After an unprecedented punch to the gut, intermodal roars back
In the spring, rail intermodal players struggled with a historic, pandemic-induced crash in demand. Yet by late summer, the market rebounded, a capacity crunch hit, and rates were on the rise. What’s next?
Gary Frantz is a contributing editor for DC Velocity and its sister publication CSCMP's Supply Chain Quarterly, and a veteran communications executive with more than 30 years of experience in the transportation and logistics industries. He's served as communications director and strategic media relations counselor for companies including XPO Logistics, Con-way, Menlo Logistics, GT Nexus, Circle International Group, and Consolidated Freightways. Gary is currently principal of GNF Communications LLC, a consultancy providing freelance writing, editorial and media strategy services. He's a proud graduate of the Journalism program at California State University–Chico.
Intermodal freight operators entered the year expecting modest gains over a somewhat lackluster 2019 in which the industry handled some 13.7 million rail container units. Then the Covid-19 pandemic hit. Businesses shut their doors and sent employees to work from home. Consumers sheltered in place, unemployment skyrocketed, and the economy contracted to levels not seen since the Great Depression.
The impact on intermodal traffic was immediate. April and May saw volumes crater as weekly intermodal shipments dropped at an unprecedented pace. Ocean lines canceled hundreds of ship calls, reducing the flow of import containers into the U.S. to a trickle. Transportation companies furloughed employees. Railroads parked locomotives and sidelined railcars. Containers and chassis stacked up at ports and intermodal yards across the nation.
Then June arrived, and the market came roaring back. Consumers, stuck at home, embraced online ordering of everything from foodstuffs to exercise equipment to home improvement products. Retailers’ inventories were rapidly depleted. Essential goods demanding timely delivery began to soak up available truck and rail capacity. Service providers pivoted to redeploy equipment, bring back workers, and ramp up services.
By August and September, the industry was in a completely different place, facing capacity shortages and struggling with demand and volume challenges that just 60 days prior could not have been imagined.
“I have never seen a market like this,” observed Phillip D. Yeager, president and chief operating officer of Oak Brook, Illinois-based Hub Group, the nation’s second-largest intermodal services provider with $3.7 billion in revenue, a fleet of 42,000 containers and 5,000 trucks, and 5,000 employees. “It’s just been an amazing increase in volume and demand” as appetite for consumer products surged and retailers struggled to restock. “Consumers … are putting their government subsidies into home improvement and other discretionary items, whereas before they’d be spending on going out to restaurants and travel,” he notes.
In response, Hub Group upped its investment in capacity, buying and deploying 3,500 new containers in June, and, anticipating the surge in business, taking on some additional costs to reposition equipment and adjust its network to support customers, Yeager adds.
DEMAND SPIKES BRING PRICE HIKES
Going into the fall, the capacity crunch shows few signs of letting up—which means many shippers will soon be paying more for service. Rail lines already have implemented multiple rounds of surcharges, particularly on containers coming off the West Coast. At the same time, the surge in volume, coupled with tight capacity, is driving up spot rates for both over-the-road (OTR) truckload and intermodal. Higher contract rates are likely to follow.
Yeager believes that if the current demand trends continue, “it sets us up for a really interesting 2021 bid season coming out of 2020.” Shippers who “support their partners” and have locked in capacity will do well, he says, noting that peak season “is happening right now. I think it’s going to be a spiky but prolonged peak,” with tight capacity extending through the end of the year.
Brandon Leonard, president of intermodal for Salt Lake City, Utah-based refrigerated carrier C.R. England, is seeing some service providers, already capacity constrained, turning down tenders and giving back recently awarded freight. “I think some are experiencing buyer’s remorse” on bids they won in April and May, Leonard says. He reports that he’s getting more “mini-bids” from large shippers who are looking for alternatives to cover freight that their existing providers can’t handle or are servicing poorly.
England’s focus is entirely on refrigerated, deploying a fleet of 1,600 intermodal “reefer” containers. Compared with dry-goods containers, turning around a “reefer” takes more time because of the maintenance (such as fueling) and cleaning that’s required between shipments. With reefer containers typically handling perishable goods, Leonard notes the company is less transaction-oriented and more focused on strategic, long-term customer relationships based on consistent year-round freight. Yet as capacity has tightened, shippers are knocking on the door. “We have all these new friends [coming to us] who have great long-term opportunities for us—starting tomorrow,” he says.
From a service perspective, Leonard generally gives good marks to rail operators but notes that the rapid spike in volumes has presented challenges, particularly for intermodal terminal operations. “Time from train arrival to the unit’s being grounded on a chassis is much longer than it was six to eight weeks ago,” he notes. Yet the pressure of responding to fast-rising volumes is rippling across all segments of the supply chain. “Whether from a truck driver perspective, warehouse or DC, freight terminal, rail crew, or drayage, there is a shortage of people able to go back to work,” he notes.
Matt Parry, senior vice president of logistics for Werner Logistics, agrees. “Demand … is significantly outpacing supply capabilities in all modes,” he notes. “The challenge … will center around the fluidity of the entire transportation network. Customers are struggling to support enormous inventory replenishment efforts. It’s a fragile network with interdependencies throughout.”
That network fragility is also creating headaches for the intermodal services companies—known as intermodal marketing companies, or IMCs—that purchase rail capacity for their customers and coordinate the intermodal moves. Most intermodal companies also have their own (or have access to) over-the-road truckload resources so they can balance the best capacity choice for the shipper’s service and cost needs. As capacity constraints shrink the spread between intermodal and OTR rates, making that modal call becomes that much more involved.
Decision factors can include raw transportation cost, service consistency, sustainability, and diversity, notes Parry. “The cost of moving OTR versus rail can often be a lot more complex than [just] rate per mile,” he explains. “Transit time, securement cost, and inventory-carrying cost all need to be considered.” Poor service and/or low reliability also can add cost to the supply chain. Mitigating risk and building in flexibility are key. “Many times, we recommend to source 70% of a lane intermodal and 30% OTR to create the most effective balance between capacity, consistency, and cost,” he adds.
BUILDING MORE RESILIENT SUPPLY CHAINS
The fallout from the pandemic is leading some supply chain leaders to reconsider the lean, just-in-time (JIT) supply chain models they’ve had in place for years. Covid-19 has exposed the inflexibility and brittleness of JIT supply chains, causing managers to examine how they can improve resilience and their supply chains’ ability to withstand shock—whether it’s a hurricane, fire, flood, or health pandemic.
“I think we’ll see companies rethinking DC (distribution center) sizes, to allow for more inventory to be forward-stocked,” says Glen Wegel, vice president of operations and IT for Raleigh, North Carolina-based Kitchen Cabinet Distributors.
At KCD, one of the nation’s larger providers of pre-made kitchen cabinetry, Wegel directs a logistics operation that brings in over 500 containers a year from Asia, into four primary U.S. ports. He uses a combination of OTR truckload, intermodal, and less-than-truckload services to move product from two U.S. warehouses, distributing to building suppliers, cabinetry dealers, and local contractors supporting the repair and remodel industry.
With growth in excess of 35% projected for this year, Wegel is planning for a third warehouse.
“I think 2020 remains volatile” with respect to the freight markets, he says, noting that we may not yet have seen the “bullwhip” effect of an economy recovering from the pandemic. Among his current strategies: avoiding Los Angeles and Long Beach and booking inbound ocean containers into ports that are less capacity-constrained, planning for longer shipment transit times, and shifting freight from rail to OTR. As for the latter, Wegel says he’s still using intermodal where service is consistent and reliable, but has shifted “quite a bit of freight” to OTR at his customers’ request. “Considering OTR fulfillment can shave seven to 10 days off a delivery window, many of our customers are requesting OTR and are willing to pay the cost difference,” he reports, adding that KCD has had “great luck” with service from truckload carriers Schneider and Knight-Swift.
ROLLER COASTER FOR THE RAILS
As one might expect, the pandemic roller coaster has also been a stressful ride for the nation’s rail lines. At Union Pacific (UP), weekly intermodal volumes in April bottomed out at 25% below levels for the same period in 2019, noted Kenny Rocker, UP’s executive vice president, marketing and sales, in the company’s second-quarter earnings call. “Our weekly run rates have been improving since that time,” he said.
As the economy recovers and freight volumes rebound, some shippers are citing equipment shortages as the cause of recent service problems. Lance Fritz, UP’s chairman, president, and CEO, rejects that notion. “We do not have an equipment shortage,” he emphasized during the earnings call. Capacity has been staged and available all along, just waiting to be redeployed as volumes returned, he said.
“I went for a train ride, and we had cars parked in places that I never thought I would ever see cars park,” he recalled. At one point during the pandemic, the UP had more locomotives stored than it had operating, Fritz acknowledged. Yet they were “ready to go … we had them close at hand.” When the time came, train crews and staff came off furlough and returned to work, “with more than 90% “accepting [offers] to come back to work, which is fantastic. We’re not having to worry about having to retrain people,” he added. According to one industry report, in the four weeks from mid-July to mid-August, the UP’s intermodal volume was back, averaging 5.5% higher than the year-ago period.
It was a similar situation at the Burlington Northern Santa Fe Railway (BNSF). “Peak-like volumes” have returned, says Tom Williams, the BNSF’s group vice president, consumer products. “Customers’ inventories were low as we went into the pandemic,” he noted. Since then, a combination of surging online sales, demand for personal protective equipment, and rebounding brick-and-mortar store sales has driven up traffic.
“Our network is in good condition,” Williams adds. “We have invested heavily in our network and continue to expand our capacity.” The railroad’s Southern California-to-Chicago line is nearly “100% double tracked … a super-highway for high-velocity trains.” He notes that the BNSF’s expedited service in this lane is 2.5 days.
Even as intermodal volumes return and railroads and IMCs ramp up—despite a pandemic that continues to ravage the country—shippers still seek one measurable attribute that remains most compelling of all. “What do shippers want?” asks the UP’s chief operating officer, Jim Vena. “They want reliability. They want consistency and to save on their assets … We’re going to be there to give them service.”
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.