Need field service during a pandemic? Forklift dealers have you covered
It may be tempting to postpone maintenance during the Covid-19 pandemic, but not to worry—forklift dealers have found ways to service equipment while keeping both customers and technicians safe.
Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
In the early days of the Covid-19 pandemic, when little was known about the disease, facility managers understandably chose to keep outsiders off their premises. For forklift dealers, that meant field service technicians could no longer work at the customer’s site as usual. One workaround adopted by many fleets was to have the lift truck picked up outdoors and brought to the dealer’s shop. Some managers, though, sought to prevent virus transmission by postponing planned maintenance.
What are the potential consequences of such a strategy? “The simple answer is, serious injury and/or death,” warns Tony Smith, vice president of operations at Material Handling Inc. (MHI), a Clark Material Handling Co. dealer that serves parts of the Southeast. “If equipment is not functioning properly, this can have catastrophic results for employees or for the equipment.” That is no exaggeration: As detailed in DCV’s May 2019 article “Safer because they’re sound,” planned maintenance is absolutely essential to the safe operation of industrial trucks and to the safety of those who use and work around them.
In fact, postponing or cutting back on maintenance essentially trades one risk for another. Going that route “could potentially restrict access to the trained service technicians who are responsible for identifying performance- and safety-related issues,” says Joe Perkins, executive vice president, operations at Carolina Handling, a Raymond authorized Solutions and Support Center in the Southeast. As a result, fleets may be exposed to increased risk of damage to trucks and injury to operators.
There are regulatory obligations to consider too. “OSHA Standard 1910.178(q)(1) specifies that ‘any power-operated industrial truck not in safe operating condition shall be removed from service,’” points out Keith Leffel, branch health and safety manager for Crown Equipment Corp. “The rule is very clear: A truck that is not safe must be removed and serviced by trained, authorized personnel because it’s important to the safety of the driver.”
The upshot: Fleet managers will need to protect personnel against Covid-19 while simultaneously avoiding the safety risks of postponing maintenance. That may sound daunting, but forklift dealers and manufacturers say they’ve got it covered, thanks to new protocols that let them properly maintain equipment while keeping customers and technicians safe.
STEP BY STEP
When the pandemic first hit, forklift manufacturers and dealers had to take immediate steps to protect their own and their customers’ personnel. Of necessity, their early efforts were somewhat ad hoc. But manufacturers soon began to hold formal meetings with their dealer network to develop and share best practices as well as adjust policies based on the real-life conditions they encountered. For example, Toyota Material Handling produced a playbook for activities like contact tracing, social distancing, reducing physical touches, and effectively communicating with employees about Covid-19, to name just a few. Hyster Co. created a special coronavirus site on an intranet for dealers, with detailed documents that describe safety protocols, simplified checklists technicians can carry with them, and other reference materials. Many, like Crown Equipment, which has its own medical director and medical services on its headquarters campus, also turned to health-care professionals for training and advice.
The companies mapped out every step of technicians’ work processes and their interactions with customers. With that information in hand, they developed rigorous protocols for mitigating transmission risk. Practices vary by manufacturer, and dealers must comply with local regulations as well as with individual customers’ requirements. But the following list, compiled from information provided by the experts consulted for this article, outlines the kinds of procedures technicians now follow. Depending on the company, they may be required to:
Record their temperature and submit a health attestation before they can be sent on a call.
Carry gloves, facemasks, safety glasses, hand sanitizer, disinfectant wipes and spray, and towels.
Wear a facemask at all times.
Maintain social distance from customer personnel at all times.
Wash hands and put on gloves when they arrive and again after completing the repair or maintenance work.
Conduct a pre-service cleaning of high-touch areas on the truck, tools, and work area.
Complete the repairs or maintenance in an isolated location away from the customers’ employees. Some may work outdoors if weather and the facility setup allow.
Wipe down and sanitize the lift truck again.
Review the work performed with the customer while socially distanced.
Get approval for the work completed and sign-offs on invoices with minimal or no physical contact. This may be verbal, by email, by electronic signature, or with a disinfected tablet, depending on the dealer’s policy and/or the customer’s preference.
Use hand sanitizer before and after each service.
Dispose of wipes, gloves, masks, paper towels, and other materials in approved receptacles.
Sanitize the service van and tools at least daily.
Limit visits back to the branch location for parts.
Use curbside pickup for parts to minimize risk of exposure.
Hyster and Yale have built upon their own Covid safety programs to offer a related service to customers, called HY-Shield Clean. “The objective of HY-Shield Clean is to educate technicians and customers’ operators on protocols against transmission,” explains Jeff Carter, director, service satisfaction at Yale Materials Handling Corp. Customers can order such services as deep cleaning of forklifts and sanitization training for operators. They can also purchase CDC (Centers for Disease Control and Prevention)-approved personal protective equipment (PPE) and sanitization supplies, including customized cleaning kits that attach to lift trucks.
The success of any Covid-prevention program requires cooperation from the customer, but not everyone is able or willing to meet the requirements. Smith notes that his company’s field technicians have the right to refuse service if they feel their safety is at risk. “We request that the customer provide a clean, safe, designated space for us to repair their equipment on-site,” he says. If a customer is unable to do so, then the technician can transport the equipment to MHI’s shop for service.
TECHNOLOGY TO THE RESCUE
The procedures and materials that are fundamental to preventing virus transmission—masks, gloves, disinfectants, physical distancing—are decidedly low-tech. But forklift companies have found that technology, both new and familiar, is instrumental to providing safe maintenance and repair services.
While limiting in-person visits is critical, there’s no getting around the fact that some things require getting a visual. At Toyota Material Handling, says Toyota Brand Ambassador Tom Lego, this is part of the culture; the Toyota Production System values the concept of genchi genbutsu, roughly translated as “go see the actual thing in its place.” When the pandemic hit, service technicians very quickly came up with ways to do that virtually, using apps like Zoom, Microsoft Teams, and Apple FaceTime on laptops and mobile phones to speak with customers while getting a close-up view of the problem. This kind of “preview” often helped to identify which parts would be needed, thereby reducing the number of trips required, he says.
Other forklift makers and dealers are using video communications as well. In some cases, the technician may be able to solve a problem without having to make a site visit. Telecom technologies are also being used to link field technicians with the manufacturers’ technical experts—especially valuable when long-distance travel is not an option. But some video tools have drawbacks, most notably their high bandwidth requirements, exacerbated by poor connectivity and weak cell service inside some large DCs.
To address those issues, Hyster and Yale worked with an outside partner to develop a low-bandwidth solution called HY-Shield Virtual Expert. This system, which includes hardware and software, allows technical experts back at the factory to see exactly what the dealer’s technician or the customer is seeing. The expert can annotate the screen to share information and guide the technician or the customer, and can bring both parties into the loop for three-way communication, according to Erick Duncan, Hyster’s director of service engineering and customer satisfaction.
Some efficiency-boosting pre-pandemic technologies are also proving very helpful for preventing Covid-19 transmission. Like many dealers, MHI had stopped handling physical paperwork before the pandemic hit; technicians use tablets for everything, including dispatch and time-card submission and for sharing documents with customers. Likewise, Carolina Handling, the Raymond dealer, had implemented electronic work orders and maintenance requests to communicate more quickly and efficiently with customers. The timing was fortuitous: The new system has the added benefit of reducing physical interactions among customers, technicians, and sales associates, Perkins says. And Crown has found that the electronic mobile service platform it uses for paperless assignment, scheduling, and the like has been very useful for reducing touches during the pandemic, Leffel says.
Another pre-pandemic technology that’s proved its worth in the past year: forklift telematics and fleet management systems. Because they remotely conduct diagnostics, monitor truck performance, and produce automated reports that identify developing problems, they help technicians determine beforehand when service will be needed and which parts to bring, thus minimizing their time on-site. All of the experts we consulted credited these systems with reducing physical touch points and in-person interactions.
Once the Covid-19 pandemic eases, some of the newly introduced technologies and practices will likely become permanent. “We still need to be close to our customer and to understand what’s happening at the service site,” Hyster’s Duncan observes. “But we have to lean in to the new procedures. The pandemic has forced us to rethink how we interact with our customers, and we found that we can do it better.”
“WE’RE ALL IN THIS TOGETHER”
With coronavirus variants and transmission rates changing, and local rules about what is and isn’t allowed in flux, forklift dealers will have to continue to be flexible. “If a customer requires that we take the truck off-site, then that’s what the dealer will do,” Yale’s Carter says, adding that his company is prepared to do “whatever it takes to keep the customer up and running but still maintain fleet and personal safety.”
One area where there isn’t any flexibility, even during a pandemic, is forklift safety and maintenance. It’s a shared responsibility whose success rests on good communication and collaboration between customer and dealer. For the most part, Leffel says, customers have been very understanding. “They recognize that we’re all in this together and that we are working to mitigate the risk for everyone.”
Do your part
Forklift dealers and manufacturers are working hard to keep their customers safe from Covid-19. But safety is everyone's responsibility, so we asked what customers could do to help everyone who works around forklifts remain healthy.
The first item on everyone's list was to continue to follow CDC (Centers for Disease Control and Prevention) and local guidelines. Disinfecting equipment, tools, and work spaces; social distancing; and conscientious use of personal protective equipment (PPE) will be necessary for some time to come, they all agreed. Here are some additional suggestions:
If your business has taken off during the pandemic, don't bypass safety fundamentals or take shortcuts just because you're busy. That can increase the risk of damage to trucks and injuries to employees, says Tom Lego, brand ambassador for Toyota Material Handling. If, on the other hand, you're waiting for business to rebound, treat this period like halftime in a football game: use it to identify where improvements are needed, invest in safety training, and make adjustments "so you can be ready for the second half," he advises.
Field service technicians "are the boots on the ground who can see what is going on and why," so it's important to have them on-site if it can be done safely, says Erick Duncan, director of service engineering and customer satisfaction for Hyster Co. Wear masks, stay outdoors when feasible, and work in separate areas. "You may be 20 feet apart, but you can still have productive conversations with the technician."
Jeff Carter, director, service satisfaction for Yale Materials Handling, suggests something that sounds simple but isn't obvious: Keep the working environment clean and organized, with all equipment well-maintained and in the right place. "If things like dock plates, lighting, wheel chocks, and so forth are in good condition and easily accessible so people don't have to go looking for them, then you avoid additional touch points," he notes.
Be diligent about reducing the number of employees using the same equipment and about disinfecting it at shift intervals and after maintenance, recommends Joe Perkins, executive vice president of operations for Raymond dealer Carolina Handling. Schedule maintenance at a time when interactions between technician and operator can be minimized, such as during breaks, lunches, and shift changes. And restrict site access to a limited number of approved service technicians.
Finally, let field service technicians know you appreciate what they do. Lego notes that they "have done a lot to keep things rolling" during the pandemic as disruption and the demands on distribution points increased. As this article makes clear, their jobs have also become more difficult, time-consuming, and risky during this time.
Even as a last-minute deal today appeared to delay the tariff on Mexico, that deal is set to last only one month, and tariffs on the other two countries are still set to go into effect at midnight tonight.
Once new U.S. tariffs go into effect, those other countries are widely expected to respond with retaliatory tariffs of their own on U.S. exports, that would reduce demand for U.S. and manufacturing goods. In the context of that unpredictable business landscape, many U.S. business groups have been pressuring the White House to pull back from the new policy.
Here is a sampling of the reaction to the tariff plan by the U.S. business community:
American Association of Port Authorities (AAPA)
“Tariffs are taxes,” AAPA President and CEO Cary Davis said in a release. “Though the port industry supports President Trump’s efforts to combat the flow of illicit drugs, tariffs will slow down our supply chains, tax American businesses, and increase costs for hard-working citizens. Instead, we call on the Administration and Congress to thoughtfully pursue alternatives to achieving these policy goals and exempt items critical to national security from tariffs, including port equipment.”
Retail Industry Leaders Association (RILA)
“We understand the president is working toward an agreement. The leaders of all four nations should come together and work to reach a deal before Feb. 4 because enacting broad-based tariffs will be disruptive to the U.S. economy,” Michael Hanson, RILA’s Senior Executive Vice President of Public Affairs, said in a release. “The American people are counting on President Trump to grow the U.S. economy and lower inflation, and broad-based tariffs will put that at risk.”
National Association of Manufacturers (NAM)
“Manufacturers understand the need to deal with any sort of crisis that involves illicit drugs crossing our border, and we hope the three countries can come together quickly to confront this challenge,” NAM President and CEO Jay Timmons said in a release. “However, with essential tax reforms left on the cutting room floor by the last Congress and the Biden administration, manufacturers are already facing mounting cost pressures. A 25% tariff on Canada and Mexico threatens to upend the very supply chains that have made U.S. manufacturing more competitive globally. The ripple effects will be severe, particularly for small and medium-sized manufacturers that lack the flexibility and capital to rapidly find alternative suppliers or absorb skyrocketing energy costs. These businesses—employing millions of American workers—will face significant disruptions. Ultimately, manufacturers will bear the brunt of these tariffs, undermining our ability to sell our products at a competitive price and putting American jobs at risk.”
American Apparel & Footwear Association (AAFA)
“Widespread tariff actions on Mexico, Canada, and China announced this evening will inject massive costs into our inflation-weary economy while exposing us to a damaging tit-for-tat tariff war that will harm key export markets that U.S. farmers and manufacturers need,” Steve Lamar, AAFA’s president and CEO, said in a release. “We should be forging deeper collaboration with our free trade agreement partners, not taking actions that call into question the very foundation of that partnership."
Healthcare Distribution Alliance (HDA)
“We are concerned that placing tariffs on generic drug products produced outside the U.S. will put additional pressure on an industry that is already experiencing financial distress. Distributors and generic manufacturers and cannot absorb the rising costs of broad tariffs. It is worth noting that distributors operate on low profit margins — 0.3 percent. As a result, the U.S. will likely see new and worsened shortages of important medications and the costs will be passed down to payers and patients, including those in the Medicare and Medicaid programs," the group said in a statement.
National Retail Federation (NRF)
“We support the Trump administration’s goal of strengthening trade relationships and creating fair and favorable terms for America,” NRF Executive Vice President of Government Relations David French said in a release. “But imposing steep tariffs on three of our closest trading partners is a serious step. We strongly encourage all parties to continue negotiating to find solutions that will strengthen trade relationships and avoid shifting the costs of shared policy failures onto the backs of American families, workers and small businesses.”
Businesses are scrambling today to insulate their supply chains from the impacts of a trade war being launched by the Trump Administration, which is planning to erect high tariff walls on Tuesday against goods imported from Canada, Mexico, and China.
Tariffs are import taxes paid by American companies and collected by the U.S. Customs and Border Protection (CBP) Agency as goods produced in certain countries cross borders into the U.S.
In a last-minute deal announced on Monday, leaders of both countries said the tariffs on goods from Mexico will be delayed one month after that country agreed to send troops to the U.S.-Mexico border in an attempt to stem to flow of drugs such as fentanyl from Mexico, according to published reports.
If the deal holds, it could avoid some of the worst impacts of the tariffs on U.S. manufacturers that rely on parts and raw materials imported from Mexico. That blow would be particularly harsh on companies in the automotive and electrical equipment sectors, according to an analysis by S&P Global Ratings.
However, tariff damage is still on track to occur for U.S. companies with tight supply chain connections to Canada, concentrated in commodity-related processing sectors, the firm said. That disruption would increase if those countries responded with retaliatory tariffs of their own, a move that would slow the export of U.S. goods. Such an event would hurt most for American businesses in the agriculture and fishing, metals, and automotive areas, according to the analysis from Satyam Panday, Chief US and Canada Economist, S&P Global Ratings.
To dull the pain of those events, U.S. business interests would likely seek to cushion the declines in output by looking to factors such as exchange rate movements, availability of substitutes, and the willingness of producers to absorb the higher cost associated with tariffs, Panday said.
Weighing the long-term effects of a trade war
The extent to which increased tariffs will warp long-standing supply chain patterns is hard to calculate, since it is largely dependent on how long these tariffs will actually last, according to a statement from Tony Pelli, director of supply chain resilience, BSI Consulting. “The pause [on tariffs with Mexico] will help reduce the impacts on agricultural products in particular, but not necessarily on the automotive industry given the high degree of integration across all three North American countries,” he said.
“Tariffs on Canada or Mexico will disrupt supply chains beyond just finished goods,” Pelli said. “Some products cross the US, Mexico, and Canada borders four to five times, with the greatest impact on the auto and electronics industries. These supply chains have been tightly integrated for around 30 years, and it will be difficult for firms to simply source elsewhere. There are dense supplier networks along the US border with Mexico and Canada (especially Ontario) that you can’t just pick up and move somewhere else, which would likely slow or even stop auto manufacturing in the US for a time.”
If the tariffs on either Canada or Mexico stay in place for an extended period, the effects will soon become clear, said Hamish Woodrow, head of strategic analytics at Motive, a fleet management and operations platform. “Ultimately, the burden of these tariffs will fall on U.S. consumers and retailers. Prices will rise, and businesses will pass along costs as they navigate increased expenses and uncertainty,” Woodrow said.
But in the meantime, companies with international supply chains are quickly making contingency plans for any of the possible outcomes. “The immediate impact of tariffs on trucking, freight, and supply chains will be muted. Goods already en route, shipments six weeks out on the water, and landed inventory will continue to flow, meaning the real disruption will be felt in Q2 as businesses adjust to the new reality,” Woodrow said.
“By the end of the day, companies will be deploying mitigation strategies—many will delay inventory shipments to later in the year, waiting to see if the policy shifts or exemptions are introduced. Those who preloaded inventory will likely adopt a wait-and-see approach, holding off on further adjustments until the market reacts. In the short term, sourcing alternatives are limited, forcing supply chains to pause and reassess long-term investments while monitoring policy developments,” said Woodrow.
Editor's note: This story was revised on February 3 to add input from BSI and Motive.
Businesses dependent on ocean freight are facing shipping delays due to volatile conditions, as the global average trip for ocean shipments climbed to 68 days in the fourth quarter compared to 60 days for that same quarter a year ago, counting time elapsed from initial booking to clearing the gate at the final port, according to E2open.
Those extended transit times and booking delays are the ripple effects of ongoing turmoil at key ports that is being caused by geopolitical tensions, labor shortages, and port congestion, Dallas-based E2open said in its quarterly “Ocean Shipping Index” report.
The most significant contributor to the year-over-year (YoY) increase is actual transit time, alongside extraordinary volatility that has created a complex landscape for businesses dependent on ocean freight, the report found.
"Economic headwinds, geopolitical turbulence and uncertain trade routes are creating unprecedented disruptions within the ocean shipping industry. From continued Red Sea diversions to port congestion and labor unrest, businesses face a complex landscape of obstacles, all while grappling with possibility of new U.S. tariffs," Pawan Joshi, chief strategy officer (CSO) at e2open, said in a release. "We can expect these ongoing issues will be exacerbated by the Lunar New Year holiday, as businesses relying on Asian suppliers often rush to place orders, adding strain to their supply chains.”
Lunar New Year this year runs from January 29 to February 8, and often leads to supply chain disruptions as massive worker travel patterns across Asia leads to closed factories and reduced port capacity.
That changing landscape is forcing companies to adapt or replace their traditional approaches to product design and production. Specifically, many are changing the way they run factories by optimizing supply chains, increasing sustainability, and integrating after-sales services into their business models.
“North American manufacturers have embraced the factory of the future. Working with service providers, many companies are using AI and the cloud to make production systems more efficient and resilient,” Bob Krohn, partner at ISG, said in the “2024 ISG Provider Lens Manufacturing Industry Services and Solutions report for North America.”
To get there, companies in the region are aggressively investing in digital technologies, especially AI and ML, for product design and production, ISG says. Under pressure to bring new products to market faster, manufacturers are using AI-enabled tools for more efficient design and rapid prototyping. And generative AI platforms are already in use at some companies, streamlining product design and engineering.
At the same time, North American manufacturers are seeking to increase both revenue and customer satisfaction by introducing services alongside or instead of traditional products, the report says. That includes implementing business models that may include offering subscription, pay-per-use, and asset-as-a-service options. And they hope to extend product life cycles through an increasing focus on after-sales servicing, repairs. and condition monitoring.
Additional benefits of manufacturers’ increased focus on tech include better handling of cybersecurity threats and data privacy regulations. It also helps build improved resilience to cope with supply chain disruptions by adopting cloud-based supply chain management, advanced analytics, real-time IoT tracking, and AI-enabled optimization.
“The changes of the past several years have spurred manufacturers into action,” Jan Erik Aase, partner and global leader, ISG Provider Lens Research, said in a release. “Digital transformation and a culture of continuous improvement can position them for long-term success.”
Women are significantly underrepresented in the global transport sector workforce, comprising only 12% of transportation and storage workers worldwide as they face hurdles such as unfavorable workplace policies and significant gender gaps in operational, technical and leadership roles, a study from the World Bank Group shows.
This underrepresentation limits diverse perspectives in service design and decision-making, negatively affects businesses and undermines economic growth, according to the report, “Addressing Barriers to Women’s Participation in Transport.” The paper—which covers global trends and provides in-depth analysis of the women’s role in the transport sector in Europe and Central Asia (ECA) and Middle East and North Africa (MENA)—was prepared jointly by the World Bank Group, the Asian Development Bank (ADB), the German Agency for International Cooperation (GIZ), the European Investment Bank (EIB), and the International Transport Forum (ITF).
The slim proportion of women in the sector comes at a cost, since increasing female participation and leadership can drive innovation, enhance team performance, and improve service delivery for diverse users, while boosting GDP and addressing critical labor shortages, researchers said.
To drive solutions, the researchers today unveiled the Women in Transport (WiT) Network, which is designed to bring together transport stakeholders dedicated to empowering women across all facets and levels of the transport sector, and to serve as a forum for networking, recruitment, information exchange, training, and mentorship opportunities for women.
Initially, the WiT network will cover only the Europe and Central Asia and the Middle East and North Africa regions, but it is expected to gradually expand into a global initiative.
“When transport services are inclusive, economies thrive. Yet, as this joint report and our work at the EIB reveal, few transport companies fully leverage policies to better attract, retain and promote women,” Laura Piovesan, the European Investment Bank (EIB)’s Director General of the Projects Directorate, said in a release. “The Women in Transport Network enables us to unite efforts and scale impactful solutions - benefiting women, employers, communities and the climate.”