Following Deadlier than Expected 2020, New Highway Safety Report Provides Legislative Solutions State Lawmakers Can Take as 2021 Sessions Kick Off | 2021-01-11 | DC Velocity
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Following Deadlier than Expected 2020, New Highway Safety Report Provides Legislative Solutions State Lawmakers Can Take as 2021 Sessions Kick Off
Countermeasures Proven to Reduce Motor Vehicle Crashes, Fatalities and Injuries and Keep Motorists Out of Overly-Burdened Emergency Rooms
WASHINGTON, DC – Advocates for Highway and Auto Safety (Advocates) today released the 18th edition of the annual Roadmap of State Highway Safety Laws (Report), a comprehensive, evidence-based guide to state legislatures seeking to turn the page on a year when emptier roads turned into risky racetracks. In 2020, impaired and distracted driving increased, and seat belt use decreased, contributing to a higher overall fatality rate in the first half of the year, according to the National Highway Traffic Safety Administration (NHTSA) and news reports from around the country. In the Report, Advocates urges states to “Change this Picture in 2021,” by enacting 16 recommended optimal highway safety laws on occupant protection, child passenger safety, graduated driver licensing (GDL), impaired driving, and distracted driving. Advocates was joined for the Report’s virtual release by a distinguished panel of lawmakers as well as speakers from the public health sector, the insurance industry, and a grassroots traffic violence victim advocate.
Report Findings: Advocates’ Report gives every state and Washington, D.C. a rating in five categories (Occupant Protection, Child Passenger Safety, Teen Driving, Impaired Driving, and Distracted Driving) as well as an overall grade of: Green (Good); Yellow (Caution); and Red (Danger). This year, New York joined the list of seven other states (RI, WA, DE, ME, OR, CA, LA) and Washington, D.C. receiving green ratings. New York’s rating upgrade comes following the state’s enactment of an all-occupant seat belt requirement in 2020. Thirty (30) states received a yellow rating indicating the need for improvement. Twelve (12) states earned a red rating for lagging dangerously behind in the adoption of Advocates’ recommended laws (MO, WY, MT, AZ, FL, NE, NV, NH, OH, SD, VT, VA). South Dakota, while remaining on the “red” list is being recognized by Advocates as the “most improved” for enacting four optimal laws including an all-driver texting ban and significant upgrades to its GDL program – elevating South Dakota from its previous spot as the state with the fewest laws. Unfortunately, Missouri becomes one of just two states with only three optimal laws on the books, after the repeal in 2020 of its 52-year-old all-rider motorcycle helmet requirement.
Cathy Chase, President, Advocates for Highway and Auto Safety: “As our Nation continues to cope with the devastating, wide-ranging ramifications of the COVID-19 pandemic, we are offering the 2021 Roadmap of State Highway Safety Laws to spur action to implement proven solutions to keep motorists and road users safe - and out of the over-extended emergency rooms. During the nearly two decades we’ve been issuing the Roadmap Report, nearly 600,000 people have been killed on our Nation’s roads and over 40 million more have been injured. This public health toll is significant, staggering, and deserving of swift action and serious attention. In addition to advancing state laws identified in the report, verified vehicle safety technologies can prevent and mitigate numerous crashes. We call on the new Congress and the incoming Administration to prioritize requiring technologies such as automatic emergency braking, lane departure warning and blind spot detection in all new vehicles. With these strategies at the state and federal levels, we can ‘change the picture’ in 2021 and beyond.”
Alan Maness, Vice President of Federal Affairs and Counsel, State Farm Insurance Companies, and Insurer Co-Chair of Advocates: “As the Nation’s leading property casualty insurance company, State Farm is a proud founding Board Member of Advocates for Highway and Auto Safety (Advocates). This organization has a successful track record of bringing together insurance companies and consumer, public health, law enforcement and safety groups. Throughout its history, the Roadmap Report’s core value of serving as a catalyst to improve safety on our Nation’s roads has remained crucial, coherent and consistent. State Farm and our insurance colleagues on Advocates’ Board are also proud to support federal legislation to ensure that all new cars are equipped with advanced impaired driving prevention technology. Working on a dual track to harness this technology and to support passage of the impaired driving laws in the Roadmap Report, we can maximize protection for all road users.”
Former State Senator David Carlucci (D-NY, 38th District), Sponsor of S. 4336 to require rear seat belt use, enacted 2020: “I am pleased to join Advocates for the Roadmap Report release to discuss traffic safety and the effort I co-led to enact New York’s new seat belt law. The simple act of buckling up saves lives. It can also determine whether you are able to walk away from a crash or will have to endure debilitating injuries. Yet, nearly half of those killed in crashes neglect to do so. With reports of seat belt use dropping and reckless driving and speeding spiking in 2020, state legislative action to upgrade traffic safety laws is vital.”
Ivette Chaidez, Education Outreach Coordinator, Impact Teen Drivers: “This year, my family will mark a decade since my 17-year-old sister, Itzy, became one of approximately 4,000 teens who lose their lives in traffic crashes each year. We miss Itzy every single day, and it motivates my work to promote teen safe driving and comprehensive graduated driver licensing (GDL) laws as recommended in the Roadmap Report. GDL programs minimize risk for inexperienced novice drivers, instill lifelong safe driving behaviors, help to prevent crashes and save lives. These protections should also cover older teen and young adult novice drivers as well. I urge my home state of California to extend our GDL law to this risky driving population in 2021.”
U.S. Congressman Raja Krishnamoorthi (D-IL, 8th), Sponsor of SAFE TO DRIVE Act: “The SAFE TO DRIVE Act is a bipartisan measure meant to help provide resources to states as they try to encourage people to engage in non-distracted driving. This will help to unlock grants to states that are doing a good job already and to create new ones in other states. This is essential as we try to get the message out that it is time to put down the phone. We together are going to make our roads safer and the SAFE TO DRIVE Act is going to be an essential component of our agenda for moving our country forward and making our highways and roads safe to drive.”
State Assemblyman Nicholas Chiaravalloti (D-NJ, 31st), Sponsor of A. 855 to curb distracted driving: “There is no doubt that technology allowed us to stay in touch during a period of social distancing; however, there is a time and a place for everything. Each of us knows that it only takes a second for a tragedy to occur. We need to work together to create laws that educate drivers, and I have introduced legislation, A. 855, that prohibits streaming video while driving regardless of whether you are holding the phone or not. I want to thank Cathy Chase and Advocates for Highway and Auto Safety for their leadership and commitment on this issue.”
Stephen W. Hargarten, MD, MPH, Professor of Emergency Medicine, Medical College of Wisconsin and Consumer Co-Chair of Advocates: “I am keenly aware of the demands placed on medical workers during these difficult times – overburdened hospitals, round-the-clock hours, and the heart-rendering decisions about the allocation of medical equipment and supplies. We owe it to them to do everything we can to keep ourselves safe to stop further straining the health care system. A major part of that is preventing crashes and serious injuries. While lawmakers seek to contend with immediate needs resulting from COVID-19, so too should they prioritize the countermeasures in Advocates’ Roadmap Report to reduce incidents that will only serve to compound the current public health and health care challenges.”
Opportunities for improvement in 2021:
Based on Advocates’ safety recommendations, states need to adopt 390 laws.
16 states need an optimal primary enforcement seat belt law for front seat passengers;
30 states need an optimal primary enforcement seat belt law for rear seat passengers;
32 states need an optimal all-rider motorcycle helmet law;
35 states need a rear facing through age 2 law;
34 states and DC need an optimal booster seat law;
190 GDL laws need to be adopted to ensure the safety of novice drivers, no state meets all the criteria recommended in this report;
29 critical impaired driving laws are needed in 27 states;
4 states need an optimal all-driver text messaging restriction; and,
19 states need a GDL cell phone restriction.
The traumatic and dramatic challenges experienced in 2020 were unprecedented in modern day. While disturbing trends have emerged on our roadways, Advocates’ Roadmap Report outlines tried-and-true solutions to reverse them and target additional incessant crash factors. Advocates and our safety partners urge lawmakers in state capitals to prioritize the 16 recommended laws in the Report as part of a holistic approach to improving public health and safety. With tens of thousands of deaths and millions of injuries occurring every year, it’s time to “change this picture.”
Advocates for Highway and Auto Safety is an alliance of consumer, medical, public health, law enforcement and safety groups and insurance companies and agents working together to make America’s roads safer. Advocates’ mission is the adoption of federal and state laws, policies and programs that prevent motor vehicle crashes, save lives, reduce injuries, and contain costs.
Des Plaines, Illinois – January 7, 2025: NOBLELIFT North America, a global leader in lithium-iron material handling technology, is excited to announce the appointment of Bill Pedriana as its new President. With nearly four decades of experience in the material handling industry, Pedriana is poised to lead NOBLELIFT North America into a new era of innovation, growth, and customer-centric success.
Bill Pedriana served as Chief Marketing Officer at Big Joe Forklifts, where his visionary leadership helped rebuild the brand, develop groundbreaking products (including the Joey series of access vehicles and their cobot pallet truck concept), and execute comprehensive sales and marketing strategies. For 14 years, Pedriana played an instrumental role in achieving an extraordinary 14x growth in sales and helping to drive the global expansion of Big Joe’s parent company, EP Equipment.
Pedriana’s track record of aligning business strategies with customer needs has consistently delivered exceptional results throughout his career. Drawing from his wealth of experience, he now brings his expertise to NOBLELIFT to continue building on the strong foundation established by his predecessor, Loren Swakow. Under Swakow’s leadership over the past eight years, NOBLELIFT North America experienced unparalleled growth and built a reputation for providing innovative and high-performance material handling solutions.
“I became attracted to NOBLELIFT over the past few years due to their exceptional manufacturing quality, progressive equipment design theory, and their sophistication when it came to deploying intelligent material handling systems,” said Pedriana. “As the incoming President of NOBLELIFT NorthAmerica, I aim to continue the strong growth the organization experienced under Loren Swakow over the past 8 years by utilizing my sales and product development expertise to enhance the value of NOBLELIFT for its distributors and OEM partners. In 2025, we will be introducing a number of new products and programs and expanding our team and capabilities to support our growth.”
Leading the Material Handling Industry Forward
NOBLELIFT North America is known for its wide range of innovative material handling equipment, including electric pallet trucks, sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie- stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. With products trusted in over 100 countries, NOBLELIFT continues to deliver on its promise of high performance, low maintenance, and advanced ergonomic designs at an unbeatable value.
"As part of NOBLELIFT’s focus on delivering exceptional customer experiences, we are excited to have Bill Pedriana join us in this pivotal leadership role," said Wendy Mao, CEO at Noblelift Intelligent Equipment Co., Ltd. “His passion for the industry, proven ability to execute innovative strategies, and dedication to customer satisfaction make him the perfect leader to guide NOBLELIFT into our next phase of growth.”
Pedriana’s values extend beyond operations and product development. “Our industry was built by family businesses and handshakes,” shared Pedriana. “While it’s great to win, it’s how you play the game that delivers true long-term success. I’m grateful for the opportunity to bring everything I’ve learned during my 30+ year career to NOBLELIFT—a brand that aligns perfectly with my beliefs.”
Delivering on What’s Next
With Pedriana’s strategic vision, NOBLELIFT North America will continue to lead advancements in material handling solutions. Plans for 2025 include the launch of cutting-edge equipment and innovative programs designed to empower dealers, and end-users alike. NOBLELIFT North America invites dealers, OEM partners, and businesses to experience how its products and services are transforming operations across industries. To learn more about NOBLELIFT North America’s offerings, visit www.NOBLELIFTna.com or contact your local dealer.
About NOBLELIFT North America
NOBLELIFT® North America (www.nobleliftna.com) is a global leader in Lithium-iron technology. We manufacture a comprehensive range of high-performance, low-maintenance manual, electric, and internal combustion equipment with more than 200 categories and around 30 series of each product. Our products are designed to meet different application demands and are well accepted by our customers in more than 100 countries and regions in Europe, America, Asia, Africa and more. Products include: sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. Noblelift® North America builds tough, durable products that deliver high productivity, low total cost of ownership, easy serviceability, and advanced ergonomic features; accompanied by outstanding parts, service, and training support.
For more information about our company and our products, visit www.nobleliftna.com or follow us on social media.
Des Plaines, Illinois – Loren Swakow, Managing Director of NOBLELIFT North America, has announced his retirement effective January 31st, 2025, leaving behind a legacy of unprecedented growth, innovation, and strong relationships built over nearly a decade at the helm of the company.
Swakow joined NOBLELIFT in October 2016, tasked with the challenge of bringing an unknown brand into the highly competitive American market. At the time, NOBLELIFT had no dealer network and minimal brand recognition. Over the course of eight years, Swakow's strategic leadership and expertise have led to remarkable success, driving average annual growth of 43%. Today, NOBLELIFT is supported by a professional dealer network spanning the entire country, with sales growth consistently outpacing the industry, a true testament to Swakow’s vision and determination.
Swakow’s leadership also played a key role in expanding NOBLELIFT's footprint into Canada by helping to establish NOBLELIFT Canada. His unwavering belief in the brand and dedication to fostering partnerships were critical to this growth.
Reflecting on his tenure, Swakow remarked, “It takes a great team to do what we did in eight years, and that’s what we have—A Great Team! I have always believed in fostering open communication, creating a culture of trust, empowering individuals, leveraging diverse perspectives, and prioritizing collaboration. We have all worked very hard, and I am proud of them all.”
Swakow’s career in the material handling industry began long before his time at NOBLELIFT. He co-founded a lift truck dealership with his brother, representing brands like Komatsu, Mitsubishi, Tailift, and TCM. After decades of success, they sold the dealership and related businesses in 2012. Swakow also played a key role in the wider industry, serving as a founding member and Presidentof the Chicago Industrial Truck Dealers Association and as President of MHEDA (Material Handling Equipment Distributors Association) in 2004. His strong belief in the power of networking was critical to the formation of NOBLELIFT North America.
"MHEDA has always been the optimal association for networking," Swakow stated. "The connections and insights I gained through MHEDA were invaluable as we built NOBLELIFT North America from the ground up."
The succession plan for Swakow's role has been set, with the announcement of his successor scheduled for January 7th, 2025. Through January, Swakow will collaborate closely with his successor to ensure a smooth handover of responsibilities and to share his insights and guidance.
“We are grateful for Loren’s remarkable contributions to NOBLELIFT North America,” stated Wendy Mao, CEO at Noblelift Intelligent Equipment Co., Ltd. “His vision and passion have been instrumental in shaping our success. We are committed to building on the strong foundation he has established.”
Swakow’s dedication to excellence, his ability to inspire trust, and his relentless pursuit of success will leave a lasting impact on the material handling industry. While the company expresses enormous gratitude for his leadership, it is clear that his legacy will continue to guide NOBLELIFT on its upward trajectory.
About NOBLELIFT North America
NOBLELIFT® North America (www.nobleliftna.com) is a global leader in Lithium-iron technology. We manufacture a comprehensive range of high-performance, low-maintenance manual, electric, and internal combustion equipment with more than 200 categories and around 30 series of each product. Our products are designed to meet different application demands and are well accepted by our customers in more than 100 countries and regions in Europe, America, Asia, Africa and more. Products include: sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. Noblelift® North America builds tough, durable products that deliver high productivity, low total cost of ownership, easy serviceability, and advanced ergonomic features; accompanied by outstanding parts, service, and training support.
For more information about our company and our products, visit www.nobleliftna.com or follow us on social media.
Grocery shoppers in Australia will soon be able to zip in and out of the store in record time, bypassing the lines for cashiers or self-checkout kiosks altogether. They can just walk in, make their selections, and walk out with their bags in hand.
The secret to this express shopping experience is the “Caper Cart,” an AI (artificial intelligence)-powered smart trolley from San Francisco-based Instacart. In its first deployment in the Asia Pacific (APAC) region, the system is being tested by Coles Supermarkets, a food and beverage retailer with more than 1,800 grocery and liquor stores throughout the country.
To get started, customers simply grab a grocery cart-sized smart trolley at the store’s entrance and begin shopping, depositing the items directly into shopping bags as they go. The Caper Carts use onboard AI, cameras, and a built-in scale to automatically recognize items as they’re added to the trolley. Customers can watch their running total display on a screen—just as if they were shopping online—then swipe their credit card on the trolley’s payment terminal to complete the purchase.
“As the first retailer in Australia to introduce AI-powered trolleys, we’re excited to offer our customers a convenient and engaging way to shop in-store, helping them save time, manage their budget, and check out faster—or at their own pace,” Coles’ chief digital officer, Ben Hassing, said in a release. “The Coles smart trolley illustrates our omnichannel approach, leveraging digital capabilities to enrich the in-store experience.”
If you’re looking to make the packaging process more eco-friendly, the obvious place to start is with the box itself. And that’s exactly what Salt Lake City-based Packsize did when it made its initial foray into sustainable packaging back in 2002. That year, the company launched its first product, an innovative on-demand packaging system designed to reduce cardboard waste (and the need for filler material) by creating a right-sized box for each shipment.
Now the company is ready for the next step: greening up the glue.
According to Packsize, 300 billion boxes around the globe are sealed using 500,000 tons of hot-melt adhesive every year, contributing significantly to global emissions generated by the paper-based packaging industry. In a bid to cut those emissions, Packsize recently teamed up with Henkel Adhesive Technologies, a unit of the German chemical and consumer goods company Henkel, to launch Eco-Pax, a bio-based hot-melt adhesive designed to lower carbon footprints without sacrificing performance.
Eco-Pax is made from bio-based raw materials, forgoing traditional fossil-based ingredients. The adhesive will soon be used on more than 340 million boxes produced annually using Packsize’s right-sized packaging machines. That single change is expected to reduce Science Based Targets Initiative (SBTi)-relevant greenhouse gas (GHG) emissions up to 32%, which is equivalent to the burning of 1.75 million pounds of coal, the partners said.
“Partnering with an innovative leader like Packsize to launch a bio-based adhesive solution is a big step toward building a more sustainable packaging value chain,” Kevin Heffernan, head of business development, North America, consumer goods adhesives, Henkel Adhesives Technologies, said in a release. “Together, we’re setting a new standard for sustainability in packaging while delivering the high-performance brands and consumers trust.”
MOORESTOWN, NJ (December 18, 2024) OPEX® Corporation, a global leader in Next Generation Automation providing solutions for document, mail, and warehouse automation, has been selected as a finalist in the 2024 NED (New Equipment Digest) Innovation Awards, which celebrates innovations in industrial technology, tools, and equipment that empower businesses to work faster, better, and more cost-effectively.
Introduced in March 2024, Sure Sort X with Xtract is a fully adaptable, turnkey offering designed to automate multiple manual tasks with a simple, one-touch solution.
The technology handles nearly 100% of customer-sortable items weighing up to 20 pounds and sorts items into a configurable array of mixed bin sizes and types, all while maintaining a consistent throughput of up to 2,100 items per hour.
“We are excited to once again receive this recognition, which honors our warehouse automation solutions that clients around the globe count on, as well as our culture of innovation,” said Alex Stevens, President, OPEX Warehouse Automation. “Sure Sort has long been a preferred warehouse automation solution for distribution centers and third-party logistics companies. Sure Sort X paired with Xtract has been developed to meet the evolving demands of the marketplace to deliver one integrated solution that automates the sort and order takeaway process.”
When Sure Sort X is paired with Xtract, totes are retrieved and their contents are transferred into shipping containers automatically, eliminating the need to manually sort and transfer boxes downstream. Xtract iBOTs can handle up to 200 extracted totes per hour.
The system can accommodate multiple market vertical workflows and greatly reduce the need for human interface. Installation can occur in as little as one week and return on investment can be realized within just two years.
For nearly five decades, OPEX has served as a trusted partner, collaborating closely with clients to develop customized, scalable solutions that transform how they conduct business.
About OPEX
OPEX Corporation is a global leader in Next Generation Automation, providing innovative, unique solutions for warehouse, document and mail automation. With headquarters in Moorestown, NJ, USA—and facilities in Pennsauken, NJ; Plano, TX; France; Germany; Switzerland; the United Kingdom; and Australia—OPEX has nearly 1,600 employees who are continuously reimagining and delivering customized, scalable technology solutions that solve the business challenges of today and in the future.