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You’ve probably heard that the world has a “new normal” thanks to the coronavirus, but what does that mean? It means that much of what used to be normal in life is not normal anymore. Many things have changed. In the U.S. we’re all being asked to stay home except for essential work/travel and maintain a distance of at least six feet from people we encounter when we leave our homes. Some people are living with additional restrictions. This new normal exists to help keep us safe, but we all look forward to the end of this challenging time.
There’s a new normal in the loading dock equipment industry too, and just like the new normal in our daily lives, it’s all about keeping people safe. The difference is that the new normal in the loading dock equipment industry is something to celebrate.
Not long ago, dock levelers were the main reason someone with a loading dock would call their distributor. Other types of dock equipment were considered supplementary. But forklift accidents at loading docks are always bad, especially forklift fall-through, and can be very expensive. About 21 forklift accidents occur at loading docks every day.1 Over time, more companies are realizing the necessity of preventing forklift fall-through accidents. Over the last five years, vehicle restraint sales growth has been about 33% higher than dock leveler sales growth. In 2019, leveler sales growth was virtually flat across the industry, but restraint sales growth continued to rise. Dock levelers are no longer the only type of dock equipment distributors are taking calls for. Vehicle restraints are more popular than ever, and the data shows us that this growing concern for safety is the new normal in our industry.
We should celebrate this because every vehicle restraint installed at a loading dock could save a life. U.S. Bureau of Labor Statistics data shows that anyone involved in an accident where a forklift falls from one level to another is about 250% more likely to die than be injured.2 That statistic should raise eyebrows in our industry because falling from one level to another is exactly what happens in a forklift fall-through accident.
If you’re not familiar with forklift fall-through, here’s an explanation: Forklifts working in loading docks spend countless hours driving across dock levelers to load and unload trailers. When the momentum of forklift activity pushes a trailer too far from the dock, or a driver pulls the trailer away from the dock before loading or unloading is complete, the dock leveler lip can fall out of the trailer and a forklift can drop into the gap between the trailer and the dock. This is called forklift fall-through and it means the forklift has fallen from one level (the loading dock) to another level (the ground).
Another safety aspect to consider at a loading dock is a barrier to prevent forklifts from driving off the edge if the overhead door is left open without a trailer present. In recent years, OSHA implemented a new rule, 29 CFR 1910.26, that will “impose new requirements on employers who operate loading docks to either equip dockboards with run-off guards or to demonstrate that there is no hazard of transfer vehicles from running off the dockboard edge.” Sufficient safety barriers can consist of bars or gates that are lowered in front of the overhead door, or barrier lips added to a leveler that extend several inches up above the dock plate when the leveler is stored.
If this new normal is such a good thing, what does it mean for the industry?
If you’re a dock equipment distributor, it’s critical to understand the importance of loading dock safety and make sure you’re prepared to talk about vehicle restraints and other safety equipment with your customers. Even though more companies understand the importance of vehicle restraints at the loading dock, there are surprisingly still plenty of objections to getting vehicle restraints installed on every loading dock. Sometimes it’s a financial objection, and you can help educate your customer on the costs they will incur if they DO have a forklift fall-through accident. Those costs are far higher than the cost of installing vehicle restraints in their loading docks, and of course the worst part is that someone got hurt. As a distributor, you can help prevent that from happening.
If you own or manage loading docks or are responsible for safety at a company with loading docks, it’s time to plan for installing vehicle restraints and other safety equipment. It’s true that the cost can be a challenge, but the new normal means more businesses are realizing that vehicle restraints are worth the cost. It’s a shrewd business decision, because if you experience a forklift fall-through accident, the chances of that driver being injured are high, while the chances he or she will die are even higher. Once you get past the costs of having an injured employee, equipment and building damage, product damage or spoilage, and the inevitable OSHA penalties, you need to consider the probability of a very expensive lawsuit.
If you cringe when you see or hear the term “new normal” in the news, I encourage you to remember that not every new normal is negative. The new normal we’re experiencing in loading dock safety will help save more lives every year for as long as people are driving forklifts to load and unload trailers, and that is a very good thing.
WALNUT, CA, Jan. 17, 2025 (GLOBE NEWSWIRE) -- Armlogi Holding Corp. (“Armlogi” or the “Company”) (Nasdaq: BTOC), a U.S.-based warehousing and logistics service provider that offers a comprehensive package of supply-chain solutions related to warehouse management and order fulfillment, today announced the integration of Amazon Shipping into its suite of shipping solutions. This new addition is expected to enhance Armlogi’s shipping capabilities, providing customers with more efficient and cost-effective options for parcel delivery.
Since its launch last week, Amazon Shipping has already enabled Armlogi to handle thousands of parcels daily. This service supports Armlogi’s commitment to offering versatile, reliable logistics solutions by ensuring timely pickup and delivery for a broad range of customer needs. Amazon Shipping is particularly noted for its efficiency and cost-effectiveness, making it an attractive option for businesses looking to optimize their shipping and distribution strategies.
“The adoption of Amazon Shipping marks a significant enhancement in our logistics operations,” said Aidy Chou, Chairman and Chief Executive Officer of Armlogi. “This service is expected to allow us to expand our shipping capabilities and provide our customers with additional low-cost, reliable shipping options. It’s an essential part of our strategy to continually adopt innovations that enhance service quality and operational efficiency.”
This new shipping channel is expected to improve customer satisfaction by providing more flexible delivery options and maintaining the reliability that Armlogi's clients have come to expect. The Company anticipates this enhancement will support ongoing growth and strengthen its position as a leader in the logistics sector.
About Armlogi Holding Corp.
Armlogi Holding Corp., based in Walnut, CA, is a fast-growing U.S.-based warehousing and logistics service provider that offers a comprehensive package of supply-chain solutions relating to warehouse management and order fulfillment. The Company caters to cross-border e-commerce merchants looking to establish overseas warehouses in the U.S. market. With eleven warehouses covering over three and a half million square feet, the Company offers comprehensive one-stop warehousing and logistics services. The Company’s warehouses are equipped with facilities and technology for handling and storing large and bulky items. For more information, please visit www.armlogi.com.
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Des Plaines, Illinois – January 7, 2025: NOBLELIFT North America, a global leader in lithium-iron material handling technology, is excited to announce the appointment of Bill Pedriana as its new President. With nearly four decades of experience in the material handling industry, Pedriana is poised to lead NOBLELIFT North America into a new era of innovation, growth, and customer-centric success.
Bill Pedriana served as Chief Marketing Officer at Big Joe Forklifts, where his visionary leadership helped rebuild the brand, develop groundbreaking products (including the Joey series of access vehicles and their cobot pallet truck concept), and execute comprehensive sales and marketing strategies. For 14 years, Pedriana played an instrumental role in achieving an extraordinary 14x growth in sales and helping to drive the global expansion of Big Joe’s parent company, EP Equipment.
Pedriana’s track record of aligning business strategies with customer needs has consistently delivered exceptional results throughout his career. Drawing from his wealth of experience, he now brings his expertise to NOBLELIFT to continue building on the strong foundation established by his predecessor, Loren Swakow. Under Swakow’s leadership over the past eight years, NOBLELIFT North America experienced unparalleled growth and built a reputation for providing innovative and high-performance material handling solutions.
“I became attracted to NOBLELIFT over the past few years due to their exceptional manufacturing quality, progressive equipment design theory, and their sophistication when it came to deploying intelligent material handling systems,” said Pedriana. “As the incoming President of NOBLELIFT NorthAmerica, I aim to continue the strong growth the organization experienced under Loren Swakow over the past 8 years by utilizing my sales and product development expertise to enhance the value of NOBLELIFT for its distributors and OEM partners. In 2025, we will be introducing a number of new products and programs and expanding our team and capabilities to support our growth.”
Leading the Material Handling Industry Forward
NOBLELIFT North America is known for its wide range of innovative material handling equipment, including electric pallet trucks, sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie- stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. With products trusted in over 100 countries, NOBLELIFT continues to deliver on its promise of high performance, low maintenance, and advanced ergonomic designs at an unbeatable value.
"As part of NOBLELIFT’s focus on delivering exceptional customer experiences, we are excited to have Bill Pedriana join us in this pivotal leadership role," said Wendy Mao, CEO at Noblelift Intelligent Equipment Co., Ltd. “His passion for the industry, proven ability to execute innovative strategies, and dedication to customer satisfaction make him the perfect leader to guide NOBLELIFT into our next phase of growth.”
Pedriana’s values extend beyond operations and product development. “Our industry was built by family businesses and handshakes,” shared Pedriana. “While it’s great to win, it’s how you play the game that delivers true long-term success. I’m grateful for the opportunity to bring everything I’ve learned during my 30+ year career to NOBLELIFT—a brand that aligns perfectly with my beliefs.”
Delivering on What’s Next
With Pedriana’s strategic vision, NOBLELIFT North America will continue to lead advancements in material handling solutions. Plans for 2025 include the launch of cutting-edge equipment and innovative programs designed to empower dealers, and end-users alike. NOBLELIFT North America invites dealers, OEM partners, and businesses to experience how its products and services are transforming operations across industries. To learn more about NOBLELIFT North America’s offerings, visit www.NOBLELIFTna.com or contact your local dealer.
About NOBLELIFT North America
NOBLELIFT® North America (www.nobleliftna.com) is a global leader in Lithium-iron technology. We manufacture a comprehensive range of high-performance, low-maintenance manual, electric, and internal combustion equipment with more than 200 categories and around 30 series of each product. Our products are designed to meet different application demands and are well accepted by our customers in more than 100 countries and regions in Europe, America, Asia, Africa and more. Products include: sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. Noblelift® North America builds tough, durable products that deliver high productivity, low total cost of ownership, easy serviceability, and advanced ergonomic features; accompanied by outstanding parts, service, and training support.
For more information about our company and our products, visit www.nobleliftna.com or follow us on social media.
Des Plaines, Illinois – Loren Swakow, Managing Director of NOBLELIFT North America, has announced his retirement effective January 31st, 2025, leaving behind a legacy of unprecedented growth, innovation, and strong relationships built over nearly a decade at the helm of the company.
Swakow joined NOBLELIFT in October 2016, tasked with the challenge of bringing an unknown brand into the highly competitive American market. At the time, NOBLELIFT had no dealer network and minimal brand recognition. Over the course of eight years, Swakow's strategic leadership and expertise have led to remarkable success, driving average annual growth of 43%. Today, NOBLELIFT is supported by a professional dealer network spanning the entire country, with sales growth consistently outpacing the industry, a true testament to Swakow’s vision and determination.
Swakow’s leadership also played a key role in expanding NOBLELIFT's footprint into Canada by helping to establish NOBLELIFT Canada. His unwavering belief in the brand and dedication to fostering partnerships were critical to this growth.
Reflecting on his tenure, Swakow remarked, “It takes a great team to do what we did in eight years, and that’s what we have—A Great Team! I have always believed in fostering open communication, creating a culture of trust, empowering individuals, leveraging diverse perspectives, and prioritizing collaboration. We have all worked very hard, and I am proud of them all.”
Swakow’s career in the material handling industry began long before his time at NOBLELIFT. He co-founded a lift truck dealership with his brother, representing brands like Komatsu, Mitsubishi, Tailift, and TCM. After decades of success, they sold the dealership and related businesses in 2012. Swakow also played a key role in the wider industry, serving as a founding member and Presidentof the Chicago Industrial Truck Dealers Association and as President of MHEDA (Material Handling Equipment Distributors Association) in 2004. His strong belief in the power of networking was critical to the formation of NOBLELIFT North America.
"MHEDA has always been the optimal association for networking," Swakow stated. "The connections and insights I gained through MHEDA were invaluable as we built NOBLELIFT North America from the ground up."
The succession plan for Swakow's role has been set, with the announcement of his successor scheduled for January 7th, 2025. Through January, Swakow will collaborate closely with his successor to ensure a smooth handover of responsibilities and to share his insights and guidance.
“We are grateful for Loren’s remarkable contributions to NOBLELIFT North America,” stated Wendy Mao, CEO at Noblelift Intelligent Equipment Co., Ltd. “His vision and passion have been instrumental in shaping our success. We are committed to building on the strong foundation he has established.”
Swakow’s dedication to excellence, his ability to inspire trust, and his relentless pursuit of success will leave a lasting impact on the material handling industry. While the company expresses enormous gratitude for his leadership, it is clear that his legacy will continue to guide NOBLELIFT on its upward trajectory.
About NOBLELIFT North America
NOBLELIFT® North America (www.nobleliftna.com) is a global leader in Lithium-iron technology. We manufacture a comprehensive range of high-performance, low-maintenance manual, electric, and internal combustion equipment with more than 200 categories and around 30 series of each product. Our products are designed to meet different application demands and are well accepted by our customers in more than 100 countries and regions in Europe, America, Asia, Africa and more. Products include: sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, manual pallet jacks and more. Noblelift® North America builds tough, durable products that deliver high productivity, low total cost of ownership, easy serviceability, and advanced ergonomic features; accompanied by outstanding parts, service, and training support.
For more information about our company and our products, visit www.nobleliftna.com or follow us on social media.
Grocery shoppers in Australia will soon be able to zip in and out of the store in record time, bypassing the lines for cashiers or self-checkout kiosks altogether. They can just walk in, make their selections, and walk out with their bags in hand.
The secret to this express shopping experience is the “Caper Cart,” an AI (artificial intelligence)-powered smart trolley from San Francisco-based Instacart. In its first deployment in the Asia Pacific (APAC) region, the system is being tested by Coles Supermarkets, a food and beverage retailer with more than 1,800 grocery and liquor stores throughout the country.
To get started, customers simply grab a grocery cart-sized smart trolley at the store’s entrance and begin shopping, depositing the items directly into shopping bags as they go. The Caper Carts use onboard AI, cameras, and a built-in scale to automatically recognize items as they’re added to the trolley. Customers can watch their running total display on a screen—just as if they were shopping online—then swipe their credit card on the trolley’s payment terminal to complete the purchase.
“As the first retailer in Australia to introduce AI-powered trolleys, we’re excited to offer our customers a convenient and engaging way to shop in-store, helping them save time, manage their budget, and check out faster—or at their own pace,” Coles’ chief digital officer, Ben Hassing, said in a release. “The Coles smart trolley illustrates our omnichannel approach, leveraging digital capabilities to enrich the in-store experience.”
If you’re looking to make the packaging process more eco-friendly, the obvious place to start is with the box itself. And that’s exactly what Salt Lake City-based Packsize did when it made its initial foray into sustainable packaging back in 2002. That year, the company launched its first product, an innovative on-demand packaging system designed to reduce cardboard waste (and the need for filler material) by creating a right-sized box for each shipment.
Now the company is ready for the next step: greening up the glue.
According to Packsize, 300 billion boxes around the globe are sealed using 500,000 tons of hot-melt adhesive every year, contributing significantly to global emissions generated by the paper-based packaging industry. In a bid to cut those emissions, Packsize recently teamed up with Henkel Adhesive Technologies, a unit of the German chemical and consumer goods company Henkel, to launch Eco-Pax, a bio-based hot-melt adhesive designed to lower carbon footprints without sacrificing performance.
Eco-Pax is made from bio-based raw materials, forgoing traditional fossil-based ingredients. The adhesive will soon be used on more than 340 million boxes produced annually using Packsize’s right-sized packaging machines. That single change is expected to reduce Science Based Targets Initiative (SBTi)-relevant greenhouse gas (GHG) emissions up to 32%, which is equivalent to the burning of 1.75 million pounds of coal, the partners said.
“Partnering with an innovative leader like Packsize to launch a bio-based adhesive solution is a big step toward building a more sustainable packaging value chain,” Kevin Heffernan, head of business development, North America, consumer goods adhesives, Henkel Adhesives Technologies, said in a release. “Together, we’re setting a new standard for sustainability in packaging while delivering the high-performance brands and consumers trust.”