In our continuing series of discussions with top supply-chain company executives, Denis Reilly of Kenco discusses disruptions from Covid-19, digital transformation, and the quest for innovation.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Denis Reilly is president and CEO of Kenco, a third-party logistics provider (3PL) whose services include distribution, transportation management, material handling equipment and fleet services, e-commerce fulfillment, and supply chain intelligence solutions.
Reilly has more than 35 years of experience in the logistics industry. Prior to joining Kenco in 2017, he was the CEO of St. George Logistics and has held executive and senior leadership posts with USA Dry Van Logistics, Geodis, MIQ Logistics, and Menlo Logistics. He began his career in logistics with Frito-Lay in 1983.
Reilly is a member of the Kenco board of directors, the Council of Supply Chain Management Professionals (CSCMP), and the University of Tennessee Global Supply Chain Institute Advisory Board. A graduate of the University of Tennessee, he holds a bachelor’s degree in logistics and an MBA in logistics and marketing. He recently spoke with DC Velocity Editorial Director David Maloney.
Q: How have Kenco’s operations been affected by the Covid-19 crisis?
A: Many, if not all, businesses across the nation have felt the impact of this pandemic, including 3PLs. At Kenco, we manage numerous supply chains across various industries. Encompassing over 90 distribution centers across North America, these supply chains range from ones that put food on peoples’ tables to those that ensure medical supplies are delivered to hospitals.
Our day-to-day operations have changed in accordance with the CDC [Centers for Disease Control and Prevention] guidelines and our efforts to protect the health of our employees. We initiated a Covid-19 Task Force months ago to focus on ensuring the safety of our employees while ensuring business continuity. Like many, we quickly converted our headquarters staff to work at home and, in the field, adopted the recommended social distancing policies, temperature checks, quarantines when applicable, enhanced cleaning processes, and adoption of face coverings.
Many of our customers have experienced significant and sudden volume changes. Some customers, such as those in the food, consumer packed goods (CPG), and health-care industries, have seen increases in demand of 30% to 200%, while others have experienced significant decreases. The challenges associated with significant demand spikes were managed through collaborative planning and the “can-do” attitude of our associates.
We are working with all customers to help them optimize and reduce costs during this challenging time. And our engineers and other supply chain professionals are prepared to help customers regain and recover when the coronavirus situation improves for their businesses and industries.
As the Covid-19 pandemic crisis evolves, we continue to monitor the situation and take appropriate actions to address potential concerns and risks. As always, Kenco’s primary focus is on the health and safety of our associates and customers.
Q: How will Covid-19 change future supply chain design?
A: The effect that Covid-19 has had on the supply chain is unlike any other disruption I’ve ever witnessed. A disruption of this size will absolutely impact many facets of the supply chain, including strategic design and tactical execution.
For example, we will likely see a resurgence of nearshoring or movement of some manufacturing back into the U.S., especially around key ingredients and products in the health-care industry. This pandemic will accelerate the growth of e-commerce, as during this time, everyone is getting accustomed to buying online.
In addition, the adoption of automation in distribution operations will probably accelerate, providing enhanced scalability and productivity. Finally, I think there will be a renewed focus on resilient supply chains and contingency planning. Strategies such as adding manufacturing and distribution locations, port diversification, and increased safety stocks will be essential to prevent future disruptions to supply chains.
Q: Kenco offers a wide array of supply chain services, from traditional warehousing and transportation to real estate management. How does that provide an advantage for your customers?
A: Kenco’s comprehensive solutions allow us to meet all of our customers’ needs across the supply chain. Customers typically outsource design and execution activities that are not their core competencies. We have the people, best practices, and technology that enable us to proactively look across our customers’ whole supply chain to drive efficiencies. In addition, our integrated solutions provide customers with a “one stop shop” for outsourcing, resulting in a competitive advantage from both a cost and service perspective.
Q: Innovation has been an emphasis for Kenco for many years, including the establishment of the Kenco Innovation Labs. How has this helped to serve the industry?
A: The world around us is continuously changing and so are the needs of the supply chain. The solutions that worked well in the past may not be adequate in the current and future environment. Therein lies the need for innovation.
Innovation is a key priority for Kenco because it allows us to provide our customers with best practices to meet their needs. In our Innovation Lab, we work with a wide variety of vendors to test emerging technologies in a real-world dedicated warehouse space. Our Innovation Lab functions as a formal space to review, research, and promote new ideas to bring futuristic solutions to our customers and the industry.
Vendors bring new technologies to our lab, where we can vet them carefully before implementing them in our day-to-day operations. We had one vendor bring in a robot for testing. It worked for a few days and then shut down. What we found was that there was a lot of pollen buildup around the sensors that caused it to shut down. The vendor made some quick modifications, and then its product worked effectively.
Another example is our development of the LoadProof app [a mobile app that photo-documents shipments as they move through the supply chain]. This was created through the collaboration of our warehouse operations and technology teams. The end result is a publicly available application that has become an industry standard in retail chargeback avoidance and compliance.
Q: Kenco is the largest woman-owned 3PL in the U.S. Does this unique status provide an advantage?
A: I view Kenco’s diversity as a competitive advantage because we choose the most talented individuals for every role, regardless of gender. At Kenco, we actively promote the advancement of women in an industry that is historically male-dominant.
From our chairwoman and owner to the vice president of innovation and the many women who are Kenco general managers operating fulfillment warehouses on behalf of our clients, women play a major role in our success. They are in these roles because they are the best at what they do. In recognition of this, a large CPG customer recognized Kenco for promoting the advancement of women by selecting us as its Woman-Owned Supplier of the Year.
Q: You have said that your vision for Kenco is that it will lead the digitalization of the supply chain. Why is that important?
A: I strongly support the digital transformation of the supply chain. At Kenco, digitalization is a top priority that we are taking very seriously, as is evidenced by our investment in technology, people, and our recent Innovation Lab expansion.
Most companies realize they need a digital transformation of their supply chain but lack the required knowledge, expertise, and focus to successfully achieve it. Kenco, as a supply chain solutions and services provider, sensed this market need early on and is working to lead the way in helping our customers with their transformation efforts.
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
The “series B” funding round was financed by an unnamed “strategic customer” as well as Teradyne Robotics Ventures, Toyota Ventures, Ranpak, Third Kind Venture Capital, One Madison Group, Hyperplane, Catapult Ventures, and others.
The fresh backing comes as Massachusetts-based Pickle reported a spate of third quarter orders, saying that six customers placed orders for over 30 production robots to deploy in the first half of 2025. The new orders include pilot conversions, existing customer expansions, and new customer adoption.
“Pickle is hitting its strides delivering innovation, development, commercial traction, and customer satisfaction. The company is building groundbreaking technology while executing on essential recurring parts of a successful business like field service and manufacturing management,” Omar Asali, Pickle board member and CEO of investor Ranpak, said in a release.
According to Pickle, its truck-unloading robot applies “Physical AI” technology to one of the most labor-intensive, physically demanding, and highest turnover work areas in logistics operations. The platform combines a powerful vision system with generative AI foundation models trained on millions of data points from real logistics and warehouse operations that enable Pickle’s robotic hardware platform to perform physical work at human-scale or better, the company says.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."