I think … therefore I might be a material handling robot: interview with Ted Stinson
The days when robots were limited to a set of preprogrammed responses are over. Today’s AI-enabled bots are able to analyze, adapt, and even learn from each other, says Ted Stinson of AI software startup Covariant.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Artificial intelligence is set to explode across the distribution center, according to Ted Stinson, chief operating officer of Covariant, a Berkeley, California-based startup specializing in innovative software applications. We’ve heard similar predictions for years, but Stinson is confident the time is ripe—and he’s betting his career on it. Stinson left his job as partner with the venture capital firm Amplify Partners 18 months ago to join Covariant, which he had become acquainted with while helping the company develop its first business plan. After getting to know the Covariant team, he says, he decided it was time to chart a new career course and “be part of building an extraordinary company in an industry that will be at the forefront of the next wave of industrialization.”
He may be right. In its short life, Covariant has already made a splash in the supply chain industry, having forged impressive partnerships with Knapp and ABB to integrate its artificial intelligence (AI) software with their robotics systems.
But what exactly is artificial intelligence? How does it work and compare with the way humans think and act? DC Velocity Editorial Director David Maloney recently spoke with Stinson to learn more about this promising, yet complex, technology.
Q: How do you define artificial intelligence, or AI, as it applies to supply chain applications?
A: The concept of artificial intelligence is decades old. At one level, it is meant to represent the idea that systems software is capable of adapting and interacting in the way that you and I do as humans. AI today has evolved into ways that are achieving that goal. It is based on something called deep learning, where for the first time, systems have the ability to consume and analyze extraordinary amounts of data using a new, “neural network” approach to artificial intelligence. It has allowed people to apply and achieve artificial intelligence breakthroughs that simply weren’t possible prior to the last couple of years.
Q: You mention deep learning. And then there is reinforcement learning. Can you explain what they are?
A: The idea of deep learning and reinforcement learning is to learn from experience and to reinforce a behavior through failure or success. These techniques can also be applied to software, having it learn to adapt through trial and error. If you step back and think about that, that’s a huge contrast to the way software has worked historically, where every behavior, every interaction of the software had to be preprogrammed. You would have to specifically write into your code an action you wanted the software program or a robot to take. Now, the nature of these programs is that they enable the software or robot to take a try at something, and then the act of trying is analyzed and adapted to enable the software to learn from success and learn from failure.
Q: The artificial intelligence that you’re developing is going into robotics systems, such as picking robots. Why did you choose this area for your initial deployments?
A: The Covariant ambition is to build a universal AI. We call it the Covariant Brain. It is meant to be essentially the cognitive system for a robot—the “brain” that gives it the ability to see and reason and act on the world around it. We chose to focus on warehouses initially because the logistics market offers such a great opportunity to deploy these capabilities to automate jobs that are tedious and, thus, hard to fill. Things like order picking in an e-commerce or grocery or apparel warehouse are great examples. These jobs are clearly repetitive in nature, but at the same time, every pick has a degree of variability and change, which is what makes warehouse environments so challenging.
Q: What are some of the products robots have difficulty recognizing or handling?
A: A robot system essentially has cameras as its eyes. Seeing things in boxes that come in basic colors is relatively easy. They were among the first things that were “solvable,” but what’s beyond that? What about objects with subtle variations in their shapes, things that are flexible like apparel? A human can look inside a bin or tote containing different types of white T-shirts and pretty easily identify one white T-shirt from another. But to a robot, each T-shirt looks a little different when they are all folded and placed in the bin slightly differently. All those subtle variations represent a change—small, but fundamental.
Reflections from objects are also challenging. Even the way the objects get stacked and placed in the tote can present problems. A human can move around to get a better view of the objects in a box. But with a robot, getting a clearer view of what’s inside the box presents a fundamental challenge.
Q: So, we’ve talked about the recognition problems. What about the problems robots have in picking a variety of different objects?
A: Before the advent of modern AI, it simply was not possible for a robot to handle many different types of objects. Think of an apparel company, for example, that changes its products every season, so you have tens of thousands of items that change on a three- to four-month basis.
Beyond the changing product mix, there’s the challenge of gathering objects that are difficult to pick up. One of our partners, ABB, is one of the world’s largest robotic manufacturers. When it set out to find a partner for AI about a year ago, it developed a series of 26 different tests that essentially mimic real-world conditions. One of the tests was picking rubber ducks. As you can imagine, there are relatively few ways that a typical robotic end effecter can pick up a rubber duck successfully. So, the ability to understand the process—to learn from trying to pick up a rubber duck—is an example of something that is very simple for you and me to do, but extraordinarily hard for a robot to do and requires the ability to try to learn and adapt its behavior.
Q: I would imagine too that apparel can be very difficult to pick, especially if you have a vacuum end effecter that may not be able to grab cloth easily.
A: It is, to be sure. Picking apparel is one of the challenges we’ve put a lot of effort into solving. When you pick up a piece of clothing, it changes shape, so it’s different from, say, a box. In order to pick apparel successfully, the robot needs to understand that when it picks it up an object, that object is going to change shape, and that the new shape, whatever it is, will then have a very material impact on how the robot completes its task.
Q: Just as you’d find with a claw machine at a game arcade, objects in a box may also be too close to the sides for the robot to grab it. In that case, would the robot have to figure out how to manipulate or move the object to gain better access?
A: Yes. A key aspect of how we approach our systems is there is literally infinite variability in how objects can be sitting in a bin. So, you have to have a system that can both deal with all of the known conceivable ways that these objects can be positioned, then also adapt on the fly. We have developed a couple of different proprietary techniques. There are ways in which, for new scenes, new types of environments, the robot can adapt to that environment. It goes back to the core capability of trying, learning, and adapting its behavior until it succeeds.
Q: Could you address how a robot must also learn to adjust its approach based on the product, such as when picking a fragile item?
A: The example of how much pressure a robot should exert in picking up an object is something that could only be solved in a data-driven way. When it comes to the amount of pressure that could theoretically be applied, the possibilities are literally infinite. There is no way you could write a traditional software program that accounts for every possible level of pressure. You have to have a system that can learn and adapt in order to be able to assess the right amount of pressure to apply, just as for a human, there are an incredible number of instinctual judgments that have to be made in handling an object. It is through this deep-learning based approach that we are able to essentially mimic that sort of judgment and adaptability on the fly.
Q: What goes into training the robots to handle products they haven’t encountered before? Do you have to physically manipulate a robot to train it?
A: This is actually part of the secret sauce, which is that the system does this on its own. It is able, through trial and error, to learn and adapt to things it has never seen before and do so without any human intervention or human manipulation.
The initial work of adapting the AI to a customer’s operation is built into the preliminary process that we and our partners go through with customers. The Covariant Brain essentially comes out of the box “smart,” so implementations can be surprisingly fast. Most of the time, it is quick enough that it has no material impact on an operation’s throughput.
In the very beginning, the system might encounter new things that take an extra pick or two before it learns and adapts. But it generalizes these learnings and adapts relatively quickly, so that before long, it is, for the most part, operating at the performance levels that you’re looking for in the system. That accelerated learning process is one of the key benefits unlocked by modern AI systems.
Q: So basically, when you deploy a system, you’re actually using the knowledge from other systems that have been deployed before it? The robots can draw on the experience of previous robots?
A: Yes. This is really an important concept in envisioning operations—the idea that each robot deployed after the first one learns from those around it. So collectively over time, they accelerate the learning amongst themselves. That is one of the key value propositions. So, you could have a decanting robot that is learning from the experiences of an order picking robot. That ability to share learnings is unlocked by this underlying modern AI deep-learning based approach.
Q: Is this learning done in real time?
A: As you find with people, learning happens at different levels. There is some learning that happens in the moment and other learning that happens upon what I call “reflection.” Both are aspects of how the systems improve over time.
Q: You have industry partnerships with Knapp and ABB. Could you talk about how you’re working with these companies to deploy AI robotic solutions?
A: Covariant is an AI company. Our expertise is in building software. We partner with companies that have strong domain knowledge and strong robotics capabilities. Knapp and ABB are examples of both. Knapp has been one of the pioneers in the robotics field. It was first to market with an order picking solution. It has a long history of investing to bring this capability to market, and it recognized the limitations of traditional software when it comes to solving robotic picking problems.
Knapp concluded that we had developed something that was essentially the key to unlocking the adaptability and learning capability of robotics systems used in material handling applications. We entered into a partnership last year and have now brought two different use cases to market, with several more on the horizon. Overall, I am really excited about the partnership.
Q: Could you elaborate a little on those deployments and the kinds of products being handled?
A: Obeta is a German hardware supplier, and we’re seeking to introduce robotic systems into its operations. The system that is deployed at Obeta is the first system that we and Knapp have publicly announced. What’s notable about this deployment is that it’s a system that has achieved autonomy, which we think is a really important notion.
At the end of the day, what you want as an operator is the ability to have a robotic system that performs at the same level as your traditional manual processes. No asterisks, no exceptions. It just works in the same way. Hopefully, over time, it actually works better. That for us has been the benchmark.
Q: You are obviously looking at use cases for these technologies. Are there particular applications you’re looking at?
A: Within materials handling, we’re just getting started. We and Knapp have brought to market the order picking solution. We have half a dozen or more use cases that we and Knapp and other partners are in the process of formalizing. Our goal for supply chain and material handling leaders is to show that we will deliver a roadmap for a set of use cases and stations that are going to provide substantial coverage across a modern warehouse operation. One thrust of what we are looking to do is expand within that environment.
Q: So, this might involve other types of robotic systems beyond the robotic arm?
A: Absolutely. We haven’t talked a lot about that publicly, but we tend to think of a warehouse itself as one big robot. The conveyance systems and various mechanical devices are all systems that ultimately can be optimized through AI in terms of throughput, density, and performance. Our vision is to be able to take and leverage the underlying models and the Covariant Brain to unlock those gains over time.
Q: Obviously, we’re going through some very unusual times right now with the Covid-19 crisis. I would guess that automation is top of mind for many people because of the need for social distancing and eliminating human touches. Has that changed how you go to market?
A: Our focus from a commercial perspective through Covid-19 is to be there with our partners and for our customers to help them figure out where to get started. The question I get from every supply chain leader I talk to is not “Should I deploy robotics,” but “How do I deploy it and where do I start?” Our energy has been trying to guide our prospective customers through the choices and develop a framework that lets them start in the right place and then develop a roadmap for where to go next.
Q: Have we reached the point where the technology has finally caught up with the promise of AI?
A: The technology is ready. It is here today, and at the same time, it is still at the first stage of the journey. But we’re certainly at the point where I would encourage folks to invest the time to understand the different offerings. Now is the time in the evolution of these technologies for supply chain leaders to be looking at them closely and figuring out how they might use them to enhance their operations. I really encourage folks to look past the marketing and the demos in controlled environments. Ultimately, we need to be solving the challenges in the real world. I am really optimistic but also want to encourage people to be smart shoppers as they go through and look at these different capabilities.
Geopolitical rivalries, alliances, and aspirations are rewiring the global economy—and the imposition of new tariffs on foreign imports by the U.S. will accelerate that process, according to an analysis by Boston Consulting Group (BCG).
Without a broad increase in tariffs, world trade in goods will keep growing at an average of 2.9% annually for the next eight years, the firm forecasts in its report, “Great Powers, Geopolitics, and the Future of Trade.” But the routes goods travel will change markedly as North America reduces its dependence on China and China builds up its links with the Global South, which is cementing its power in the global trade map.
“Global trade is set to top $29 trillion by 2033, but the routes these goods will travel is changing at a remarkable pace,” Aparna Bharadwaj, managing director and partner at BCG, said in a release. “Trade lanes were already shifting from historical patterns and looming US tariffs will accelerate this. Navigating these new dynamics will be critical for any global business.”
To understand those changes, BCG modeled the direct impact of the 60/25/20 scenario (60% tariff on Chinese goods, a 25% on goods from Canada and Mexico, and a 20% on imports from all other countries). The results show that the tariffs would add $640 billion to the cost of importing goods from the top ten U.S. import nations, based on 2023 levels, unless alternative sources or suppliers are found.
In terms of product categories imported by the U.S., the greatest impact would be on imported auto parts and automotive vehicles, which would primarily affect trade with Mexico, the EU, and Japan. Consumer electronics, electrical machinery, and fashion goods would be most affected by higher tariffs on Chinese goods. Specifically, the report forecasts that a 60% tariff rate would add $61 billion to cost of importing consumer electronics products from China into the U.S.
In his best-selling book
The Tipping Point, journalist and author Malcolm Gladwell describes the concept of a tipping point as "that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire."
In the warehousing and freight transport world, that definition could very easily apply as well to the rise of artificial intelligence (AI) and its rapid infiltration into just about every corner of the technological ecosphere. That's driving an accelerating evolution in transportation management systems (TMS), those tech platforms that do everything from managing rates, finding trucks, and optimizing networks to booking loads, tracking shipments, and paying freight bills. They are incorporating AI tools to help shippers and carriers work smarter, faster, and better than ever before.
"Twenty years ago, we could not build [and operate] software with the capacity to store and access huge caches of historical information and data and calculate [things like] 10-dimensional optimization," recalls Pawan Joshi, chief strategy officer for
e2open, a leading developer of transportation management software. "We didn't have the data or the computing resources to build these decision-making models." With the advent of artificial intelligence and the extremely powerful computing resources behind it, "now we have the computing power with the speed to do it."
A CONTINUING JOURNEY
Srini Rajagopal, vice president of logistics product strategy for
Oracle, sees AI as just the latest step in the continuing journey of maturity and innovation in the TMS space. He breaks the development of AI into two parts. "The first is the standard, classic AI model. These support specialized [computing and analytics] models built for specific purposes," such as developing optimization and consolidation plans, routing or ETA predictions for trucking, or cycle-time predictions for warehouses.
The next step is "generative AI, which has come about because of the maturity of the large language models (LLMs) now available," he explains. This development allows the software to interact with users in a natural language format, creating new opportunities for task automation in the typical cycle of transportation planning, execution, and exception management.
"What we use that for is [to give the model] the ability to interact [with a user] in a natural language format and then do reasoning about what actions to take [based on the user's input]."
He cites as one example the returns process, where typically a customer service agent will engage with a customer and answer questions over the phone. "The AI agent can take over a lot of that role, responding to the customer's questions by voice and making recommendations based on the user's input." That frees up time for the human agent, who now may have to intervene only with a small portion of questions that the AI agent cannot handle. "Now the human agent has more time to focus on other, more complex or higher value-added tasks," he notes.
ROI STILL RULES
Yet even with the advent of more advanced and sophisticated machine learning algorithms and artificial intelligence taking on more complex tasks, at the end of the day, "when it comes to execution, that's where the rubber meets the road," says Oracle's Rajagopal about the principal role of a TMS and the realizable and measurable results it can provide.
That should be the priority, he notes: Value measured, quantified, and validated across numerous metrics—whether it's lower operating costs; more efficient, less error-prone processes; better transportation procurement; or optimized and more productive use of assets and people.
One shipper cites his rule of thumb for ROI (return on investment) as being "for every dollar spent on a TMS annually, it should return at least $2 in direct annual cost savings and/or productivity gains."
Those gains can be measured in a host of ways, notes Rajagopal. "It might be something as simple as billing accuracy," he says. "Are you getting paid accurately for your services, billing correctly, eliminating duplicate bills?" Then there are what he calls the "soft" benefits, such as user productivity and time savings from automating tedious, manual tasks. "Is your dispatcher or planner able to do more in a day with the new system?" he asks.
"ROI is all about knowing how you were doing before, quantifying the as-is state and what it costs you, and then, as you implement, measuring what it looks like in the new state and validating that you, in fact, got the savings expected."
CONNECTIVITY AND VISIBILITY
Tom McLeod, president and chief executive officer of
McLeod Software, has spent decades helping truckers and brokers use technology to work better, smarter, and more efficiently. Over those decades, he says, two demands from customers have remained constant: connectivity and visibility. "That's been an ongoing theme in technology development for our industry in the last 10 years," he notes.
He sees AI as a tool that will streamline the exchange of information between shippers and carriers, ultimately improving the executional accuracy and efficiency of the transportation planning and execution lifecycle.
One key foundational aspect of achieving that goal is integration and how effectively and seamlessly companies like McLeod and other TMS operators can help customers accomplish and maintain that. It's a continuing challenge that gets more complex but also is benefiting from technology advancements that make the task both simpler and faster to accomplish.
"We have seen a real explosion of integration requests and requirements," McLeod says. "More and more companies are coming into the market providing information services, and the pace of change is accelerating."
McLeod's focus has been "to offer the … best integration to our customers so that they have a chance to compete. And to have an open platform that enables them to do so," he says, adding that "once it's complete, that process needs to be automated, with the information going where it's needed, and being accurate and reliable." And for the technology providers to be adaptable as the industry continues to change and new solutions come on the market.
McLeod supports this strategic imperative through its Certified Integration Partner program, which offers off-the-shelf, supported integration solutions for over 180 different trucking industry software products or services, from over 130 different companies.
Even with the advances in TMS platforms, in the trucking world, there are still "a lot of niche markets that require almost totally different services" as well as a lot of repetitive, manual tasks still waiting for automated solutions, says McLeod. He sees significant opportunities for TMS providers to help customers truly re-engineer their operations, addressing important metrics such as reducing deadhead miles, increasing revenue per mile, and getting more revenue per employee.
"It's not for the faint of heart," he adds. "As apps get more sophisticated, it is important for us to continue to handle more and more details, on a more automated basis. That's what carriers want and need to help them better serve their customers, keep costs in line, and compete."
Nevertheless, with all the promise of technology and the opportunities for AI to accelerate the shift to automation, "it is still a relationship business, between people who need to ship goods and those who provide the assets, resources, and expertise to do that," McLeod stresses.
"Even as routine transactions are automated, when it is crunch time and there is a problem, people still want to have someone on the other end they can reach out to, that they know and trust," he says. "Technology cannot get in the way of strengthening those relationships—or replacing them. It must support and facilitate that."
NO PATCHWORK QUILT
As the nation's largest broker and freight forwarder,
C.H. Robinson (CHR) has a view of the market—and the role of technology in it—that could certainly be considered informed. With integrated management services that touch every mode of transportation, both nationally and globally, the company has a deep view into the needs and wants of shippers worldwide—and how technology can address those needs.
One recurring theme among CHR's customers, says Jordan Kass, CHR's president of managed solutions, is "shippers are not looking for a point solution anymore. They don't like the idea of a patchwork quilt. They want one pane of glass [through which] they can see and control their entire supply chain," he notes, adding that over 50% of CHR's revenues come from customers who use both its forwarding and surface transportation management capabilities, across modes.
He believes that is a function of shippers who are stressed to the max, are coping with a shortage of supply chain talent, "and are being asked to do much more with much less."
For CHR, he cites as a key advantage its proprietary TMS—which is both global and multimodal—and an engineering team that continually works to improve and expand its capabilities. He also believes the advent of AI will be incredibly transformative for the industry.
"Because we are building [the TMS] and using it at the same time, we have a really unique and valuable eye into how it performs and what customers want and need. As we operate the platform, we identify use cases with our customers and then go to our engineering team to build a solution," he notes.
Kass says CHR's technology approach as a builder and operator of its TMS gives it a unique look into "how transformative AI can be in this space and how we can lean into some of the larger problems that shippers are dealing with."
As one example, he cites CHR's development and implementation of "touchless" appointments for freight pickup and delivery. "If you think back, making a [pickup or delivery] appointment used to take multiple tries [with phone calls, texts, and emails], and it sometimes required more than a day to get that appointment in place," he recalls.
With its AI-driven process, "now we are doing that in under two seconds, greatly enhancing the speed of that process and adding huge value to it."
CHR has data on 35 million shipments a year, Kass says. That data informs the AI engine, which in determining the ideal appointment time, will consider things like patterns in transit time along a route, on-time performance, and dwell time at a facility. It will even take into account what's ideal for the carrier.
For example, Kass says "carriers in South Dakota need a longer time to get to the point of origin because they're typically traveling farther, so a 6 a.m. pickup appointment isn't good for them, while a 6 a.m. pickup appointment in an urban area might be great for a carrier because it can avoid traffic. The data [accounts for] these things better than a human can."
One area that TMS providers need to improve upon is predictive capabilities, Kass believes. With AI, "as you feed more data into the system, the more accurate you get." With that come more opportunities to expand the platform to automate and streamline tasks that continue to be done manually. It also helps the TMS get better at interacting in real time with transportation processes and accurately predicting outcomes. "We have the scale, and with AI, the more you feed it, the more intelligent it becomes."
IT STILL COMES DOWN TO COST
Even with the inexorable march of technology, its permutations of AI, and its promise for positive change and automation that helps its human partners work smarter, faster, and better, in the end, it still comes down to cost—measuring and weighing what's being spent on the TMS against the operational cost savings and productivity being realized.
"The shipper's main concern is still cost," says Bart De Muynck, principal at consulting firm
Bart De Muynck LLC. "That comes from a couple of areas. One is to better optimize the freight spend. Second [is to] put in a better process for the shipper to tender freight to the carrier and for the carrier to [handle] that freight in the lowest-cost manner possible. [Yet another is to obtain] transparency, providing better insights into how the shipper is procuring capacity so shippers end up with reliable, quality capacity at the most affordable rates."
And as technology has become simpler to integrate, implement, and use, "everyone can and should buy a TMS," De Muynck says. "There are many flavors; they have become more intuitive, faster, and easier to use." It's not about offering completely different things, he adds. "It's about streamlining the user activity and how the systems perform everyday tasks, making the job easier, and making it easier, more convenient, and less costly for the shipper to work with the carrier."
Not so fast …
After seeing the possibilities of what a TMS can do, companies sometimes will be in a rush to get their solution implemented and operating. That can be a mistake that leads to errors and an unsatisfactory outcome, says Keith Whalen, corporate vice president of product management for TMS provider
Blue Yonder.
Shippers should make sure they take the time to "focus not only on the really important cost savings, but also, when you scale volume, on doing performance testing" to ensure assumptions are holding up and performance meets expectations, he notes. "Not just [testing] the initial design and integration, but having a more holistic view in all areas, leaving adequate time and not rushing through. Don't skip steps," he advises.
Whalen counsels customers to spend the time and effort up front on knowing their current state, modeling out what they want the future state to look like, and, importantly, planning for training and change management to bring users who will be operating the platform successfully into the new realm.
"I think one of the things we do a really good job at is up front in the initial modeling," he notes. "The customer should be examining opportunities across its transportation network [and] do 'what if' analyses to look not only for savings, but also at where [it might get] the biggest bang for the buck." Such efforts might look at a nearshoring strategy and how it changes the supply chain, a decision on fleet asset deployment or type of service, or warehousing locations to optimize the network and respond to a shifting supply chain.
"That modeling and initial ROI calculation builds the business case. It not only justifies the deployment of the TMS, but also provides the guidance on how to roll it out as they go through their projects," he notes.
Lastly, he stresses that training the operating team, helping them change and evolve from past practice, and transition effectively to the new tools, can be the difference between success and failure.
Distribution centers (DCs) everywhere are feeling the need for speed—and their leaders are turning to automated warehouse technology to meet the challenge, especially when it comes to picking.
This is largely in response to accelerating shipment volumes and rising demand for same-day order fulfillment. Globally, package deliveries increased by more than 50% between 2018 and 2020, and they have been steadily growing ever since, reaching an estimated 380 billion last year on their way to nearly 500 billion packages shipped in 2028, according to a 2024 Capital One Shopping research report. Same-day delivery is booming as well: The global market for same-day delivery services was nearly $10 billion in 2024 and is expected to rise to more than $23 billion by 2029, according to a January report from consultancy The Business Research Co.
Adopting technologies that can boost DC throughput rates while improving accuracy and efficiency can go a long way toward helping companies keep up with those changes. Two recent projects reveal how both simple and more complex systems are answering the call for higher-velocity operations in DCs of all types and sizes.
FROM PAPER TO VOICE
Pickers at European fruit and vegetable wholesaler Gebr. Gentile AG are working faster and making fewer errors in getting fresh produce out the door after a pick-by-voice solution was installed at the wholesaler's Näfels, Switzerland, logistics center in 2023. Company leaders implemented Lydia Voice from logistics technology vendor Erhardt + Partner Group, allowing the wholesaler to move from a paper-based picking system to an automated one that has streamlined the process and is helping workers get the thousands of shipments that move through the nearly 10,000-square-foot refrigerated facility each day out the door quickly.
"The products stay in our warehouse for an average of 0.7 days, meaning the goods that come in are immediately shipped out again," Renato Häfliger, managing director at Gentile AG, said in a statement describing the project late last year. "We handle approximately 80 to 100 tons of goods daily. Ideally, our inventory rotates quickly, ensuring maximum product freshness."
In all, the Näfels facility handles between 200 and 300 different items for roughly 200 customers.
"On average, this corresponds to 6,000 to 10,000 shipping units that our pickers must process daily," Häfliger adds. "Each order involves about 20 to 60 picks. Using paper lists made this process challenging, as employees never had both hands free. This led to errors and noticeably slowed down the workflow."
Häfliger and his colleagues wanted a hands-free solution that would speed up the picking process—but they couldn't afford the downtime of a complex IT project or the added time to train both regular and seasonal workers on a new system. The beauty of the voice-picking system was that it could be used by any worker without prior training—regardless of gender, accent, or dialect—and could be installed and up and running quickly. That's because the system uses deep neural networks—technology that simulates human brain activity, particularly pattern recognition—to learn and understand language instantly. The software acts as a voice assistant, guiding workers through the picking process via a headset and wearable computer—leaving workers' hands and eyes free for picking tasks. The technology can be integrated into any enterprise resource planning (ERP) system or warehouse management system (WMS) so that work flows seamlessly to the pickers on the floor.
Häfliger says the system proved to be "very easy and intuitive to use during testing, so it [was] ready to go immediately. This was one of the main reasons why we quickly decided on this system, as we employ many seasonal workers in addition to our core team. Long training periods are simply not an option for us."
Today, workers are picking faster, with fewer errors, and orders are moving more swiftly through the Näfels DC—Häfliger cites a double-digit increase in efficiency since switching from paper to voice.
ROBOTS TO THE RESCUE
Sometimes, DC operations call for even more automation to best respond to their picking challenges.
That was the case for contract logistics services specialist DHL Supply Chain when business leaders there were looking for a way to improve warehouse operations in the company's health-care fulfillment business.
Workers supporting one of DHL's health care-focused clients were using a manual, cart-based picking system that simply wasn't allowing them to keep up with the fast-paced facility's fulfillment demands. Pushing heavy carts long distances throughout the warehouse left associates fatigued at the end of the day, slowed the overall fulfillment process, and opened the door to errors. DHL Supply Chain leaders needed a system that would alleviate the physical strain on workers, cut cycle times, and improve quality. They turned to warehouse automation vendor Locus Robotics to solve the problem, ultimately deploying 100 autonomous mobile robots (AMRs) to boost picking operations.
Today, the AMRs work alongside pickers, directing them to bin locations throughout the warehouse via the most efficient path—eliminating the need for pickers to push those heavy carts long distances and allowing for hands-free picking directly into shipping boxes. The AMRs then deliver completed orders to the next stage of the process on their own.
DHL Supply Chain has been reaping big rewards since launching the AMR system in 2018. The "pick-to-box" approach has helped reduce errors by 50% and has boosted efficiency by eliminating the need for a separate packing area in the warehouse. Cycle time for orders has fallen by 60%, worker training time has decreased by 90%, and pickers are feeling less fatigued.
"By replacing carts with AMRs, DHL saw increased consistency in warehouse associate output, as the physical demands of walking long distances with heavy loads were minimized," leaders at Locus Robotics explained in a case study about the project. "By integrating [AMRs], DHL improved order quality, reduced operational touchpoints, and enabled rapid cycle times—all essential for a health care-focused supply chain."
Demand for AMRs and similar automated material handling equipment is unlikely to slow in the years ahead: The global market for logistics automation was valued at $34 billion last year and was projected to reach more than $37 billion this year, rising to an expected $81.5 billion in 2033, according to data published last fall by Straits Research. Hardware—which includes AMRs, automated storage and retrieval systems (AS/RS), automated sorting systems, and the like—is the driving force behind that market growth, according to the research.
Such anticipated demand circles back to those accelerating shipment volumes: The Straits research also found that more than a third of material handling executives said their primary need for implementing DC automation is to fill more orders—faster and at a lower cost.
That strategy is described by RILA President Brian Dodge in a document titled “2025 Retail Public Policy Agenda,” which begins by describing leading retailers as “dynamic and multifaceted businesses that begin on Main Street and stretch across the world to bring high value and affordable consumer goods to American families.”
RILA says its policy priorities support that membership in four ways:
Investing in people. Retail is for everyone; the place for a first job, 2nd chance, third act, or a side hustle – the retail workforce represents the American workforce.
Ensuring a safe, sustainable future. RILA is working with lawmakers to help shape policies that protect our customers and meet expectations regarding environmental concerns.
Leading in the community. Retail is more than a store; we are an integral part of the fabric of our communities.
“As Congress and the Trump administration move forward to adopt policies that reduce regulatory burdens, create economic growth, and bring value to American families, understanding how such policies will impact retailers and the communities we serve is imperative,” Dodge said. “RILA and its member companies look forward to collaborating with policymakers to provide industry-specific insights and data to help shape any policies under consideration.”
Logistics service provider (LSP) DHL Supply Chain is continuing to extend its investments in global multi-shoring and in reverse logistics, marking efforts to help its clients adjust to the challenging business and economic conditions of 2025.
The company’s focus on improving e-commerce parcel flows comes as a time when retailers are facing an array of delivery challenges—both international and domestic—triggered by a cascade of swift changes in reciprocal tariffs, “de minimis” import fees, and other protectionist escalations of trade war conditions imposed by the newly seated Trump Administration. While business groups are largely opposed to those policies, they still need strategies to accommodate those rules of the road as long as the new rules remain in place.
Accordingly, DHL last week released a new study on the growing importance of multi-shoring strategies that go beyond the classic “China Plus 1” philosophy and focuses on diversifying production and supplier locations even further, to multiple countries. This expanded “China Plus X” strategy can help companies build resilient supply chains by choosing more diverse production locations in response to global trade disruptions. The study offers five criteria for sourcing goods from countries outside China such as India, Vietnam, Hungary, and Mexico, depending on the procurement needs of each particular industry.