Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
president and CEO holds degrees in mechanical and manufacturing engineering, and previously served as Raymond’s vice president of engineering and president of operations and engineering. He holds a Professional Engineering license in New York state and has been granted 35 patents.
Field uses his deep knowledge of engineering technology to give back to education and industry. He serves his alma mater, Rochester Institute of Technology (RIT), as a member of its President’s Roundtable. He received RIT’s Kate Gleason College of Engineering Distinguished Alumnus Award for 2018–2019 and is a member of the college’s Dean’s Advisory Council. He also is chairman and director on the board of the New York Battery and Energy Storage Technology Consortium Inc. (NY-BEST), and a board member of the New York State Southern Tier Regional Economic Development Council. And he’s a member of parent company Toyota Material Handling North America’s executive team and a board member of the Industrial Truck Association (ITA).
DC Velocityrecently spoke with Field about his background and his priorities for this year’s National Forklift Safety Day.
Q: How do you view your responsibilities at The Raymond Corp.?
A: I’m fortunate that my current role as president and CEO allows me to utilize both my engineering and business background. In these unprecedented times brought on by the pandemic, we are challenged to help our customers in a rapidly growing, e-commerce–driven economy. More than ever, we are leveraging our innovation, quality, and service brand principles, as well as understanding how we as a corporation can help customers. It’s my job to lead the company in a way that encourages our employees to understand the basis of our customers’ challenges and come up with innovative solutions.
Q: How did you get into material handling in the first place?
A: I grew up on an apple farm and learned to move pallets of fruit at about the same time I learned to ride a bike. I am also a proud graduate of Rochester Institute of Technology, where I earned my Bachelor of Science degree in mechanical engineering. Subsequently, I earned a Master of Science degree in manufacturing engineering and an MBA with a concentration in international operations from Boston University. So, you can say I’ve been interested in material handling, manufacturing, and engineering from the get go!
Q: Is there anything you find exceptionally interesting about the industrial truck industry?
A: I’m extremely interested in the technology advances being made in our industry. Over the past 10 years, e-commerce pressures to ship products faster have increased the need for companies to optimize efficiency. Many companies are looking toward automation to help them achieve that. Converting from a manual to a semi-autonomous and then to a fully automated warehouse requires many complex steps. While automation is certainly important to increasing efficiencies, it is not a substitute for defining and optimizing a process. Without continuous-improvement tools, warehouses that apply automation to existing inefficient processes only create unnecessary waste.
I believe that optimizing facilities and technologies will take warehouse productivity deeper into the 21st century, and that innovative technologies and intralogistics solutions will empower the workforce of the future to meet customer demands. At the end of the day, a forklift operator’s role and responsibilities will evolve; it will be about enabling people to do more meaningful and productive work.
Additionally, I’m passionate about exploring energy solutions and integrating them into material handling equipment to increase run time, lower costs, and improve asset life-cycle cost and longevity.
Q: How will your professional background as an engineer help you contribute to ITA’s efforts to promote forklift safety?
A: As an engineer, I’ve always been curious and inquisitive by nature, wanting to investigate and apply innovative solutions and technologies. For example, I believe we can advance forklift operators’ driving habits by enabling new training delivery approaches like e-learning, and by using digital media to get the message out and raise awareness about the importance of adhering to proper protocols.
Q: What are your personal priorities as National Forklift Safety Day chair?
A: One is helping forklift fleet managers recognize that using advanced technology solutions to connect their people and equipment can guide decisions about what process and operational improvements are best for their operation, as well as accelerate the learning curve to implement those improvements.
Another, related priority is discussing the benefits of connected technologies. Technology-enabled solutions that are able to be layered with other solutions can assist operators by providing full visibility into a facility, enabling better training, and ultimately helping manage the movement of materials and assets throughout an operation.
Q: This year marks the eighth annual National Forklift Safety Day. We’re still in the midst of the pandemic, which has greatly impacted forklift users’ operations and personnel. Will those concerns help shape this year’s agenda?
A: Yes, they will. The supply chain experienced a significant increase in demand for critical items, especially among essential businesses and e-commerce–driven businesses, as consumers have been filling their digital shopping carts with everything from groceries to medicine—while also expecting faster delivery at a lower cost.
The past year in particular presented challenges to businesses around the globe, and each of these challenges impacted every one of us. These challenges also provided an opportunity to enhance training and security protocols, including introducing PPE, implementing enhanced cleaning regimens, and continuously evaluating operator protocols with our employees’ health and well-being in mind.
Q: What’s the main message you would like **{DC Velocity’}s readers to take away from National Forklift Safety Day?
A: In the most successful operations, supporting the well-being of a company’s employees means keeping attention on training year-round. Robust operator training should go beyond National Forklift Safety Day, continuously improving operational efficiency and profitability in manufacturing plants and warehouses by training—and retraining.
Creating a culture of safety is an ongoing process. It takes commitment to continuous improvement and a willingness to train and retrain forklift operators and pedestrians alike.
Autonomous forklift maker Cyngn is deploying its DriveMod Tugger model at COATS Company, the largest full-line wheel service equipment manufacturer in North America, the companies said today.
By delivering the self-driving tuggers to COATS’ 150,000+ square foot manufacturing facility in La Vergne, Tennessee, Cyngn said it would enable COATS to enhance efficiency by automating the delivery of wheel service components from its production lines.
“Cyngn’s self-driving tugger was the perfect solution to support our strategy of advancing automation and incorporating scalable technology seamlessly into our operations,” Steve Bergmeyer, Continuous Improvement and Quality Manager at COATS, said in a release. “With its high load capacity, we can concentrate on increasing our ability to manage heavier components and bulk orders, driving greater efficiency, reducing costs, and accelerating delivery timelines.”
Terms of the deal were not disclosed, but it follows another deployment of DriveMod Tuggers with electric automaker Rivian earlier this year.
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.
The French transportation visibility provider Shippeo today said it has raised $30 million in financial backing, saying the money will support its accelerated expansion across North America and APAC, while driving enhancements to its “Real-Time Transportation Visibility Platform” product.
The funding round was led by Woven Capital, Toyota’s growth fund, with participation from existing investors: Battery Ventures, Partech, NGP Capital, Bpifrance Digital Venture, LFX Venture Partners, Shift4Good and Yamaha Motor Ventures. With this round, Shippeo’s total funding exceeds $140 million.
Shippeo says it offers real-time shipment tracking across all transport modes, helping companies create sustainable, resilient supply chains. Its platform enables users to reduce logistics-related carbon emissions by making informed trade-offs between modes and carriers based on carbon footprint data.
"Global supply chains are facing unprecedented complexity, and real-time transport visibility is essential for building resilience” Prashant Bothra, Principal at Woven Capital, who is joining the Shippeo board, said in a release. “Shippeo’s platform empowers businesses to proactively address disruptions by transforming fragmented operations into streamlined, data-driven processes across all transport modes, offering precise tracking and predictive ETAs at scale—capabilities that would be resource-intensive to develop in-house. We are excited to support Shippeo’s journey to accelerate digitization while enhancing cost efficiency, planning accuracy, and customer experience across the supply chain.”
ReposiTrak, a global food traceability network operator, will partner with Upshop, a provider of store operations technology for food retailers, to create an end-to-end grocery traceability solution that reaches from the supply chain to the retail store, the firms said today.
The partnership creates a data connection between suppliers and the retail store. It works by integrating Salt Lake City-based ReposiTrak’s network of thousands of suppliers and their traceability shipment data with Austin, Texas-based Upshop’s network of more than 450 retailers and their retail stores.
That accomplishment is important because it will allow food sector trading partners to meet the U.S. FDA’s Food Safety Modernization Act Section 204d (FSMA 204) requirements that they must create and store complete traceability records for certain foods.
And according to ReposiTrak and Upshop, the traceability solution may also unlock potential business benefits. It could do that by creating margin and growth opportunities in stores by connecting supply chain data with store data, thus allowing users to optimize inventory, labor, and customer experience management automation.
"Traceability requires data from the supply chain and – importantly – confirmation at the retail store that the proper and accurate lot code data from each shipment has been captured when the product is received. The missing piece for us has been the supply chain data. ReposiTrak is the leader in capturing and managing supply chain data, starting at the suppliers. Together, we can deliver a single, comprehensive traceability solution," Mark Hawthorne, chief innovation and strategy officer at Upshop, said in a release.
"Once the data is flowing the benefits are compounding. Traceability data can be used to improve food safety, reduce invoice discrepancies, and identify ways to reduce waste and improve efficiencies throughout the store,” Hawthorne said.
Under FSMA 204, retailers are required by law to track Key Data Elements (KDEs) to the store-level for every shipment containing high-risk food items from the Food Traceability List (FTL). ReposiTrak and Upshop say that major industry retailers have made public commitments to traceability, announcing programs that require more traceability data for all food product on a faster timeline. The efforts of those retailers have activated the industry, motivating others to institute traceability programs now, ahead of the FDA’s enforcement deadline of January 20, 2026.
Online grocery technology provider Instacart is rolling out its “Caper Cart” AI-powered smart shopping trollies to a wide range of grocer networks across North America through partnerships with two point-of-sale (POS) providers, the San Francisco company said Monday.
Instacart announced the deals with DUMAC Business Systems, a POS solutions provider for independent grocery and convenience stores, and TRUNO Retail Technology Solutions, a provider that powers over 13,000 retail locations.
Terms of the deal were not disclosed.
According to Instacart, its Caper Carts transform the in-store shopping experience by letting customers automatically scan items as they shop, track spending for budget management, and access discounts directly on the cart. DUMAC and TRUNO will now provide a turnkey service, including Caper Cart referrals, implementation, maintenance, and ongoing technical support – creating a streamlined path for grocers to bring smart carts to their stores.
That rollout follows other recent expansions of Caper Cart rollouts, including a pilot now underway by Coles Supermarkets, a food and beverage retailer with more than 1,800 grocery and liquor stores throughout Australia.
Instacart’s core business is its e-commerce grocery platform, which is linked with more than 85,000 stores across North America on the Instacart Marketplace. To enable that service, the company employs approximately 600,000 Instacart shoppers who earn money by picking, packing, and delivering orders on their own flexible schedules.
The new partnerships now make it easier for grocers of all sizes to partner with Instacart, unlocking a modern shopping experience for their customers, according to a statement from Nick Nickitas, General Manager of Local Independent Grocery at Instacart.
In addition, the move also opens up opportunities to bring additional Instacart Connected Stores technologies to independent retailers – including FoodStorm and Carrot Tags – continuing to power innovation and growth opportunities for retailers across the grocery ecosystem, he said.