Straightpoint Makes Marquee Acquisition of Load Cell Heavyweight

Straightpoint Inc. has named Wayne Wille, technical sales manager, bringing over 20 years of lifting industry experience to the manufacturer of force measurement, load monitoring and suspended weighing load cell equipment.
Wille, who is well-known to end users and distributors across North America having sold the wares of another supplier, cited Straightpoint's breadth of product offering as the main reason for joining the company.
He said: "I am confident that in this new position I will be able to offer dealers and users of the equipment 35 to 40% more product variety than what is being tabled by other suppliers. Combined with my market knowledge and understanding of the diverse applications where it is important to understand the weight of load, having such an extensive range at my disposal is very exciting."
Wille highlighted Straightpoint's ability to react to industry to provide innovative solutions, which he noted had recently manifested itself in extending the range of its wireless products to nearly 2,300ft, in addition to new products for explosive environments, the Running Line Dynamometer (part of the manufacturer's tension in motion range), load pins and load shackles.
David Ayling, director of Straightpoint, said: "It is hard to overstate the significance of Wayne's arrival at the company and the impact it could have on the load cell sector. For many years, he has been at the coalface of our industry and combining his attributes with the best tools available is a mouthwatering prospect."
Wille has monitored development of the marketplace over three different decades and believes his new employer can pioneer further progression in two areas that he has seen evolve the greatest during that time—data transmission and capacity.
As he pointed out, Straightpoint's wireless technology allows antennae free data transmission and can be connected to the latest Internet of Things technology, while the Radiolink plus is supplied with an update rate of 3Hz and can be easily configured to run at speeds of up to 200Hz. Data is transmitted wirelessly utilising the latest in IEEE 802.15.4 (2.4 GHz) technology.
Wille said: "This industry has gone beyond the simplicity of what is being lifted and how much it weighs. While those core principles remain, equal gravitas must be placed on data collection and the speed at which we can transfer accurate information from below-the-hook to professionals overseeing the lift. That's in addition to the constant challenges presented by the staggering capacities that modern day equipment can lift and move."
Ayling concluded: "Such is the scale of growth potential that Wayne brings to an already high performance North American operation, we have also had to prepare our UK-based departments to be dynamic in response to an anticipated spike in demand. We are poised for a very exciting second half of the year."