DCs apply sensors, wireless networks, and the Internet of Things to the warehouse yard, a traditionally low-tech node in the supply chain that’s getting new attention in a time of heightened operating restrictions.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
As the logistics industry adjusts to a new world marked by tight caps on drivers’ hours of service amid pandemic-fueled demand surges and operating restrictions, many companies are turning to technology that can help them cope with these challenges, leading to the rise of the “digital yard.”
With the hours-of-service (HOS) mandate restricting drivers’ road time, companies are looking for ways to boost efficiency in other parts of the supply chain, says Chris Wolfe, CEO of asset management solution provider PowerFleet Inc. With driving time at a premium, many businesses see the yard as a “chokepoint” where drivers can waste many of their allotted hours waiting in line for a DC dock door to open up, he adds.
But it doesn’t have to be that way, Wolfe says. DCs can gather data from the trucks in their yards by tapping into the sensors increasingly found on everything from truck cabs to trailers to drivers’ own smartphones as well as the increasingly sophisticated Internet of Things (IoT) networks that allow facilities to identify and track nearly every asset that rolls onto their property. They can then mine these rich veins of data to fine-tune dock and yard operations to avoid backups and delays.
DCs LOOK TO THE YARD TO CUT WASTE
The rise of the digital yard is accelerating as trading partners seek more-efficient operations. “This is the evolution of where things have to go based on … HOS. That’s where the next savings is in asset utilization,” Wolfe says.
In the new model of yard operations, companies can combine local sensor data with yard management system (YMS) and transportation management system (TMS) software platforms to squeeze inefficient practices out of the process—the kinds of practices that have led to the long lines of trucks waiting to load or unload that have become common in the coronavirus era. Instead, sensors monitoring variables like weight and motion can detect when a truck is ready to leave the DC and instantly alert warehouse managers.
Among other benefits, those precise metrics enable facilities to avoid backups by notifying suppliers to delay shipments or by warning incoming drivers that a dock door won’t be ready for a scheduled delivery. While the delay could still count against the drivers’ service hours, the advance notice might allow them to wait it out at a truck stop with amenities instead of sitting in a line of trucks outside a warehouse.
“How fast is a trailer getting loaded? If you find it’s not even half loaded, then you may as well slow a driver down and have him wait somewhere else. The worst thing you can do right now is have drivers waiting” in the yard, where they may be unable to maintain the recommended social distances, Wolfe says. “But if a driver knew when to arrive, he wouldn’t have to wait. Everything has to work like a well-oiled machine.”
That machine can be oiled by the vast streams of data that can be collected from a digital dock and yard management system, says Tim Kubly, business development manager for Rite-Hite Digital Solutions. “Customers want to know what’s happening with their equipment without standing there and looking at it the whole time. Now, with the Industrial Internet of Things, we can collect data and push it out to an intuitive dashboard,” Kubly said in a recent webinar, pointing to his firm’s Opti-Vu and Dok-Vu dashboards as examples.
“That means we can monitor detention time. A company might want to make sure it gets trailers off the dock within two hours. But the problem is that workers may not know how long a trailer has been there,” Kubly said. “Now, when a trailer backs up to the dock and the trailer lock is engaged, a timer starts.”
Depending on the type of dock equipment, the system could track sensor signals that detail every step in the inbound and outbound freight process. For example, Rite-Hite’s platform can track variables like trailer presence, door open, leveler down, forklift activity in trailer, leveler up, door closed, and trailer departure. DC managers can use those statistics to schedule the activities of drivers, warehouse workers, shipping and receiving staff, and yard jockeys, he said.
Another factor driving demand for digitized operations is the push for touchless operations during the Covid-19 pandemic, according to dock and yard management solution provider C3 Solutions. The company says its software products can reduce or eliminate paper transactions by using electronic documents instead of paper records on carrier/supplier web portals and for gate processes.
Yard management technology developer Pinc Solutions is taking a similar tack. Pinc says its Digital Yard solution is designed to automate gate activities, trailer movements, dock scheduling, yard operations, and more. The company’s Pinc Kiosk even supports a touchscreen multilanguage interface with a temporary radio-frequency identification (RFID)-tag dispenser that allows drivers to perform self-check-in and self-check-out.
YARD DATA FILLS IN VISIBILITY GAP
Supply chain visibility provider FourKites likewise had digital yard operations in mind when it announced in March that it had acquired three yard solution software platforms—Yard Management, Dock Management, and Gate Control—from TrackX Holdings Inc. All three of the newly acquired platforms collect data by building connections with enterprise resource planning (ERP) and warehouse management system (WMS) software as well as with RFID and IoT sensors. By tapping into that data flow, FourKites says it can now extend real-time freight visibility into the warehouse yard.
“I think we’ve really nailed where freight is during transit, but that is only one piece of the puzzle,” FourKites Founder and CEO Matt Elenjickal says. “Goods are being held in the yard for some time, whether it’s at pickup or dropoff. What people really want to know is, ‘Where are my products?’—regardless of whether they’re in transit, in the yard, or in the warehouse.”
But achieving that kind of universal traceability may not be so easy. FourKites acknowledges that some trading partners like third-party logistics service providers (3PLs), suppliers, and retailers have been hesitant to share shipping data with each other, although he says that’s starting to change. “We have a lot of customers who ship to retailers or who manufacture consumer packaged goods. We facilitate the sharing of data, but some people weren’t buying in because of data privacy concerns,” Elenjickal says. “One manufacturer said, ‘We’d be happy to share our data if you can mask our purchase orders and carrier lanes.’ And we said ‘OK, we can do that!’ The industry wants to collaborate more.”
Given the current pressure to deliver swift, smooth performance amid tightening restrictions, Elenjickal and others believe warehouse operators have a lot to gain from opening up access to their supply chain data. And one of the payoffs could be a big jump in efficiency at the dock and yard interface, where freight moves from truck to DC and back again.
Even as a last-minute deal today appeared to delay the tariff on Mexico, that deal is set to last only one month, and tariffs on the other two countries are still set to go into effect at midnight tonight.
Once new U.S. tariffs go into effect, those other countries are widely expected to respond with retaliatory tariffs of their own on U.S. exports, that would reduce demand for U.S. and manufacturing goods. In the context of that unpredictable business landscape, many U.S. business groups have been pressuring the White House to pull back from the new policy.
Here is a sampling of the reaction to the tariff plan by the U.S. business community:
American Association of Port Authorities (AAPA)
“Tariffs are taxes,” AAPA President and CEO Cary Davis said in a release. “Though the port industry supports President Trump’s efforts to combat the flow of illicit drugs, tariffs will slow down our supply chains, tax American businesses, and increase costs for hard-working citizens. Instead, we call on the Administration and Congress to thoughtfully pursue alternatives to achieving these policy goals and exempt items critical to national security from tariffs, including port equipment.”
Retail Industry Leaders Association (RILA)
“We understand the president is working toward an agreement. The leaders of all four nations should come together and work to reach a deal before Feb. 4 because enacting broad-based tariffs will be disruptive to the U.S. economy,” Michael Hanson, RILA’s Senior Executive Vice President of Public Affairs, said in a release. “The American people are counting on President Trump to grow the U.S. economy and lower inflation, and broad-based tariffs will put that at risk.”
National Association of Manufacturers (NAM)
“Manufacturers understand the need to deal with any sort of crisis that involves illicit drugs crossing our border, and we hope the three countries can come together quickly to confront this challenge,” NAM President and CEO Jay Timmons said in a release. “However, with essential tax reforms left on the cutting room floor by the last Congress and the Biden administration, manufacturers are already facing mounting cost pressures. A 25% tariff on Canada and Mexico threatens to upend the very supply chains that have made U.S. manufacturing more competitive globally. The ripple effects will be severe, particularly for small and medium-sized manufacturers that lack the flexibility and capital to rapidly find alternative suppliers or absorb skyrocketing energy costs. These businesses—employing millions of American workers—will face significant disruptions. Ultimately, manufacturers will bear the brunt of these tariffs, undermining our ability to sell our products at a competitive price and putting American jobs at risk.”
American Apparel & Footwear Association (AAFA)
“Widespread tariff actions on Mexico, Canada, and China announced this evening will inject massive costs into our inflation-weary economy while exposing us to a damaging tit-for-tat tariff war that will harm key export markets that U.S. farmers and manufacturers need,” Steve Lamar, AAFA’s president and CEO, said in a release. “We should be forging deeper collaboration with our free trade agreement partners, not taking actions that call into question the very foundation of that partnership."
Healthcare Distribution Alliance (HDA)
“We are concerned that placing tariffs on generic drug products produced outside the U.S. will put additional pressure on an industry that is already experiencing financial distress. Distributors and generic manufacturers and cannot absorb the rising costs of broad tariffs. It is worth noting that distributors operate on low profit margins — 0.3 percent. As a result, the U.S. will likely see new and worsened shortages of important medications and the costs will be passed down to payers and patients, including those in the Medicare and Medicaid programs," the group said in a statement.
National Retail Federation (NRF)
“We support the Trump administration’s goal of strengthening trade relationships and creating fair and favorable terms for America,” NRF Executive Vice President of Government Relations David French said in a release. “But imposing steep tariffs on three of our closest trading partners is a serious step. We strongly encourage all parties to continue negotiating to find solutions that will strengthen trade relationships and avoid shifting the costs of shared policy failures onto the backs of American families, workers and small businesses.”
Businesses are scrambling today to insulate their supply chains from the impacts of a trade war being launched by the Trump Administration, which is planning to erect high tariff walls on Tuesday against goods imported from Canada, Mexico, and China.
Tariffs are import taxes paid by American companies and collected by the U.S. Customs and Border Protection (CBP) Agency as goods produced in certain countries cross borders into the U.S.
In a last-minute deal announced on Monday, leaders of both countries said the tariffs on goods from Mexico will be delayed one month after that country agreed to send troops to the U.S.-Mexico border in an attempt to stem to flow of drugs such as fentanyl from Mexico, according to published reports.
If the deal holds, it could avoid some of the worst impacts of the tariffs on U.S. manufacturers that rely on parts and raw materials imported from Mexico. That blow would be particularly harsh on companies in the automotive and electrical equipment sectors, according to an analysis by S&P Global Ratings.
However, tariff damage is still on track to occur for U.S. companies with tight supply chain connections to Canada, concentrated in commodity-related processing sectors, the firm said. That disruption would increase if those countries responded with retaliatory tariffs of their own, a move that would slow the export of U.S. goods. Such an event would hurt most for American businesses in the agriculture and fishing, metals, and automotive areas, according to the analysis from Satyam Panday, Chief US and Canada Economist, S&P Global Ratings.
To dull the pain of those events, U.S. business interests would likely seek to cushion the declines in output by looking to factors such as exchange rate movements, availability of substitutes, and the willingness of producers to absorb the higher cost associated with tariffs, Panday said.
Weighing the long-term effects of a trade war
The extent to which increased tariffs will warp long-standing supply chain patterns is hard to calculate, since it is largely dependent on how long these tariffs will actually last, according to a statement from Tony Pelli, director of supply chain resilience, BSI Consulting. “The pause [on tariffs with Mexico] will help reduce the impacts on agricultural products in particular, but not necessarily on the automotive industry given the high degree of integration across all three North American countries,” he said.
“Tariffs on Canada or Mexico will disrupt supply chains beyond just finished goods,” Pelli said. “Some products cross the US, Mexico, and Canada borders four to five times, with the greatest impact on the auto and electronics industries. These supply chains have been tightly integrated for around 30 years, and it will be difficult for firms to simply source elsewhere. There are dense supplier networks along the US border with Mexico and Canada (especially Ontario) that you can’t just pick up and move somewhere else, which would likely slow or even stop auto manufacturing in the US for a time.”
If the tariffs on either Canada or Mexico stay in place for an extended period, the effects will soon become clear, said Hamish Woodrow, head of strategic analytics at Motive, a fleet management and operations platform. “Ultimately, the burden of these tariffs will fall on U.S. consumers and retailers. Prices will rise, and businesses will pass along costs as they navigate increased expenses and uncertainty,” Woodrow said.
But in the meantime, companies with international supply chains are quickly making contingency plans for any of the possible outcomes. “The immediate impact of tariffs on trucking, freight, and supply chains will be muted. Goods already en route, shipments six weeks out on the water, and landed inventory will continue to flow, meaning the real disruption will be felt in Q2 as businesses adjust to the new reality,” Woodrow said.
“By the end of the day, companies will be deploying mitigation strategies—many will delay inventory shipments to later in the year, waiting to see if the policy shifts or exemptions are introduced. Those who preloaded inventory will likely adopt a wait-and-see approach, holding off on further adjustments until the market reacts. In the short term, sourcing alternatives are limited, forcing supply chains to pause and reassess long-term investments while monitoring policy developments,” said Woodrow.
Editor's note: This story was revised on February 3 to add input from BSI and Motive.
Businesses dependent on ocean freight are facing shipping delays due to volatile conditions, as the global average trip for ocean shipments climbed to 68 days in the fourth quarter compared to 60 days for that same quarter a year ago, counting time elapsed from initial booking to clearing the gate at the final port, according to E2open.
Those extended transit times and booking delays are the ripple effects of ongoing turmoil at key ports that is being caused by geopolitical tensions, labor shortages, and port congestion, Dallas-based E2open said in its quarterly “Ocean Shipping Index” report.
The most significant contributor to the year-over-year (YoY) increase is actual transit time, alongside extraordinary volatility that has created a complex landscape for businesses dependent on ocean freight, the report found.
"Economic headwinds, geopolitical turbulence and uncertain trade routes are creating unprecedented disruptions within the ocean shipping industry. From continued Red Sea diversions to port congestion and labor unrest, businesses face a complex landscape of obstacles, all while grappling with possibility of new U.S. tariffs," Pawan Joshi, chief strategy officer (CSO) at e2open, said in a release. "We can expect these ongoing issues will be exacerbated by the Lunar New Year holiday, as businesses relying on Asian suppliers often rush to place orders, adding strain to their supply chains.”
Lunar New Year this year runs from January 29 to February 8, and often leads to supply chain disruptions as massive worker travel patterns across Asia leads to closed factories and reduced port capacity.
That changing landscape is forcing companies to adapt or replace their traditional approaches to product design and production. Specifically, many are changing the way they run factories by optimizing supply chains, increasing sustainability, and integrating after-sales services into their business models.
“North American manufacturers have embraced the factory of the future. Working with service providers, many companies are using AI and the cloud to make production systems more efficient and resilient,” Bob Krohn, partner at ISG, said in the “2024 ISG Provider Lens Manufacturing Industry Services and Solutions report for North America.”
To get there, companies in the region are aggressively investing in digital technologies, especially AI and ML, for product design and production, ISG says. Under pressure to bring new products to market faster, manufacturers are using AI-enabled tools for more efficient design and rapid prototyping. And generative AI platforms are already in use at some companies, streamlining product design and engineering.
At the same time, North American manufacturers are seeking to increase both revenue and customer satisfaction by introducing services alongside or instead of traditional products, the report says. That includes implementing business models that may include offering subscription, pay-per-use, and asset-as-a-service options. And they hope to extend product life cycles through an increasing focus on after-sales servicing, repairs. and condition monitoring.
Additional benefits of manufacturers’ increased focus on tech include better handling of cybersecurity threats and data privacy regulations. It also helps build improved resilience to cope with supply chain disruptions by adopting cloud-based supply chain management, advanced analytics, real-time IoT tracking, and AI-enabled optimization.
“The changes of the past several years have spurred manufacturers into action,” Jan Erik Aase, partner and global leader, ISG Provider Lens Research, said in a release. “Digital transformation and a culture of continuous improvement can position them for long-term success.”
Women are significantly underrepresented in the global transport sector workforce, comprising only 12% of transportation and storage workers worldwide as they face hurdles such as unfavorable workplace policies and significant gender gaps in operational, technical and leadership roles, a study from the World Bank Group shows.
This underrepresentation limits diverse perspectives in service design and decision-making, negatively affects businesses and undermines economic growth, according to the report, “Addressing Barriers to Women’s Participation in Transport.” The paper—which covers global trends and provides in-depth analysis of the women’s role in the transport sector in Europe and Central Asia (ECA) and Middle East and North Africa (MENA)—was prepared jointly by the World Bank Group, the Asian Development Bank (ADB), the German Agency for International Cooperation (GIZ), the European Investment Bank (EIB), and the International Transport Forum (ITF).
The slim proportion of women in the sector comes at a cost, since increasing female participation and leadership can drive innovation, enhance team performance, and improve service delivery for diverse users, while boosting GDP and addressing critical labor shortages, researchers said.
To drive solutions, the researchers today unveiled the Women in Transport (WiT) Network, which is designed to bring together transport stakeholders dedicated to empowering women across all facets and levels of the transport sector, and to serve as a forum for networking, recruitment, information exchange, training, and mentorship opportunities for women.
Initially, the WiT network will cover only the Europe and Central Asia and the Middle East and North Africa regions, but it is expected to gradually expand into a global initiative.
“When transport services are inclusive, economies thrive. Yet, as this joint report and our work at the EIB reveal, few transport companies fully leverage policies to better attract, retain and promote women,” Laura Piovesan, the European Investment Bank (EIB)’s Director General of the Projects Directorate, said in a release. “The Women in Transport Network enables us to unite efforts and scale impactful solutions - benefiting women, employers, communities and the climate.”