A sound process and solid design are fundamental to the picking operation in a distribution center—long before automation comes into play, experts say.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
As pressure mounts to get products out the door faster and with more precision, company leaders are increasingly looking for ways to improve the warehouse picking process, and technology is often the answer to the problem. Industry experts say most picking processes involve some type of automation these days, and that companies expect those processes to evolve over time, increasing in technological complexity. But in today's fast-paced business world, experts also say it helps to slow down and get back to basics. When it comes to picking, that means examining your company's process, workflow, information systems, and metrics before jumping into advanced forms of automation—especially robotics—when considering a system upgrade or enhancement.
"Everything is getting faster. We're really at the edge of moving into the next generation of technology in the warehouse," says Norm Saenz, managing director for material handling systems integrator St. Onge Co. Saenz says he is seeing growing interest in high-tech automated systems that can speed up and streamline picking, especially as companies struggle to develop their e-commerce and omnichannel business strategies. And although technology can solve many of those problems, he cautions that companies should not "jump to the technology before making sure process and flow is good. You don't want to automate a bad process. It's important to take a good look at everything [involved in the picking process] so [you can] make the right decision on the next step."
"Everything" includes process design, information systems capabilities, facility layout and equipment, and feedback for measuring progress and identifying problems. Once a company has all of that buttoned up, technology is the next natural step, experts agree.
"Once you've done all [the other] things, it's time to ask 'What are the pieces of technology and automation that might make sense to invest in?'" Saenz says. "Most of this is driven by the push into e-commerce. Large companies that are used to shipping large amounts now have to handle smaller, more frequent orders, and automation gives them the support they need."
Here are four steps Saenz and others say can help companies evaluate their existing picking systems and determine their future requirements.
1. START WITH A PROCESS
The first step to improving any picking system is for company leaders to take a look at their existing process and find simple ways to make it better. One classic example is to implement a batch-picking process for e-commerce orders. This means that instead of filling an entire order, a picker will pick a group (or batch) of orders all at once, one stock-keeping unit (SKU) at a time.
"Some of the quickest wins [are from] batch picking," Saenz explains. "You take someone picking one and have them pick more. It's important to take a look at the basics of how the process is being run and see if there are opportunities for batch picking."
Mark Neuwirth, executive vice president of business development for order-picking solutions provider Unex Manufacturing, adds that accuracy and throughput should guide the evaluation. Any changes or enhancements to the process must improve both elements, he explains.
"Any pick system—whether it be manual, automated, or a combination of both—must deliver 100 percent accuracy at maximum achievable throughputs," Neuwirth says. "Achieving 100 percent accuracy at the cost of throughput does not deliver profits. Achieving a maximum throughput at the cost of accuracy does not keep customers. The process of choosing a new pick system is akin to getting the right water temperature at a spigot, with the hot being accuracy and the cold being throughput. Your picking-system choice must be the right temperature that delivers a constant flow of both."
2. PUT THE RIGHT TECHNOLOGY IN PLACE
The next fundamental step is to consider the capabilities of your information technology (IT) system. Companies running homegrown or legacy systems may find it difficult to implement new processes, for example, simply because their systems were not designed to accommodate today's advanced software and applications. Saenz points to batch picking as an example here, as well.
"You need to understand the limitations you have on the software side," he explains. "A lot of systems out there may be limited in doing batch picking, for example. And if your system can't do it, you'd have to make some changes or adjustments."
That often means investing in a more advanced software package or a warehouse management system (WMS) that is designed to manage inventory, orders, and people, he adds.
"There are a lot of legacy systems in the market that can only do so much," Saenz explains. "At some point, you need to make a change. The step to a WMS is a big one, but it's needed at some point."
3. CONSIDER LAYOUT, EQUIPMENT, METRICS
Next comes facility layout and design. It's important to ensure that material flows through the distribution center logically, and that workers have an efficient pick path. Proper signs and labeling can help improve productivity by leading workers to the right location, Saenz points out. Proper slotting of products—that is, where and how you store each item to be picked—is also important. Some items may be most easily accessible on shelves, while other items may require a carton-flow system (racking in which items are loaded from the back and slide forward to replenish what is picked) and still others may require full pallets. Design consultants and equipment manufacturers can help DC managers navigate the process and determine the most efficient layout and combination of equipment.
"We're targeting usually a week's worth of items in a pick location—[and that may require] three or more different types of storage equipment," Saenz explains, adding that designs should limit congestion and travel distance to improve productivity. "Layout, flow, equipment, slotting ... these are all the types of things that we'll look at before we start looking at a ton of automation."
Worker training is another crucial piece of the puzzle. Any system enhancement should include comprehensive training on the picking process as well as the systems and equipment the worker will be using, Saenz and others emphasize. Measuring progress is important as well, and the experts say it should be an ongoing part of the picking and fulfillment process. Common metrics include order-picking accuracy, on-time shipments, and order-fill rate. The goal is to be consistent and act on the results, according to Neuwirth.
"[You have to] keep checking that spigot," he says. "There are many measurable results in a good picking operation that need to be monitored, but, simply put, if the water gets too hot or too cold and you can no longer get it to that right temperature, it may be time for an upgrade. In today's world, it's a daily part of your operational process. Monitoring customer satisfaction against your operational goals of cost per order ... is a constant that allows you to adjust your process as required."
4. PLAN FOR AUTOMATION, ROBOTICS
Companies that have already run through these steps and are confident their underlying processes are sound may be ready for the next step: automation. Their first action should be to look at the many proven technologies in the marketplace that can speed and streamline picking, Neuwirth and Saenz say. Converting from carts and lift trucks to conveyor systems is one example.
"Conveyor technology is usually the first thing people want to incorporate—to replace carts and lift trucks where it makes sense," Saenz says. "There are a lot of ways to innovate with conveyor to move product through the pick area and to the shipping dock, for instance, instead of someone pushing a cart or driving a truck."
Other proven technologies include voice-picking systems—which incorporate headsets, microphones, and voice-recognition software to free up workers' hands for picking tasks—and pick-to-light systems, which use lights to direct workers to the proper items to pick from shelves or bins. Many such systems include "put walls," which are becoming a popular option for managing batch picking, Saenz adds. Workers distribute multi-line orders to a wall of shelves or bins that is also open and accessible to workers on the other side, who then sort the items into individual orders.
Other more advanced "proven technologies" include shuttle systems, carousels, and automated storage and retrieval systems (AS/RS) that can help companies save both space and labor. Such systems can get expensive—in the millions of dollars in some cases, the experts say. But they also note that adding automation can be done in phases based on a company's needs and business projections. Above all, they say, companies should focus on getting the best return on their technology investment.
Joel Reed, CEO of IAM (Intelligent Automated Machines) Robotics, which offers robotic picking and retrieval systems, agrees that advanced technologies can be added in steps and that they can offer a compelling return on investment (ROI), especially for companies ready to take their e-commerce business to the next level. He says automation is becoming a necessity for many companies to remain competitive, and that companies should focus on flexibility and scalability when implementing new solutions.
"No picking technology can handle all products, picking profiles, or warehouse environments," he explains. "Mobile picking technology, by definition, allows customers to start small—focus on the applications where picking success is guaranteed and a portion of an operation can be automated at a compelling ROI—and then scale as either the technology improves or where operations change to leverage more of a technology's capability."
Fruit company McDougall & Sons is running a tighter ship these days, thanks to an automated material handling solution from systems integrator RH Brown, now a Bastian Solutions company.
McDougall is a fourth-generation, family-run business based in Wenatchee, Washington, that grows, processes, and distributes cherries, apples, and pears. Company leaders were facing a host of challenges during cherry season, so they turned to the integrator for a solution. As for what problems they were looking to solve with the project, the McDougall leaders had several specific goals in mind: They wanted to increase cherry processing rates, better manage capacity during peak times, balance production between two cherry lines, and improve the accuracy and speed of data collection and reporting on the processed cherries.
RH Brown/Bastian responded with a combination of hardware and software that is delivering on all fronts: The new system handles cartons twice as fast as McDougall’s previous system, with less need for manual labor and with greater accuracy. On top of that, the system’s warehouse control software (WCS) provides precise, efficient management of production lines as well as real-time insights, data analytics, and product traceability.
MAKING THE SWITCH
Cherry producers are faced with a short time window for processing the fruit: Once cherries are ripe, they have to be harvested and processed quickly. McDougall & Sons responds to this tight schedule by running two 10-hour shifts, seven days a week, for about 60 days nonstop during the season. Adding complexity, the fruit industry is shifting away from bulk cartons to smaller consumer packaging, such as small bags and clamshell containers. This has placed a heavier burden on the manual labor required for processing.
Committed to making its machinery and technology run efficiently, McDougall’s leaders decided they needed to replace the company’s simple motorized chain system with an automated material handling system that would speed and streamline its cherry processing operations. With that in mind, RH Brown/Bastian developed a solution that incorporates three key capabilities:
Advanced automation that streamlines carton movement, reducing manual labor. The system includes a combination of conveyors, switches, controls, in-line scales, and barcode imagers.
A WCS that allows the company to manage production lines precisely and efficiently, with real-time insights into processing operations.
Data and analytics capabilities that provide insight into the production process and allow quick decision-making.
BEARING FRUIT
The results of the project speak for themselves: The new system is moving cartons at twice the speed of the previous system, with 99.9% accuracy, according to both RH Brown/Bastian and McDougall & Sons.
But the transformational benefits didn’t end there. The companies also cite a 130% increase in throughput, along with the ability to process an average of 100 cases per minute on each production line.
Artificial intelligence (AI) and the economy were hot topics on the opening day of SMC3 Jump Start 25, a less-than-truckload (LTL)-focused supply chain event taking place in Atlanta this week. The three-day event kicked off Monday morning to record attendance, with more than 700 people registered, according to conference planners.
The event opened with a keynote presentation from AI futurist Zack Kass, former head of go to market for OpenAI. He talked about the evolution of AI as well as real-world applications of the technology, furthering his mission to demystify AI and make it accessible and understandable to people everywhere. Kass is a speaker and consultant who works with businesses and governments around the world.
The opening day also featured a slate of economic presentations, including a global economic outlook from Dr. Jeff Rosensweig, director of the John Robson Program for Business, Public Policy, and Government at Emory University, and a “State of LTL” report from economist Keith Prather, managing director of Armada Corporate Intelligence. Both speakers pointed to a strong economy as 2025 gets underway, emphasizing overall economic optimism and strong momentum in LTL markets.
Other highlights included interviews with industry leaders Chris Jamroz and Rick DiMaio. Jamroz is executive chairman of the board and CEO of Roadrunner Transportation Systems, and DiMaio is executive vice president of supply chain for Ace Hardware.
Jump Start 25 runs through Wednesday, January 29, at the Renaissance Atlanta Waverly Hotel & Convention Center.
A lithium refinery that broke ground this week on construction of a $1.2 billion plant in Oklahoma will soon become one of the nation’s largest factories for producing materials for batteries, according to officials with Connecticut-based Stardust Power Inc.
In December 2024, the company said it had acquired the 66-acre site for the refinery in Muskogee, Oklahoma, as well as the right of first refusal for future expansion on an adjacent 40-acre parcel of land. In choosing those plots, it cited the location’s proximity to the country’s largest inland waterway system, robust road and rail networks, and a skilled workforce rooted in the oil and gas sector.
Up next, the project will be developed in two phases, with the first phase focused on constructing a production line capable of producing up to 25,000 metric tons per annum. The second phase will add a second production line, bringing the total capacity to 50,000 metric tons per annum.
As it moves into the construction stage of the project, the company said it would follow sustainable standards, including responsible corporate practices, climate action, and the energy transition. “Our lithium refinery will be crucial for addressing U.S. national security and supply chain risks. By onshoring critical mineral manufacturing, we are helping to sustain America’s energy leadership,” Stardust Power Founder and CEO, Roshan Pujari, said in a release. “At a time when foreign entities of concern are attempting to consolidate critical minerals, Stardust Power is proud to play a key role in safeguarding American interests and supporting Oklahoma’s local economy,” Pujari said.
Local officials cheered the project for the hundreds of jobs it is projected to create once fully operational, and for its role in helping strengthen the U.S. supply chain for critical minerals by reducing the nation’s reliance on China for the production of critical rare earth elements.
The new cranes are part of the latest upgrades to the Port of Savannah’s Ocean Terminal, which is currently in a renovation phase, although freight operations have continued throughout the work. Another one of those upgrades is a $29 million exit ramp running from the terminal directly to local highways, allowing trucks direct highway transit to Atlanta without any traffic lights until entering Atlanta. The ramp project is 60% complete and is designed with the local community in mind to keep container trucks off local neighborhood roads.
"The completion of this project in 2028 will enable Ocean Terminal to accommodate the largest vessels serving the U.S. East Coast," Ed McCarthy, Chief Operating Officer of Georgia Ports, said in a release. "Our goal is to ensure customers have the future berth capacity for their larger vessels’ first port of calls with the fastest U.S. inland connectivity to compete in world markets."
"We want our ocean carrier customers to see us as the port they can bring their ships and make up valuable time in their sailing schedule using our big ship berths. Our crane productivity and 24-hour rail transit to inland markets is industry-leading," Susan Gardner, Vice President of Operations at Georgia Ports, said.
It appears to have found that buyer in Aptean, a deep-pocketed firm that is backed by the private equity firms TA Associates, Insight Partners, Charlesbank Capital Partners, and Clearlake Capital Group.
Through the purchase, Aptean will gain Logility’s customer catalog of over 500 clients in 80 countries, spanning the consumer durable goods, apparel/accessories, food and beverage, industrial manufacturing, fast moving consumer goods, wholesale distribution, and chemicals verticals.
Aptean will also now own the firm’s technology, which Logility says includes demand planning, inventory and supply optimization, manufacturing operations, network design, and vendor and sourcing management.
“Logility possesses years of experience helping global organizations design, build, and manage their supply chains” Aptean CEO TVN Reddy said in a release. “The Logility platform delivers a mission-critical suite of AI-powered supply chain planning solutions designed to address even the most complex requirements. We look forward to welcoming Logility’s loyal customers and experienced team to Aptean.”