The Logistics Matters podcast: American Logistics Aid Network's Kathy Fulton | Season 1 Episode 3
How logistics and supply chain companies are helping out during the Covid-19 crisis; resources available to logistics businesses to help deal with the virus; the coronavirus impacts suppliers worldwide; freight-matching platforms aim to help with Covid-related capacity issues.
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Transcript
Kathy Fulton of the American Logistics Aid Network
David Maloney, Editorial Director, DC Velocity: 0:00 The supply chain industry responds to the challenges of Covid-19. Digital freight-matching platforms steer shippers to find carriers of choice. And estimates show that more supply chain disruptions are on the way. Pull up a chair and join us as the editors of DC Velocity discuss these stories, as well as news and supply chain trends, on this week's Logistics Matters podcast. Hi, I'm Dave Maloney. I'm the editorial director of DC Velocity. Welcome. Logistics Matters is sponsored by Fortna. Fortna partners with the world's leading brands to transform their distribution operations to keep pace with digital disruption and growth objectives. Known worldwide as the distribution experts, Fortna designs and delivers intelligent solutions powered by their proprietary software to optimize fast, accurate, and cost-effective order fulfillment. For more information, visit Fortna.com As usual, Senior News Editor Ben Ames and Senior Editor Victoria Kickham will join us to provide their insight into the top stories of this week. But before we get to Ben and Victoria, allow me to first introduce our guest today. Our good friend Kathy Fulton is the executive director of the American [Logistics Aid] Network, better known in the industry as ALAN. Kathy's expertise is at the intersection of supply chain and emergency management. She concentrates on the critical role that supply chain professionals play in disaster relief. Kathy, welcome to Logistics Matters. It's great to have you with us. For those who are not familiar with ALAN, can you briefly share about the role of this great organization?
Kathy Fulton, Executive Director, American Logistics Aid Network: 1:34 Yeah, thanks. Thank you. So ALAN is really here to leverage the skills, resources, and knowledge of logistics and supply chain professionals--specifically, the complex challenges that occur during disaster. So we bring, you know, across sectors, together, it's businesses and nonprofits and government entities, really to collaborate. And we're helping to provide information and services to the people who are really affected by a particular crisis, get the nourishment and the hydration, and the medical care that they need.
David Maloney, Editorial Director, DC Velocity: 2:10 And this was really a grassroots effort that started with the logistics community realizing that there was a great need. I believe it was after Hurricane Katrina, correct?
Kathy Fulton, Executive Director, American Logistics Aid Network: 2:20 That's right. Way back in 2005. This is our 15-year anniversary this year. Wow, what a way to remember our founding, by dealing with the things that we're dealing with early in 2020.
David Maloney, Editorial Director, DC Velocity: 2:35 Yeah, that's for sure. It's a great organization, and we're happy to have been a part, in support of it, as well, over the years. Now, normally your work deals with specific disaster areas--a hurricane here, an earthquake there, that sort of thing. But with Covid-19, the entire world is facing a disaster and needs that are really unprecedented. How is this different from what you're used to?
Kathy Fulton, Executive Director, American Logistics Aid Network: 2:59 Yeah. So, I mean, we've been monitoring this since way back in mid- to late January, when China went into their lockdown mode, and really looking at what the supply chain's ripple effects were going to be. Now, at that time, we had hoped that we wouldn't be dealing with the consequences of the virus in the U.S. the way that we are now. Unfortunately, that changed. So, now we're dealing with this global pandemic, and we're really dealing with the virus and the things that have happened because of the virus--the complications, the deaths, the surge in grocery demand--all of these things that have been causedbecause of the virus. But we're also dealing with policy decisions that are really disrupting the nature of the way supply chains operate. Whether it's the policy decisions to close, to shelter in place, or to close down certain rest areas, those things can really inhibit the volume and velocity of freight that's able to be moved. You know, we're looking at huge demand spikes on the grocery side, right? Huge challenges with food banks being able to get what they need. And at the same time, we have these so-called non-essential industries that are shuttered, this big disparity in freight markets right now. We're looking at all of those things in addition to working with on our nonprofits, who are in desperate need of logistics activities to fulfill their missions right now.
David Maloney, Editorial Director, DC Velocity: 4:43 So what ways are the logistics community coming together, then, to help to alleviate some of the concerns and problems that take place in supply chain right now?
Kathy Fulton, Executive Director, American Logistics Aid Network: 4:53 Yeah, so--you know, I'm so excited about a couple of different things that we see happening. Number one, the logistics community just continues to step up. We have organizations who have donated supplies like boxes or donated transportation, or donated containers so that organizations who are standing up mobile field hospitals, organizations who are packing boxes full of food, they are getting what they need because of the generosity of the logistics and supply chain community. The other thing that we're seeing is, all of the logistics and supply chain associations are gathering weekly to talk about common problems. They are, they're very focused on supporting their members with the problems that their members of dealing with, right? So it's things like, how do you get access to personal protective equipment? Where do you find hand sanitizer? How do you navigate all of these different policies? What are the best practices? So there's really this unity that we're seeing in supply chains right now, and that's a really kind of cool thing to see happening.
David Maloney, Editorial Director, DC Velocity: 6:11 Obviously, for that to happen, you have to have a lot of coordination and collaboration and cooperation. Are you seeing that both with the membership as well as the federal agencies and others that you work with, in state agencies?
Kathy Fulton, Executive Director, American Logistics Aid Network: 6:25 Yes. So there is communication, coordination, collaboration, cooperation. Our nonprofit partners call those the four Cs, right? So it is happening, especially within the industry. But also, you know, there are forums with which government and business can talk. So there are daily calls, either with the Cyber Security and Infrastructure Security Agency, or CISA, which is the DHS [Department of Homeland Security] private-sector integration component, or with FEMA's [Federal Emergency Management Agency's] National Business Emergency Operations Center. So they alternate calls every day. And that's a forum for businesses to engage. We also are helping support the coordination activities, right? So if people are coming to us with questions, we can help source the answers to that. People are coming to us with problems. You know, we can help them find a resource to solve whatever that particular concern may be.
David Maloney, Editorial Director, DC Velocity: 7:29 We talked about this last week on the Logistics Matters podcast, that supply chain in general is finally being noticed. People realize the importance of the supply chain and the work that we do. And I can imagine that that's also, it's something that other people in the industry and business and in government are realizing now as well, right?
Kathy Fulton, Executive Director, American Logistics Aid Network: 7:51 Yeah. You know, the number of times that I have heard the term supply chain, or I've heard people talk about, you know, "Thank a trucker," or "Thank a warehouse worker" or "Thank a dockworker," just throughout this crisis, I think people finally are starting to understand that you can't just go to the grocery store or the pantry shelf and pull something off of it if it wasn't delivered there, and understanding what that means, all the way back to the food manufacturing facilities, the food production facilities. There's so much in the news about those production facilities right now, and the impact that the virus is having on their workforce. So, supply chain, farm to fork, right now is really, I think, starting to be understood.
David Maloney, Editorial Director, DC Velocity: 8:44 And if we could just get the amount of toilet paper we need out there, folks, I think, will be in pretty good shape going forward. Kathy, I wish we had time to talk to you more in detail on this. For those of you would like more information on the good work that's done by the American [Logistics Aid ] Network, please visit Alanaid.org. That's A-L-A-N-A-I-D dot org. Now let's turn to our news editors. Ben Ames and Victoria Kickham to talk about some of the stories and trends that we've seen emerge this past week. Victoria, you've seen estimates on how the global supply chain disruptions we've already seen and experienced could actually double in May. Could you share more of what you've seen?
Victoria Kickham, Senior Editor, DC Velocity: 9:23 Sure, absolutely. I was listening in on a webcast yesterday by Resilinc, which is a supply chain software and risk-management, risk-monitoring group. And they have been monitoring the current virus outbreak in China since mid-December, and they say what they're seeing is about a 400% growth in the number of supplier impacts per month globally. Now, those are supplier sites around the world. They monitor data from more than, its like tens of thousands of companies and public entities, and they track disruptions to supplier sites, as I said, globally. And what they're seeing is just a regular study increase. And they say that it shows no signs of slowing down globally.
David Maloney, Editorial Director, DC Velocity: 10:06 And, Ben, you reported this week, too, on how several freight, digital freight-matching companies are helping shippers during the Covid-19 crisis. Can you share more about that?
Ben Ames, Senior News Editor, DC Velocity: 10:16 Yeah, of course. And it really echoes some of what Kathy Fulton was saying about the disruption that we're seeing in the freight markets between some of the non-essential industries and the others that are seeing an enormous rush. There's really a disparity there. Some certain fleets and some certain sectors are practically idle and others are running at almost Christmas peak now, so it's part of a response to that, what we're seeing. As Kathy had also mentioned that's really, different sectors of the supply chain are stepping up and really using some of the tools that they have in new ways. In this case, just on Monday, there's a digital freight marketplace that's called Transfix. It matches loads and carriers. And they launched a program that singles out their most exceptional carriers and steers more loads to them. How Transfix determines an exceptional carrier, is those with the best scores on things like high load volume and acceptance rate and low cancellation rates, and on-time delivery, and a lot of those metrics that you see around the industry. So it was really interesting in their efforts, to try to equalize some of the big disruptions that we're seeing. And it really, it followed another effort, similarly, by Convoy, which is another online brokerage, which just last week made a similar move to provide a lot more metrics on how carriers are operating.
David Maloney, Editorial Director, DC Velocity: 11:49 And in time of crisis, it's important to be able to get that load from one place to another as quickly as you can. Ben, we also want to remind listeners of some of the great Covid-19 related resources on DCVelocity.com. Can you talk a little bit about that?
Ben Ames, Senior News Editor, DC Velocity: 12:04 Of course. As we talk with people throughout the industry, our in boxes have been full, our voicemail has been full of so many examples of ways in which the supply chain and logistics-sector folks are stepping up in this time. So we've been writing a daily collection of those and rounding up some of the really impressive examples that we see. So, most every day if you click on the DCV dot com, you're going to see a roundup story that shows some of those efforts. And we have a landing page that collects all of our Covid-19 coverage that's on the DCV home page. In addition, we have also compiled a list of specific links to industry sites that really gives a specified look at how the virus crisis is impacting the logistics sector, particularly. There's so much general information out there that we all hear, but we've tried to really funnel it down to the impact on the sector that we all work in here. And so that's another specific page on our home page.
David Maloney, Editorial Director, DC Velocity: 13:09 To find that landing page, just look at the top lefthand corner where it says Covid-19 and click on that to get to all the stories and coverage that we've done. We also have a direct link that you can get to the resources that Ben had just mentioned. That's DCVelocity.com/covid19resources. That'll get you directly to all those things in the supply chain that could be helpful to you in moving your freight or getting things that you need to have done to keep your businesses operating. Thanks Ben and Victoria for sharing the highlights of the news this week. And again, our special thanks go out to Kathy Fulton of the American [Logistics Aid] Network for sharing with us today the good work that they do. If you'd like more information on the stories we discussed today on Logistics Matters, be sure to check out DCVelocity.com for details. And we also encourage you to provide any comments or feedback that you'd like to make on a new podcast by emailing us at podcast@dcvelocity.com. And a reminder that Logistics Matters is sponsored by Fortna. Fortna partners with the world's top brands to transform distribution operations into competitive advantage. Expertise includes distribution strategy, DC operations, micro-fulfillment, automation, and intelligence software. Distribution solutions designed today for tomorrow's challenges. Learn more about the distribution experts at Fortna.com. We'll be back again next week with another edition of Logistics Matters. Please stay safe in the meantime, and we'll see you then.
Even as a last-minute deal today appeared to delay the tariff on Mexico, that deal is set to last only one month, and tariffs on the other two countries are still set to go into effect at midnight tonight.
Once new U.S. tariffs go into effect, those other countries are widely expected to respond with retaliatory tariffs of their own on U.S. exports, that would reduce demand for U.S. and manufacturing goods. In the context of that unpredictable business landscape, many U.S. business groups have been pressuring the White House to pull back from the new policy.
Here is a sampling of the reaction to the tariff plan by the U.S. business community:
American Association of Port Authorities (AAPA)
“Tariffs are taxes,” AAPA President and CEO Cary Davis said in a release. “Though the port industry supports President Trump’s efforts to combat the flow of illicit drugs, tariffs will slow down our supply chains, tax American businesses, and increase costs for hard-working citizens. Instead, we call on the Administration and Congress to thoughtfully pursue alternatives to achieving these policy goals and exempt items critical to national security from tariffs, including port equipment.”
Retail Industry Leaders Association (RILA)
“We understand the president is working toward an agreement. The leaders of all four nations should come together and work to reach a deal before Feb. 4 because enacting broad-based tariffs will be disruptive to the U.S. economy,” Michael Hanson, RILA’s Senior Executive Vice President of Public Affairs, said in a release. “The American people are counting on President Trump to grow the U.S. economy and lower inflation, and broad-based tariffs will put that at risk.”
National Association of Manufacturers (NAM)
“Manufacturers understand the need to deal with any sort of crisis that involves illicit drugs crossing our border, and we hope the three countries can come together quickly to confront this challenge,” NAM President and CEO Jay Timmons said in a release. “However, with essential tax reforms left on the cutting room floor by the last Congress and the Biden administration, manufacturers are already facing mounting cost pressures. A 25% tariff on Canada and Mexico threatens to upend the very supply chains that have made U.S. manufacturing more competitive globally. The ripple effects will be severe, particularly for small and medium-sized manufacturers that lack the flexibility and capital to rapidly find alternative suppliers or absorb skyrocketing energy costs. These businesses—employing millions of American workers—will face significant disruptions. Ultimately, manufacturers will bear the brunt of these tariffs, undermining our ability to sell our products at a competitive price and putting American jobs at risk.”
American Apparel & Footwear Association (AAFA)
“Widespread tariff actions on Mexico, Canada, and China announced this evening will inject massive costs into our inflation-weary economy while exposing us to a damaging tit-for-tat tariff war that will harm key export markets that U.S. farmers and manufacturers need,” Steve Lamar, AAFA’s president and CEO, said in a release. “We should be forging deeper collaboration with our free trade agreement partners, not taking actions that call into question the very foundation of that partnership."
Healthcare Distribution Alliance (HDA)
“We are concerned that placing tariffs on generic drug products produced outside the U.S. will put additional pressure on an industry that is already experiencing financial distress. Distributors and generic manufacturers and cannot absorb the rising costs of broad tariffs. It is worth noting that distributors operate on low profit margins — 0.3 percent. As a result, the U.S. will likely see new and worsened shortages of important medications and the costs will be passed down to payers and patients, including those in the Medicare and Medicaid programs," the group said in a statement.
National Retail Federation (NRF)
“We support the Trump administration’s goal of strengthening trade relationships and creating fair and favorable terms for America,” NRF Executive Vice President of Government Relations David French said in a release. “But imposing steep tariffs on three of our closest trading partners is a serious step. We strongly encourage all parties to continue negotiating to find solutions that will strengthen trade relationships and avoid shifting the costs of shared policy failures onto the backs of American families, workers and small businesses.”
Businesses are scrambling today to insulate their supply chains from the impacts of a trade war being launched by the Trump Administration, which is planning to erect high tariff walls on Tuesday against goods imported from Canada, Mexico, and China.
Tariffs are import taxes paid by American companies and collected by the U.S. Customs and Border Protection (CBP) Agency as goods produced in certain countries cross borders into the U.S.
In a last-minute deal announced on Monday, leaders of both countries said the tariffs on goods from Mexico will be delayed one month after that country agreed to send troops to the U.S.-Mexico border in an attempt to stem to flow of drugs such as fentanyl from Mexico, according to published reports.
If the deal holds, it could avoid some of the worst impacts of the tariffs on U.S. manufacturers that rely on parts and raw materials imported from Mexico. That blow would be particularly harsh on companies in the automotive and electrical equipment sectors, according to an analysis by S&P Global Ratings.
However, tariff damage is still on track to occur for U.S. companies with tight supply chain connections to Canada, concentrated in commodity-related processing sectors, the firm said. That disruption would increase if those countries responded with retaliatory tariffs of their own, a move that would slow the export of U.S. goods. Such an event would hurt most for American businesses in the agriculture and fishing, metals, and automotive areas, according to the analysis from Satyam Panday, Chief US and Canada Economist, S&P Global Ratings.
To dull the pain of those events, U.S. business interests would likely seek to cushion the declines in output by looking to factors such as exchange rate movements, availability of substitutes, and the willingness of producers to absorb the higher cost associated with tariffs, Panday said.
Weighing the long-term effects of a trade war
The extent to which increased tariffs will warp long-standing supply chain patterns is hard to calculate, since it is largely dependent on how long these tariffs will actually last, according to a statement from Tony Pelli, director of supply chain resilience, BSI Consulting. “The pause [on tariffs with Mexico] will help reduce the impacts on agricultural products in particular, but not necessarily on the automotive industry given the high degree of integration across all three North American countries,” he said.
“Tariffs on Canada or Mexico will disrupt supply chains beyond just finished goods,” Pelli said. “Some products cross the US, Mexico, and Canada borders four to five times, with the greatest impact on the auto and electronics industries. These supply chains have been tightly integrated for around 30 years, and it will be difficult for firms to simply source elsewhere. There are dense supplier networks along the US border with Mexico and Canada (especially Ontario) that you can’t just pick up and move somewhere else, which would likely slow or even stop auto manufacturing in the US for a time.”
If the tariffs on either Canada or Mexico stay in place for an extended period, the effects will soon become clear, said Hamish Woodrow, head of strategic analytics at Motive, a fleet management and operations platform. “Ultimately, the burden of these tariffs will fall on U.S. consumers and retailers. Prices will rise, and businesses will pass along costs as they navigate increased expenses and uncertainty,” Woodrow said.
But in the meantime, companies with international supply chains are quickly making contingency plans for any of the possible outcomes. “The immediate impact of tariffs on trucking, freight, and supply chains will be muted. Goods already en route, shipments six weeks out on the water, and landed inventory will continue to flow, meaning the real disruption will be felt in Q2 as businesses adjust to the new reality,” Woodrow said.
“By the end of the day, companies will be deploying mitigation strategies—many will delay inventory shipments to later in the year, waiting to see if the policy shifts or exemptions are introduced. Those who preloaded inventory will likely adopt a wait-and-see approach, holding off on further adjustments until the market reacts. In the short term, sourcing alternatives are limited, forcing supply chains to pause and reassess long-term investments while monitoring policy developments,” said Woodrow.
Editor's note: This story was revised on February 3 to add input from BSI and Motive.
Businesses dependent on ocean freight are facing shipping delays due to volatile conditions, as the global average trip for ocean shipments climbed to 68 days in the fourth quarter compared to 60 days for that same quarter a year ago, counting time elapsed from initial booking to clearing the gate at the final port, according to E2open.
Those extended transit times and booking delays are the ripple effects of ongoing turmoil at key ports that is being caused by geopolitical tensions, labor shortages, and port congestion, Dallas-based E2open said in its quarterly “Ocean Shipping Index” report.
The most significant contributor to the year-over-year (YoY) increase is actual transit time, alongside extraordinary volatility that has created a complex landscape for businesses dependent on ocean freight, the report found.
"Economic headwinds, geopolitical turbulence and uncertain trade routes are creating unprecedented disruptions within the ocean shipping industry. From continued Red Sea diversions to port congestion and labor unrest, businesses face a complex landscape of obstacles, all while grappling with possibility of new U.S. tariffs," Pawan Joshi, chief strategy officer (CSO) at e2open, said in a release. "We can expect these ongoing issues will be exacerbated by the Lunar New Year holiday, as businesses relying on Asian suppliers often rush to place orders, adding strain to their supply chains.”
Lunar New Year this year runs from January 29 to February 8, and often leads to supply chain disruptions as massive worker travel patterns across Asia leads to closed factories and reduced port capacity.
That changing landscape is forcing companies to adapt or replace their traditional approaches to product design and production. Specifically, many are changing the way they run factories by optimizing supply chains, increasing sustainability, and integrating after-sales services into their business models.
“North American manufacturers have embraced the factory of the future. Working with service providers, many companies are using AI and the cloud to make production systems more efficient and resilient,” Bob Krohn, partner at ISG, said in the “2024 ISG Provider Lens Manufacturing Industry Services and Solutions report for North America.”
To get there, companies in the region are aggressively investing in digital technologies, especially AI and ML, for product design and production, ISG says. Under pressure to bring new products to market faster, manufacturers are using AI-enabled tools for more efficient design and rapid prototyping. And generative AI platforms are already in use at some companies, streamlining product design and engineering.
At the same time, North American manufacturers are seeking to increase both revenue and customer satisfaction by introducing services alongside or instead of traditional products, the report says. That includes implementing business models that may include offering subscription, pay-per-use, and asset-as-a-service options. And they hope to extend product life cycles through an increasing focus on after-sales servicing, repairs. and condition monitoring.
Additional benefits of manufacturers’ increased focus on tech include better handling of cybersecurity threats and data privacy regulations. It also helps build improved resilience to cope with supply chain disruptions by adopting cloud-based supply chain management, advanced analytics, real-time IoT tracking, and AI-enabled optimization.
“The changes of the past several years have spurred manufacturers into action,” Jan Erik Aase, partner and global leader, ISG Provider Lens Research, said in a release. “Digital transformation and a culture of continuous improvement can position them for long-term success.”
Women are significantly underrepresented in the global transport sector workforce, comprising only 12% of transportation and storage workers worldwide as they face hurdles such as unfavorable workplace policies and significant gender gaps in operational, technical and leadership roles, a study from the World Bank Group shows.
This underrepresentation limits diverse perspectives in service design and decision-making, negatively affects businesses and undermines economic growth, according to the report, “Addressing Barriers to Women’s Participation in Transport.” The paper—which covers global trends and provides in-depth analysis of the women’s role in the transport sector in Europe and Central Asia (ECA) and Middle East and North Africa (MENA)—was prepared jointly by the World Bank Group, the Asian Development Bank (ADB), the German Agency for International Cooperation (GIZ), the European Investment Bank (EIB), and the International Transport Forum (ITF).
The slim proportion of women in the sector comes at a cost, since increasing female participation and leadership can drive innovation, enhance team performance, and improve service delivery for diverse users, while boosting GDP and addressing critical labor shortages, researchers said.
To drive solutions, the researchers today unveiled the Women in Transport (WiT) Network, which is designed to bring together transport stakeholders dedicated to empowering women across all facets and levels of the transport sector, and to serve as a forum for networking, recruitment, information exchange, training, and mentorship opportunities for women.
Initially, the WiT network will cover only the Europe and Central Asia and the Middle East and North Africa regions, but it is expected to gradually expand into a global initiative.
“When transport services are inclusive, economies thrive. Yet, as this joint report and our work at the EIB reveal, few transport companies fully leverage policies to better attract, retain and promote women,” Laura Piovesan, the European Investment Bank (EIB)’s Director General of the Projects Directorate, said in a release. “The Women in Transport Network enables us to unite efforts and scale impactful solutions - benefiting women, employers, communities and the climate.”