After an unprecedented punch to the gut, intermodal roars back
In the spring, rail intermodal players struggled with a historic, pandemic-induced crash in demand. Yet by late summer, the market rebounded, a capacity crunch hit, and rates were on the rise. What’s next?
Gary Frantz is a contributing editor for DC Velocity and its sister publication, Supply Chain Xchange. He is a veteran communications executive with more than 30 years of experience in the transportation and logistics industries. He's served as communications director and strategic media relations counselor for companies including XPO Logistics, Con-way, Menlo Logistics, GT Nexus, Circle International Group, and Consolidated Freightways. Gary is currently principal of GNF Communications LLC, a consultancy providing freelance writing, editorial and media strategy services. He's a proud graduate of the Journalism program at California State University–Chico.
Intermodal freight operators entered the year expecting modest gains over a somewhat lackluster 2019 in which the industry handled some 13.7 million rail container units. Then the Covid-19 pandemic hit. Businesses shut their doors and sent employees to work from home. Consumers sheltered in place, unemployment skyrocketed, and the economy contracted to levels not seen since the Great Depression.
The impact on intermodal traffic was immediate. April and May saw volumes crater as weekly intermodal shipments dropped at an unprecedented pace. Ocean lines canceled hundreds of ship calls, reducing the flow of import containers into the U.S. to a trickle. Transportation companies furloughed employees. Railroads parked locomotives and sidelined railcars. Containers and chassis stacked up at ports and intermodal yards across the nation.
Then June arrived, and the market came roaring back. Consumers, stuck at home, embraced online ordering of everything from foodstuffs to exercise equipment to home improvement products. Retailers’ inventories were rapidly depleted. Essential goods demanding timely delivery began to soak up available truck and rail capacity. Service providers pivoted to redeploy equipment, bring back workers, and ramp up services.
By August and September, the industry was in a completely different place, facing capacity shortages and struggling with demand and volume challenges that just 60 days prior could not have been imagined.
“I have never seen a market like this,” observed Phillip D. Yeager, president and chief operating officer of Oak Brook, Illinois-based Hub Group, the nation’s second-largest intermodal services provider with $3.7 billion in revenue, a fleet of 42,000 containers and 5,000 trucks, and 5,000 employees. “It’s just been an amazing increase in volume and demand” as appetite for consumer products surged and retailers struggled to restock. “Consumers … are putting their government subsidies into home improvement and other discretionary items, whereas before they’d be spending on going out to restaurants and travel,” he notes.
In response, Hub Group upped its investment in capacity, buying and deploying 3,500 new containers in June, and, anticipating the surge in business, taking on some additional costs to reposition equipment and adjust its network to support customers, Yeager adds.
DEMAND SPIKES BRING PRICE HIKES
Going into the fall, the capacity crunch shows few signs of letting up—which means many shippers will soon be paying more for service. Rail lines already have implemented multiple rounds of surcharges, particularly on containers coming off the West Coast. At the same time, the surge in volume, coupled with tight capacity, is driving up spot rates for both over-the-road (OTR) truckload and intermodal. Higher contract rates are likely to follow.
Yeager believes that if the current demand trends continue, “it sets us up for a really interesting 2021 bid season coming out of 2020.” Shippers who “support their partners” and have locked in capacity will do well, he says, noting that peak season “is happening right now. I think it’s going to be a spiky but prolonged peak,” with tight capacity extending through the end of the year.
Brandon Leonard, president of intermodal for Salt Lake City, Utah-based refrigerated carrier C.R. England, is seeing some service providers, already capacity constrained, turning down tenders and giving back recently awarded freight. “I think some are experiencing buyer’s remorse” on bids they won in April and May, Leonard says. He reports that he’s getting more “mini-bids” from large shippers who are looking for alternatives to cover freight that their existing providers can’t handle or are servicing poorly.
England’s focus is entirely on refrigerated, deploying a fleet of 1,600 intermodal “reefer” containers. Compared with dry-goods containers, turning around a “reefer” takes more time because of the maintenance (such as fueling) and cleaning that’s required between shipments. With reefer containers typically handling perishable goods, Leonard notes the company is less transaction-oriented and more focused on strategic, long-term customer relationships based on consistent year-round freight. Yet as capacity has tightened, shippers are knocking on the door. “We have all these new friends [coming to us] who have great long-term opportunities for us—starting tomorrow,” he says.
From a service perspective, Leonard generally gives good marks to rail operators but notes that the rapid spike in volumes has presented challenges, particularly for intermodal terminal operations. “Time from train arrival to the unit’s being grounded on a chassis is much longer than it was six to eight weeks ago,” he notes. Yet the pressure of responding to fast-rising volumes is rippling across all segments of the supply chain. “Whether from a truck driver perspective, warehouse or DC, freight terminal, rail crew, or drayage, there is a shortage of people able to go back to work,” he notes.
Matt Parry, senior vice president of logistics for Werner Logistics, agrees. “Demand … is significantly outpacing supply capabilities in all modes,” he notes. “The challenge … will center around the fluidity of the entire transportation network. Customers are struggling to support enormous inventory replenishment efforts. It’s a fragile network with interdependencies throughout.”
That network fragility is also creating headaches for the intermodal services companies—known as intermodal marketing companies, or IMCs—that purchase rail capacity for their customers and coordinate the intermodal moves. Most intermodal companies also have their own (or have access to) over-the-road truckload resources so they can balance the best capacity choice for the shipper’s service and cost needs. As capacity constraints shrink the spread between intermodal and OTR rates, making that modal call becomes that much more involved.
Decision factors can include raw transportation cost, service consistency, sustainability, and diversity, notes Parry. “The cost of moving OTR versus rail can often be a lot more complex than [just] rate per mile,” he explains. “Transit time, securement cost, and inventory-carrying cost all need to be considered.” Poor service and/or low reliability also can add cost to the supply chain. Mitigating risk and building in flexibility are key. “Many times, we recommend to source 70% of a lane intermodal and 30% OTR to create the most effective balance between capacity, consistency, and cost,” he adds.
BUILDING MORE RESILIENT SUPPLY CHAINS
The fallout from the pandemic is leading some supply chain leaders to reconsider the lean, just-in-time (JIT) supply chain models they’ve had in place for years. Covid-19 has exposed the inflexibility and brittleness of JIT supply chains, causing managers to examine how they can improve resilience and their supply chains’ ability to withstand shock—whether it’s a hurricane, fire, flood, or health pandemic.
“I think we’ll see companies rethinking DC (distribution center) sizes, to allow for more inventory to be forward-stocked,” says Glen Wegel, vice president of operations and IT for Raleigh, North Carolina-based Kitchen Cabinet Distributors.
At KCD, one of the nation’s larger providers of pre-made kitchen cabinetry, Wegel directs a logistics operation that brings in over 500 containers a year from Asia, into four primary U.S. ports. He uses a combination of OTR truckload, intermodal, and less-than-truckload services to move product from two U.S. warehouses, distributing to building suppliers, cabinetry dealers, and local contractors supporting the repair and remodel industry.
With growth in excess of 35% projected for this year, Wegel is planning for a third warehouse.
“I think 2020 remains volatile” with respect to the freight markets, he says, noting that we may not yet have seen the “bullwhip” effect of an economy recovering from the pandemic. Among his current strategies: avoiding Los Angeles and Long Beach and booking inbound ocean containers into ports that are less capacity-constrained, planning for longer shipment transit times, and shifting freight from rail to OTR. As for the latter, Wegel says he’s still using intermodal where service is consistent and reliable, but has shifted “quite a bit of freight” to OTR at his customers’ request. “Considering OTR fulfillment can shave seven to 10 days off a delivery window, many of our customers are requesting OTR and are willing to pay the cost difference,” he reports, adding that KCD has had “great luck” with service from truckload carriers Schneider and Knight-Swift.
ROLLER COASTER FOR THE RAILS
As one might expect, the pandemic roller coaster has also been a stressful ride for the nation’s rail lines. At Union Pacific (UP), weekly intermodal volumes in April bottomed out at 25% below levels for the same period in 2019, noted Kenny Rocker, UP’s executive vice president, marketing and sales, in the company’s second-quarter earnings call. “Our weekly run rates have been improving since that time,” he said.
As the economy recovers and freight volumes rebound, some shippers are citing equipment shortages as the cause of recent service problems. Lance Fritz, UP’s chairman, president, and CEO, rejects that notion. “We do not have an equipment shortage,” he emphasized during the earnings call. Capacity has been staged and available all along, just waiting to be redeployed as volumes returned, he said.
“I went for a train ride, and we had cars parked in places that I never thought I would ever see cars park,” he recalled. At one point during the pandemic, the UP had more locomotives stored than it had operating, Fritz acknowledged. Yet they were “ready to go … we had them close at hand.” When the time came, train crews and staff came off furlough and returned to work, “with more than 90% “accepting [offers] to come back to work, which is fantastic. We’re not having to worry about having to retrain people,” he added. According to one industry report, in the four weeks from mid-July to mid-August, the UP’s intermodal volume was back, averaging 5.5% higher than the year-ago period.
It was a similar situation at the Burlington Northern Santa Fe Railway (BNSF). “Peak-like volumes” have returned, says Tom Williams, the BNSF’s group vice president, consumer products. “Customers’ inventories were low as we went into the pandemic,” he noted. Since then, a combination of surging online sales, demand for personal protective equipment, and rebounding brick-and-mortar store sales has driven up traffic.
“Our network is in good condition,” Williams adds. “We have invested heavily in our network and continue to expand our capacity.” The railroad’s Southern California-to-Chicago line is nearly “100% double tracked … a super-highway for high-velocity trains.” He notes that the BNSF’s expedited service in this lane is 2.5 days.
Even as intermodal volumes return and railroads and IMCs ramp up—despite a pandemic that continues to ravage the country—shippers still seek one measurable attribute that remains most compelling of all. “What do shippers want?” asks the UP’s chief operating officer, Jim Vena. “They want reliability. They want consistency and to save on their assets … We’re going to be there to give them service.”
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."