With more motive power options available than ever before, choosing the best one for your forklift fleet isn't easy. Here's what to consider before you make your pick.
Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
Forklift dealers' showrooms have been pretty busy lately. According to the Industrial Truck Association (ITA), sales reached a new high in 2018, the fourth consecutive year of record growth. Of the new riders and motorized hand trucks sold that year, 64 percent were battery-powered electrics, while the remaining 36 percent had internal-combustion (IC) engines.
But the choice of motive power is not as simple as that "electric versus IC" breakdown might suggest. Today, there are more forklift power options available than ever before. On the electric side, there are lead-acid batteries of various types, lithium-ion batteries, and hydrogen fuel cells. On the internal-combustion side, fuel options range from propane (a type of liquid petroleum gas, or LP) and compressed natural gas (CNG) to diesel and gasoline.
Whether buying or leasing new equipment, fleet managers must decide which type of motive power would be best for their particular operation. We asked experts who help fleet managers make these kinds of decisions to suggest steps to follow and factors to consider while investigating the options.
STEP 1. ORGANIZE YOUR TEAM
Because a new power source could have a big impact on daily operations and productivity in addition to costs, a team approach is most effective for evaluating options, the experts agree. But who should be included on that team?
One obvious choice is the forklift dealer, says Jim Hammond, president of Valley Industrial Trucks, a Clark dealer based in Youngstown, Ohio. "[Dealers] know the benefits and disadvantages and have no vested interest in one power source or another," he says. "[Their] goal is always to [recommend] what's best for the customer's application." Input from operators is also vital, Hammond adds. "A plan can look good on paper, but if operators can't be productive and a new procedure or equipment doesn't work or make sense for them, then it won't be useful."
Maintenance technicians have a role to play too. "They're a good source of intelligence on things that may not be obvious even to seasoned forklift people, and they're not trying to push a specific narrative," says Gary Hansen, chief operating officer of Capital Equipment and Handling, a UniCarriers Americas-owned dealer headquartered in Hartland, Wis.
Kevin Paramore, technology commercialization manager for Yale Materials Handling Corp., adds that his customers' teams typically include supervisors or floor-operations managers, along with professionals representing procurement, safety, facility maintenance, and sometimes sustainability.
Although he doesn't see many companies adopting the team approach, it's a "wise path to follow," says Scott Barrett, general manager, motive power for Crown Equipment Corp. "From my experience, the more inclusive you are, the better decisions you make."
STEP 2. GET A BASELINE PICTURE
The experts we consulted recommend documenting your current operations next. This information can help you narrow the options before taking a deep dive into the various technologies. Most important is to understand the duty-cycle requirements—how much equipment is actually put to use during the day. The hour meter is the basic tool for measuring usage, but "that's a small part of the picture," Hansen says. He suggests using a telematics system to document when and how trucks are being used and when they are idle, including the timing and length of operators' breaks. That will reveal whether a fleet will have time available for proper charging and maintenance for the power sources to be considered.
Paramore suggests doing a complete inventory of what lift-truck makes, models, and power methods are currently in use. For electrics, it's helpful to list their battery compartment sizes and the facility's charging capabilities, he says. It's also useful to know how and where the trucks are being used: indoors or out; in heat and/or in cold; with or without attachments; and how high, how often, and how much weight they have to lift.
Jennifer de Souza, general manager, energy storage solutions for The Raymond Corp., advocates conducting a formal "power study." In this weeks-long exercise, her company installs an electronic meter that logs current, voltage, cumulative charge and discharge amp-hours and watt-hours, temperature, and cellular-service quality on a representative cross-section of the customer's electric trucks. From that information, she says, "we're able to understand the true power consumption in a customer's application ... and design the optimal energy solution, truck model by truck model."
The "where are we now?" assessment should also include feedback from operators, supervisors, and maintenance personnel on what their current pain points are and what they like and don't like about the existing power method(s).
STEP 3. CONSIDER POTENTIAL IMPACTS
With a picture of the operation's current state in hand, the team can then investigate what changes a new power source would bring. There are so many factors to consider that it's impossible to include them all in this article. Here are some of the main ones:
Fueling/charging. It takes time to refuel, recharge, or swap out equipment (such as batteries and LP tanks), so it's important to consider how the choice of power method will affect productivity. For example, batteries tend to lose power toward the end of their power cycle, causing trucks to operate more slowly, while liquids and gases generally maintain steady power levels until they run out. It may be necessary in some cases to allow extra time for refueling or recharging.
Barrett cites the example of switching to sit-down electrics that will be opportunity-charged during meals and breaks. The multiple steps required to access the charging port and to put the truck back together before returning to the floor can eat up one-third of an operator's 15-minute break period, he says; a long walk from the charging or fueling area to the break room will further cut into break or meal time.
Work environment. The various motive power methods have different advantages and drawbacks in regard to things like consistency of power output, time between refueling/recharging, how they perform with high or heavy lifts, and how they react to temperature. They also influence the size and design of the trucks. As a result, the application design—lifting, floor stacking, aisle width, pallet types, turning space, loading dock configuration, dirt/cleanliness, and more—could restrict the power choice.
Hansen recommends a careful walk-through to see what environmental concerns there may be. Some things might be obvious, while others will be more nuanced, he says. An example of the latter would be applications that call for handling products like food or chemicals that may be subject to regulations affecting the use of material handling equipment.
Safety. Every type of power source has its own procedures and rules for safe handling, operation, charging/filling, and disposal or recycling that end-users must follow. A change in motive power, therefore, requires safety-awareness education for every employee and ongoing training for those who come in direct contact with the power source.
De Souza cites the example of lithium-ion batteries. "It's important that customers understand the different regulations that govern the certification of lithium-ion so they can ensure that they are getting not only a robust solution that's purpose-built for the lift-truck industry, but also one that complies with well-accepted regulations to protect end-users," she explains.
Infrastructure. Changing power sources may require costly modifications to a building's infrastructure. If you move from LP to electrics with lead-acid batteries, for example, you'll need to build a battery room with appropriate ventilation, electrical service, and battery monitoring and handling equipment. Adopting hydrogen or CNG requires installing gas-storage infrastructure and dispensing stations that meet safety codes and regulations.
One common consideration is electricity. Paramore notes that some power types require charging or filling stations to be available at multiple locations in a facility. In such cases, it may be necessary to run electrical service to additional positions in the building to create enough power drops for the new stations, he says. Furthermore, conventional, opportunity, and fast-charging applications place different burdens on the electrical service—and as several of the experts pointed out, older facilities may not have sufficient capacity for opportunity or fast charging and will require utility upgrades.
Total cost of ownership and ROI. No matter what the final choice is, there will be costs involved. Many buyers focus on the purchase price, and for new technologies, the upfront cost can seem daunting, although prices are coming down.
But experts caution against basing decisions on such a limited view. Raymond's de Souza points to lithium-ion batteries as an example. Though the initial cost can give potential buyers a bit of "sticker shock," she says, that's because they're not taking into account all the background costs of lead-acid batteries, like maintenance, the need for redundant batteries, watering and cleaning, and maintaining battery rooms. To make a true cost comparison among motive power options, she says, "it's very important to adopt a holistic view and shift from the traditional, pure-purchase-price approach to total-cost-of-ownership thinking."
Hammond agrees. "Look at what adds the most value to the operation and brings, for example, an increase in productivity or reduces downtime. In most cases, that's not going to be the lowest-cost solution." The challenge, he says, is to determine the actual return on investment (ROI) by weighing all relevant costs—including those that may not be obvious or are not easy to quantify—against the benefits.
STEP 4. TEST IT OUT
Once a team has narrowed its options to one motive power type, it's time to test it in actual operating conditions. This typically involves a combination of data gathering using telemetry devices, in-person observation and monitoring, and collecting feedback from operators and supervisors.
As for how much time is needed for testing, opinions vary. Yale, for one, favors a two-week timeline: "Operators will get the real experience plugging in or refilling, and you can run through the entire shift cycle. ... This is real data," Paramore says. "You can't sugarcoat anything." UniCarriers' Hansen prefers at least a month. "We bring the equipment in and tell them to make sure they use it in every department, on every shift, and if possible, during their peak period to see ... how it handles that." The aim is to ensure that "when the electrics have been delivered and the IC trucks have been taken away, everything's working right," he adds.
No one likes change, so testing should focus on whether the new equipment will do the job efficiently and reliably, rather than on users' initial reactions, Hammond of Valley Industrial Trucks says. "If someone has operated the same type of power or machine for the last 30 years and you bring in something new, they're going to find issues." How much negative feedback you're likely to get depends on how big a change there is. "If you go from lead-acid to lithium-ion, that's usually no big deal; it's just a different process in charging," he says. "But to go from, say, diesel to electric—that requires very different behavior on the part of the operators."
That's why proper operator training during both the demo and implementation is so important, Crown Equipment's Barrett says. "I don't think end-users always recognize the importance and the depth of training they have to go through" when making a significant change in their equipment. "Even for something that seems as simple as connecting a truck to a charger," he says, "you really need to manage change and reinforce good habits."
DECISION TIME
When it comes time to make the final decision, Hammond urges anyone considering motive-power options to leave preconceived notions behind. "Don't discount any particular power source because you looked at it and rejected it before, because technology has changed drastically," he says. For example, the performance of the new generation of electric trucks "meets or exceeds that of other power sources, so they're viable today for applications where they weren't before."
For her part, de Souza urges end-users to take the long view. Particularly when a newer technology is involved, she says, it's important to look at it not as a commodity purchase but as a technological differentiator that will strengthen their business's competitiveness in the future.
The final buying decision is almost always made at a level above the project team, Barrett says. How well the team communicates its findings up to that level, then, has a big impact on whether or not management makes an informed decision.
Sometimes, though, despite a strong business case showing potential savings or an increase in productivity, pricing may lead higher-ups to say "maybe next year," Hansen notes. Providing the decision-makers with occasional updates and getting advice from your finance department on how to fit the project into the company's budget can be helpful, as can identifying alternative financing options like leasing. His advice: "Make sure you offer not just solutions for the equipment, but also for making the new power source or trucks palatable to everyone—including the person who's writing the checks."
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."