From light-industrial properties to large multistory facilities, the urban logistics real-estate landscape is changing as shippers get a handle on the best warehousing strategies to tackle their "last-touch" challenges.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
The push to get products closer to consumers is changing the logistics landscape, especially in densely populated urban areas where congestion, limited space, and high real-estate prices make it difficult to tackle last-mile delivery challenges. Despite the obstacles, trends are emerging in the commercial real-estate market that highlight two very different approaches to urban warehousing and fulfillment on the rise today: increasing interest in larger, multistory facilities that leverage advanced technology and vertical space configuration, and growing demand for small, light-industrial properties of less than 120,000 square feet. Although the approaches are different, the end-game is the same: to meet increasingly fast delivery expectations in the most efficient way possible.
"Delivery is the 'new wave' for fulfillment," Andrew Chung, founder and CEO of industrial developer Innovo Property Group (IPG), explains, emphasizing the effect of e-commerce on the warehousing and logistics landscape. "It's kind of like how Amazon changed the way that people shop. Now, [e-commerce is] changing the way that goods get delivered. [And] that's changing the infrastructure in general."
The development of a handful of high-profile multistory warehouses in large urban markets combined with a tighter market for light-industrial properties offers a glimpse of the evolving marketplace.
MULTISTORY'S MOMENT
IPG is developing a large multistory last-mile facility in the Bronx to help shippers meet e-commerce delivery demands in the New York City area. Slated to open in 2021, "2505 Bruckner" is one of a few big projects making industry headlines as the race to conquer urban delivery heats up, and Chung says the unique facility represents a transformation of the supply chain.
"In logistics, it's all about how long it takes to get from one place to another," Chung says, pointing to the cost advantages and efficiency of delivering more products to urban populations from a single, centralized location. "Supply chains need to be adjusted for the new way that goods are being transported and [orders] fulfilled to customers."
For Chung and others, multistory makes the most sense for meeting those demands. The 2505 Bruckner facility will be situated on 20 acres in the Bronx, at the intersection of five major truck routes that can access more than 9.4 million people in a 15-mile radius, reaching consumers in Manhattan, Queens, Brooklyn, Long Island, Westchester County (New York), and Connecticut. The 980,000-square-foot building is being developed on a large site that previously housed a dilapidated movie theater, a unique opportunity in an urban setting, Chung admits, noting that "such a large tract of land in an urban environment is virtually impossible to find."
The design features a two-level structure built to meet the needs of a modern warehousing and fulfillment operation, with ceilings that can accommodate modern vertical racking systems—up to 32-foot heights—and truck and trailer access on both levels. Ramps will allow delivery trucks to access an elevated truck court on the second level, for instance. Ample parking is another key benefit; the site will include eight trailer parking spaces, 125 box-truck parking spaces, and 730 car spaces.
IPG is set to break ground on the facility this year and has two other such projects in the works. Running roughly 12 to 18 months behind the 2505 Bruckner schedule, IPG's two additional multistory facilities will be located in Long Island City, New York.
Melinda McLaughlin, head of U.S. research for logistics real-estate development firm Prologis, agrees that there is a growing need for modern high-tech facilities in urban areas as supply chains shift, and she says new development and reuse of existing facilities will continue. Prologis opened "Georgetown Crossroads," a 580,000-square-foot three-level facility, in Seattle in 2018 to serve city distribution and last-mile delivery needs in the region. The facility was the first modern multilevel industrial facility of its kind in the United States—featuring truck access ramps and forklift-accessible freight elevators to reach the upper levels. Prologis also renovated a retail site and redeveloped it as "Prologis Bronx," a smaller-scale, two-story facility being leased by Walmart e-commerce subsidiary Jet.com.
"Modern properties [in dense urban areas are] very rare, but we've seen some really strong demand for those properties as supply chains get closer to end-consumers," McLaughlin explains, adding that the benefits of a large modern facility that can easily reach millions of people can outweigh the associated higher real-estate costs. "The functionality they can bring is increasingly valued."
SMALL IS IN DEMAND
Last-mile facilities (or "last touch," as Prologis refers to them) in urban areas tend to be located in smaller, older buildings, and even those that are "less functional" are nevertheless in demand because they are the best place to service the urban end-consumer, McLaughlin explains. The market is seeing high demand, limited new supply, and strong rent growth for such facilities.
A report from commercial real-estate firm CBRE showed that demand for "well-located, small light-industrial properties" continued to outpace demand for larger warehouses during the first half of 2019, for instance. The firm found that urban facilities with 70,000 to 120,000 square feet remain in high demand because of increasing economic activity, urban population growth, and consumers' same-day delivery expectations. The availability rate for such facilities has dropped by nearly four percentage points to 7.4% over the past five years, the firm said, while their rents have climbed more than 30%. In comparison, warehouses of more than 250,000 square feet saw rent growth of 16% during the same period. CBRE said strong demand for smaller warehouse properties will continue "as retailers and logistics operators expand their networks to increase their proximity to consumers."
NEW TERMS FOR NEW TIMES
Logistics real-estate development firm Prologis has created a model designed to develop a common language to talk about the different functions buildings play along the supply chain.
In the meantime, the shifting landscape calls for a new way of defining logistics real estate, according to McLaughlin—one that creates a clearer picture of the different types of facilities companies are using to meet changing service-level expectations. Prologis has created a model of what it calls "the modern supply chain" that goes beyond traditional property definitions such as "warehouse/distribution" and "flex" to identify facilities based on where they are used, how they are used, and what they look like. The goal is to develop a common language and a standardized way to talk about the different functions buildings play along the supply chain, she says. "Last touch" is one of four categories the company has developed; the others are "city distribution," "multi-market," and "gateway."
As McLaughlin explains, the Prologis model defines the four types of logistics properties as follows:
"Last-touch" properties can reach large, dense, affluent populations within hours. These buildings typically are the oldest and smallest, because they are in infill locations.
"City distribution" properties are well-positioned to provide one- to two-day shipping to an entire large market. These buildings tend to be small to mid-sized and located in urban areas.
"Multi-market" distribution" facilities must have the right balance between location and functionality. These buildings tend to be newer and larger as well as located at key transportation hubs at the periphery of major urban areas.
"Gateway" facilities are multi-market buildings that incorporate access to major sea and intermodal ports.
In addition to creating a common language, the framework helps put the changing logistics landscape into perspective, providing a snapshot of the different puzzle pieces required to get goods through the supply chain as quickly and efficiently as possible. For his part, Chung says he expects the evolution to continue, noting that the changes occuring in logistics infrastructure are "not a one-off twist."
"It's the start of a transformation of logistics and supply chain," he says.
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
The “series B” funding round was financed by an unnamed “strategic customer” as well as Teradyne Robotics Ventures, Toyota Ventures, Ranpak, Third Kind Venture Capital, One Madison Group, Hyperplane, Catapult Ventures, and others.
The fresh backing comes as Massachusetts-based Pickle reported a spate of third quarter orders, saying that six customers placed orders for over 30 production robots to deploy in the first half of 2025. The new orders include pilot conversions, existing customer expansions, and new customer adoption.
“Pickle is hitting its strides delivering innovation, development, commercial traction, and customer satisfaction. The company is building groundbreaking technology while executing on essential recurring parts of a successful business like field service and manufacturing management,” Omar Asali, Pickle board member and CEO of investor Ranpak, said in a release.
According to Pickle, its truck-unloading robot applies “Physical AI” technology to one of the most labor-intensive, physically demanding, and highest turnover work areas in logistics operations. The platform combines a powerful vision system with generative AI foundation models trained on millions of data points from real logistics and warehouse operations that enable Pickle’s robotic hardware platform to perform physical work at human-scale or better, the company says.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."