Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
Ever since the founding of warehouse robotics pioneer Kiva Systems in 2003, observers have compared its rolling orange bots to various types of athletes and pop culture figures—hockey players, ballet dancers, Pac-Man from the world of video games, and even cartoon “Minions” from the “Despicable Me” movies.
But despite that focus on the bots’ physical prowess, many experts say the true strength of what we now call autonomous mobile robots (AMRs) is their intelligence. While warehouse visitors today may be entranced by the robots’ ability to move tangible goods, the magic actually lies in the software that enables AMRs to avoid collisions, analyze traffic, steer clear of bottlenecks, and show awareness of their surroundings—in a word, to think.
Once truly groundbreaking, goods-to-person automation is now “table stakes” for the AMR industry, says Jerome Dubois, co-founder and co-CEO of 6 River Systems, a Massachusetts-based robot maker that was acquired in 2019 by the e-commerce platform Shopify. “The Kiva robot itself was innovative, but it was a fairly simple device,” he says. “Software is now driving the acceleration and the value that people are realizing from robotics, with algorithms for replenishment, slotting, work assignments, and workflows.”
In Dubois’ view, the chief strength of AMRs—essentially, what enables them to accelerate the flow of goods through the warehouse—is their awareness of how inventory is stored and allocated, as opposed to their physical capabilities, such as how fast they move, how much weight they can carry, or how safely they operate.
“Back in 2017 when we launched our AMR [a collaborative robot called “Chuck”], we had three times [more] software engineers than hardware engineers. And today that number is four times,” he says. “Not that it’s easier to make the hardware, but with software, there is more potential, opportunity, doors to unlock. We love Chuck, but it doesn’t do anything without the software.”
As for what opportunities the company’s software engineers are currently exploring, it’s all about making each interaction more efficient, Dubois says.
“For any goods-to-person robot, the more work it can accomplish per hour of runtime, the more benefit you get,” he explains. “So our goal is to figure out how to get more work assigned to a Chuck as it moves from A to B to C; how many picks we can get off a shelf or from a tote at one time; or how else we can do this work so each move is as task-heavy as possible.”
PLAYING WELL WITH OTHERS
In fact, an AMR’s greatest contribution to the fulfillment workflow may lie in its ability to streamline handoffs and interactions all the way down the line. Just as AMR intelligence can enhance productivity inside a DC, it can also help speed the movement of products through a larger network that includes multiple fulfillment centers and retail stores, says Akash Gupta, co-founder and CTO of GreyOrange, an Atlanta-based warehouse automation and robotics vendor.
Today’s complex distribution networks require pinpoint-accurate visibility over inventory at every node, he explains, adding that AMRs can help meet that need by providing a constant flow of data as they move goods, count units, run analytics, and track exceptions.
“It requires lots of intelligence because before you can think about executing the work by robots, you need to communicate between nodes, and you need to support a large number of both robotic and nonrobotic devices,” Gupta says. “Maybe in 10 years, we’ll have fully autonomous warehouses, but in the next five to seven years, a large portion of DCs will use a combination of autonomous, semi-autonomous (robot-assisted), and manual operations. So the software needs to be flexible enough to send real-time feedback” to all the players, he says.
AMR intelligence can enhance productivity inside a DC and help speed the movement of products through a larger network that includes multiple fulfillment centers and retail stores, says Akash Gupta of robotics vendor GreyOrange.
That need for software flexibility also comes into play in DCs that use equipment from multiple vendors, adds Sean Elliott, CTO for software at Körber Supply Chain, a German supply chain technology solution developer. Many DCs today include robots from a variety of suppliers, each one assigned to different tasks, he says. A company might use one brand of robot to pick and palletize goods, another to move loaded pallets, and a third to load them on trucks. In that kind of operation, companies rely on software to handle the “decisioning” process, assign each robot to its own specialty, and optimize the workflow.
ROBOTS GET SELF-AWARE
Faced with that complex mission, AMRs need the ability to focus on multiple goals at once: completing their immediate job of moving goods, communicating with other robots to ensure that handoffs happen on time, and reporting the results of every step to the software that oversees the network.
If that profile sounds almost like a human employee’s job description, that’s because it is. And the comparisons don’t end there. Like humans, robots perform best when they’re “aware” of their own strengths and weaknesses in the same way human workers are, Elliott says. For instance, that might mean the AMR is able to communicate how much battery charge it has left or respond to a query about its payload capacity.
Robots focused only on lifting and moving goods would not be able to answer those questions, much less collaborate with other bots and human workers, plot routes through bustling warehouses, or generate continuous streams of inventory-tracking data.
In an industry that relied for decades on hard-working laborers with clipboards and pencils, the addition of robotic teammates with precision intelligence promises to trigger a revolution in fulfillment efficiency and operational awareness. And in appreciation of AMRs’ growing brainpower, the sector may have to abandon old comparisons to dancers and skaters, and adopt new terminology that reflects the robots’ “smarts.” Or maybe we can just hang diplomas on each robot’s frame and applaud as it rolls into the DC.
Autonomous forklift maker Cyngn is deploying its DriveMod Tugger model at COATS Company, the largest full-line wheel service equipment manufacturer in North America, the companies said today.
By delivering the self-driving tuggers to COATS’ 150,000+ square foot manufacturing facility in La Vergne, Tennessee, Cyngn said it would enable COATS to enhance efficiency by automating the delivery of wheel service components from its production lines.
“Cyngn’s self-driving tugger was the perfect solution to support our strategy of advancing automation and incorporating scalable technology seamlessly into our operations,” Steve Bergmeyer, Continuous Improvement and Quality Manager at COATS, said in a release. “With its high load capacity, we can concentrate on increasing our ability to manage heavier components and bulk orders, driving greater efficiency, reducing costs, and accelerating delivery timelines.”
Terms of the deal were not disclosed, but it follows another deployment of DriveMod Tuggers with electric automaker Rivian earlier this year.
Manufacturing and logistics workers are raising a red flag over workplace quality issues according to industry research released this week.
A comparative study of more than 4,000 workers from the United States, the United Kingdom, and Australia found that manufacturing and logistics workers say they have seen colleagues reduce the quality of their work and not follow processes in the workplace over the past year, with rates exceeding the overall average by 11% and 8%, respectively.
The study—the Resilience Nation report—was commissioned by UK-based regulatory and compliance software company Ideagen, and it polled workers in industries such as energy, aviation, healthcare, and financial services. The results “explore the major threats and macroeconomic factors affecting people today, providing perspectives on resilience across global landscapes,” according to the authors.
According to the study, 41% of manufacturing and logistics workers said they’d witnessed their peers hiding mistakes, and 45% said they’ve observed coworkers cutting corners due to apathy—9% above the average. The results also showed that workers are seeing colleagues take safety risks: More than a third of respondents said they’ve seen people putting themselves in physical danger at work.
The authors said growing pressure inside and outside of the workplace are to blame for the lack of diligence and resiliency on the job. Internally, workers say they are under pressure to deliver more despite reduced capacity. Among the external pressures, respondents cited the rising cost of living as the biggest problem (39%), closely followed by inflation rates, supply chain challenges, and energy prices.
“People are being asked to deliver more at work when their resilience is being challenged by economic and political headwinds,” Ideagen’s CEO Ben Dorks said in a statement announcing the findings. “Ultimately, this is having a determinantal impact on business productivity, workplace health and safety, and the quality of work produced, as well as further reducing the resilience of the nation at large.”
Respondents said they believe technology will eventually alleviate some of the stress occurring in manufacturing and logistics, however.
“People are optimistic that emerging tech and AI will ultimately lighten the load, but they’re not yet feeling the benefits,” Dorks added. “It’s a gap that now, more than ever, business leaders must look to close and support their workforce to ensure their staff remain safe and compliance needs are met across the business.”
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.
The French transportation visibility provider Shippeo today said it has raised $30 million in financial backing, saying the money will support its accelerated expansion across North America and APAC, while driving enhancements to its “Real-Time Transportation Visibility Platform” product.
The funding round was led by Woven Capital, Toyota’s growth fund, with participation from existing investors: Battery Ventures, Partech, NGP Capital, Bpifrance Digital Venture, LFX Venture Partners, Shift4Good and Yamaha Motor Ventures. With this round, Shippeo’s total funding exceeds $140 million.
Shippeo says it offers real-time shipment tracking across all transport modes, helping companies create sustainable, resilient supply chains. Its platform enables users to reduce logistics-related carbon emissions by making informed trade-offs between modes and carriers based on carbon footprint data.
"Global supply chains are facing unprecedented complexity, and real-time transport visibility is essential for building resilience” Prashant Bothra, Principal at Woven Capital, who is joining the Shippeo board, said in a release. “Shippeo’s platform empowers businesses to proactively address disruptions by transforming fragmented operations into streamlined, data-driven processes across all transport modes, offering precise tracking and predictive ETAs at scale—capabilities that would be resource-intensive to develop in-house. We are excited to support Shippeo’s journey to accelerate digitization while enhancing cost efficiency, planning accuracy, and customer experience across the supply chain.”
Donald Trump has been clear that he plans to hit the ground running after his inauguration on January 20, launching ambitious plans that could have significant repercussions for global supply chains.
As Mark Baxa, CSCMP president and CEO, says in the executive forward to the white paper, the incoming Trump Administration and a majority Republican congress are “poised to reshape trade policies, regulatory frameworks, and the very fabric of how we approach global commerce.”
The paper is written by import/export expert Thomas Cook, managing director for Blue Tiger International, a U.S.-based supply chain management consulting company that focuses on international trade. Cook is the former CEO of American River International in New York and Apex Global Logistics Supply Chain Operation in Los Angeles and has written 19 books on global trade.
In the paper, Cook, of course, takes a close look at tariff implications and new trade deals, emphasizing that Trump will seek revisions that will favor U.S. businesses and encourage manufacturing to return to the U.S. The paper, however, also looks beyond global trade to addresses topics such as Trump’s tougher stance on immigration and the possibility of mass deportations, greater support of Israel in the Middle East, proposals for increased energy production and mining, and intent to end the war in the Ukraine.
In general, Cook believes that many of the administration’s new policies will be beneficial to the overall economy. He does warn, however, that some policies will be disruptive and add risk and cost to global supply chains.
In light of those risks and possible disruptions, Cook’s paper offers 14 recommendations. Some of which include:
Create a team responsible for studying the changes Trump will introduce when he takes office;
Attend trade shows and make connections with vendors, suppliers, and service providers who can help you navigate those changes;
Consider becoming C-TPAT (Customs-Trade Partnership Against Terrorism) certified to help mitigate potential import/export issues;
Adopt a risk management mindset and shift from focusing on lowest cost to best value for your spend;
Increase collaboration with internal and external partners;
Expect warehousing costs to rise in the short term as companies look to bring in foreign-made goods ahead of tariffs;
Expect greater scrutiny from U.S. Customs and Border Patrol of origin statements for imports in recognition of attempts by some Chinese manufacturers to evade U.S. import policies;
Reduce dependency on China for sourcing; and
Consider manufacturing and/or sourcing in the United States.
Cook advises readers to expect a loosening up of regulations and a reduction in government under Trump. He warns that while some world leaders will look to work with Trump, others will take more of a defiant stance. As a result, companies should expect to see retaliatory tariffs and duties on exports.
Cook concludes by offering advice to the incoming administration, including being sensitive to the effect retaliatory tariffs can have on American exports, working on federal debt reduction, and considering promoting free trade zones. He also proposes an ambitious water works program through the Army Corps of Engineers.