Lineage Logistics is speeding fulfillment to retailers with a fully automated cold storage facility in Texas—the first of its kind in North America and a blueprint for its “next generation” cold storage warehouses.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Leaders at Lineage Logistics have long understood that automated warehousing is the wave of the future, and this year they made good on their promise to advance that goal with a fully automated expansion to the company’s Sunnyvale, Texas, cold storage facility—the first fully automated freezer facility in the third-party logistics service provider’s (3PL) North American network.
Designed to serve grocery retailers and restaurants in Texas and the surrounding states, the addition—which has an operating temperature of -20 degrees Fahrenheit—opened in January and was expected to be running at 100% capacity by this fall. The project was driven largely by changing business demands among Lineage’s retail customer base—specifically demand for processing e-commerce orders and for faster service overall.
“This is kind of a wave of the future,” Sudarsan Thattai, Lineage Logistics’ chief information officer, says of the project, which took 18 months to complete and is connected to the company’s existing 300,000-square-foot traditional manual warehouse in Sunnyvale. “This is where we see the world going.”
The project is already bearing fruit by improving turn times in the warehouse, reducing the amount of time it takes to load trucks, and minimizing the need for employees to work in the harsh freezer environment—a big plus when it comes to worker health and safety and employee recruitment and retention.
PURSUING FASTER TURNS
Lineage says it started to see shifts in its retail customers’ requirements over the last few years—particularly their desire to reduce inventory carrying costs and speed delivery to the end-consumer. That meant increased inventory turns and faster throughput in the warehouse, a goal best achieved by automation.
Notably, the Sunnyvale addition also had to be designed as a multi-tenant operation, not as a project for a dedicated client, which is more typical of automation projects, Thattai explains. In this case, Lineage wanted to create a facility that could serve a variety of retail customers with the flexibility to accommodate new clients and adapt to other changes that might occur. Essentially, it needed a retail-centric environment that would allow Lineage to serve customers who are looking to get grocery store or restaurant-ready products into their own omnichannel fulfillment networks quickly. These kinds of products typically turn every three weeks, Thattai explains.
“[The project is] built for speed and built for a profile where we can have customers there for three to five years, but [also] serve a wide range of customers,” Thattai says.
To make it happen, Lineage turned to material handling automation specialist Swisslog. The companies worked closely to integrate Swisslog’s PowerStore automated storage and retrieval system (AS/RS) with Lineage’s own warehouse management software (WMS) and proprietary control system for put-away and picking. Flexibility is the hallmark of the system. As Grant Beringer, vice president of consumer goods for Swisslog, explains, PowerStore can be reconfigured to serve different customer needs almost at the flick of a switch.
“They don’t necessarily know which types of clients they will have [at this facility] in the future, so they needed a solution that was flexible enough for a range of products and customers,” Beringer says. “We can actually change the depth of storage locations as the product range changes with customers, a function we call ‘flexible row depth.’ [We clear] out the pallets in there from a previous client, and then it’s simply a software configuration change to modify the storage depth for that location.”
Technology integration has been a game-changer as well, according to Thattai. The addition uses a digital yard management system that integrates with Lineage’s own mobile driver app for asset tracking and to support the short turn times.
BUILT FOR SPEED
The Sunnyvale expansion—a 96,000-square-foot, 100-foot-tall rack-supported warehouse—was designed for speed and efficiency. It was also designed for maximum density, with the ability to store up to 24,000 pallets despite its small footprint. At the outset of the project, target throughput rates were 367 pallets an hour with turn times—meaning the time it takes for a pallet to be released from the system and arrive in the “ready” lane to be loaded onto a truck—of 12 minutes or less, according to Lineage.
The PowerStore AS/RS is at the center of the project; it features a compact, high-density pallet shuttle system that not only speeds put-away and picking, but also minimizes worker exposure to harsh conditions in the freezer environment.
“Robotics take over, so we only need people on the docks,” Thattai explains, adding that the freezer is not the most fun, or the most popular, place to work in a storage facility. “This is our investment in making sure we are doing the best we can to keep our team members out of harsh conditions.”
The PowerStore system in Sunnyvale is the largest ever deployed in a cold storage facility, according to Swisslog, and the first of its kind in a deep-freeze environment. Its configuration takes full advantage of the building’s height, with three storage modules that contain nine levels each with 65 rows per level. Vertical lifts in the modules move the pallets up to the destination level. A PowerStore carrier then transports the pallet along the aisle to the destination row, where a second vehicle, called a row carrier, deposits the pallet in the storage row; the row can be configured for any depth between one and 20 pallets deep. The system is tailored to the freezer environment with low-viscosity lubricants and heated controls, and uses capacitors instead of batteries to power the shuttles.
Lineage was well ahead of its stated goals for the project by early September, typically seeing turn times of between nine and 12 minutes in the warehouse. Thattai says he expects turn times to improve even more as workers gain experience with the system. The quicker turns allow Lineage employees to load trucks even faster—typically about 50% faster than in the company’s traditional warehouse, where loading time is about two hours, Thattai says.
“All things being equal, I can load a truck in 45 minutes,” he says.
Beringer says he expects demand for such systems to grow, especially with a labor shortage that has been exacerbated by the Covid-19 pandemic. A desire to reduce human interaction in warehouses around the world has only accelerated the trend toward automation, he adds.
“We’ve already seen an increase in automation due to labor availability [challenges], particularly in cold storage facilities like this one,” he says. “We think there is going to be more and more of a need for this.”
Thattai agrees, emphasizing demand for speed as well as the ability to meet shifting labor requirements.
“We see this as here to stay,” he says, noting that Lineage is still assessing “lessons learned” from this project to apply to future projects. “Not 100% of our new buildings will be automated, but a significant portion will be. And portions of our automation [projects] will adopt this design. It’s truly built for speed.”
See the system in action in this video from Swisslog.
Container traffic is finally back to typical levels at the port of Montreal, two months after dockworkers returned to work following a strike, port officials said Thursday.
Today that arbitration continues as the two sides work to forge a new contract. And port leaders with the Maritime Employers Association (MEA) are reminding workers represented by the Canadian Union of Public Employees (CUPE) that the CIRB decision “rules out any pressure tactics affecting operations until the next collective agreement expires.”
The Port of Montreal alone said it had to manage a backlog of about 13,350 twenty-foot equivalent units (TEUs) on the ground, as well as 28,000 feet of freight cars headed for export.
Port leaders this week said they had now completed that task. “Two months after operations fully resumed at the Port of Montreal, as directed by the Canada Industrial Relations Board, the Montreal Port Authority (MPA) is pleased to announce that all port activities are now completely back to normal. Both the impact of the labour dispute and the subsequent resumption of activities required concerted efforts on the part of all port partners to get things back to normal as quickly as possible, even over the holiday season,” the port said in a release.
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.
The French transportation visibility provider Shippeo today said it has raised $30 million in financial backing, saying the money will support its accelerated expansion across North America and APAC, while driving enhancements to its “Real-Time Transportation Visibility Platform” product.
The funding round was led by Woven Capital, Toyota’s growth fund, with participation from existing investors: Battery Ventures, Partech, NGP Capital, Bpifrance Digital Venture, LFX Venture Partners, Shift4Good and Yamaha Motor Ventures. With this round, Shippeo’s total funding exceeds $140 million.
Shippeo says it offers real-time shipment tracking across all transport modes, helping companies create sustainable, resilient supply chains. Its platform enables users to reduce logistics-related carbon emissions by making informed trade-offs between modes and carriers based on carbon footprint data.
"Global supply chains are facing unprecedented complexity, and real-time transport visibility is essential for building resilience” Prashant Bothra, Principal at Woven Capital, who is joining the Shippeo board, said in a release. “Shippeo’s platform empowers businesses to proactively address disruptions by transforming fragmented operations into streamlined, data-driven processes across all transport modes, offering precise tracking and predictive ETAs at scale—capabilities that would be resource-intensive to develop in-house. We are excited to support Shippeo’s journey to accelerate digitization while enhancing cost efficiency, planning accuracy, and customer experience across the supply chain.”
Donald Trump has been clear that he plans to hit the ground running after his inauguration on January 20, launching ambitious plans that could have significant repercussions for global supply chains.
As Mark Baxa, CSCMP president and CEO, says in the executive forward to the white paper, the incoming Trump Administration and a majority Republican congress are “poised to reshape trade policies, regulatory frameworks, and the very fabric of how we approach global commerce.”
The paper is written by import/export expert Thomas Cook, managing director for Blue Tiger International, a U.S.-based supply chain management consulting company that focuses on international trade. Cook is the former CEO of American River International in New York and Apex Global Logistics Supply Chain Operation in Los Angeles and has written 19 books on global trade.
In the paper, Cook, of course, takes a close look at tariff implications and new trade deals, emphasizing that Trump will seek revisions that will favor U.S. businesses and encourage manufacturing to return to the U.S. The paper, however, also looks beyond global trade to addresses topics such as Trump’s tougher stance on immigration and the possibility of mass deportations, greater support of Israel in the Middle East, proposals for increased energy production and mining, and intent to end the war in the Ukraine.
In general, Cook believes that many of the administration’s new policies will be beneficial to the overall economy. He does warn, however, that some policies will be disruptive and add risk and cost to global supply chains.
In light of those risks and possible disruptions, Cook’s paper offers 14 recommendations. Some of which include:
Create a team responsible for studying the changes Trump will introduce when he takes office;
Attend trade shows and make connections with vendors, suppliers, and service providers who can help you navigate those changes;
Consider becoming C-TPAT (Customs-Trade Partnership Against Terrorism) certified to help mitigate potential import/export issues;
Adopt a risk management mindset and shift from focusing on lowest cost to best value for your spend;
Increase collaboration with internal and external partners;
Expect warehousing costs to rise in the short term as companies look to bring in foreign-made goods ahead of tariffs;
Expect greater scrutiny from U.S. Customs and Border Patrol of origin statements for imports in recognition of attempts by some Chinese manufacturers to evade U.S. import policies;
Reduce dependency on China for sourcing; and
Consider manufacturing and/or sourcing in the United States.
Cook advises readers to expect a loosening up of regulations and a reduction in government under Trump. He warns that while some world leaders will look to work with Trump, others will take more of a defiant stance. As a result, companies should expect to see retaliatory tariffs and duties on exports.
Cook concludes by offering advice to the incoming administration, including being sensitive to the effect retaliatory tariffs can have on American exports, working on federal debt reduction, and considering promoting free trade zones. He also proposes an ambitious water works program through the Army Corps of Engineers.
ReposiTrak, a global food traceability network operator, will partner with Upshop, a provider of store operations technology for food retailers, to create an end-to-end grocery traceability solution that reaches from the supply chain to the retail store, the firms said today.
The partnership creates a data connection between suppliers and the retail store. It works by integrating Salt Lake City-based ReposiTrak’s network of thousands of suppliers and their traceability shipment data with Austin, Texas-based Upshop’s network of more than 450 retailers and their retail stores.
That accomplishment is important because it will allow food sector trading partners to meet the U.S. FDA’s Food Safety Modernization Act Section 204d (FSMA 204) requirements that they must create and store complete traceability records for certain foods.
And according to ReposiTrak and Upshop, the traceability solution may also unlock potential business benefits. It could do that by creating margin and growth opportunities in stores by connecting supply chain data with store data, thus allowing users to optimize inventory, labor, and customer experience management automation.
"Traceability requires data from the supply chain and – importantly – confirmation at the retail store that the proper and accurate lot code data from each shipment has been captured when the product is received. The missing piece for us has been the supply chain data. ReposiTrak is the leader in capturing and managing supply chain data, starting at the suppliers. Together, we can deliver a single, comprehensive traceability solution," Mark Hawthorne, chief innovation and strategy officer at Upshop, said in a release.
"Once the data is flowing the benefits are compounding. Traceability data can be used to improve food safety, reduce invoice discrepancies, and identify ways to reduce waste and improve efficiencies throughout the store,” Hawthorne said.
Under FSMA 204, retailers are required by law to track Key Data Elements (KDEs) to the store-level for every shipment containing high-risk food items from the Food Traceability List (FTL). ReposiTrak and Upshop say that major industry retailers have made public commitments to traceability, announcing programs that require more traceability data for all food product on a faster timeline. The efforts of those retailers have activated the industry, motivating others to institute traceability programs now, ahead of the FDA’s enforcement deadline of January 20, 2026.