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Selerant Unveils New Global Identity to Reflect its Expansion and Innovation in Formula-Based PLM

Selerant Unveils New Global Identity to Reflect its Expansion and Innovation in Formula-Based PLM
DC Velocity Staff
By DC Velocity StaffJul 15, 2018
DC Velocity Staff
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Selerant, a leading global provider of formula-based product lifecycle management (PLM) software, today introduced their new global identity to communicate how the company helps unify and control all aspects of new formula-based product development and introduction. As part of this unveiling, Selerant will showcase the latest version of Devex 3.6, its flagship PLM platform, at IFT18 Food Expo in Chicago.

Selerant has a history of leadership and innovation in process or formula-based PLM over the past several decades and continues its legacy of innovation with this latest version of Devex 3.6. Selerant has experienced 35 percent year over year growth and continues to grow its customer base, particularly in the food and beverage sector.

"We continue to build our reputation at Selerant for being a highly responsive provider of software solutions designed to bring products to market faster, help manage compliance requirements, and close the gap in competitive supply chain management systems," said Sunil Thomas, Selerant's Chief Operations Officer, North America. "Now our updated global identity is keeping pace and aligns with our expertise while truly differentiating us in the industry."

With Devex PLM, companies can bring better products to market faster at lower costs and with higher safety. The new Devex 3.6 includes enhancements in the labeling area as well as in document management to improve collaboration, and detailed updates in the regulatory framework to ensure compliance with the latest legislation amendments.

The Selerant global identity includes a new corporate logo and suite of product logos that are designed to show a product's lifecycle and depict acceleration in product development, complete and seamless integration of workflow, and the technology required to bring it all together.

The new "Create. Comply. Connect" tagline explains how Selerant's solutions take a customer's product from idea to label in a connective process. The tagline covers all manufacturing phases, including innovation and R&D, specification and formulation management, product portfolio management, compliance, and packaging.

"Whether you're making pasta, lipstick, candy or soft drinks, formula-based manufacturing has unique needs for PLM software that Selerant specializes in and one that has achieved success helping more than 120 global food and beverage companies bring their products to the shelf in over 180 countries," said Thomas.

The IFT18 Food Expo will take place Monday, July 16 - Wednesday, July 18 and will feature over 1,200 companies showcasing the latest innovations in food processing, ingredients, equipment, packaging and technology.

Selerant will be located at Booth S2386 in the Food Expo hall. For more information on Devex, visit https://www.selerant.com/formula-based-product-lifecycle-management-software.

About Selerant
Founded in 1990, Selerant Corporation is a leading global provider of formula-based product lifecycle management (PLM) software and consulting services within three core process manufacturing segments: Food & Beverages, Personal Care/Cosmetics and Specialty Chemicals. From idea to label, Selerant ensures compliance and facilitates innovation for the entirety of formula-based PLM. Selerant has offices in the United States, Italy, China, Germany, France, Switzerland, India, Serbia, and Ukraine.

Selerant food and beverage customers include:

1. Ghirardelli Chocolate Company
2. Perfetti Van Melle
3. Wrigley
4. McCormick
5. Nestlé
6. Hillshire Brands
7. Welch's
8. Continental Mills
9. Brown-Forman
10. Bacardi

Visit Selerant online at www.selerant.com.

Company: Selerant

Company URL: https://www.selerant.com/about-us/new-brand/

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