In pandemic times, DC managers rethink their labor strategies
As warehouse workers juggle Covid safety policies with productivity goals, employers are recalibrating their labor management software to reflect the new reality.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
The coronavirus pandemic has created challenges for almost every aspect of logistics operations, forcing companies to balance the competing demands of keeping workers safe and keeping inventory flowing. Now, with the country entering its ninth month of pandemic-influenced operations in November, many organizations are finding solutions in logistics technology.
In the early days of the Covid-19 pandemic, distribution centers focused on making basic tweaks to their operations to ensure worker safety. For example, many DC leaders used their warehouse management systems (WMS) to adjust workflows and maximize social distancing by limiting the number of pickers allowed in a zone at one time or creating one-way aisles to avoid traffic congestion.
But employers quickly discovered that those safety measures had an unintended consequence: reduced productivity. Forced to follow longer pick paths or take turns at pack stations to avoid physical contact with co-workers, employees could no longer hit the productivity targets of a pre-pandemic era.
With the old goals now out of reach, DC leaders realized they had more software adjustments to make. In addition to tweaking their warehouse management systems, they would also have to adjust their labor management software (LMS)—long used by warehouses to measure employee performance and calculate compensation—to reflect the new realities.
“Covid will limit throughput,” says Fab Brasca, global vice president for global solutions and presales at Blue Yonder, a Scottsdale, Arizona-based logistics software vendor. “Labor management software accounts for the standards of an activity, so users need to layer in adjusted expectations accounting for the new normal.”
That need for LMS adjustments may extend beyond the DC labor force, says Peter Schnorbach, senior director of product management for the logistics technology provider Manhattan Associates. Companies might also find they have to adjust their LMS platforms to account for creative workarounds they devised during the pandemic, such as using retail stores as fulfillment centers. That, in turn, may present additional challenges, since retail store associates have long argued that they can’t be held to the same standards as warehouse pickers due to interruptions by shoppers in the building. But employers will just have to find a way to adapt, Schnorbach says.
ENGINEERING SYSTEMS FOR SAFETY
Software developers have taken note of these developments and are adapting their software in response. For example, Blue Yonder says the latest version of its logistics software, known as Luminate, allows companies to make labor standards adjustments fairly easily because it applies dynamic processes as opposed to set rules, allowing for real-time reprioritization.
Under that approach, customers can set a new “preferred method” for a given warehouse activity—such as requiring pickers to go to the very end of an aisle instead of doubling back—and change the time goal accordingly. Previous generations of LMS software would have required companies to conduct engineering studies, measure the efficiency of the new process, and make those changes manually, Brasca says.
Another way that employers can adapt their LMS platforms to the new workforce realities is by building tighter integrations with WMS software, says Dan Gilmore, chief marketing officer with Softeon, a Reston, Virginia-based supply chain software vendor.
The company offers a tool called “distancing-enabled task management” that combines the timing and labor standards of an LMS, the task-management ability of a WMS, and digital warehouse maps drawn from computer-aided design (CAD) files. When used in conjunction with wireless real-time location system (RTLS) tags worn by workers, the system allows managers to know where every employee is, where their next pick will be, and how fast they’ll reach it, Gilmore says.
“If one worker is still in an aisle, we could broadcast a message to a second worker, saying ‘Do not enter that aisle; don’t go to the assignment yet because the worker ahead is not [finished].’ So we will never allow a picker in a narrow-aisle situation to overtake the first picker,” Gilmore says. “Or we could allocate inventory from a secondary location even if it’s slotted a little farther away and dynamically vary the order of picking in real time.”
Like other experts, Gilmore says the new approach may not be quite as fast as previous practices, but it will allow DCs to continue operating while also keeping workers safe. “You’re probably going to take a little bit of a hit on productivity,” Gilmore says. “But taking a little bit of a hit on productivity to avoid shutting a warehouse down for deep cleaning is probably a pretty good investment.”
KINDER, GENTLER MANAGERS
At the same time they’re adjusting their labor standards—and labor management software—to reflect the new pandemic-era realities, many managers are also adjusting their style. Faced with a severe shortage of labor, they’re doing everything in their power to coax fearful employees to show up for work. To that end, they’re relaxing their usual rules—and in some cases, suspending their absence and tardiness policies—to encourage employees to keep coming in, Schnorbach says.
The question now is, are these changes here to stay? Companies may view them as temporary measures. But workers may decide they like the new normal and resist attempts to reimpose the old standards once the pandemic subsides. And now that the balance of power has shifted, it’s anybody’s guess who would prevail.
“It will be interesting to see what happens with labor in the long term,” Schnorbach says. “Going into the pandemic, our customers were seeing an enormous shortage of labor. And now workers have gained a little leverage because [companies] have realized how important it is to have them in the building.”
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."