Truckload carrier predicts challenging year ahead for industry
Reduced capacity, higher driver pay, and increasing spot rates are on the horizon as pandemic problems, economic uncertainty linger, according to report.
Lingering effects of the coronavirus pandemic, a slate of new government policies, and ongoing economic uncertainty will deliver a challenging year for the trucking industry in 2021, according to an economic forecast from truckload carrier U.S. Xpress Enterprises, released this week.
Top on the list of challenges is a continued reduction in truckload capacity, which the company says will be driven in large part by a dearth of drivers as 2021 gets underway. Reduced commercial driver’s license (CDL) training and the launch of the Drug and Alcohol Clearinghouse last year has resulted in nearly 200,000 fewer drivers in the industry, the company said. A new round of stimulus dollars could compound the problem by keeping drivers from starting a career or coming back to the trucking industry—factors that may also contribute to driver pay increases, they said.
Contact and spot rates are likely to climb in 2021 as well. The combination of fewer drivers, a continued increase in freight demand, and reduced capacity will spur contract rate increases of between 8% and 15%, they said, while spot rates are likely to trend upward though the fall.
Ramped up government spending will also have an effect, as Democrat control of the Presidency and Congress ushers in a slate of new policy goals, including unemployment spending, insurance initiatives, and infrastructure plans.
“Additional unemployment assistance and stimulus dollars will stimulate consumption (and bolster freight volumes) while sidelining drivers from returning to the labor market,” according to the forecast. “A proposed increase in mandatory insurance minimums for carriers could drive many smaller players out of business. Additionally, the new administration is planning a bold infrastructure program which will spur a slew of construction projects across the country that could induce drivers to leave the labor market for jobs closer to home. These factors could have long term ramifications impacting demand into 2022 and beyond.”
The forecasters predict slow economic growth overall early in 2021 leading to a steady recovery into the second half of the year.
“The coronavirus pandemic continues to impact our industry in ways we couldn’t have imagined a year ago, and those challenges will reverberate throughout 2021,” Eric Fuller, U.S. Xpress President and CEO, said in a statement announcing the forecast. “I’m proud of our men and women who have been on the front lines, delivering essential goods throughout this pandemic. This will continue to be a challenging year, but I’m confident it will end on a positive note.”
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."
DAT Freight & Analytics has acquired Trucker Tools, calling the deal a strategic move designed to combine Trucker Tools' approach to load tracking and carrier sourcing with DAT’s experience providing freight solutions.
Beaverton, Oregon-based DAT operates what it calls the largest truckload freight marketplace and truckload freight data analytics service in North America. Terms of the deal were not disclosed, but DAT is a business unit of the publicly traded, Fortune 1000-company Roper Technologies.
Following the deal, DAT said that brokers will continue to get load visibility and capacity tools for every load they manage, but now with greater resources for an enhanced suite of broker tools. And in turn, carriers will get the same lifestyle features as before—like weigh scales and fuel optimizers—but will also gain access to one of the largest networks of loads, making it easier for carriers to find the loads they want.
Trucker Tools CEO Kary Jablonski praised the deal, saying the firms are aligned in their goals to simplify and enhance the lives of brokers and carriers. “Through our strategic partnership with DAT, we are amplifying this mission on a greater scale, delivering enhanced solutions and transformative insights to our customers. This collaboration unlocks opportunities for speed, efficiency, and innovation for the freight industry. We are thrilled to align with DAT to advance their vision of eliminating uncertainty in the freight industry,” Jablonski said.
Global trade will see a moderate rebound in 2025, likely growing by 3.6% in volume terms, helped by companies restocking and households renewing purchases of durable goods while reducing spending on services, according to a forecast from trade credit insurer Allianz Trade.
The end of the year for 2024 will also likely be supported by companies rushing to ship goods in anticipation of the higher tariffs likely to be imposed by the coming Trump administration, and other potential disruptions in the coming quarters, the report said.
However, that tailwind for global trade will likely shift to a headwind once the effects of a renewed but contained trade war are felt from the second half of 2025 and in full in 2026. As a result, Allianz Trade has throttled back its predictions, saying that global trade in volume will grow by 2.8% in 2025 (reduced by 0.2 percentage points vs. its previous forecast) and 2.3% in 2026 (reduced by 0.5 percentage points).
The same logic applies to Allianz Trade’s forecast for export prices in U.S. dollars, which the firm has now revised downward to predict growth reaching 2.3% in 2025 (reduced by 1.7 percentage points) and 4.1% in 2026 (reduced by 0.8 percentage points).
In the meantime, the rush to frontload imports into the U.S. is giving freight carriers an early Christmas present. According to Allianz Trade, data released last week showed Chinese exports rising by a robust 6.7% y/y in November. And imports of some consumer goods that have been threatened with a likely 25% tariff under the new Trump administration have outperformed even more, growing by nearly 20% y/y on average between July and September.
Declaring that it is furthering its mission to advance supply chain excellence across the globe, the Council of Supply Chain Management Professionals (CSCMP) today announced the launch of seven new International Roundtables.
The new groups have been established in Mexico City, Monterrey, Guadalajara, Toronto, Panama City, Lisbon, and Sao Paulo. They join CSCMP’s 40 existing roundtables across the U.S. and worldwide, with each one offering a way for members to grow their knowledge and practice professional networking within their state or region. Overall, CSCMP roundtables produce over 200 events per year—such as educational events, networking events, or facility tours—attracting over 6,000 attendees from 3,000 companies worldwide, the group says.
“The launch of these seven Roundtables is a testament to CSCMP’s commitment to advancing supply chain innovation and fostering professional growth globally,” Mark Baxa, President and CEO of CSCMP, said in a release. “By extending our reach into Latin America, Canada and enhancing our European Union presence, and beyond, we’re not just growing our community—we’re strengthening the global supply chain network. This is how we equip the next generation of leaders and continue shaping the future of our industry.”
The new roundtables in Mexico City and Monterrey will be inaugurated in early 2025, following the launch of the Guadalajara Roundtable in 2024, said Javier Zarazua, a leader in CSCMP’s Latin America initiatives.
“As part of our growth strategy, we have signed strategic agreements with The Logistics World, the largest logistics publishing company in Latin America; Tec Monterrey, one of the largest universities in Latin America; and Conalog, the association for Logistics Executives in Mexico,” Zarazua said. “Not only will supply chain and logistics professionals benefit from these strategic agreements, but CSCMP, with our wealth of content, research, and network, will contribute to enhancing the industry not only in Mexico but across Latin America.”
Likewse, the Lisbon Roundtable marks the first such group in Portugal and the 10th in Europe, noted Miguel Serracanta, a CSCMP global ambassador from that nation.
For many small to medium-sized warehouse operations, it can be challenging to find equipment that improves efficiency but doesn’t break the bank or require specialized training. That was the dilemma that faced coffee roaster and distributor Baronet Coffee when it moved its operations to a 50,000-square-foot facility in Windsor, Connecticut. The company, a fourth-generation family-owned and -operated business, has moved several times since its founding in 1930. But this time it ran into a hitch: The large forklifts it was accustomed to using were creating pain points in the new facility.
Specifically, the narrow aisles and high shelving at the new site made it difficult for the company’s forklift trucks to maneuver through the warehouse. Plus, those big, bulky forklifts required operators with specialized training. And while the warehouse has some 35 employees, not all of them had the necessary credentials—which left the operation vulnerable to staffing shortages and bottlenecks.
So Baronet Coffee launched a search for a flexible, low-cost truck that could maneuver in small spaces and would be easy for team members to operate. For help with the selection process, it tapped Big Joe Forklifts, a Downers Grove, Illinois-based company that makes electric lift trucks.
LOW COST, HIGH FLEXIBILITY
The company found what it wanted in Big Joe’s PDSR, an AC walkie reach stacker with power steering that offers a 3,000-pound lift capacity and can reach heights of up to 189 inches. What makes this model ideal for the Baronet Coffee warehouse is the combination of a tight turning radius, low operating cost, and flexibility.
The PDSR uses a pantograph, which is a mechanism that extends the loads being handled beyond the straddle legs to lift or lower products and can be retracted for compact turns. The PDSR also features power steering, side shift, proportional hydraulics, and tilt, which allows operators to reach and side-shift within the narrow racking and in pass-through racking as well.
“Being able to manipulate that pallet, to put it exactly where we need it, has been [a huge plus for the operation],” explained Chase Martin, process engineer at Baronet Coffee, in a video. “The walk-behind truck gives workers the flexibility to go up high or down low or even into the middle of the racking and move product around very easily and safely.”
THE RIGHT FIT
After one day on the job, Baronet Coffee knew the PDSR was the right fit.
“Big Joe’s PDSR really fit the niche really well for us, Martin said in the video. “It’s a unit that isn’t as big as a forklift, and we don’t need people that are certified to drive it. But it does all of the things that we need it to do—getting up high, reaching, tilting side, shifting—to make our day-to-day order picking easier. From an operational standpoint, this is definitely a big success for us.”
Mike Vilarino, business integration manager at Baronet Coffee, agrees, adding that one of the lift truck’s biggest strengths is its ease of use. “People definitely gravitate toward the Big Joe PDSR. It’s very easy to just grab the truck, [go] out on the aisle, pick what you need, and get out of there,” Vilarino said in the video. “The PDSR is a huge value to Baronet due to the fact that the training requirements for operators are minimal—we’re able to get people up to speed very, very fast, and they’re able to perform their job duties in a timely and safe manner.”