From autonomous forklifts to smart sorting robots, emerging technologies are taking hold throughout the warehouse as logistics services providers seek to boost productivity, improve safety, and respond to labor shortages.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
As logistics services providers struggle with accelerating consumer demand, sluggish supply lines, and labor challenges, many are moving beyond the exploratory phase of automating their warehouses and are putting systems to work. A Gartner survey of more than 500 supply chain professionals bears this out: 96% of respondents polled for its 2020 Gartner Supply Chain Technology User Wants and Needs survey said they had used or plan to use cyber-physical automation in their warehousing and manufacturing operations. These are highly automated, intelligent systems that integrate physical and software components—robotic systems are a good example. Looking ahead, the report suggests nearly every warehouse will be using a robot in some way within the next decade.
Many are already well on their way to achieving that goal. Here’s a look at how a handful of companies are using cyber-physical automation to address efficiency and labor challenges.
AUTONOMOUS FORKLIFTS IN ACTION
Contract logistics specialist DHL Supply Chain is one example of a company moving full-steam ahead to implement cyber-physical solutions. The company started to explore autonomous forklifts for its warehouses about four years ago and is now using them at locations across the U.S. The effort is part of a plan to implement a range of automated warehouse technologies, including various autonomous vehicle solutions, and serves as an example of how the company is putting some of the latest tech to work. Its autonomous high-reach fork trucks are doing 100% of pallet putaway and picking at some locations, controlled by each facility’s warehouse management system (WMS).
“[These are] fully autonomous solutions integrated with our WMS,” explains Brian Gaunt, a senior director who is responsible for innovation and robotics for DHL Supply Chain in North America. The system automates the challenging task of manually running a high-reach fork truck—which requires considerable training to operate safely and effectively. The system is helping to improve productivity while also addressing labor and safety issues, he says.
“In a challenging labor market, you can’t just hire anyone and have them do this task,” Gaunt adds. “We like to think that these systems are also making it safer in that they are taking these more challenging movements and doing them [without human intervention].”
The autonomous forklift project began as a larger testing program designed to address pallet movement in the warehouse. Looking to improve upon that process, company leaders began by investigating a range of solutions and vendors—including, but not limited to, autonomous equipment; determined where they might find the greatest value; tested some solutions; and then rolled out what worked best, where it made the most sense. The autonomous high-reach fork trucks turned out to be a prime solution for a number of locations.
“We really look at our warehouses as a series of use cases that we string together,” Gaunt says, explaining that managers may start with 20 possible use cases for pallet movement, but only end up testing and implementing a portion of them. “That’s the progression. It’s very much an iterative process.”
The autonomous forklift project will soon be rolled out on a larger scale.
“It takes a while to get familiar with [the system]. Now, we’re at a point where we’re comfortable with the handful we have, so we’re in the scaling mode, which is exactly where we want to be,” Gaunt says, adding that DHL plans to implement the forklifts at more locations nationwide.
SMART SORTING ROBOTS
Parcel carrier FedEx Ground is advancing with cyber-physical automation as well, with recent examples in New York, Ohio, and Nevada. Partnering with robotics firm Berkshire Grey, the company has implemented a robotic sortation solution for autonomous package processing—a move that’s in direct response to accelerated e-commerce activity.
The company is using Berkshire Grey’s Robotic Product Sortation and Identification (RPSi) system at a Queens, New York, facility to robotically sort the thousands of small packages that arrive daily in bulk into containers bound for other facilities across the FedEx Ground network. The artificial intelligence (AI)-based system autonomously picks, identifies, sorts, collects, and “containerizes” individual poly bags, tubes, padded mailers, and other small packages that have traditionally been sorted manually. The system requires fewer package handlers to operate, allowing FedEx to reallocate workers to other tasks in the facility. Other benefits include enhanced productivity, efficiency, and safety, as well as greater flexibility to adjust to changing package volumes and sizes, according to Ted Dengel, managing director of operations technology and innovation at FedEx Ground.
The system also addresses the tricky challenge of scanning labels. In traditional package sortation, workers have to position parcels so the label can be scanned properly. Berkshire Grey’s system uses technology that allows bar codes to be read from any angle in milliseconds, without manual intervention, according to Jessica Moran, the company’s senior vice president, parcels and 3PL businesses.
FedEx Ground’s success in Queens has prompted other implementations; the company was testing similar systems at sortation facilities in Columbus, Ohio, and Las Vegas this past fall.
SPEEDY ROBOTIC ASSISTANTS
Accelerating e-commerce was the driver for a similar sortation solution at Greek logistics and transportation services provider Athinaiki, S.A. Working with global autonomous mobile robot (AMR) developer Geek+ Robotics and systems integrator FDL, the company has deployed smart sorting robots in one of its e-commerce fulfillment warehouses, with the ultimate goal of speeding last-mile delivery to customers throughout Greece and Cyprus.
Set in a roughly 6,000-square-foot warehouse, 29 sorting robots help warehouse employees sort 1,400 to 1,500 parcels per hour. Employees put ordered goods onto sorting robots that automatically transfer the parcels to one of 104 sorting cages bound for different destinations. The AMRs travel freely through the warehouse, with no wires or fixed infrastructure, making it easy for Athinaiki to scale up or down to meet throughput demand by adjusting the number of robots and sorting destinations. The robots are controlled by a robot management system (RMS) and powered by algorithms, creating a solution that monitors robot traffic and balances each robot’s tasks to achieve maximum sorting efficiency and accuracy, according to Geek+ Robotics.
THE ROAD AHEAD
It won’t be long before some of the systems in place now will begin “thinking” for themselves. Among Gartner’s picks for top strategic technologies for 2022 are “autonomic” computing systems: self-managing physical or software systems that learn from their environments. As the company described it in a report this past October: “Unlike automated or even autonomous systems, autonomic systems can dynamically modify their own algorithms without an external software update, enabling them to rapidly adapt to new conditions in the field, much like humans can.”
The technology is already being used in complex security systems, Gartner says, and in the longer term will find its way into physical systems such as robots, drones, manufacturing machines, and smart spaces.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.