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IBM Introduces Dynamic Pricing to Help Retailers Navigate Online Price Wars

DC Velocity Staff
By DC Velocity StaffJan 15, 2016
DC Velocity Staff
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New Solution Enables Retailers to Intelligently Adjust Prices While Driving Customer Loyalty and Product Demand

ARMONK, NY -15 JANUARY 2016: IBM (NYSE:IBM) today announced IBM Dynamic Pricing, a cloud-based offering that automatically recommends an online retailer's best response to changes in performance data and market conditions as well as the latest competitor pricing information.

In an age of price transparency, retailers must do more than monitor competitor prices and other market conditions--they must be able to respond accordingly or risk losing customers. IBM Dynamic Pricing combines performance data, such as cart abandonment rates and browsing history, with sales, inventory, and the latest competitive pricing information, and in real time applies these insights to recommend the most appropriate pricing action.

While pricing is always critical to driving sales, reacting to competitor price changes is not always the best course of action. With IBM Dynamic Pricing, retailers can intelligently determine which changes they should respond to (and how) and which should be ignored, all based on potential impact on the business. When taking action is appropriate, the solution automatically makes real-time pricing recommendations.

For example, a retailer might find that a competitor rolled out a promotion on a key product, reducing the price by 15 percent. IBM Dynamic Pricing evaluates and decides based on product availability, price sensitivity and customer demand that an 8 percent pricing change will still enable the retailer to compete and to achieve sales and margin objectives. This price would then be automatically updated online.

"At any given moment, a retailer is no more than one click away from losing a customer online. IBM Dynamic Pricing executes real-time pricing recommendations at the scale and speed needed to ensure competitiveness in a volatile shopping environment," said Stephen Mello, Vice President, IBM eCommerce & Merchandising. "This intuitive and dynamic pricing system improves visibility into what's happening in the market, allowing retailers to make decisions that are best for their businesses and customers alike."

IBM Dynamic Pricing also helps the growing number of omni-channel retailers navigate price wars. These retailers now can use data and insights from their physical stores to influence and price confidently online. As a result, they can successfully ensure that their customers get the best prices while protecting their margins.

For more information about IBM Dynamic Pricing click here.

About IBM Commerce
IBM Commerce helps clients understand customer behavior and use insights to help deliver highly personalized and relevant experiences at every touch point. For more information on IBM Commerce, please click here.

Company: IBM

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Hamilton Caster Appoints Andrew D. Stamp as Director of Sales

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Hamilton Caster & Mfg. Co., a 117-year-old industry leader in heavy-duty industrial casters, proudly announces the enhancement of its legacy Super Endurance Caster (SEC) series, now rebranded as the Spinfinity® Super Endurance Caster (ZFSEC) series. In addition, Hamilton is introducing the all-new Spinfinity® Super Endurance Dual Caster (ZFSEC2) series, both of which feature a new heavy-duty 'V-Style' seal designed to elevate performance in the most demanding environments.
The Spinfinity® Super Endurance Caster (ZFSEC) series replaces Hamilton’s legacy SEC series, setting a new benchmark for kingpinless caster design in extra heavy-duty applications. Central to this upgrade is the heavy-duty 'V-Style' seal, which offers protection against dirt, debris, and moisture. This advanced sealing technology ensures consistent performance and extends the life of the caster, making it the ideal choice for environments where reliability is critical.
"With the introduction of the V-Style seal, the ZFSEC series is engineered to withstand the harshest conditions while providing zero-fix, 100% maintenance-free operation," said Mark Lippert, president of Hamilton Caster. "This enhancement allows our customers to minimize maintenance costs and downtime, further solidifying Hamilton’s reputation for durability and dependability."
The ZFSEC series retains the robust construction that Hamilton is known for, including a swivel top plate and inner raceway made from forged steel, providing superior strength for shock conditions. Sealed precision ball bearings are also now standard in all wheels, contributing to the maintenance-free performance of the series. Notably, the zerk fittings have been eliminated, as the new design makes them unnecessary.
Complementing the ZFSEC series, Hamilton introduces the all-new Spinfinity® Super Endurance Dual Wheel Caster (ZFSEC2) series. This dual wheel series is engineered for extra heavy-duty applications where stability, durability, and maintenance-free operation are paramount. Like its counterpart, the ZFSEC2 series leverages the new 'V-Style' seal, ensuring that each caster is fully protected against contaminants that could compromise performance.
Combined with sealed precision ball wheel bearings, this caster series ensures zero-fix, 100% maintenance-free performance. The dual-wheel configuration enhances stability and allows for a lower overall height, offering a perfect blend of strength and maneuverability.
Casters in both series are finished in a durable HAA polyester platinum powder coat and are available in a wide variety of wheel types, allowing for customization based on application needs. For complete wheel specs and product details check out the Spinfinity® Super Endurance Caster Landing Page and all-new Spinfinity® Super Endurance Dual Caster Landing Page.

https://www.hamiltoncaster.com/Top-Menu/Resources/New-Products/hamilton-enhances-spinfinity-casters-launches-new-dual-wheel-caster-series

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