Ports pivot as ship lines “blank” sailings to control capacity, shave costs, prop up rates
The coronavirus pandemic shook the maritime industry to its core. Ports and vessel operators moved aggressively to adapt. Where’s the light at the end of the Covid-19 tunnel for ocean shippers?
Gary Frantz is a contributing editor for DC Velocity and its sister publication, Supply Chain Xchange. He is a veteran communications executive with more than 30 years of experience in the transportation and logistics industries. He's served as communications director and strategic media relations counselor for companies including XPO Logistics, Con-way, Menlo Logistics, GT Nexus, Circle International Group, and Consolidated Freightways. Gary is currently principal of GNF Communications LLC, a consultancy providing freelance writing, editorial and media strategy services. He's a proud graduate of the Journalism program at California State University–Chico.
The coronavirus pandemic has roiled the maritime industry unlike any economic or natural disaster event before it. Blank, or canceled, sailings have hit record levels. Operators are laying up vessels, some never to return to service. Seafarers have been stranded on ships for months at a time, well past their contract expirations, essentially quarantined at sea. Slow-steaming and other cost-cutting tactics have been deployed, new ship orders and cap-ex plans slashed.
The ripple effect on the nation’s ports has been dramatic. They’ve reset operations to cope with fewer ship calls, adjusted to having office staff work from home, and for those longshoremen, stevedores, truckers, and other essential workers still on the dock, acquired protective equipment and instituted new procedures to protect their health and safety.
And while many maritime and port executives are encouraged by a slow reawakening of the economy and a modest recovery in import volumes, uncertainty abounds, and a full recovery remains elusive—at least for this year.
FINDING DISCIPLINE (FINALLY)
Containership lines have seen demand contract with unprecedented speed and scope across all trade lanes and, in response, have canceled hundreds of sailings, says Lars Jensen, CEO of SeaIntelligence Consulting. “Carriers have been extremely diligent in removing capacity [such that] freight rates in many cases have gone up,” he adds. The reining-in of capacity has been so tight, Jensen says, that “[carriers] will likely be more profitable in the second quarter than the first” of this year.
Industry consolidation, Jensen notes, “is finally taking hold. The market needed to get to a point where there were sufficiently fewer players such that the others could be disciplined with capacity management.”
Copenhagen, Denmark-based A.P. Møller Maersk, which operates some 700 container vessels, has kept its nominal fleet capacity flat at around 4 million twenty-foot equivalent units (TEUs) since 2018, says spokesperson Tom Boyd. Capital expenditure discipline remains key. “We have no plans for new orders of large vessels,” he adds. The carrier’s strategy for weathering depressed volumes has been maintaining a tight balance between capacity and demand, and “as a logistics operator with assets, to stay agile to respond to market fluctuations quickly and mitigate costs while responding to customers,” he says.
Global containership operator Hapag-Lloyd “will refrain from ordering any new ships, and even if new orders become strategically necessary … we will only make them when the market environment is right again,” says company spokesman Tim Seifert. The Hamburg, Germany-based ship line has “adapted our service network to align with lower demand, and we have screened all cost categories,” he adds.
And vessel operator Mitsui O.S.K. Lines (MOL), Japan’s biggest shipping line, is shrinking its fleet of 800 ships by 5% over the next three years in response to what it expects to be a significant decline in global trade volumes driven by the coronavirus pandemic.
AS VOLUMES DROP, PORTS ADJUST
Like their ocean carrier clients, port operators are scrambling to adapt to the new reality. “With [the number of] blank sailings … we see a double-digit downturn [in activity] through the summer,” says John Reinhart, executive director of the Virginia Port Authority (VPA). The port was notified of 79 blank sailings, or canceled ship calls, starting in April and extending through the end of August, equaling a loss of some 109,000 containers. In response, the port idled one of its facilities, reduced gate hours during the week, and suspended Saturday gate hours.
Successfully navigating the pandemic’s challenges, Reinhart says, has required “understanding your data, [adjusting] your infrastructure [and resources], and making intelligent decisions to deliver exceptional service” while being fiscally responsible. And, he stresses, taking early and aggressive steps to protect the port’s employees, all of whom are considered essential workers.
At the outset, the port established a Covid-19 planning task force, which initially met three times a week. Among its decisions: Those who could were instructed to work from home. Workers still in offices were separated for appropriate social distancing. Touchless temperature scanners and hand-sanitizer stations were installed. Extra sanitizing steps were implemented for public spaces. A “no visitor” policy was put in place. Personal protective gear was acquired and provided. And technology was leveraged, using cameras and remote sensors to control container movement and limit people in container yards physically monitoring equipment. “We really put in best-in-class practices and collaborated with many [port constituencies] to keep the port operating and critical cargo moving safely,” Reinhart notes.
Virginia’s strategy was emulated by many other ports, including Los Angeles, Houston, and Oakland, California, all of which moved aggressively to protect workers and adjust for fewer ship calls and lower volumes.
PORTS PUSH AHEAD WITH EXPANSION PLANS
The pandemic, however, has not curtailed port capital improvement plans.
The Port of Oakland’s largest terminal will take delivery in September of three 300-foot-tall ship-to-shore cranes. Ordered by terminal operator SSA at a collective cost of $30 million, each crane can reach 125 feet across a ship’s deck and can service the ultra-large “mega” containerships operating today.
Oakland’s volumes for the first half of this year are down 7.8%, noted Business Development Manager Andrew Hwang, who believes the pace of sailing cancellations will decline into the fall. He also sees vessel operators pushing more cargo onto bigger ships with fewer port calls. The largest near-term variable to a recovery: a potential second coronavirus surge, “which may plunge the country back into restrictions.”
The Port of Los Angeles, which saw 40 canceled sailings in the first quarter and 23 in the second, is handling about 80% of the cargo it normally would this time of year. Nevertheless, Los Angeles is pushing ahead with $367 million worth of infrastructure improvement and expansion projects, says Executive Director Gene Seroka. “We feel we are in a really good position to be ready when the American economy recovers,” he notes.
Seroka, who lived in China during the SARS epidemic, has seen firsthand what a virus outbreak can do. Covid-19, he observes, is “10, 20, 30 times worse” than SARS. He believes the recovery will be long and protracted, looking “more like a hockey stick, a really long one from a very tall left wing.”
A sustainable recovery won’t take hold until consumers feel they can safely go out and resume normal activity. Given the risks, “people are saying they just aren’t ready to go out yet,” he notes, adding, “If you open too fast, there are no replacements. You can’t just put the B team of longshoremen in. We have to be really sharp about policies … and listen to the medical experts.”
The Port of Houston recently reached a milestone for its billion-dollar Houston Ship Channel widening project, receiving Army Corps of Engineers sign-off on its plan. Planned modifications to the 50-mile-long commercial waterway include easing bends and widening the bay reach of the channel to 700 feet and the Bayport Ship Channel and Barbours Cut Channel to 455 feet.
“We’re pushing hard to make sure [the widening project] is front and center,” says Port Houston Executive Director Roger Guenther. The port also recently won a nearly $80 million federal grant to renovate wharf and yard space at its Barbours Cut Container Terminal.
Guenther noted that while business was down 12% to 15% in the second quarter, overall, 2020’s first-half volumes were up about 1%. “I never thought I’d say I’d be thrilled [with the second quarter], but it’s about what we expected,” he says. “Houston is in a great spot. We’re in this for the long game.”
The Port of Virginia is sailing ahead with infrastructure improvements as well. It spent $320 million at the Virginia International Gateway, adding 13 container stacks and 10,000 feet of double-stack–capable on-dock rail, and increasing annual throughput to 1.2 million container lifts. Another $375 million went to redevelop the Norfolk International Terminal’s south-side container yard. The last eight new gantry cranes went into service in July, increasing container-handling capacity by some 60% to nearly 2.2 million containers a year.
NO MORE CHASING FREIGHT AT ANY PRICE
Given containership operators’ history of embracing mega-ships and then chasing freight at any price to fill them, that they are able to profit at all during the worst economic contraction since the Great Depression has shocked many industry analysts.
John Urban has spent 30-plus years in the ocean freight business, as an executive with American President Lines and later as co-founder and president of software company GT Nexus, which nearly 20 years ago established the first online “portal” that let shippers book freight with multiple ocean carriers over a common platform. With Infor’s purchase of GT Nexus several years ago, Urban shifted to consulting and now sits on several boards.
Ship lines have evolved, he says. Once driven by a quest for market share and a penchant for running ships at little or no profit, they are finally embracing capacity discipline, Urban observes.
“Ten years ago, to access 80% of sailings, you had to deal with up to 25 ocean lines,” he recalls. “Today, to get access to 90% of capacity, you need only deal with 10 alliances because there’s been so much consolidation.”
The result: a market where rising or falling prices do very little to change volume, Urban notes. “Carriers have bought into discipline and are finally managing the capacity they have for profit.”
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."