In our continuing series of discussions with top supply-chain company executives, Michael Field discusses innovations in power technologies, lean manufacturing, and the future of lift-truck design.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Michael Field has over 25 years of experience managing engineering and operations groups at industrial companies. He is currently president and CEO for The Raymond Corp., where he oversees operations, sales and marketing, engineering, and administrative functions. Since joining Raymond in 2004, Field has served as the vice president of engineering and, most recently, president of operations and engineering. As Raymond is part of Toyota Material Handling North America (TMHNA), he is also a member of the TMHNA executive team and board officer of several TMHNA legal entities.
Prior to joining Raymond, Field worked at Brooks-PRI Automation, a manufacturer of robotic automated guided vehicles and software control solutions. He is a graduate of the Rochester Institute of Technology (RIT), where he currently serves as a member of the Kate Gleason College of Engineering Dean’s Advisory Council and as a member of RIT’s President’s Roundtable. Field received the Kate Gleason College of Engineering’s Distinguished Alumnus Award for 2018–2019. He also earned an MBA and a Master of Science degree in manufacturing engineering from Boston University.
Field holds a professional engineering license in New York state and has 35 patents granted.
Q: How do you view the current state of the lift-truck industry?
A: The dramatic shift in how people purchase and receive goods through e-commerce has shaken the long-standing foundation and business model of warehousing and distribution. This shift in our customers’ needs has encouraged Raymond to become a full-service warehouse solutions provider. It’s the opportune time to come up with innovative solutions to our customers’ problems and provide them with more valuable information, more predictable tools, and more capabilities. We’re also using the lens of lean management to try to identify opportunities for improvement and then deliver those solutions with the latest technology and innovation.
Q: Raymond is part of Toyota Material Handling USA. What kind of joint development projects are you pursuing with your sister companies in Toyota?
A: Raymond is a fully owned subsidiary of Toyota Industries and is part of Toyota Material Handling. The Greene, New York-based team designs and manufactures products for both the Raymond and Toyota brands for North America. We also have a global advisory board across all companies to share key learnings and innovation. All subsidiaries of Toyota also share the TPS [Toyota Production System]-based lean management DNA as we create customer solutions.
Q: You have an engineering background. What benefits does that bring in managing a company where design and engineering are so important?
A: I’m fortunate that my current role allows me to utilize both my engineering and business backgrounds. As an engineer, I’m naturally inquisitive about the details behind innovation, quality, and service, and understanding how we can deliver on those three brand principles as a corporation. It’s my job to lead the company in a way that encourages our employees to understand the basis of our customers’ problems and come up with innovative solutions.
Q: What role will information and telematics play in the future of lift-truck design?
A: I believe that innovative technologies and intralogistics solutions will continue to empower the workforce of the future to meet customer demands. Over the past 10 years, e-commerce pressures to ship products faster have increased the need for companies to optimize efficiency. To meet this demand, organizations will seek interactive training tools, like Raymond’s Virtual Reality Simulator, as well as telematics and intelligent solutions to inform customers about how to use their forklifts efficiently. Our iWarehouse platform provides those solutions, providing valuable insights into what works in a warehouse and what doesn’t. This allows our customers to improve workforce productivity and increase overall efficiency.
Optimizing facilities and technologies will take warehouse productivity deeper into the 21st century. Converting from a manual to a semi-autonomous to a fully automated warehouse requires many complex steps. While automation is certainly important to increasing efficiencies, it is not a substitute for defining and optimizing a process. Without continuous improvement tools, warehouses only create unnecessary waste when applying automation to existing inefficient processes. At the end of the day, an operator’s role and responsibilities will evolve—it will be about enabling people to do more meaningful and productive work.
Q: You work with the Rochester Institute of Technology in advisory positions. Why do you choose to do that in your spare time?
A: I am a proud graduate of RIT and have always wanted to stay connected to my alma mater. This position allows me to keep my perspective and engineering skills sharp and fresh, while also giving back to our industry. We regularly hire graduates from RIT and other technical schools. Raymond also sponsors the RIT Robotics Club and participates in the Toyota Production Systems Lab housed at RIT, which provides lean management training for students.
Raymond is also involved in the Toyota Material Handling North America (TMHNA) University Research Program, a sponsored research program created to drive the next generation of technology for the material handling industry. The mission is to encourage professors and researchers to apply their knowledge of engineering and technical fields, drawing synergies and collaboration between collegiate research and Toyota Material Handling North America.
Q: You also serve on the New York Battery and Energy Storage Technology Consortium (NY-BEST). What does that organization do, and how do you contribute to its work?
A: NY-BEST serves as an expert resource to energy-storage–related companies and organizations seeking assistance to grow their businesses in New York state and beyond. Ten years ago, I was one of the founding board members. The consortium was created in 2010 to position New York state as a global leader in energy- storage technology and serve as a resource for companies seeking to grow their businesses. Today, Raymond is one of more than 150 member businesses and contributes valuable information on the use of batteries in forklifts, as we produce, as well as maintain, hundreds of thousands of trucks every year. It is important to Raymond that we’re part of the latest generation of energy-storage technology and understand how this technology can be applied to improve the state of material handling solutions as a whole.
Q: Are there any projects or products that Raymond is working on that you wish to discuss?
A: Raymond continues to explore and innovate energy-storage solutions. The lithium-ion solutions that Raymond is focused on provide results that are better than many of the offerings that are on the market for warehousing distribution and cold storage. We see energy playing a significant role in both enabling warehousing and distribution and in helping to manage the cost structure for energy by using renewable resources to power forklifts. In 2019, Raymond partnered with Binghamton University and NYSERDA [New York State Energy Research and Development Authority] to develop and demonstrate a new energy-storage process and solution for warehouse energy management. The solution will employ solar panels, a stationary energy-storage system, and lithium-ion forklift batteries to reduce energy costs for warehouse owners.
Q: Can you share about Raymond’s lean management initiatives?
A: In our efforts to constantly seek improvement, implementing TPS-based lean management principles has been a key factor in allowing us to maximize our operations, helping eliminate wasted time and resources, build quality into workplace systems, and foster a culture of learning. Lean management is a thread that is woven through every one of the products and solutions we deliver through our sales and service centers. For example, the data created through Raymond’s iWarehouse suite of offerings is a natural fit for the continuous improvement efforts that lean management requires. We use the data collected from iWarehouse to further improve and monitor progress to better assist our customers on their lean management journey. We are always thinking of ways to run better and manage smarter with innovation, quality, and service at the forefront.
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."