Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
that Chuck Moratz is a member of the Industrial Truck Association’s (ITA) engineering subcommittee. The National Forklift Safety Day 2020 chair has been immersed in that profession since he was a teenager. As a West Point cadet, he majored in mechanical engineering. After graduating from West Point, he spent five years as an officer in the U.S. Army, specializing in field artillery. His assignments included stints at Fort Bragg in North Carolina, in South Korea, and finally at the Aberdeen Proving Grounds in Maryland, where he was involved in testing such critical fighting equipment as the Abrams tank. He then worked as an engineer in the aerospace and defense industry, with a focus on quality, reliability, and safety of products and systems for the U.S. military.
His experience with equipment design and quality translated well to the material handling sector, where Moratz found a home, so to speak. “I joined Clark Material Handling USA 25 years ago and have been with Clark ever since,” he says.
Today, he is Clark’s senior vice president of manufacturing and engineering, with responsibilities in North America and for Clark globally. In North America, he oversees engineering and product design and support; manufacturing, including purchasing, materials control, and quality; and technical parts and service. In his global role, he coordinates with his company’s engineering staff in Germany, South Korea, Vietnam, and China. He also acts as the North American engineering representative to Clark’s regional operating groups.
DC Velocity spoke with Moratz about his background and the importance of forklift safety on National Forklift Safety Day and every day. Here’s what he had to say.
Q: Is there anything you especially like or find interesting about the industrial truck industry?
A: While it’s difficult for me to single out any particular aspect of our industry, since I think it’s all fascinating, I’d say the diversity of what we do is very interesting. What’s fascinating to me are all the different applications of forklifts and how they’re used. Every industry uses forklifts in some way, and in my position, I’m able to visit customers throughout North America to observe firsthand their different manufacturing and material handling processes and the various ways they’re using their forklifts.
When Clark develops a new model, we have to know the main industry that will use it as well as the peripheral industries where it will have applications. For instance, any model has a certain power type—diesel, propane, or electric—with a specific capacity range. Generally, each of those models has one or more major applications where it’s commonly used. For example, lumberyards primarily use 8,000-pound pneumatic trucks, but food handlers use almost all electrics.
When designing a forklift, you have to look at how operators will actually be using it. If operators were to always use a forklift in a specific, prescribed manner, then it’s pretty straightforward. But we know this isn’t always the case. As manufacturers, we strive to take into consideration different ways that the forklift could get used, including possible improper use. Designing safety into our trucks is what we all try to achieve.
Q: How will your professional background help you contribute to ITA’s efforts to promote forklift safety?
A: I spent 12 years in the aerospace and defense industry, where my specialty was the reliability, serviceability, and safety of products and systems for Air Force fighters and bombers, and sonar for submarines and surface warfare. Safety was always the highest priority in that world. At Clark, safety has always been the highest priority as well. That, together with my background, means I fit right in. Also, in my role at Clark, I see forklift-safety initiatives in other countries. For example, Australian guidelines require speed limiting on forklifts, and in Europe, manufacturers are doing a lot of novel things, especially in forklift automation. I’m not unique in having this kind of international view, though. That’s true for many people in this industry.
Through working with my colleagues from the other ITA companies, I have come to appreciate the ITA’s efforts toward the promotion of safety in our industry, and I look forward to continuing the ITA’s safety efforts. I’m also involved in ITA’s engineering subcommittee, which is very actively looking at things like lithium-ion batteries and new technology and automation implementation in forklifts. Those are things that have a direct impact on forklift safety.
Q: This year marks the seventh annual National Forklift Safety Day. Is there anything new on the agenda?
A: We plan to diversify the type of guest speakers we have at the main event. For example, we would like to have a representative from the academic world talking about safety programs, and possibly a representative from the end-user community who would share their company’s safety programs with us. I think that when you have more people with different backgrounds looking at forklift safety, you get different insights, with safety being enhanced by those perspectives.
Q: What’s the main message you would like DC Velocity’s readers to take away from national forklift safety day?
A: Never take forklift safety for granted. As soon as you do, you can lose your focus. Safety is something you have to think about every single day, every hour, every shift.
Operator training is the backbone of any safety program, and ITA does a great job of promoting that. Fleet and facility managers should recognize that the people who operate forklifts need constant reminders to operate their equipment properly and safely.
Commercial fleet operators are steadily increasing their use of GPS fleet tracking, in-cab video solutions, and predictive analytics, driven by rising costs, evolving regulations, and competitive pressures, according to an industry report from Verizon Connect.
Those conclusions come from the company’s fifth annual “Fleet Technology Trends Report,” conducted in partnership with Bobit Business Media, and based on responses from 543 fleet management professionals.
The study showed that for five consecutive years, at least four out of five respondents have reported using at least one form of fleet technology, said Atlanta-based Verizon Connect, which provides fleet and mobile workforce management software platforms, embedded OEM hardware, and a connected vehicle device called Hum by Verizon.
The most commonly used of those technologies is GPS fleet tracking, with 69% of fleets across industries reporting its use, the survey showed. Of those users, 72% find it extremely or very beneficial, citing improved efficiency (62%) and a reduction in harsh driving/speeding events (49%).
Respondents also reported a focus on safety, with 57% of respondents citing improved driver safety as a key benefit of GPS fleet tracking. And 68% of users said in-cab video solutions are extremely or very beneficial. Together, those technologies help reduce distracted driving incidents, improve coaching sessions, and help reduce accident and insurance costs, Verizon Connect said.
Looking at the future, fleet management software is evolving to meet emerging challenges, including sustainability and electrification, the company said. "The findings from this year's Fleet Technology Trends Report highlight a strong commitment across industries to embracing fleet technology, with GPS tracking and in-cab video solutions consistently delivering measurable results,” Peter Mitchell, General Manager, Verizon Connect, said in a release. “As fleets face rising costs and increased regulatory pressures, these technologies are proving to be indispensable in helping organizations optimize their operations, reduce expenses, and navigate the path toward a more sustainable future.”
Businesses engaged in international trade face three major supply chain hurdles as they head into 2025: the disruptions caused by Chinese New Year (CNY), the looming threat of potential tariffs on foreign-made products that could be imposed by the incoming Trump Administration, and the unresolved contract negotiations between the International Longshoremen’s Association (ILA) and the U.S. Maritime Alliance (USMX), according to an analysis from trucking and logistics provider Averitt.
Each of those factors could lead to significant shipping delays, production slowdowns, and increased costs, Averitt said.
First, Chinese New Year 2025 begins on January 29, prompting factories across China and other regions to shut down for weeks, typically causing production to halt and freight demand to skyrocket. The ripple effects can range from increased shipping costs to extended lead times, disrupting even the most well-planned operations. To prepare for that event, shippers should place orders early, build inventory buffers, secure freight space in advance, diversify shipping modes, and communicate with logistics providers, Averitt said.
Second, new or increased tariffs on foreign-made goods could drive up the cost of imports, disrupt established supply chains, and create uncertainty in the marketplace. In turn, shippers may face freight rate volatility and capacity constraints as businesses rush to stockpile inventory ahead of tariff deadlines. To navigate these challenges, shippers should prepare advance shipments and inventory stockpiling, diversity sourcing, negotiate supplier agreements, explore domestic production, and leverage financial strategies.
Third, unresolved contract negotiations between the ILA and the USMX will come to a head by January 15, when the current contract expires. Labor action or strikes could cause severe disruptions at East and Gulf Coast ports, triggering widespread delays and bottlenecks across the supply chain. To prepare for the worst, shippers should adopt a similar strategy to the other potential January threats: collaborate early, secure freight, diversify supply chains, and monitor policy changes.
According to Averitt, companies can cushion the impact of all three challenges by deploying a seamless, end-to-end solution covering the entire path from customs clearance to final-mile delivery. That strategy can help businesses to store inventory closer to their customers, mitigate delays, and reduce costs associated with supply chain disruptions. And combined with proactive communication and real-time visibility tools, the approach allows companies to maintain control and keep their supply chains resilient in the face of global uncertainties, Averitt said.
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.