Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
A near full-employment economy is making it difficult to find warehouse help and driving more companies toward automated solutions that can ease the labor crunch and speed operations throughout the facility. Such solutions are becoming increasingly common for storing and retrieving inventory as well as picking and packing orders, but there’s one area of the warehouse where automated equipment is still pretty scarce: the loading dock.
The main reason? An inconsistent environment. Trucks and trailers come in different shapes and sizes, and their contents often vary in weight, shape, and size as well. On top of that, items may have been loaded inconsistently, making it even more difficult to locate and extract specific boxes or pallets. It’s tough to apply machine-based solutions in such a variable environment, according to Tim Criswell, senior vice president of innovation and technology development for Daifuku Wynright Corp., which makes and installs material handling solutions, including robotic truck loading and unloading equipment.
“When you’re trying to automate [operations in] trailers specifically, there’s much more variety in the location of the products you’re trying to move and [in] their size and shape and position within the trailer,” Criswell says, explaining the difficulty of developing technology that can grasp and move a variety of items without damaging articles around them or bumping into trailer walls, for instance. “All those things are easy for a human to do, [but it’s] more challenging to automate that process.”
Easy for humans to do, yes, but not so enjoyable in practice. Loading or unloading hundreds of heavy boxes, often in extreme temperatures, makes the loading dock an area of high employee turnover for many operations—and a prime driver of what Criswell and others describe as a steadily growing interest in robotic truck loading and unloading solutions. DC Velocity asked industry experts to weigh in on where the technology stands today and what may be holding it back from widespread adoption. They identified three key challenges.
CHALLENGE #1: VARIETY
The deployment of automated truck loading and unloading equipment remains fairly limited, largely because of the need to accommodate a wide variety of items in a changing environment. As Criswell explains, the technology thus far has been best suited to operations that handle a high volume of a limited number of stock-keeping units (SKUs), where the items are loaded on pallets or in similarly sized cases and boxes. The most common solutions involve a robotic arm and conveyor operating inside the trailer. In loading applications, boxes and cases are fed into the trailer on the conveyor; a robotic arm at the end of the conveyor picks up the boxes individually and stacks them systematically from back to front. Unloading works much the same way, with a robotic arm picking up individual cases and/or boxes and depositing them on an outbound conveyor. Solutions are customized to meet specific needs and loading/unloading environments.
The method works well for high-volume operations than can justify the steep cost of the technology—including cargo container import operations, which are pretty much the “sweet spot,” Criswell says—but not so well in applications that call for unloading a large variety of SKUs. That’s why today’s challenge in developing truck loading and unloading solutions lies in refining the technology to create an off-the-shelf version that can handle a more diverse product mix. The key to that—especially for unloading applications—is utilizing today’s 3D vision technology, which allows engineers to program equipment that can “see” into the trailer and adjust its grasping and retrieval mechanisms to fit the specific application.
CHALLENGE #2: FRAGILITY
Companies are beginning to make headway on new loading and unloading methods that can address the varied conditions on the loading dock. One of the newest trends involves technology that loads and unloads boxes quickly, though not necessarily gently. In unloading applications, for example, such solutions have a robotic arm that incorporates vacuum technology that can quickly “grab and toss” items onto an outbound conveyor.
The process increases the number and variety of items a system can handle and boosts throughput, allowing the technology to be applied to more unloading situations and making the economics more attractive to customers, Criswell explains. But it’s hardly a universal solution. While such systems work well in operations that handle relatively sturdy items—including parcel environments, where robust packaging makes it possible to grab and toss items—they’re not well suited to operations that handle fragile products, like cases of wine or boxes of glassware.
“The challenge is that it can damage products because you’re not identifying them and being careful to pick up a case at a time,” Criswell says. “You’re grabbing what you can and letting it fall, so, depending on the product, there’s a possibility of damage.”
Such challenges illustrate the difficulty—though not the impossibility—of applying robotic automation to the loading dock, adds Joe Zoghzoghy, chief technology officer for Bastian Solutions, a material handling systems integrator that also develops robotic truck loading and unloading equipment.
“[Robotic loading and unloading] is not a solution that you can provide right away to customers because it’s a very complicated setup,” he says, emphasizing the need to tailor solutions to different clients and their varying requirements. “[But] a lot of people are trying to figure it out and get it to a point where it can be scaled up. … There are a lot of challenges, but it’s only a matter of time.”
The fast pace of advancing technology is helping to move the process forward. As technological capabilities expand and costs come down, designers and engineers have a wider variety of tools at their disposal and can create more flexible, affordable solutions, Zoghzoghy adds.
CHALLENGE #3: ROI
As Zoghzoghy notes, cost still remains the biggest obstacle to widespread adoption of automated truck loading and unloading solutions. Although implementation costs can vary widely depending on a company’s needs, experts warn that the outlay can be considerable. Nonetheless, demand for such solutions is only going to increase.
Statistics on the warehouse automation market in general bear this out, with some projections showing the overall market for automation will more than double by 2025—reaching $27 billion compared with $13 billion in 2018. What’s more, the market for collaborative robots—those that work alongside humans—is set to increase to $5.6 billion in 2027 from $550 million in 2018, according to research firm Interact Analysis, which says the majority of that growth will be driven by the logistics sector. Today, material handling, assembly, and pick-and-place applications of all kinds account for about three-quarters of the collaborative robot market, the company said in a 2019 report.
It only makes sense that the loading dock will eventually see its fair share of that investment.
“The trend is that technology is getting better and more cost-effective, the labor shortage is making demand from customers greater, and at some point, those lines cross and the idea is that it becomes more broadly used in the market,” Criswell says.
Zoghzoghy agrees.
“I definitely see this type of robotic solution becoming more common on the [loading] dock over the next few years. But I don’t think it will be overnight; it will be a process,” he says. “A lot of people are excited to see this type of technology within their hands, and we are working hard to get it out there.”
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."