Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
president and CEO holds degrees in mechanical and manufacturing engineering, and previously served as Raymond’s vice president of engineering and president of operations and engineering. He holds a Professional Engineering license in New York state and has been granted 35 patents.
Field uses his deep knowledge of engineering technology to give back to education and industry. He serves his alma mater, Rochester Institute of Technology (RIT), as a member of its President’s Roundtable. He received RIT’s Kate Gleason College of Engineering Distinguished Alumnus Award for 2018–2019 and is a member of the college’s Dean’s Advisory Council. He also is chairman and director on the board of the New York Battery and Energy Storage Technology Consortium Inc. (NY-BEST), and a board member of the New York State Southern Tier Regional Economic Development Council. And he’s a member of parent company Toyota Material Handling North America’s executive team and a board member of the Industrial Truck Association (ITA).
DC Velocityrecently spoke with Field about his background and his priorities for this year’s National Forklift Safety Day.
Q: How do you view your responsibilities at The Raymond Corp.?
A: I’m fortunate that my current role as president and CEO allows me to utilize both my engineering and business background. In these unprecedented times brought on by the pandemic, we are challenged to help our customers in a rapidly growing, e-commerce–driven economy. More than ever, we are leveraging our innovation, quality, and service brand principles, as well as understanding how we as a corporation can help customers. It’s my job to lead the company in a way that encourages our employees to understand the basis of our customers’ challenges and come up with innovative solutions.
Q: How did you get into material handling in the first place?
A: I grew up on an apple farm and learned to move pallets of fruit at about the same time I learned to ride a bike. I am also a proud graduate of Rochester Institute of Technology, where I earned my Bachelor of Science degree in mechanical engineering. Subsequently, I earned a Master of Science degree in manufacturing engineering and an MBA with a concentration in international operations from Boston University. So, you can say I’ve been interested in material handling, manufacturing, and engineering from the get go!
Q: Is there anything you find exceptionally interesting about the industrial truck industry?
A: I’m extremely interested in the technology advances being made in our industry. Over the past 10 years, e-commerce pressures to ship products faster have increased the need for companies to optimize efficiency. Many companies are looking toward automation to help them achieve that. Converting from a manual to a semi-autonomous and then to a fully automated warehouse requires many complex steps. While automation is certainly important to increasing efficiencies, it is not a substitute for defining and optimizing a process. Without continuous-improvement tools, warehouses that apply automation to existing inefficient processes only create unnecessary waste.
I believe that optimizing facilities and technologies will take warehouse productivity deeper into the 21st century, and that innovative technologies and intralogistics solutions will empower the workforce of the future to meet customer demands. At the end of the day, a forklift operator’s role and responsibilities will evolve; it will be about enabling people to do more meaningful and productive work.
Additionally, I’m passionate about exploring energy solutions and integrating them into material handling equipment to increase run time, lower costs, and improve asset life-cycle cost and longevity.
Q: How will your professional background as an engineer help you contribute to ITA’s efforts to promote forklift safety?
A: As an engineer, I’ve always been curious and inquisitive by nature, wanting to investigate and apply innovative solutions and technologies. For example, I believe we can advance forklift operators’ driving habits by enabling new training delivery approaches like e-learning, and by using digital media to get the message out and raise awareness about the importance of adhering to proper protocols.
Q: What are your personal priorities as National Forklift Safety Day chair?
A: One is helping forklift fleet managers recognize that using advanced technology solutions to connect their people and equipment can guide decisions about what process and operational improvements are best for their operation, as well as accelerate the learning curve to implement those improvements.
Another, related priority is discussing the benefits of connected technologies. Technology-enabled solutions that are able to be layered with other solutions can assist operators by providing full visibility into a facility, enabling better training, and ultimately helping manage the movement of materials and assets throughout an operation.
Q: This year marks the eighth annual National Forklift Safety Day. We’re still in the midst of the pandemic, which has greatly impacted forklift users’ operations and personnel. Will those concerns help shape this year’s agenda?
A: Yes, they will. The supply chain experienced a significant increase in demand for critical items, especially among essential businesses and e-commerce–driven businesses, as consumers have been filling their digital shopping carts with everything from groceries to medicine—while also expecting faster delivery at a lower cost.
The past year in particular presented challenges to businesses around the globe, and each of these challenges impacted every one of us. These challenges also provided an opportunity to enhance training and security protocols, including introducing PPE, implementing enhanced cleaning regimens, and continuously evaluating operator protocols with our employees’ health and well-being in mind.
Q: What’s the main message you would like **{DC Velocity’}s readers to take away from National Forklift Safety Day?
A: In the most successful operations, supporting the well-being of a company’s employees means keeping attention on training year-round. Robust operator training should go beyond National Forklift Safety Day, continuously improving operational efficiency and profitability in manufacturing plants and warehouses by training—and retraining.
Creating a culture of safety is an ongoing process. It takes commitment to continuous improvement and a willingness to train and retrain forklift operators and pedestrians alike.
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."