How has the pandemic affected businesses in general and supply chains in particular? Dr. Yossi Sheffi, a professor at MIT, offers some answers in his latest book.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
It's been nearly 10 months since Covid-19 slammed into the global economy like a wrecking ball. And while businesses have learned to manage, many will endure lasting effects that may take years to resolve. In the meantime, all of us—businesses and consumers alike—are yearning for things to get back to normal.
But what does that even mean? Is it possible that we may someday return to some semblance of our old lives? Or will we enter a "new normal"? And if so, what will that look like?
These are some of the questions Dr. Yossi Sheffi takes on in his latest book, The New (Ab)Normal: Reshaping Business and Supply Chain Strategy Beyond Covid-19. In the book, Sheffi, a professor of engineering at the Massachusetts Institute of Technology (MIT) and director of the school's Center for Transportation and Logistics, explains how the Covid-19 pandemic has affected businesses and society, and talks about the critical role that supply chains have played in helping people, governments, and companies manage the crisis. He also examines what our post-pandemic world might look like.
Sheffi recently talked to DC Velocity Editorial Director David Maloney about the book and his thoughts on how the pandemic will reshape our supply chains.
Q: Your new book takes a look at the pandemic's effects on the economy in general and supply chains in particular. What did your research reveal? A: I found that both good and bad things are happening. For some companies, business is up, and for others, it has virtually disappeared. The whole tourism industry and the airlines are in bad shape, for example.
But let's talk about supply chain in particular. Some of the "good" things that have come out of it can be summed up with the question that everybody asks my wife, which is "What does your husband do?" Until January of this year, when she told them "My husband is in supply chain," they just gave her that baffled, "deer in the headlights" look. Now, everybody nods and says "Oh, I know about that. So he is working on important things."
So, almost overnight, the whole profession became a household name. The importance of supply chain has been elevated. People and CEOs understand that this is the stuff that connects supply and demand. This is what makes the world work. That is something, I think, that will have profound consequences going forward.
Q: The pandemic has disrupted every business. How have successful companies managed their operations during these very difficult times? A: There are several things that successful businesses are doing. For instance, they've established emergency management centers where all of the information comes through a set group of people who are the decision-makers. It used to be a room, but now it is, of course, virtual.
They also have reviewed their suppliers to make sure that they're still around and are open. And they've reviewed products and customers. You may not have enough parts or raw material to build all of the product you need to build. You may not have enough to serve all of your customers. Which supplier and which customer should you focus on?
They also think about finance. Of course, we are going through a recession and cash is king, but businesses need to be very careful about extending terms of payment to suppliers. Companies have also been reducing SKUs (stock-keeping units). General Mills, for example, cut its Progresso soup lineup from 90 varieties to 50. This was initially done in order to assure supply. Now, it's being done to hold down costs because fewer varieties mean fewer changeovers in manufacturing.
Then the good companies never let a good crisis go to waste. They are planning for recovery. They are strategically looking at all their customers, all their employees, and all their business lines. What works and what doesn't, and what will be working in the future?
Finally, something that is really unique to this crisis is that a lot of companies are significantly accelerating their adoption of advanced tech. Whether it is connectivity or visibility or going through the cloud, companies are adopting optimization systems at a much higher rate than before.
Q: Did you find that the pandemic had accelerated the adoption of automated equipment and other advanced technologies in warehouse and distribution facilities? A: Absolutely. Warehouse automation is accelerating rapidly, though the trend lines can be hard to decipher because, at the same time, companies like Amazon or Walmart.com are hiring a lot of people in response to the e-commerce boom. It is not only them; it is Target and Lowe's and JD.com and Alibaba—everybody is seeing online sales explode. But at the same time, they are certainly building a lot of new automated warehouses.
Of course, we're also reading about developments in transportation automation, like autonomous trucks, autonomous last-mile delivery. Many companies are developing these capabilities. There is even a company that is now seeking FAA approval to deliver human parts between hospitals via drones. And these are not small packages; they are 150-pound packages and the drones are actually small airplanes. People are moving all over the place when it comes to automation.
Q: Can you share some examples of companies that have successfully adapted to the new business environment? A: We've seen a number of big companies adjusting, but I also have some examples of small, family-owned companies that have adapted to the times. One of those is a husband-and-wife company with 20 trucks that, prior to the pandemic, supplied food to institutions—universities, restaurants, and industrial parks—in the Boston area.
In March 2020, their business dropped 96%. So they turned on a dime and began marketing to consumers. Now, keep in mind that we're talking about people who never had a website, never took an order online, so this required a big adjustment on their part. But they quickly began stepping up their marketing and ordering capabilities. At first, they would just send out a PDF listing what they had available for sale. Then it became a website, though you still had to call if you wanted to order something you saw online. Then they put pictures on the website that customers could click to order. Then they added tracking and tracing capabilities. All of this happened in only about three to four weeks. They moved from being strictly a wholesaler to what was essentially a modern online retail operation. Now, of course, small companies can move on a dime. Still, many of their competitors failed, while they moved forward very quickly. So it was interesting to see.
Q: What are some of the attributes of companies that will make it through the crisis versus those that won't? A: Well, think about the people who are most at risk of becoming seriously ill or dying. It is the weak, the people with pre-existing conditions or co-morbidities, people whose health was already compromised.
It's the same thing with companies. The ones most at risk are the weak, the ones that were already in trouble before the pandemic. An example would be U.S. department stores. Department store revenues had slipped from something like $30 billion in 1999 to $11 billion by 2019, so they had lost two-thirds of their revenue in 20 years' time. When the pandemic hit, a number of major department stores went bankrupt. It is the companies that were weak before who have not made it.
It is not the fast who survive, it is the people who can adapt. But in order to be able to adapt, you need some financial muscle, some reserve of money and talent, and the companies that were in trouble before didn't have that. It is the companies who had the talent, who were in reasonably good shape, and who could pivot that survived.
Q: So, what is our "new abnormal" and what are some of the key supply chain lessons we've learned during these pandemic times? A: When we talk about the new abnormal, people are talking about the recovery being a V-, a U-, an L-, or a W-shaped recovery. But no, it will be none of the above. The recovery is going to be like a game of Whack-a-Mole, where a rodent pops up randomly on the play board and you have to hit it quickly. Think about the globe as your play board, where the pandemic flares up randomly in different locations, causing business shutdowns and halting your suppliers' operations. That is what we are facing, which is very difficult for supply chain managers.
By the way, the media are talking about the end of China and the end of just-in-time. All of this is just not going to happen, because moving back to the United States or to Europe goes against resilience. In order to be resilient in a world like this, you need to be global. You cannot consolidate your supply base in a single part of the world—even if it's the United States or somewhere in Europe—because that region could close with no warning. You need to be spread all over the world. You need to have factories and suppliers in more than one place.
This is only one aspect of what the world is going to look like over the next year or maybe a little longer, depending on the efficacy of the vaccines that are developed. We just don't know if these vaccines are going to be like the flu shot, which is only 60% to 70% effective, or if they will be high 90s, because a lot of the vaccines are based on new technology that we've never tried before. So, we just don't know. Clearly, for the next year at least, if not more, it will be a Whack-a-Mole recovery.
Q: To close, you suggest in your book that there may be a new "Roaring '20s." What do you see for the future, and what opportunities will there be for supply chain managers? A: Supply chain management is becoming the new finance, the new marketing—a sexy profession that people are going to flock to. At MIT, we're seeing applications for our supply chain management program go through the roof, and other schools report the same thing. The word is out, so to speak.
We had the Roaring '20s after World War I. And we had some of the best growth the U.S. has ever seen after World War II. This is almost like a war. This is something that affects the entire world, and I think people will come out of this with a realization that the world is a lot more vulnerable than they thought. I hope so.
Warehouse automation vendor Locus Robotics marked the grand opening of its global headquarters facility in Wilmington, Mass., this week.
The state-of-the-art, 157,000 square-foot Locus Park facility “serves as the nexus for hundreds of Locus employees driving the company's mission to revolutionize global supply chains through advanced robotics solutions,” the company said in a statement Thursday.
The new headquarters boasts an expansive research and development, testing, and engineering space, and is home base to the firm’s nearly 200 New England area employees. The facility also handles all robotics manufacturing, shipping, and administration functions.
“Locus Park represents our commitment to innovation and our confidence in the future,” company CEO Rick Faulk said in the statement. “It's a launchpad for the next generation of robotics and AI solutions that will redefine warehouse efficiency and empower workforces worldwide. As we stand at the forefront of industrial automation, we're not just leading the industry but transforming it.”
Alongside the grand opening, Locus also celebrated surpassing four billion units picked across its customer deployments around the world.
For links and show notes, mouse over the player and click the .
Transcript
About this week's guest
Dennis Moon is chief operating officer of Roadie. He has served in executive management positions in both public and privately held companies over the past 15 years, including as executive vice president for Medovex Corp., a medical device and technology company, and chief operations officer for JCS, where he assisted in the sale of the company to a private equity fund and remained COO of the JCS Division for Correctional Healthcare Companies. As COO, his responsibilities included supervising the day-to-day operations and maintenance of over 50,000 monthly clients, over 200 city, county and state contracts, 70 physical office locations, more than 400 employees and over 1.8 million financial transactions per year.
Prior to his career in executive management, Moon served in the U.S. Army as an intelligence analyst and combat engineer with TS/SCI Clearance. He holds a bachelor’s degree from the University of Central Florida.
David Maloney, Editorial Director, DC Velocity 00:01
Delivering Halloween. Forecasting technology trends. And is pallet handling the next robotic frontier?
Pull up a chair and join us, as the editors of
DC Velocity discuss these stories, as well as news and supply chain trends, on this week's Logistics Matters podcast.
Hi, I'm Dave Maloney. I'm the group editorial director at
DC Velocity. Welcome.
Logistics Matters is sponsored by Zebra Robotics Automation. Are you tired of overpriced, underutilized autonomous mobile robot fulfillment solutions that drain your profits? It's time to switch to Zebra Robotics Automation. Their cutting-edge Zebra Symmetry fulfillment solution is engineered to reduce your cost per unit and give you that unbeatable competitive edge. Don't settle for less. Maximize your profits with Zebra. Discover the future of fulfillment at zebra.com/fulfillment.
As usual, our
DC Velocity senior editors Ben Ames and Victoria Kickham will be alone to provide their insights into the top stories of this week.
But to begin today, Halloween is just a few days away. The holiday has grown over the years to be the second or third most popular holiday, depending on which survey you trust. So, it's basically right up there with Christmas and Thanksgiving. Making sure that deliveries of all the decorations and treats get to their destinations on time is a big task, and to find out what's involved in all of that, here's Victoria with today's guest.
Victoria.
Victoria Kickham, Senior Editor, DC Velocity 01:35
Thanks, Dave. Our guest today is Dennis Moon, chiefoperating officer for crowdsourced delivery platform Roadie. Welcome Dennis.
Dennis Moon, Chief Operating Officer, Roadie 01:43
Thank you.
Victoria Kickham, Senior Editor, DC Velocity 01:45
Yeah, thanks for joining us today. I think most of our listeners are familiar with Roadie, but can you just give us a quick overview of the company and its role in the supply chain?
Dennis Moon, Chief Operating Officer, Roadie 01:54
Absolutely. We've been around since 2014. Roadie is a logistics-management and crowdsource delivery platform. We're also a UPS company, and our role in the supply chain is to offer businesses fast, flexible, and asset-light logistics solutions in the last mile.
Victoria Kickham, Senior Editor, DC Velocity 02:10
Terrific. So, as Dave said, supply chains are gearing up for this Halloween season. Retailers are busy getting orders out to people. How does demand for all those costumes, decorations, and candy affect supply chains?
Dennis Moon, Chief Operating Officer, Roadie 02:24
It really kicks off the peak season for us, and as we've been doing this for a while, it gets a little bit different every year, but what we're seeing is a lot of retailers are kicking off their peak season at the same time as Halloween. So, as we can see, and you probably have noticed, more and more sales events and promotions are kicking off earlier and earlier into the season, so I think it's really good, because we're able to take the momentum that we start for Halloween, continue it on to delivering for people right into peak, and it also really helps with that last-minute Halloween rush that a lot of people have. I would just say the other thing is that, you know, consumers, and us as consumers, we're just really getting used to following the promotions more than we are following the event, so we've been seeing that over the last couple of years.
Victoria Kickham, Senior Editor, DC Velocity 03:08
Great. Thank you. Along with all of that, so Roadie has a partnership with Spirit Halloween, which is a retailer that's certainly at the forefront of dealing with these particular peak-season challenges that are happening right now. Can you describe the partnership and how it works?
Dennis Moon, Chief Operating Officer, Roadie 03:23
Yeah, I'm really excited about this one. Spirit Halloween is North America's leading Halloween retailer, and we provide same-day delivery from spirit Halloween's online stores across the United States. So same-day's available in more than 800 Spirit Halloween retail locations, allowing their customers to receive their items quickly and conveniently, just like they would with any other delivery. But Halloween fans have access to hundreds, if not thousands of SKUs in that same-day marketplace, and we're just really excited, as I said earlier, to be able to start propelling ourselves as we enter into a really big peak season.
Victoria Kickham, Senior Editor, DC Velocity 03:59
And I think you said — how many stores are you doing this in?
Dennis Moon, Chief Operating Officer, Roadie 04:02
Eight hundred Spirit Halloween retail locations, and this is the first time they've offered it. So, it's new to them and it's new to us, so we're just really excited about the opportunity.
Victoria Kickham, Senior Editor, DC Velocity 04:09
Yeah, I'm very familiar with the store, and that sounds new to me, so... .Is Roadie working with otherretailers on similar solutions designed to help manage this Halloween demand?
Dennis Moon, Chief Operating Officer, Roadie 04:19
Yeah, you know, one of our most notable specialty retailers, and one of the bigger customers during Halloween, is the Home Depots of this world. And as everybody knows, they've got a really, really good selection of Halloween decorations that I see in my neighborhood every day, and being able to deliver some of those really big yard decorations has been super cool for us, and we've been doing a lot of it this Halloween season.
Victoria Kickham, Senior Editor, DC Velocity 04:46
So, what trends are you seeing in same-day delivery service in general? How are technology advances, for example, things like AI, affecting the industry?
Dennis Moon, Chief Operating Officer, Roadie 04:56
Yeah, you know, [I've] been doing this for a while, and just, every year, more and more retailers create or have same-day as just standard expectation for online shopping. It's pretty surprising. Going back 10 years, no one did, not many people did, and they just really didn't have it on its radar. So, the adoption rate is accelerating. Everyone feels that they must have same-day delivery to compete, and retailers have really found that just the same-day model gives them that competitive edge. It increases revenue, and it's good for them, it's good for their customers. We did a survey recently where we conducted, it found 80% of companies reported an increased revenue with same-day delivery, so it really is starting to prove itself. To answer your question about AI's impact. It's helping optimize delivery routes for us. It balances delivery capacity. We're using it all over the place, from customer support all the way to helping drivers make decisions on what's the most economical route for them, what's the best route, what's the best offer that they should make — so, just giving them all the information. And making sure that we're as transparent as possible, utilizing all the AI technology that we can behind the scenes so that drivers can make a good decision. It enables our retailers to anticipate demand. So, as we think about, we've got a bit of demand going into the Halloween season, but it's going to get really, really hectic with a compressed peak as people who follow UPS know, it came out yesterday, you know, Carol Tomé talked about it: 17 business days between Thanksgiving and Christmas. So we haven't seen that compressed of a peak since 2019, which means all of the supply chain is just going to have to really, really work well together to get things to people right before the holiday. And AI is going to be a big part of it as we implement it more and more in different facets of our business.
Victoria Kickham, Senior Editor, DC Velocity 06:47
Looking ahead to the holiday peak — we've touched on that throughout this conversation — how large a role will this crowdsource delivery model play in helping businesses manage all those last-minute holiday deliveries? Just sort of a general perspective on that?
Dennis Moon, Chief Operating Officer, Roadie 07:02
Yeah, it's a great question, and every year, we become a bigger and bigger part of it. Consumers are looking for same-day, fast deliveries,crowdsource platforms like Roadie, we play a really big part, and part of that is probably because we're seeing more and more retailers, the big retailers, need to move product closer to customers. So, there's a sense of forward distribution coming out of the brick-and-mortar stores, where, in years past, everything would come out of a distribution center somewhere else. So they've got to have the product in the store, and we've got to get it to their customers fast, which is just really, really growing every single year, especially in some of the biggest retailers that everybody knows that have the best deals when it comes to Black Friday, Cyber Monday. A vast majority of that volume is coming from the stores now, where it used to come out of their distribution centers.
Victoria Kickham, Senior Editor, DC Velocity 07:51
Dennis, anything else on this topic you want to mention as we gear up for Halloween next week, and looking further ahead to holiday peak?
Dennis Moon, Chief Operating Officer, Roadie 08:00
I would reiterate that it's going to be a short, compact, and hectic peak. As I said before, it was 27 days between Thanksgiving and Christmas, 17 business days, which we haven't seen in quite some time, and this year, more more than ever, fast delivery is going to be critical. It's going to making sure people have it in hand, they have it wrapped, they have it ready, because we don't want to leave people wondering, will my package arrive on Christmas Eve or Christmas morning? But the other thing, as I mentioned earlier, is to combat this, we're seeing a lot of retailers pull forward. We're seeing a lot of events take place prior to Black Friday, whereas it used to be Black Friday Cyber Monday, were the big Super Bowls of our year. Some things are kicking off early in November. Some things are going to have really, really good sales and events that go on all the way through the month of November and into early December, so I think the retailers are smart. They're trying to identify, they can't get everything done in that very, very condensed window, so let's go ahead and spread it out over a longer period of time. And the consumers are smart too, because they're just looking for, you know, really good deals on what they need to purchase for this peak season. So, the last thing I'll just say is that a lot of it will take place online. More and more and more of Black Friday, Cyber Monday is becoming an online event, and according to International Trade Administration, e-commerce in the U.S. is growing an annual rate of 11.22%, and the global marketplace is expected to reach 5.5 trillion by 2027, so it's just showing us the data to support that we're in the right space, and people are utilizing e-comm more and more every single year.
Victoria Kickham, Senior Editor, DC Velocity 09:35
That's certainly true. We see that, in, I think, in our work and in our lives here, so... . Thank you, Dennis, very much for joining us today. We appreciate your insight.
Dennis Moon, Chief Operating Officer, Roadie 09:45
Thank you guys for having me. Have a great day.
Victoria Kickham, Senior Editor, DC Velocity 09:47
Thank you. We've been talking with Dennis Moon of Roadie. Back to you, Dave.
David Maloney, Editorial Director, DC Velocity 09:51
Thank you, Dennis and Victoria. Now let's take a look at some of the other supply chain news from the week, and Ben, you wrote this week about a forecast for technology trends. What can you tell us?
Ben Ames, Senior News Editor, DC Velocity 10:05
That's right. You know, as we near the end of the year, many experts throughout the logistics sector take this chance to make some forecasts and predictions for 2025 that may seem like a long way away, but we're halfway through the fourth quarter already, so now's the time to plan, and one of the first ones that I saw came this week from Forrester, the technology analyst group. Forrester pointed out that 2024, to no surprise, has been a particularly challenging year for companies, especially in asset-intensive industries like manufacturing and transportation. That's because those asset-intensive industries and businesses quickly feel the pain when energy prices rise, when raw materials become harder to access, or when borrowing money for capital projects becomes more expensive. And all of those conditions arose in 2024, so that forced some of those leaders — again in manufacturing and transportation — to focus even more than usual, on managing the costs and improving efficiency, to find that balance point. All this was According to researcher Paul Miller, who's vice president and principal analyst at Forrester.
David Maloney, Editorial Director, DC Velocity 11:16
Well Ben, there certainly were a lot of supply chain disruptions this past year. Did the report say whether they felt 2025 would be any easier on supply chains?
Ben Ames, Senior News Editor, DC Velocity 11:27
Well, it did say, and unfortunately they are forecasting that it will not be all that much smoother. Forrester's latest forecast doesn't anticipate any dramatic improvement in the global macroeconomic situation for 2025, but it does anticipate several ways that companies will probably adapt. So, for 2025, Forrester predicts that over 25% of the big last-mile service and delivery fleets over in Europe will have become electric across the continent. So, between the different nations, they are analyzing parcel delivery firms, utility companies, even local governments that operate large fleets of small vans over relatively short distances, and so, for all those sorts of applications, electrification is an opportunity both to manage costs and to lower carbon emissions. In a second analysis of what we were likely to see, they said that probably less than 5% of the robots that we see in factories and warehouses will be walking. We might have seen a lot of recent headlines — I've written some of them myself — about some rise in two-legged robots that are now able to be designed. Forrester says that the compelling use cases for two-legged robots are less obvious than supporters suggest. Specifically, they said that those kind of robots, they might have a wow factor, but they probably don't have the best form factor for addressing the industry's dull, dirty, and dangerous tasks, which, that's a frequent way of describing the type of assignments that go to robots. And finally, that the third look forward at 2025, Forrester said that car makers, automakers are going to make significant cuts to their digital divisions, sort of admitting defeat after having invested billions of dollars industrywide to try to build the capability to design all those connected platforms and digital features that we see in modern vehicles. Instead, the future of mobility will be underpinned by sort of ecosystems of various technology providers. So, it won't — a vehicle won't necessarily be reliant on the same large automaker that made the car itself to also make the digital platforms on the inside of it.
David Maloney, Editorial Director, DC Velocity 13:53
But those really do look like some interesting trends. I guess we'll see how it all plays out in the coming year.
Ben Ames, Senior News Editor, DC Velocity 13:59
Yeah, absolutely I hadn't thought of the car one. I think we all touch base with that, probably daily, and it's interesting to try to figure out who's making the stuff.
David Maloney, Editorial Director, DC Velocity 14:09
Certainly is. Thank you. Ben.
Ben Ames, Senior News Editor, DC Velocity 14:11
Glad to.
David Maloney, Editorial Director, DC Velocity 14:12
And Victoria, as robots continue to make inroads into our distribution centers, there's one area that's just now getting a little bit of love from those robots. Can you give us the details?
Victoria Kickham, Senior Editor, DC Velocity 14:23
Absolutely, yes. So, I recently wrote about the continuing trend toward implementing warehouse robotics and discovered that there's a bit of a shift happening in where many warehouses are applying the latest technologies. A lot of companies have been focused on applying robotics to picking tasks as a way to handle accelerating e-commerce orders.We saw this trend really gain steam leading up to 2020, and then, of course, during the pandemic years. Many of those early automation gains are bearing fruit, so some companies are shifting their automation focus behind those picking lines, so to speak, and applying robotics to bulk handling, particularly pallets. I spoke to a handful of robotics vendors recently about the reasons behind this trendand what they are seeing in terms of how warehouses are using pallet-handling robots.
David Maloney, Editorial Director, DC Velocity 15:09
Victoria, what's driving that shift to moving towards more bulk handling?
Victoria Kickham, Senior Editor, DC Velocity 15:14
Well, one reason is that this is a labor-intensive process. Bulk items like pallets are moved by people with human-operated equipment, for the most part, and there are a lot of different movements of pallets throughout the warehouse. Workers are often moving them up and down, side to side, from receiving to storage, from storage to shipping, and so forth. So it's an area that's ripe for automation in many ways. But it's difficult to automate all of those pallet moves within a warehouse, so the trick is finding the processes within your facility that make the most sense to automate. Some facilities may benefit from using AGVs or AMRs to transport pallets between destinations; others could apply forklift AGVs to move pallets in and out of storage; and there are also robotic pallet shuttles, which can move pallets into and out of dense storage racking as part of a larger system. Now, all of these productshave been around for a while, but there's much research and development going on, making them better, smarter, more effective, and also in developing pallet-handling robotics that work in concert as a system. Really, what I learned is that this is very much about relieving pressure on labor and keeping goods flowing through the warehouse.
David Maloney, Editorial Director, DC Velocity 16:24
Yeah, because of those labor needs — and I think that's going to be still a growing problem — we will see more robots plying their trade and handling those heavy loads. It just makes a lot of sense.
Victoria Kickham, Senior Editor, DC Velocity 16:33
It certainly does.
David Maloney, Editorial Director, DC Velocity 16:35
Thank you, Victoria,
Victoria Kickham, Senior Editor, DC Velocity 16:36
You're welcome.
David Maloney, Editorial Director, DC Velocity 16:38
We encourage listeners to go to dcvelocity.com for more on these and other supply chain stories. Also check out the podcast Notes section for some direct links to read more about the topics that we discussed today.
And we'd like to thank our guest, Dennis Moon of Roadie, for being with us today. We welcome your comments on this topic and our other stories. You can email us at
podcast@agilebme.com.
We also encourage you to subscribe to
Logistics Matters at your favorite podcast platform. Our new episodes are uploaded on Fridays.
Speaking of subscribing, check out our sister podcast series,
Supply Chain in the Fast Lane. We have a 10-episode series currently playing on the state of logistics. Check out Supply Chain in the Fast Lane wherever you get your podcasts.
And a reminder that
Logistics Matters is sponsored by Zebra Robotics Automation. Are you tired of overpriced, underutilized autonomous mobile robot fulfillment solutions that drain your profits? It's time to switch to Zebra Robotics Automation. Their cutting-edge Zebra Symmetry fulfillment solution is engineered to reduce your cost per unit and give you that unbeatable competitive edge. Don't settle for less. Maximize your profits with Zebra. Discover the future of fulfillment at zebra.com/fulfillment.
We'll be back again next week with another edition of
Logistics Matters. Be sure to join us. Until then, have a great week.
Business leaders in the manufacturing and transportation sectors will increasingly turn to technology in 2025 to adapt to developments in a tricky economic environment, according to a report from Forrester.
That approach is needed because companies in asset-intensive industries like manufacturing and transportation quickly feel the pain when energy prices rise, raw materials are harder to access, or borrowing money for capital projects becomes more expensive, according to researcher Paul Miller, vice president and principal analyst at Forrester.
And all of those conditions arose in 2024, forcing leaders to focus even more than usual on managing costs and improving efficiency. Forrester’s latest forecast doesn’t anticipate any dramatic improvement in the global macroeconomic situation in 2025, but it does anticipate several ways that companies will adapt.
For 2025, Forrester predicts that:
over 25% of big last-mile service and delivery fleets in Europe will be electric. Across the continent, parcel delivery firms, utility companies, and local governments operating large fleets of small vans over relatively short distances see electrification as an opportunity to manage costs while lowering carbon emissions.
less than 5% of the robots entering factories and warehouses will walk. While industry coverage often focuses on two-legged robots, Forrester says the compelling use cases for those legs are less common — or obvious — than supporters suggest. The report says that those robots have a wow factor, but they may not have the best form factor for addressing industry’s dull, dirty, and dangerous tasks.
carmakers will make significant cuts to their digital divisions, admitting defeat after the industry invested billions of dollars in recent years to build the capability to design the connected and digital features installed in modern vehicles. Instead, the future of mobility will be underpinned by ecosystems of various technology providers, not necessarily reliant on the same large automaker that made the car itself.
Regular online readers of DC Velocity and Supply Chain Xchange have probably noticed something new during the past few weeks. Our team has been working for months to produce shiny new websites that allow you to find the supply chain news and stories you need more easily.
It is always good for a media brand to undergo a refresh every once in a while. We certainly are not alone in retooling our websites; most of you likely go through that rather complex process every few years. But this was more than just your average refresh. We did it to take advantage of the most recent developments in artificial intelligence (AI).
Most of the AI work will take place behind the scenes. We will not, for instance, use AI to generate our stories. Those will still be written by our award-winning editorial team (I realize I’m biased, but I believe them to be the best in the business). Instead, we will be applying AI to things like graphics, search functions, and prioritizing relevant stories to make it easier for you to find the information you need along with related content.
We have also redesigned the websites’ layouts to make it quick and easy to find articles on specific topics. For example, content on DC Velocity’s new site is divided into five categories: material handling, robotics, transportation, technology, and supply chain services. We also offer a robust video section, including case histories, webcasts, and executive interviews, plus our weekly podcasts.
Over on the Supply Chain Xchange site, we have organized articles into categories that align with the traditional five phases of supply chain management: plan, procure, produce, move, and store. Plus, we added a “tech” category just to round it off. You can also find links to our videos, newsletters, podcasts, webcasts, blogs, and much more on the site.
Our mobile-app users will also notice some enhancements. An increasing number of you are receiving your daily supply chain news on your phones and tablets, so we have revamped our sites for optimal performance on those devices. For instance, you’ll find that related stories will appear right after the article you’re reading in case you want to delve further into the topic.
However you view us, you will find snappier headlines, more graphics and illustrations, and sites that are easier to navigate.
I would personally like to thank our management, IT department, and editors for their work in making this transition a reality. In our more than 20 years as a media company, this is our largest expansion into digital yet.
We hope you enjoy the experience.
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In this chart, the red and green bars represent Trucking Conditions Index for 2024. The blue line represents the Trucking Conditions Index for 2023. The index shows that while business conditions for trucking companies improved in August of 2024 versus July of 2024, they are still overall negative.
FTR’s Trucking Conditions Index improved in August to -1.39 from the reading of -5.59 in July. The Bloomington, Indiana-based firm forecasts that its TCI readings will remain mostly negative-to-neutral through the beginning of 2025.
“Trucking is en route to more favorable conditions next year, but the road remains bumpy as both freight volume and capacity utilization are still soft, keeping rates weak. Our forecasts continue to show the truck freight market starting to favor carriers modestly before the second quarter of next year,” Avery Vise, FTR’s vice president of trucking, said in a release.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index, a positive score represents good, optimistic conditions, and a negative score shows the opposite.