Dr. Terry L. Esper is an associate professor of logistics at the Fisher College of Business of The Ohio State University. He has published several articles on issues associated with retail logistics and supply chain management strategy in leading academic and managerial outlets.
We’ve all seen the news. The rallies and protests triggered by the killing of George Floyd have taken center stage all across this country, as persons of all races and ethnicities gather in city streets to express frustration, hurt, and anger. These are, indeed, tense and “charged” times. Times that call for tough conversations within communities, about how racism, discrimination, biases, and differences in viewpoints shape the ways in which those communities function. This includes the supply chain management (SCM) community.
We have had long-held conversations regarding gender disparities in SCM, but the widescale focus on the George Floyd incident opens a door for us to bring the race conversation to the forefront. There are many things that we could discuss on race, but as a researcher of last-mile logistics and home delivery services, I’d like to raise one concerning issue for us to talk about, ponder, and hopefully act on.
I’ve been in SCM for over 25 years. I started as an intern for a state department of transportation, worked for a major carrier in claims and billing, launched my professional career managing small package transportation for a major corporation, and throughout these experiences, worked my way through college and graduate school, eventually earning a PhD in SCM. For the last 20 years, I’ve been in the SCM academic community, serving on faculty at many of the field’s most well-respected university programs. In this capacity I not only educate emerging SCM talent, but I also spend considerable time studying strategic SCM issues (like last-mile logistics) and working with several major corporations in the process. And, I must admit...In my many years of observing our industry from these various viewpoints and perspectives, never... never have I ever... been as concerned and fearful for the safety of frontline logistics and transportation workers as I am today.
Let me be more specific by adding another of my characteristics to my credentials—I’m a black man. It is part of my identity that triggered this piece, because while I am generally concerned about the safety of all frontline logistics workers, especially in light of COVID-19, I am most and directly concerned about my fellow black men in our SCM community that are charged with the task of providing last-mile delivery services. Let me also be clear in saying that this is not a new concern. It’s been brewing for some time. But a series of recent events, including the situation in Minneapolis, Minnesota, have brought my concern to a boiling point—prompting me to pull up a chair and attempt to start a conversation.
In case you missed this story in the news... a black male delivery driver was recently stopped by members of a neighborhood community demanding answers regarding his reasons for being there. These weren’t simple inquiries, mind you... they were demands, laced with threats of calling law enforcement, apparently out of concern for the safety of their neighborhood. The driver, recording it all via a mobile device, was eventually “allowed to leave”... but only after the delivery recipient intervened, assuring neighbors that the driver had a valid reason for being in their community.
Fast forward a few days, and another such incident occurs. In this case, a pair of FedEx independent contractors, black men in full FedEx uniform, deliver a package to a home. Upon leaving, a resident of the home chased and confronted the men, yelling threats and verbal attacks. After law enforcement intervention, the resident claimed that he had done so out of fear that these men were potential burglary threats. Again, the incident was video captured by one of the drivers.
Fast forward another week, and yet another example surfaces. A black man attempting a DoorDash delivery in an Arizona apartment complex was met by a resident with a drawn firearm. The resident claimed to be afraid of the delivery worker and held him at gunpoint until law enforcement arrived.
Now, some would classify these as isolated incidents, perhaps blown out of proportion by social media retweets and reposts. Some might argue that these are nothing more than simple misunderstandings that were captured and shared, in order to highlight one side of the story. I disagree. Either way, this disturbing pattern allows for a broader conversation, because what I know for sure is that these situations represent the oft unspoken fears and concerns that many Black men shoulder when navigating neighborhoods to make deliveries.
Stories abound where African Americans, particularly men, are reported to law enforcement for what is found to be benign occurrences, simply because their presence and/or disagreement are interpreted as a threat of significant harm. A most recent example involves Amy Cooper, a New York Central Park patron, who, upon being asked to leash her dog by a black man, called law enforcement and falsely claimed that her life was in danger...all while being recorded. This story was shocking to many, but came as no surprise to black men. We know that we are often viewed as a threat. It is an awareness that we carry, and an unfortunate tax of physicality that we pay. Yet, as the recent killings of Ahmaud Arbery and George Floyd have so hurtfully illustrated, we also know that our traipsing about city streets can be interpreted as threatening, and can lead to loss of life, even if law enforcement is involved.
And, that is what I want us... the SCM community... to consider.
I am concerned. The sheer numbers suggest an increased likelihood of situations similar to the delivery examples above. As we have seen, COVID-19 has caused more marketplace consumers to shift to online retail for food and product purchases, which means an increase in home deliveries, and an increased potential for delivery-related confrontations involving African American drivers. Furthermore, many online retailers and restaurants are turning to crowdsourced home-delivery service providers for last mile logistics, which means an increase in home deliveries made by drivers in “ordinary” vehicles wearing “ordinary” clothes. And, in the event that these ordinarily clothed delivery drivers are black men, there is unfortunate likelihood that we will see more reported repeats of the aforementioned delivery incidences. Perhaps with even worse outcomes, especially if not recorded.
SCM community, let’s take this seriously! Yes, the leading story of the day involves law enforcement in Minneapolis, but this emerging pattern of delivery-related issues suggests we also have problems in our SCM community. The sad truth is that, for black male delivery drivers, simply circling a neighborhood to find an address location, or opening a screen door in order to secure a package, comes with a real threat of being accused, accosted, arrested, or dare we even say...assaulted or killed. I ask that we not turn a deaf ear or blind eye to this issue, especially in light of the heightened tensions in our country. I wish I had a list of solutions to provide, but I don’t. I can only ask that we expand our thinking regarding driver safety. In addition to investing in things like PPE, advanced technologies, and updated delivery equipment as ways of enhancing driver safety, let’s also consider implementing processes and standards to combat the safety threats that biases and racial stereotypes pose for frontline delivery drivers—especially those that are African American and men.
David Scheffrahn is the North American vice president of sales at Ocado Intelligent Automation, a part of the technology specialist Ocado Group. Although he began his career focusing on robotic solutions for semiconductor, electronics, and automotive manufacturers, Scheffrahn eventually moved on to the logistics sector, where he worked at Rethink Robotics, Seegrid, Plus One Robotics, and Dexterity before joining Ocado in 2023. He holds a degree in mechanical engineering from the University of Texas.
Q: How would you describe the current state of the automation industry?
A: Today, automation is available for nearly every task in the supply chain. Yet we know from industry analysts that only one-fourth of warehouses are “automated.” [The market research firm] Interact Analysis predicts that 27% of warehouses will be automated by 2027.So many warehouse operators still have the opportunity to embrace and benefit from automation.
Whether companies are just getting started with automation and could benefit from swapping out manual carts for automated ones or are looking for an end-to-end omnichannel fulfillment solution, there will be options available.
Q: You’ve worked in the robotics industry for the past 25 years. What changes have you seen in robotic design and applications during that time?
A: Believe it or not, robots pre-date me! I fell in love with robots right out of college. When I graduated in 1994, I was hired by a local robotics company, and one of my early jobs was to program robots to cut circuit boards into the correct shape to fit into cellphone housings. I was hooked for life. Back then, robots did exactly what you programmed them to do, very precisely, over and over.
In the mid-2000s, an explosion of software and sensor-based technologies started to give robots the capability to operate in environments that are much less structured, such as warehouses and fulfillment centers. Nowadays, robots can perform a wide range of tasks and movements, seemingly on the fly. They can interact with the world around them—and even people—because they can safely operate and adapt to changes in the environment.
Q: How are artificial intelligence and machine learning being applied to robotics?
A: Think of a robotic pick arm. Traditionally, it was trained and tested to always pick the same—or very similar—object or item set. Now, when we apply artificial intelligence, vision systems, and sensors to the same robotic arm, it can teach itself to handle new items without previous training or testing. Vision systems and sensors scan shapes and identify items to direct the arm on how to handle fragile products without damaging them or how to grasp an item with a new and different shape.
Q: Automation used to be a major investment. Has it become any easier for smaller companies to get started with automation?
A: A few years ago, automating was a choice. In 2024, the question isn’t whether you should automate, but rather what’s the right automation solution for your operations. Automated solutions can be big or they can be small, but they should always improve warehouse operations and be “right-sized” for the application.
Autonomous mobile robots (AMRs) are some of the most approachable automated solutions available for 3PLs or small and mid-sized warehouses. AMRs can be deployed quickly one at a time or by the dozen. They can integrate seamlessly with existing warehouse systems and infrastructure, and work safely alongside human pickers. Customers we have worked with report that deploying automated carts based on AMRs has doubled their productivity, improved accuracy by 40%, and reduced employee training time by 80%.
Q: What is the next frontier in robotic design and applications?
A: The use of 3D printing is opening up new opportunities in robotic design. I think we’ll see that technique used more because of the resulting benefits.
Robots made via 3D printing are lighter, which, in turn, means the grids used in automated storage and retrieval systems (AS/RS)—like the Ocado Storage & Retrieval System (OSRS)—can be lighter. Lighter grids are easier and quicker to assemble. But more importantly, in Ocado Intelligent Automation’s solution, they can provide 33% more vertical storage capacity within the OSRS than heavier grids. The more cubic density in an AS/RS, the more warehouse operators can conserve footprint, lower real-estate costs, and scale inventory.
Q: How is Ocado Intelligent Automation expanding its offerings for the supply chain industry?
A: Ocado Group has been developing automated technology for more than 20 years. In 2023, it formed Ocado Intelligent Automation (OIA), the division I work in, to bring automation solutions to intralogistics (supply chain activities that take place within a warehouse) and to sectors beyond online grocery, which is where the company got its start.
Online grocery is one of the most demanding e-commerce environments—with needs that are very analogous to the fulfillment and logistics requirements of the health-care, retail, consumer packaged goods, and third-party logistics sectors. I can’t wait to see how these sectors benefit from OIA technology and robotics in the coming years. It’s going to be impressive!
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.