Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
president and CEO holds degrees in mechanical and manufacturing engineering, and previously served as Raymond’s vice president of engineering and president of operations and engineering. He holds a Professional Engineering license in New York state and has been granted 35 patents.
Field uses his deep knowledge of engineering technology to give back to education and industry. He serves his alma mater, Rochester Institute of Technology (RIT), as a member of its President’s Roundtable. He received RIT’s Kate Gleason College of Engineering Distinguished Alumnus Award for 2018–2019 and is a member of the college’s Dean’s Advisory Council. He also is chairman and director on the board of the New York Battery and Energy Storage Technology Consortium Inc. (NY-BEST), and a board member of the New York State Southern Tier Regional Economic Development Council. And he’s a member of parent company Toyota Material Handling North America’s executive team and a board member of the Industrial Truck Association (ITA).
DC Velocityrecently spoke with Field about his background and his priorities for this year’s National Forklift Safety Day.
Q: How do you view your responsibilities at The Raymond Corp.?
A: I’m fortunate that my current role as president and CEO allows me to utilize both my engineering and business background. In these unprecedented times brought on by the pandemic, we are challenged to help our customers in a rapidly growing, e-commerce–driven economy. More than ever, we are leveraging our innovation, quality, and service brand principles, as well as understanding how we as a corporation can help customers. It’s my job to lead the company in a way that encourages our employees to understand the basis of our customers’ challenges and come up with innovative solutions.
Q: How did you get into material handling in the first place?
A: I grew up on an apple farm and learned to move pallets of fruit at about the same time I learned to ride a bike. I am also a proud graduate of Rochester Institute of Technology, where I earned my Bachelor of Science degree in mechanical engineering. Subsequently, I earned a Master of Science degree in manufacturing engineering and an MBA with a concentration in international operations from Boston University. So, you can say I’ve been interested in material handling, manufacturing, and engineering from the get go!
Q: Is there anything you find exceptionally interesting about the industrial truck industry?
A: I’m extremely interested in the technology advances being made in our industry. Over the past 10 years, e-commerce pressures to ship products faster have increased the need for companies to optimize efficiency. Many companies are looking toward automation to help them achieve that. Converting from a manual to a semi-autonomous and then to a fully automated warehouse requires many complex steps. While automation is certainly important to increasing efficiencies, it is not a substitute for defining and optimizing a process. Without continuous-improvement tools, warehouses that apply automation to existing inefficient processes only create unnecessary waste.
I believe that optimizing facilities and technologies will take warehouse productivity deeper into the 21st century, and that innovative technologies and intralogistics solutions will empower the workforce of the future to meet customer demands. At the end of the day, a forklift operator’s role and responsibilities will evolve; it will be about enabling people to do more meaningful and productive work.
Additionally, I’m passionate about exploring energy solutions and integrating them into material handling equipment to increase run time, lower costs, and improve asset life-cycle cost and longevity.
Q: How will your professional background as an engineer help you contribute to ITA’s efforts to promote forklift safety?
A: As an engineer, I’ve always been curious and inquisitive by nature, wanting to investigate and apply innovative solutions and technologies. For example, I believe we can advance forklift operators’ driving habits by enabling new training delivery approaches like e-learning, and by using digital media to get the message out and raise awareness about the importance of adhering to proper protocols.
Q: What are your personal priorities as National Forklift Safety Day chair?
A: One is helping forklift fleet managers recognize that using advanced technology solutions to connect their people and equipment can guide decisions about what process and operational improvements are best for their operation, as well as accelerate the learning curve to implement those improvements.
Another, related priority is discussing the benefits of connected technologies. Technology-enabled solutions that are able to be layered with other solutions can assist operators by providing full visibility into a facility, enabling better training, and ultimately helping manage the movement of materials and assets throughout an operation.
Q: This year marks the eighth annual National Forklift Safety Day. We’re still in the midst of the pandemic, which has greatly impacted forklift users’ operations and personnel. Will those concerns help shape this year’s agenda?
A: Yes, they will. The supply chain experienced a significant increase in demand for critical items, especially among essential businesses and e-commerce–driven businesses, as consumers have been filling their digital shopping carts with everything from groceries to medicine—while also expecting faster delivery at a lower cost.
The past year in particular presented challenges to businesses around the globe, and each of these challenges impacted every one of us. These challenges also provided an opportunity to enhance training and security protocols, including introducing PPE, implementing enhanced cleaning regimens, and continuously evaluating operator protocols with our employees’ health and well-being in mind.
Q: What’s the main message you would like **{DC Velocity’}s readers to take away from National Forklift Safety Day?
A: In the most successful operations, supporting the well-being of a company’s employees means keeping attention on training year-round. Robust operator training should go beyond National Forklift Safety Day, continuously improving operational efficiency and profitability in manufacturing plants and warehouses by training—and retraining.
Creating a culture of safety is an ongoing process. It takes commitment to continuous improvement and a willingness to train and retrain forklift operators and pedestrians alike.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.