In pandemic times, DC managers rethink their labor strategies
As warehouse workers juggle Covid safety policies with productivity goals, employers are recalibrating their labor management software to reflect the new reality.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
The coronavirus pandemic has created challenges for almost every aspect of logistics operations, forcing companies to balance the competing demands of keeping workers safe and keeping inventory flowing. Now, with the country entering its ninth month of pandemic-influenced operations in November, many organizations are finding solutions in logistics technology.
In the early days of the Covid-19 pandemic, distribution centers focused on making basic tweaks to their operations to ensure worker safety. For example, many DC leaders used their warehouse management systems (WMS) to adjust workflows and maximize social distancing by limiting the number of pickers allowed in a zone at one time or creating one-way aisles to avoid traffic congestion.
But employers quickly discovered that those safety measures had an unintended consequence: reduced productivity. Forced to follow longer pick paths or take turns at pack stations to avoid physical contact with co-workers, employees could no longer hit the productivity targets of a pre-pandemic era.
With the old goals now out of reach, DC leaders realized they had more software adjustments to make. In addition to tweaking their warehouse management systems, they would also have to adjust their labor management software (LMS)—long used by warehouses to measure employee performance and calculate compensation—to reflect the new realities.
“Covid will limit throughput,” says Fab Brasca, global vice president for global solutions and presales at Blue Yonder, a Scottsdale, Arizona-based logistics software vendor. “Labor management software accounts for the standards of an activity, so users need to layer in adjusted expectations accounting for the new normal.”
That need for LMS adjustments may extend beyond the DC labor force, says Peter Schnorbach, senior director of product management for the logistics technology provider Manhattan Associates. Companies might also find they have to adjust their LMS platforms to account for creative workarounds they devised during the pandemic, such as using retail stores as fulfillment centers. That, in turn, may present additional challenges, since retail store associates have long argued that they can’t be held to the same standards as warehouse pickers due to interruptions by shoppers in the building. But employers will just have to find a way to adapt, Schnorbach says.
ENGINEERING SYSTEMS FOR SAFETY
Software developers have taken note of these developments and are adapting their software in response. For example, Blue Yonder says the latest version of its logistics software, known as Luminate, allows companies to make labor standards adjustments fairly easily because it applies dynamic processes as opposed to set rules, allowing for real-time reprioritization.
Under that approach, customers can set a new “preferred method” for a given warehouse activity—such as requiring pickers to go to the very end of an aisle instead of doubling back—and change the time goal accordingly. Previous generations of LMS software would have required companies to conduct engineering studies, measure the efficiency of the new process, and make those changes manually, Brasca says.
Another way that employers can adapt their LMS platforms to the new workforce realities is by building tighter integrations with WMS software, says Dan Gilmore, chief marketing officer with Softeon, a Reston, Virginia-based supply chain software vendor.
The company offers a tool called “distancing-enabled task management” that combines the timing and labor standards of an LMS, the task-management ability of a WMS, and digital warehouse maps drawn from computer-aided design (CAD) files. When used in conjunction with wireless real-time location system (RTLS) tags worn by workers, the system allows managers to know where every employee is, where their next pick will be, and how fast they’ll reach it, Gilmore says.
“If one worker is still in an aisle, we could broadcast a message to a second worker, saying ‘Do not enter that aisle; don’t go to the assignment yet because the worker ahead is not [finished].’ So we will never allow a picker in a narrow-aisle situation to overtake the first picker,” Gilmore says. “Or we could allocate inventory from a secondary location even if it’s slotted a little farther away and dynamically vary the order of picking in real time.”
Like other experts, Gilmore says the new approach may not be quite as fast as previous practices, but it will allow DCs to continue operating while also keeping workers safe. “You’re probably going to take a little bit of a hit on productivity,” Gilmore says. “But taking a little bit of a hit on productivity to avoid shutting a warehouse down for deep cleaning is probably a pretty good investment.”
KINDER, GENTLER MANAGERS
At the same time they’re adjusting their labor standards—and labor management software—to reflect the new pandemic-era realities, many managers are also adjusting their style. Faced with a severe shortage of labor, they’re doing everything in their power to coax fearful employees to show up for work. To that end, they’re relaxing their usual rules—and in some cases, suspending their absence and tardiness policies—to encourage employees to keep coming in, Schnorbach says.
The question now is, are these changes here to stay? Companies may view them as temporary measures. But workers may decide they like the new normal and resist attempts to reimpose the old standards once the pandemic subsides. And now that the balance of power has shifted, it’s anybody’s guess who would prevail.
“It will be interesting to see what happens with labor in the long term,” Schnorbach says. “Going into the pandemic, our customers were seeing an enormous shortage of labor. And now workers have gained a little leverage because [companies] have realized how important it is to have them in the building.”
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."