In pandemic times, DC managers rethink their labor strategies
As warehouse workers juggle Covid safety policies with productivity goals, employers are recalibrating their labor management software to reflect the new reality.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
The coronavirus pandemic has created challenges for almost every aspect of logistics operations, forcing companies to balance the competing demands of keeping workers safe and keeping inventory flowing. Now, with the country entering its ninth month of pandemic-influenced operations in November, many organizations are finding solutions in logistics technology.
In the early days of the Covid-19 pandemic, distribution centers focused on making basic tweaks to their operations to ensure worker safety. For example, many DC leaders used their warehouse management systems (WMS) to adjust workflows and maximize social distancing by limiting the number of pickers allowed in a zone at one time or creating one-way aisles to avoid traffic congestion.
But employers quickly discovered that those safety measures had an unintended consequence: reduced productivity. Forced to follow longer pick paths or take turns at pack stations to avoid physical contact with co-workers, employees could no longer hit the productivity targets of a pre-pandemic era.
With the old goals now out of reach, DC leaders realized they had more software adjustments to make. In addition to tweaking their warehouse management systems, they would also have to adjust their labor management software (LMS)—long used by warehouses to measure employee performance and calculate compensation—to reflect the new realities.
“Covid will limit throughput,” says Fab Brasca, global vice president for global solutions and presales at Blue Yonder, a Scottsdale, Arizona-based logistics software vendor. “Labor management software accounts for the standards of an activity, so users need to layer in adjusted expectations accounting for the new normal.”
That need for LMS adjustments may extend beyond the DC labor force, says Peter Schnorbach, senior director of product management for the logistics technology provider Manhattan Associates. Companies might also find they have to adjust their LMS platforms to account for creative workarounds they devised during the pandemic, such as using retail stores as fulfillment centers. That, in turn, may present additional challenges, since retail store associates have long argued that they can’t be held to the same standards as warehouse pickers due to interruptions by shoppers in the building. But employers will just have to find a way to adapt, Schnorbach says.
ENGINEERING SYSTEMS FOR SAFETY
Software developers have taken note of these developments and are adapting their software in response. For example, Blue Yonder says the latest version of its logistics software, known as Luminate, allows companies to make labor standards adjustments fairly easily because it applies dynamic processes as opposed to set rules, allowing for real-time reprioritization.
Under that approach, customers can set a new “preferred method” for a given warehouse activity—such as requiring pickers to go to the very end of an aisle instead of doubling back—and change the time goal accordingly. Previous generations of LMS software would have required companies to conduct engineering studies, measure the efficiency of the new process, and make those changes manually, Brasca says.
Another way that employers can adapt their LMS platforms to the new workforce realities is by building tighter integrations with WMS software, says Dan Gilmore, chief marketing officer with Softeon, a Reston, Virginia-based supply chain software vendor.
The company offers a tool called “distancing-enabled task management” that combines the timing and labor standards of an LMS, the task-management ability of a WMS, and digital warehouse maps drawn from computer-aided design (CAD) files. When used in conjunction with wireless real-time location system (RTLS) tags worn by workers, the system allows managers to know where every employee is, where their next pick will be, and how fast they’ll reach it, Gilmore says.
“If one worker is still in an aisle, we could broadcast a message to a second worker, saying ‘Do not enter that aisle; don’t go to the assignment yet because the worker ahead is not [finished].’ So we will never allow a picker in a narrow-aisle situation to overtake the first picker,” Gilmore says. “Or we could allocate inventory from a secondary location even if it’s slotted a little farther away and dynamically vary the order of picking in real time.”
Like other experts, Gilmore says the new approach may not be quite as fast as previous practices, but it will allow DCs to continue operating while also keeping workers safe. “You’re probably going to take a little bit of a hit on productivity,” Gilmore says. “But taking a little bit of a hit on productivity to avoid shutting a warehouse down for deep cleaning is probably a pretty good investment.”
KINDER, GENTLER MANAGERS
At the same time they’re adjusting their labor standards—and labor management software—to reflect the new pandemic-era realities, many managers are also adjusting their style. Faced with a severe shortage of labor, they’re doing everything in their power to coax fearful employees to show up for work. To that end, they’re relaxing their usual rules—and in some cases, suspending their absence and tardiness policies—to encourage employees to keep coming in, Schnorbach says.
The question now is, are these changes here to stay? Companies may view them as temporary measures. But workers may decide they like the new normal and resist attempts to reimpose the old standards once the pandemic subsides. And now that the balance of power has shifted, it’s anybody’s guess who would prevail.
“It will be interesting to see what happens with labor in the long term,” Schnorbach says. “Going into the pandemic, our customers were seeing an enormous shortage of labor. And now workers have gained a little leverage because [companies] have realized how important it is to have them in the building.”
Autonomous forklift maker Cyngn is deploying its DriveMod Tugger model at COATS Company, the largest full-line wheel service equipment manufacturer in North America, the companies said today.
By delivering the self-driving tuggers to COATS’ 150,000+ square foot manufacturing facility in La Vergne, Tennessee, Cyngn said it would enable COATS to enhance efficiency by automating the delivery of wheel service components from its production lines.
“Cyngn’s self-driving tugger was the perfect solution to support our strategy of advancing automation and incorporating scalable technology seamlessly into our operations,” Steve Bergmeyer, Continuous Improvement and Quality Manager at COATS, said in a release. “With its high load capacity, we can concentrate on increasing our ability to manage heavier components and bulk orders, driving greater efficiency, reducing costs, and accelerating delivery timelines.”
Terms of the deal were not disclosed, but it follows another deployment of DriveMod Tuggers with electric automaker Rivian earlier this year.
Manufacturing and logistics workers are raising a red flag over workplace quality issues according to industry research released this week.
A comparative study of more than 4,000 workers from the United States, the United Kingdom, and Australia found that manufacturing and logistics workers say they have seen colleagues reduce the quality of their work and not follow processes in the workplace over the past year, with rates exceeding the overall average by 11% and 8%, respectively.
The study—the Resilience Nation report—was commissioned by UK-based regulatory and compliance software company Ideagen, and it polled workers in industries such as energy, aviation, healthcare, and financial services. The results “explore the major threats and macroeconomic factors affecting people today, providing perspectives on resilience across global landscapes,” according to the authors.
According to the study, 41% of manufacturing and logistics workers said they’d witnessed their peers hiding mistakes, and 45% said they’ve observed coworkers cutting corners due to apathy—9% above the average. The results also showed that workers are seeing colleagues take safety risks: More than a third of respondents said they’ve seen people putting themselves in physical danger at work.
The authors said growing pressure inside and outside of the workplace are to blame for the lack of diligence and resiliency on the job. Internally, workers say they are under pressure to deliver more despite reduced capacity. Among the external pressures, respondents cited the rising cost of living as the biggest problem (39%), closely followed by inflation rates, supply chain challenges, and energy prices.
“People are being asked to deliver more at work when their resilience is being challenged by economic and political headwinds,” Ideagen’s CEO Ben Dorks said in a statement announcing the findings. “Ultimately, this is having a determinantal impact on business productivity, workplace health and safety, and the quality of work produced, as well as further reducing the resilience of the nation at large.”
Respondents said they believe technology will eventually alleviate some of the stress occurring in manufacturing and logistics, however.
“People are optimistic that emerging tech and AI will ultimately lighten the load, but they’re not yet feeling the benefits,” Dorks added. “It’s a gap that now, more than ever, business leaders must look to close and support their workforce to ensure their staff remain safe and compliance needs are met across the business.”
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.
The French transportation visibility provider Shippeo today said it has raised $30 million in financial backing, saying the money will support its accelerated expansion across North America and APAC, while driving enhancements to its “Real-Time Transportation Visibility Platform” product.
The funding round was led by Woven Capital, Toyota’s growth fund, with participation from existing investors: Battery Ventures, Partech, NGP Capital, Bpifrance Digital Venture, LFX Venture Partners, Shift4Good and Yamaha Motor Ventures. With this round, Shippeo’s total funding exceeds $140 million.
Shippeo says it offers real-time shipment tracking across all transport modes, helping companies create sustainable, resilient supply chains. Its platform enables users to reduce logistics-related carbon emissions by making informed trade-offs between modes and carriers based on carbon footprint data.
"Global supply chains are facing unprecedented complexity, and real-time transport visibility is essential for building resilience” Prashant Bothra, Principal at Woven Capital, who is joining the Shippeo board, said in a release. “Shippeo’s platform empowers businesses to proactively address disruptions by transforming fragmented operations into streamlined, data-driven processes across all transport modes, offering precise tracking and predictive ETAs at scale—capabilities that would be resource-intensive to develop in-house. We are excited to support Shippeo’s journey to accelerate digitization while enhancing cost efficiency, planning accuracy, and customer experience across the supply chain.”
Donald Trump has been clear that he plans to hit the ground running after his inauguration on January 20, launching ambitious plans that could have significant repercussions for global supply chains.
As Mark Baxa, CSCMP president and CEO, says in the executive forward to the white paper, the incoming Trump Administration and a majority Republican congress are “poised to reshape trade policies, regulatory frameworks, and the very fabric of how we approach global commerce.”
The paper is written by import/export expert Thomas Cook, managing director for Blue Tiger International, a U.S.-based supply chain management consulting company that focuses on international trade. Cook is the former CEO of American River International in New York and Apex Global Logistics Supply Chain Operation in Los Angeles and has written 19 books on global trade.
In the paper, Cook, of course, takes a close look at tariff implications and new trade deals, emphasizing that Trump will seek revisions that will favor U.S. businesses and encourage manufacturing to return to the U.S. The paper, however, also looks beyond global trade to addresses topics such as Trump’s tougher stance on immigration and the possibility of mass deportations, greater support of Israel in the Middle East, proposals for increased energy production and mining, and intent to end the war in the Ukraine.
In general, Cook believes that many of the administration’s new policies will be beneficial to the overall economy. He does warn, however, that some policies will be disruptive and add risk and cost to global supply chains.
In light of those risks and possible disruptions, Cook’s paper offers 14 recommendations. Some of which include:
Create a team responsible for studying the changes Trump will introduce when he takes office;
Attend trade shows and make connections with vendors, suppliers, and service providers who can help you navigate those changes;
Consider becoming C-TPAT (Customs-Trade Partnership Against Terrorism) certified to help mitigate potential import/export issues;
Adopt a risk management mindset and shift from focusing on lowest cost to best value for your spend;
Increase collaboration with internal and external partners;
Expect warehousing costs to rise in the short term as companies look to bring in foreign-made goods ahead of tariffs;
Expect greater scrutiny from U.S. Customs and Border Patrol of origin statements for imports in recognition of attempts by some Chinese manufacturers to evade U.S. import policies;
Reduce dependency on China for sourcing; and
Consider manufacturing and/or sourcing in the United States.
Cook advises readers to expect a loosening up of regulations and a reduction in government under Trump. He warns that while some world leaders will look to work with Trump, others will take more of a defiant stance. As a result, companies should expect to see retaliatory tariffs and duties on exports.
Cook concludes by offering advice to the incoming administration, including being sensitive to the effect retaliatory tariffs can have on American exports, working on federal debt reduction, and considering promoting free trade zones. He also proposes an ambitious water works program through the Army Corps of Engineers.