Lineage Logistics is speeding fulfillment to retailers with a fully automated cold storage facility in Texas—the first of its kind in North America and a blueprint for its “next generation” cold storage warehouses.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Leaders at Lineage Logistics have long understood that automated warehousing is the wave of the future, and this year they made good on their promise to advance that goal with a fully automated expansion to the company’s Sunnyvale, Texas, cold storage facility—the first fully automated freezer facility in the third-party logistics service provider’s (3PL) North American network.
Designed to serve grocery retailers and restaurants in Texas and the surrounding states, the addition—which has an operating temperature of -20 degrees Fahrenheit—opened in January and was expected to be running at 100% capacity by this fall. The project was driven largely by changing business demands among Lineage’s retail customer base—specifically demand for processing e-commerce orders and for faster service overall.
“This is kind of a wave of the future,” Sudarsan Thattai, Lineage Logistics’ chief information officer, says of the project, which took 18 months to complete and is connected to the company’s existing 300,000-square-foot traditional manual warehouse in Sunnyvale. “This is where we see the world going.”
The project is already bearing fruit by improving turn times in the warehouse, reducing the amount of time it takes to load trucks, and minimizing the need for employees to work in the harsh freezer environment—a big plus when it comes to worker health and safety and employee recruitment and retention.
PURSUING FASTER TURNS
Lineage says it started to see shifts in its retail customers’ requirements over the last few years—particularly their desire to reduce inventory carrying costs and speed delivery to the end-consumer. That meant increased inventory turns and faster throughput in the warehouse, a goal best achieved by automation.
Notably, the Sunnyvale addition also had to be designed as a multi-tenant operation, not as a project for a dedicated client, which is more typical of automation projects, Thattai explains. In this case, Lineage wanted to create a facility that could serve a variety of retail customers with the flexibility to accommodate new clients and adapt to other changes that might occur. Essentially, it needed a retail-centric environment that would allow Lineage to serve customers who are looking to get grocery store or restaurant-ready products into their own omnichannel fulfillment networks quickly. These kinds of products typically turn every three weeks, Thattai explains.
“[The project is] built for speed and built for a profile where we can have customers there for three to five years, but [also] serve a wide range of customers,” Thattai says.
To make it happen, Lineage turned to material handling automation specialist Swisslog. The companies worked closely to integrate Swisslog’s PowerStore automated storage and retrieval system (AS/RS) with Lineage’s own warehouse management software (WMS) and proprietary control system for put-away and picking. Flexibility is the hallmark of the system. As Grant Beringer, vice president of consumer goods for Swisslog, explains, PowerStore can be reconfigured to serve different customer needs almost at the flick of a switch.
“They don’t necessarily know which types of clients they will have [at this facility] in the future, so they needed a solution that was flexible enough for a range of products and customers,” Beringer says. “We can actually change the depth of storage locations as the product range changes with customers, a function we call ‘flexible row depth.’ [We clear] out the pallets in there from a previous client, and then it’s simply a software configuration change to modify the storage depth for that location.”
Technology integration has been a game-changer as well, according to Thattai. The addition uses a digital yard management system that integrates with Lineage’s own mobile driver app for asset tracking and to support the short turn times.
BUILT FOR SPEED
The Sunnyvale expansion—a 96,000-square-foot, 100-foot-tall rack-supported warehouse—was designed for speed and efficiency. It was also designed for maximum density, with the ability to store up to 24,000 pallets despite its small footprint. At the outset of the project, target throughput rates were 367 pallets an hour with turn times—meaning the time it takes for a pallet to be released from the system and arrive in the “ready” lane to be loaded onto a truck—of 12 minutes or less, according to Lineage.
The PowerStore AS/RS is at the center of the project; it features a compact, high-density pallet shuttle system that not only speeds put-away and picking, but also minimizes worker exposure to harsh conditions in the freezer environment.
“Robotics take over, so we only need people on the docks,” Thattai explains, adding that the freezer is not the most fun, or the most popular, place to work in a storage facility. “This is our investment in making sure we are doing the best we can to keep our team members out of harsh conditions.”
The PowerStore system in Sunnyvale is the largest ever deployed in a cold storage facility, according to Swisslog, and the first of its kind in a deep-freeze environment. Its configuration takes full advantage of the building’s height, with three storage modules that contain nine levels each with 65 rows per level. Vertical lifts in the modules move the pallets up to the destination level. A PowerStore carrier then transports the pallet along the aisle to the destination row, where a second vehicle, called a row carrier, deposits the pallet in the storage row; the row can be configured for any depth between one and 20 pallets deep. The system is tailored to the freezer environment with low-viscosity lubricants and heated controls, and uses capacitors instead of batteries to power the shuttles.
Lineage was well ahead of its stated goals for the project by early September, typically seeing turn times of between nine and 12 minutes in the warehouse. Thattai says he expects turn times to improve even more as workers gain experience with the system. The quicker turns allow Lineage employees to load trucks even faster—typically about 50% faster than in the company’s traditional warehouse, where loading time is about two hours, Thattai says.
“All things being equal, I can load a truck in 45 minutes,” he says.
Beringer says he expects demand for such systems to grow, especially with a labor shortage that has been exacerbated by the Covid-19 pandemic. A desire to reduce human interaction in warehouses around the world has only accelerated the trend toward automation, he adds.
“We’ve already seen an increase in automation due to labor availability [challenges], particularly in cold storage facilities like this one,” he says. “We think there is going to be more and more of a need for this.”
Thattai agrees, emphasizing demand for speed as well as the ability to meet shifting labor requirements.
“We see this as here to stay,” he says, noting that Lineage is still assessing “lessons learned” from this project to apply to future projects. “Not 100% of our new buildings will be automated, but a significant portion will be. And portions of our automation [projects] will adopt this design. It’s truly built for speed.”
See the system in action in this video from Swisslog.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."