In our continuing series of discussions with top supply-chain company executives, Michael Field discusses innovations in power technologies, lean manufacturing, and the future of lift-truck design.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Michael Field has over 25 years of experience managing engineering and operations groups at industrial companies. He is currently president and CEO for The Raymond Corp., where he oversees operations, sales and marketing, engineering, and administrative functions. Since joining Raymond in 2004, Field has served as the vice president of engineering and, most recently, president of operations and engineering. As Raymond is part of Toyota Material Handling North America (TMHNA), he is also a member of the TMHNA executive team and board officer of several TMHNA legal entities.
Prior to joining Raymond, Field worked at Brooks-PRI Automation, a manufacturer of robotic automated guided vehicles and software control solutions. He is a graduate of the Rochester Institute of Technology (RIT), where he currently serves as a member of the Kate Gleason College of Engineering Dean’s Advisory Council and as a member of RIT’s President’s Roundtable. Field received the Kate Gleason College of Engineering’s Distinguished Alumnus Award for 2018–2019. He also earned an MBA and a Master of Science degree in manufacturing engineering from Boston University.
Field holds a professional engineering license in New York state and has 35 patents granted.
Q: How do you view the current state of the lift-truck industry?
A: The dramatic shift in how people purchase and receive goods through e-commerce has shaken the long-standing foundation and business model of warehousing and distribution. This shift in our customers’ needs has encouraged Raymond to become a full-service warehouse solutions provider. It’s the opportune time to come up with innovative solutions to our customers’ problems and provide them with more valuable information, more predictable tools, and more capabilities. We’re also using the lens of lean management to try to identify opportunities for improvement and then deliver those solutions with the latest technology and innovation.
Q: Raymond is part of Toyota Material Handling USA. What kind of joint development projects are you pursuing with your sister companies in Toyota?
A: Raymond is a fully owned subsidiary of Toyota Industries and is part of Toyota Material Handling. The Greene, New York-based team designs and manufactures products for both the Raymond and Toyota brands for North America. We also have a global advisory board across all companies to share key learnings and innovation. All subsidiaries of Toyota also share the TPS [Toyota Production System]-based lean management DNA as we create customer solutions.
Q: You have an engineering background. What benefits does that bring in managing a company where design and engineering are so important?
A: I’m fortunate that my current role allows me to utilize both my engineering and business backgrounds. As an engineer, I’m naturally inquisitive about the details behind innovation, quality, and service, and understanding how we can deliver on those three brand principles as a corporation. It’s my job to lead the company in a way that encourages our employees to understand the basis of our customers’ problems and come up with innovative solutions.
Q: What role will information and telematics play in the future of lift-truck design?
A: I believe that innovative technologies and intralogistics solutions will continue to empower the workforce of the future to meet customer demands. Over the past 10 years, e-commerce pressures to ship products faster have increased the need for companies to optimize efficiency. To meet this demand, organizations will seek interactive training tools, like Raymond’s Virtual Reality Simulator, as well as telematics and intelligent solutions to inform customers about how to use their forklifts efficiently. Our iWarehouse platform provides those solutions, providing valuable insights into what works in a warehouse and what doesn’t. This allows our customers to improve workforce productivity and increase overall efficiency.
Optimizing facilities and technologies will take warehouse productivity deeper into the 21st century. Converting from a manual to a semi-autonomous to a fully automated warehouse requires many complex steps. While automation is certainly important to increasing efficiencies, it is not a substitute for defining and optimizing a process. Without continuous improvement tools, warehouses only create unnecessary waste when applying automation to existing inefficient processes. At the end of the day, an operator’s role and responsibilities will evolve—it will be about enabling people to do more meaningful and productive work.
Q: You work with the Rochester Institute of Technology in advisory positions. Why do you choose to do that in your spare time?
A: I am a proud graduate of RIT and have always wanted to stay connected to my alma mater. This position allows me to keep my perspective and engineering skills sharp and fresh, while also giving back to our industry. We regularly hire graduates from RIT and other technical schools. Raymond also sponsors the RIT Robotics Club and participates in the Toyota Production Systems Lab housed at RIT, which provides lean management training for students.
Raymond is also involved in the Toyota Material Handling North America (TMHNA) University Research Program, a sponsored research program created to drive the next generation of technology for the material handling industry. The mission is to encourage professors and researchers to apply their knowledge of engineering and technical fields, drawing synergies and collaboration between collegiate research and Toyota Material Handling North America.
Q: You also serve on the New York Battery and Energy Storage Technology Consortium (NY-BEST). What does that organization do, and how do you contribute to its work?
A: NY-BEST serves as an expert resource to energy-storage–related companies and organizations seeking assistance to grow their businesses in New York state and beyond. Ten years ago, I was one of the founding board members. The consortium was created in 2010 to position New York state as a global leader in energy- storage technology and serve as a resource for companies seeking to grow their businesses. Today, Raymond is one of more than 150 member businesses and contributes valuable information on the use of batteries in forklifts, as we produce, as well as maintain, hundreds of thousands of trucks every year. It is important to Raymond that we’re part of the latest generation of energy-storage technology and understand how this technology can be applied to improve the state of material handling solutions as a whole.
Q: Are there any projects or products that Raymond is working on that you wish to discuss?
A: Raymond continues to explore and innovate energy-storage solutions. The lithium-ion solutions that Raymond is focused on provide results that are better than many of the offerings that are on the market for warehousing distribution and cold storage. We see energy playing a significant role in both enabling warehousing and distribution and in helping to manage the cost structure for energy by using renewable resources to power forklifts. In 2019, Raymond partnered with Binghamton University and NYSERDA [New York State Energy Research and Development Authority] to develop and demonstrate a new energy-storage process and solution for warehouse energy management. The solution will employ solar panels, a stationary energy-storage system, and lithium-ion forklift batteries to reduce energy costs for warehouse owners.
Q: Can you share about Raymond’s lean management initiatives?
A: In our efforts to constantly seek improvement, implementing TPS-based lean management principles has been a key factor in allowing us to maximize our operations, helping eliminate wasted time and resources, build quality into workplace systems, and foster a culture of learning. Lean management is a thread that is woven through every one of the products and solutions we deliver through our sales and service centers. For example, the data created through Raymond’s iWarehouse suite of offerings is a natural fit for the continuous improvement efforts that lean management requires. We use the data collected from iWarehouse to further improve and monitor progress to better assist our customers on their lean management journey. We are always thinking of ways to run better and manage smarter with innovation, quality, and service at the forefront.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
Supply chains are poised for accelerated adoption of mobile robots and drones as those technologies mature and companies focus on implementing artificial intelligence (AI) and automation across their logistics operations.
That’s according to data from Gartner’s Hype Cycle for Mobile Robots and Drones, released this week. The report shows that several mobile robotics technologies will mature over the next two to five years, and also identifies breakthrough and rising technologies set to have an impact further out.
Gartner’s Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or innovation through five phases of maturity and adoption. Chief supply chain officers can use the research to find robotic solutions that meet their needs, according to Gartner.
Gartner, Inc.
The mobile robotic technologies set to mature over the next two to five years are: collaborative in-aisle picking robots, light-cargo delivery robots, autonomous mobile robots (AMRs) for transport, mobile robotic goods-to-person systems, and robotic cube storage systems.
“As organizations look to further improve logistic operations, support automation and augment humans in various jobs, supply chain leaders have turned to mobile robots to support their strategy,” Dwight Klappich, VP analyst and Gartner fellow with the Gartner Supply Chain practice, said in a statement announcing the findings. “Mobile robots are continuing to evolve, becoming more powerful and practical, thus paving the way for continued technology innovation.”
Technologies that are on the rise include autonomous data collection and inspection technologies, which are expected to deliver benefits over the next five to 10 years. These include solutions like indoor-flying drones, which utilize AI-enabled vision or RFID to help with time-consuming inventory management, inspection, and surveillance tasks. The technology can also alleviate safety concerns that arise in warehouses, such as workers counting inventory in hard-to-reach places.
“Automating labor-intensive tasks can provide notable benefits,” Klappich said. “With AI capabilities increasingly embedded in mobile robots and drones, the potential to function unaided and adapt to environments will make it possible to support a growing number of use cases.”
Humanoid robots—which resemble the human body in shape—are among the technologies in the breakthrough stage, meaning that they are expected to have a transformational effect on supply chains, but their mainstream adoption could take 10 years or more.
“For supply chains with high-volume and predictable processes, humanoid robots have the potential to enhance or supplement the supply chain workforce,” Klappich also said. “However, while the pace of innovation is encouraging, the industry is years away from general-purpose humanoid robots being used in more complex retail and industrial environments.”
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”