Need field service during a pandemic? Forklift dealers have you covered
It may be tempting to postpone maintenance during the Covid-19 pandemic, but not to worry—forklift dealers have found ways to service equipment while keeping both customers and technicians safe.
Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
In the early days of the Covid-19 pandemic, when little was known about the disease, facility managers understandably chose to keep outsiders off their premises. For forklift dealers, that meant field service technicians could no longer work at the customer’s site as usual. One workaround adopted by many fleets was to have the lift truck picked up outdoors and brought to the dealer’s shop. Some managers, though, sought to prevent virus transmission by postponing planned maintenance.
What are the potential consequences of such a strategy? “The simple answer is, serious injury and/or death,” warns Tony Smith, vice president of operations at Material Handling Inc. (MHI), a Clark Material Handling Co. dealer that serves parts of the Southeast. “If equipment is not functioning properly, this can have catastrophic results for employees or for the equipment.” That is no exaggeration: As detailed in DCV’s May 2019 article “Safer because they’re sound,” planned maintenance is absolutely essential to the safe operation of industrial trucks and to the safety of those who use and work around them.
In fact, postponing or cutting back on maintenance essentially trades one risk for another. Going that route “could potentially restrict access to the trained service technicians who are responsible for identifying performance- and safety-related issues,” says Joe Perkins, executive vice president, operations at Carolina Handling, a Raymond authorized Solutions and Support Center in the Southeast. As a result, fleets may be exposed to increased risk of damage to trucks and injury to operators.
There are regulatory obligations to consider too. “OSHA Standard 1910.178(q)(1) specifies that ‘any power-operated industrial truck not in safe operating condition shall be removed from service,’” points out Keith Leffel, branch health and safety manager for Crown Equipment Corp. “The rule is very clear: A truck that is not safe must be removed and serviced by trained, authorized personnel because it’s important to the safety of the driver.”
The upshot: Fleet managers will need to protect personnel against Covid-19 while simultaneously avoiding the safety risks of postponing maintenance. That may sound daunting, but forklift dealers and manufacturers say they’ve got it covered, thanks to new protocols that let them properly maintain equipment while keeping customers and technicians safe.
STEP BY STEP
When the pandemic first hit, forklift manufacturers and dealers had to take immediate steps to protect their own and their customers’ personnel. Of necessity, their early efforts were somewhat ad hoc. But manufacturers soon began to hold formal meetings with their dealer network to develop and share best practices as well as adjust policies based on the real-life conditions they encountered. For example, Toyota Material Handling produced a playbook for activities like contact tracing, social distancing, reducing physical touches, and effectively communicating with employees about Covid-19, to name just a few. Hyster Co. created a special coronavirus site on an intranet for dealers, with detailed documents that describe safety protocols, simplified checklists technicians can carry with them, and other reference materials. Many, like Crown Equipment, which has its own medical director and medical services on its headquarters campus, also turned to health-care professionals for training and advice.
The companies mapped out every step of technicians’ work processes and their interactions with customers. With that information in hand, they developed rigorous protocols for mitigating transmission risk. Practices vary by manufacturer, and dealers must comply with local regulations as well as with individual customers’ requirements. But the following list, compiled from information provided by the experts consulted for this article, outlines the kinds of procedures technicians now follow. Depending on the company, they may be required to:
Record their temperature and submit a health attestation before they can be sent on a call.
Carry gloves, facemasks, safety glasses, hand sanitizer, disinfectant wipes and spray, and towels.
Wear a facemask at all times.
Maintain social distance from customer personnel at all times.
Wash hands and put on gloves when they arrive and again after completing the repair or maintenance work.
Conduct a pre-service cleaning of high-touch areas on the truck, tools, and work area.
Complete the repairs or maintenance in an isolated location away from the customers’ employees. Some may work outdoors if weather and the facility setup allow.
Wipe down and sanitize the lift truck again.
Review the work performed with the customer while socially distanced.
Get approval for the work completed and sign-offs on invoices with minimal or no physical contact. This may be verbal, by email, by electronic signature, or with a disinfected tablet, depending on the dealer’s policy and/or the customer’s preference.
Use hand sanitizer before and after each service.
Dispose of wipes, gloves, masks, paper towels, and other materials in approved receptacles.
Sanitize the service van and tools at least daily.
Limit visits back to the branch location for parts.
Use curbside pickup for parts to minimize risk of exposure.
Hyster and Yale have built upon their own Covid safety programs to offer a related service to customers, called HY-Shield Clean. “The objective of HY-Shield Clean is to educate technicians and customers’ operators on protocols against transmission,” explains Jeff Carter, director, service satisfaction at Yale Materials Handling Corp. Customers can order such services as deep cleaning of forklifts and sanitization training for operators. They can also purchase CDC (Centers for Disease Control and Prevention)-approved personal protective equipment (PPE) and sanitization supplies, including customized cleaning kits that attach to lift trucks.
The success of any Covid-prevention program requires cooperation from the customer, but not everyone is able or willing to meet the requirements. Smith notes that his company’s field technicians have the right to refuse service if they feel their safety is at risk. “We request that the customer provide a clean, safe, designated space for us to repair their equipment on-site,” he says. If a customer is unable to do so, then the technician can transport the equipment to MHI’s shop for service.
TECHNOLOGY TO THE RESCUE
The procedures and materials that are fundamental to preventing virus transmission—masks, gloves, disinfectants, physical distancing—are decidedly low-tech. But forklift companies have found that technology, both new and familiar, is instrumental to providing safe maintenance and repair services.
While limiting in-person visits is critical, there’s no getting around the fact that some things require getting a visual. At Toyota Material Handling, says Toyota Brand Ambassador Tom Lego, this is part of the culture; the Toyota Production System values the concept of genchi genbutsu, roughly translated as “go see the actual thing in its place.” When the pandemic hit, service technicians very quickly came up with ways to do that virtually, using apps like Zoom, Microsoft Teams, and Apple FaceTime on laptops and mobile phones to speak with customers while getting a close-up view of the problem. This kind of “preview” often helped to identify which parts would be needed, thereby reducing the number of trips required, he says.
Other forklift makers and dealers are using video communications as well. In some cases, the technician may be able to solve a problem without having to make a site visit. Telecom technologies are also being used to link field technicians with the manufacturers’ technical experts—especially valuable when long-distance travel is not an option. But some video tools have drawbacks, most notably their high bandwidth requirements, exacerbated by poor connectivity and weak cell service inside some large DCs.
To address those issues, Hyster and Yale worked with an outside partner to develop a low-bandwidth solution called HY-Shield Virtual Expert. This system, which includes hardware and software, allows technical experts back at the factory to see exactly what the dealer’s technician or the customer is seeing. The expert can annotate the screen to share information and guide the technician or the customer, and can bring both parties into the loop for three-way communication, according to Erick Duncan, Hyster’s director of service engineering and customer satisfaction.
Some efficiency-boosting pre-pandemic technologies are also proving very helpful for preventing Covid-19 transmission. Like many dealers, MHI had stopped handling physical paperwork before the pandemic hit; technicians use tablets for everything, including dispatch and time-card submission and for sharing documents with customers. Likewise, Carolina Handling, the Raymond dealer, had implemented electronic work orders and maintenance requests to communicate more quickly and efficiently with customers. The timing was fortuitous: The new system has the added benefit of reducing physical interactions among customers, technicians, and sales associates, Perkins says. And Crown has found that the electronic mobile service platform it uses for paperless assignment, scheduling, and the like has been very useful for reducing touches during the pandemic, Leffel says.
Another pre-pandemic technology that’s proved its worth in the past year: forklift telematics and fleet management systems. Because they remotely conduct diagnostics, monitor truck performance, and produce automated reports that identify developing problems, they help technicians determine beforehand when service will be needed and which parts to bring, thus minimizing their time on-site. All of the experts we consulted credited these systems with reducing physical touch points and in-person interactions.
Once the Covid-19 pandemic eases, some of the newly introduced technologies and practices will likely become permanent. “We still need to be close to our customer and to understand what’s happening at the service site,” Hyster’s Duncan observes. “But we have to lean in to the new procedures. The pandemic has forced us to rethink how we interact with our customers, and we found that we can do it better.”
“WE’RE ALL IN THIS TOGETHER”
With coronavirus variants and transmission rates changing, and local rules about what is and isn’t allowed in flux, forklift dealers will have to continue to be flexible. “If a customer requires that we take the truck off-site, then that’s what the dealer will do,” Yale’s Carter says, adding that his company is prepared to do “whatever it takes to keep the customer up and running but still maintain fleet and personal safety.”
One area where there isn’t any flexibility, even during a pandemic, is forklift safety and maintenance. It’s a shared responsibility whose success rests on good communication and collaboration between customer and dealer. For the most part, Leffel says, customers have been very understanding. “They recognize that we’re all in this together and that we are working to mitigate the risk for everyone.”
Do your part
Forklift dealers and manufacturers are working hard to keep their customers safe from Covid-19. But safety is everyone's responsibility, so we asked what customers could do to help everyone who works around forklifts remain healthy.
The first item on everyone's list was to continue to follow CDC (Centers for Disease Control and Prevention) and local guidelines. Disinfecting equipment, tools, and work spaces; social distancing; and conscientious use of personal protective equipment (PPE) will be necessary for some time to come, they all agreed. Here are some additional suggestions:
If your business has taken off during the pandemic, don't bypass safety fundamentals or take shortcuts just because you're busy. That can increase the risk of damage to trucks and injuries to employees, says Tom Lego, brand ambassador for Toyota Material Handling. If, on the other hand, you're waiting for business to rebound, treat this period like halftime in a football game: use it to identify where improvements are needed, invest in safety training, and make adjustments "so you can be ready for the second half," he advises.
Field service technicians "are the boots on the ground who can see what is going on and why," so it's important to have them on-site if it can be done safely, says Erick Duncan, director of service engineering and customer satisfaction for Hyster Co. Wear masks, stay outdoors when feasible, and work in separate areas. "You may be 20 feet apart, but you can still have productive conversations with the technician."
Jeff Carter, director, service satisfaction for Yale Materials Handling, suggests something that sounds simple but isn't obvious: Keep the working environment clean and organized, with all equipment well-maintained and in the right place. "If things like dock plates, lighting, wheel chocks, and so forth are in good condition and easily accessible so people don't have to go looking for them, then you avoid additional touch points," he notes.
Be diligent about reducing the number of employees using the same equipment and about disinfecting it at shift intervals and after maintenance, recommends Joe Perkins, executive vice president of operations for Raymond dealer Carolina Handling. Schedule maintenance at a time when interactions between technician and operator can be minimized, such as during breaks, lunches, and shift changes. And restrict site access to a limited number of approved service technicians.
Finally, let field service technicians know you appreciate what they do. Lego notes that they "have done a lot to keep things rolling" during the pandemic as disruption and the demands on distribution points increased. As this article makes clear, their jobs have also become more difficult, time-consuming, and risky during this time.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.