream, it encompasses purchased goods and services, capital goods, inbound transportation, and distribution, as well as things like business travel, waste generation, and commuting.
The downstream elements of Scope 3 encompass things like the use of sold products, such as buying a laptop as a consumer. A lot of the greenhouse gas emissions are created in product use compared with the other steps in the value chain. That includes outbound transportation as well as end-of-life management.
Where we are seeing supply chain leaders pay particular attention to Scope 3 is on purchased goods and services, transportation, and distribution as well as use of products sold. That is where many of our clients are focusing their data collection activities.
Q: In your recent work, you have outlined steps companies should take to move beyond some of the internal strategies we’ve talked about, especially if they have very large emissions-reduction goals. Can you tell us about this work, and what you mean by “significant” or “considerable” emissions-reduction goals?
A: We are seeing many companies make quite big commitments, and it is very topical at the moment with the recent COP26 meetings in Glasgow, Scotland. Not only are countries making commitments, but we see companies doing likewise. These companies are setting size-based targets as well as committing to becoming net zero. A lot of these commitments extend beyond the four walls of the organization, beyond the manufacturing and operations, and into the supply chain.
When we think about a lot of the goods and services that we purchase as consumers, the big greenhouse gas emissions aren’t necessarily in the manufacturing of that product, but rather back in the supply chain in the raw materials that we use to make those goods. Those gas emissions are also in the globalized supply chain moving different products around the world. That adds up to significant greenhouse gas emissions.
What has changed in the last five years or so is that we are seeing much more of a holistic emphasis being put on emissions reduction. Whereas previously companies would only be focused on their discrete activities within their organization, now, it is much more about: How do I work with my suppliers? How do I work with my 3PL partners to reduce these greenhouse gas emissions?
Q: Does this get into what you mentioned earlier about the difficulty of determining the logistics portion of supply chain emissions?
A: Absolutely. When we collect greenhouse gas information for our organization, it is relatively straightforward. At a minimum, we can use billing information from the utility provider. But logistics is a very difficult data set to collect. We’ve got to think about where we are moving goods around the world or the different carbon factors associated with different modes of transportation. We’ve got to think about warehousing and how much space we are taking up in that warehouse. That data set becomes quite tricky quite quickly.
However, there are some great digital solutions on the market and, of course, logistics service providers themselves are able to provide this information to some extent. The GLEC framework, which stands for Global Logistics Emissions Council, is really a fantastic framework that helps companies clarify their data collection protocols when it comes to greenhouse gas emissions.
Q: You also mentioned in your recent work three strategic partnerships that are necessary for greatly reducing greenhouse gas emissions. Can you tell us what those partnerships are?
A: Absolutely. Logistics leaders can’t reduce emissions by themselves. We have been really good at focusing on optimization types of activities, whether it be modal shifts or load optimization or network design. On a good day, depending on where you start from, maybe that gets you up to a 15% emissions reduction, depending on your baseline condition. But we know that many leaders have got really big ambitions when it comes to reducing emissions for Scope 3 and that includes logistics. The only way we can achieve that is through partnerships.
In our research, we are advocating for logistics leaders to form three partnership relationships. The first is to work together through industry associations. That gives us insight into new technology that has been tested in different markets. It helps us to come together with other companies and learn and then collectively work on scaling those new technologies.
The second partner we need to work with is customers. Our customers often have similar emissions-reduction goals to our own, but they might not be aware of how their shipping choices are creating adverse impacts. Now, I am not advocating “choice editing,” where we force customers to receive products in a certain way. That would be a disaster from a customer service perspective, but it is about creating awareness. A customer may already have a commitment to net zero, or they want to radically reduce their greenhouse gas emissions and have their science-based targets in place. So, it is creating visibility of the emissions associated with their shipping choices, and it is giving them alternatives as well.
Lastly, I would encourage you to partner with your 3PL [third-party logistics service provider] to understand its investment strategy and to develop a joint roadmap for emissions reduction. I often see a little bit of a mismatch in expectations here when I speak to clients. Shippers and logistics professionals often express a very strong commitment to decarbonization. But when I speak to 3PLs, I often hear that they have the commitment, but the journey is taking slightly longer. So, there is a slight mismatch in expectations as to how quickly we are going to go.
Part of the problem is that we are relying on decarbonization of the logistics ecosystem. We are relying on new technologies coming to market, such as EV [electric vehicle] and hydrogen technologies to power trucks. Then for sea and air freight, it is a little more difficult because those assets are in the field for such a long time. What it looks like will happen is that we will be seeing biofuel solutions as an interim on that decarbonization journey.
The partnership with the 3PL is really important; we can’t expect our 3PLs to achieve our goals for us. We need to be working with them to identify opportunities for current investment and joint action.
Editor’s note: This story was based on an interview conducted for a recent episode of DCV’s “Logistics Matters” podcast, a weekly roundup of news and industry trends and developments. To learn more about the “Logistics Matters” podcast, go to dcvelocity.com/podcasts or subscribe at your favorite podcast platform.
The Florida logistics technology startup OneRail has raised $42 million in venture backing to lift the fulfillment software company its next level of growth, the company said today.
The “series C” round was led by Los Angeles-based Aliment Capital, with additional participation from new investors eGateway Capital and Florida Opportunity Fund, as well as current investors Arsenal Growth Equity, Piva Capital, Bullpen Capital, Las Olas Venture Capital, Chicago Ventures, Gaingels and Mana Ventures. According to OneRail, the funding comes amidst a challenging funding environment where venture capital funding in the logistics sector has seen a 90% decline over the past two years.
The latest infusion follows the firm’s $33 million Series B round in 2022, and its move earlier in 2024 to acquire the Vancouver, Canada-based company Orderbot, a provider of enterprise inventory and distributed order management (DOM) software.
Orlando-based OneRail says its omnichannel fulfillment solution pairs its OmniPoint cloud software with a logistics as a service platform and a real-time, connected network of 12 million drivers. The firm says that its OmniPointsoftware automates fulfillment orchestration and last mile logistics, intelligently selecting the right place to fulfill inventory from, the right shipping mode, and the right carrier to optimize every order.
“This new funding round enables us to deepen our decision logic upstream in the order process to help solve some of the acute challenges facing retailers and wholesalers, such as order sourcing logic defaulting to closest store to customer to fulfill inventory from, which leads to split orders, out-of-stocks, or worse, cancelled orders,” OneRail Founder and CEO Bill Catania said in a release. “OneRail has revolutionized that process with a dynamic fulfillment solution that quickly finds available inventory in full, from an array of stores or warehouses within a localized radius of the customer, to meet the delivery promise, which ultimately transforms the end-customer experience.”
Commercial fleet operators are steadily increasing their use of GPS fleet tracking, in-cab video solutions, and predictive analytics, driven by rising costs, evolving regulations, and competitive pressures, according to an industry report from Verizon Connect.
Those conclusions come from the company’s fifth annual “Fleet Technology Trends Report,” conducted in partnership with Bobit Business Media, and based on responses from 543 fleet management professionals.
The study showed that for five consecutive years, at least four out of five respondents have reported using at least one form of fleet technology, said Atlanta-based Verizon Connect, which provides fleet and mobile workforce management software platforms, embedded OEM hardware, and a connected vehicle device called Hum by Verizon.
The most commonly used of those technologies is GPS fleet tracking, with 69% of fleets across industries reporting its use, the survey showed. Of those users, 72% find it extremely or very beneficial, citing improved efficiency (62%) and a reduction in harsh driving/speeding events (49%).
Respondents also reported a focus on safety, with 57% of respondents citing improved driver safety as a key benefit of GPS fleet tracking. And 68% of users said in-cab video solutions are extremely or very beneficial. Together, those technologies help reduce distracted driving incidents, improve coaching sessions, and help reduce accident and insurance costs, Verizon Connect said.
Looking at the future, fleet management software is evolving to meet emerging challenges, including sustainability and electrification, the company said. "The findings from this year's Fleet Technology Trends Report highlight a strong commitment across industries to embracing fleet technology, with GPS tracking and in-cab video solutions consistently delivering measurable results,” Peter Mitchell, General Manager, Verizon Connect, said in a release. “As fleets face rising costs and increased regulatory pressures, these technologies are proving to be indispensable in helping organizations optimize their operations, reduce expenses, and navigate the path toward a more sustainable future.”
Businesses engaged in international trade face three major supply chain hurdles as they head into 2025: the disruptions caused by Chinese New Year (CNY), the looming threat of potential tariffs on foreign-made products that could be imposed by the incoming Trump Administration, and the unresolved contract negotiations between the International Longshoremen’s Association (ILA) and the U.S. Maritime Alliance (USMX), according to an analysis from trucking and logistics provider Averitt.
Each of those factors could lead to significant shipping delays, production slowdowns, and increased costs, Averitt said.
First, Chinese New Year 2025 begins on January 29, prompting factories across China and other regions to shut down for weeks, typically causing production to halt and freight demand to skyrocket. The ripple effects can range from increased shipping costs to extended lead times, disrupting even the most well-planned operations. To prepare for that event, shippers should place orders early, build inventory buffers, secure freight space in advance, diversify shipping modes, and communicate with logistics providers, Averitt said.
Second, new or increased tariffs on foreign-made goods could drive up the cost of imports, disrupt established supply chains, and create uncertainty in the marketplace. In turn, shippers may face freight rate volatility and capacity constraints as businesses rush to stockpile inventory ahead of tariff deadlines. To navigate these challenges, shippers should prepare advance shipments and inventory stockpiling, diversity sourcing, negotiate supplier agreements, explore domestic production, and leverage financial strategies.
Third, unresolved contract negotiations between the ILA and the USMX will come to a head by January 15, when the current contract expires. Labor action or strikes could cause severe disruptions at East and Gulf Coast ports, triggering widespread delays and bottlenecks across the supply chain. To prepare for the worst, shippers should adopt a similar strategy to the other potential January threats: collaborate early, secure freight, diversify supply chains, and monitor policy changes.
According to Averitt, companies can cushion the impact of all three challenges by deploying a seamless, end-to-end solution covering the entire path from customs clearance to final-mile delivery. That strategy can help businesses to store inventory closer to their customers, mitigate delays, and reduce costs associated with supply chain disruptions. And combined with proactive communication and real-time visibility tools, the approach allows companies to maintain control and keep their supply chains resilient in the face of global uncertainties, Averitt said.
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.