Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Demand for a more efficient supply chain is shining a light on today's warehouse operations, a trend that's sparking interest in alternative power solutions for industrial trucks. Of those alternatives to the traditional lead-acid battery, one in particular—the lithium-ion battery—has captured the market's attention.
Experts say productivity is at the heart of the issue, as fleet managers look for ways to work smarter and maximize equipment uptime. But industry adoption of lithium-ion batteries is still far from widespread, as higher acquisition costs and other factors make the technology suitable mainly for operations running large forklift fleets and/or making heavy use of their equipment.
Still, interest is growing, and battery makers say alternative power solutions will soon see wider adoption. That's why they're stepping up to the plate with solutions designed to "take away the pain points" customers are experiencing, explains Harold Vanasse, senior director of marketing, motive power Americas, for Reading, Pa.-based battery power solutions provider and battery manufacturer EnerSys, which showcased its new line of NexSys iON lithium-ion batteries and accessories at this spring's ProMat trade show in Chicago. He emphasizes the ever-present drive to become more productive, reduce downtime, maximize facility space, and minimize maintenance requirements.
"There's one thing driving this trend: the benefits the technology brings, especially its zero maintenance," Vanasse says of the rise of lithium-ion batteries, which unlike their lead-acid counterparts, don't require the labor-intensive process of watering. With lead-acid batteries, water inside the battery is consumed during operation and must be replenished. Staff must monitor batteries and water them on a regular schedule, a process that takes time, dedicated warehouse space, and equipment. Eliminating those requirements contributes to a more efficient and productive warehouse operation, lithium proponents say.
"That's the drive" behind today's battery innovations, Vanasse says.
ADVANCEMENTS IN TECHNOLOGY AND THE "WOW" FACTOR
You didn't have to walk too many aisles at the ProMat show to witness the growth in lithium solutions for material handling equipment. The biennial trade show highlights the newest innovations in manufacturing, distribution, and supply chain technology, and this year, dozens of manufacturers featured lithium batteries as well as equipment powered by lithium solutions. The sense of "newness" surrounding the products is bringing a "wow" factor to an industry that has seen little innovation in the last 100 years or so, industry experts say.
"[Lithium] signifies the advance of new technology in an industry that has been very traditional and has not seen much innovation," says Max Khabur, head of marketing for Irvine, Calif.-based lithium-battery maker OneCharge. "When there is something new to talk about ... it brings a lot of excitement and a new competitive angle to a very traditional industry."
Founded in 2015, OneCharge makes lithium-ion batteries for material handling equipment and offers more than 450 models for Class I, II, and III forklifts. Khabur compares the growing popularity of lithium power for material handling applications with the rise of electric cars and trucks: As lithium-battery technology has advanced and become broadly accepted in the consumer market, there's been increasing interest in applying it in the industrial sector, he says. The interest is fueling market growth: The overall lithium-ion battery market is expected to reach $93 billion by 2025, a 17-percent compound annual growth rate, according to a 2019 study by market research firm Grand View Research. Automobiles and other consumer electronics are expected to drive the bulk of that growth, but industrial and material handling applications will contribute as well, industry experts say.
"Just a couple of decades ago, [lithium] was still unheard of in this market," explains Khabur. "Now, the technology is evolving ... And, as with every new technology, there are more and more competitors."
"The newer technologies are certainly out there, with lithium being the buzzword [today]," adds Brian Faust, general manager for Reading, Pa.-based battery, charger, and accessories manufacturer Douglas Battery, which offers traditional lead-acid batteries and is also developing a sealed lead-acid product, expected to be available next year. Sealed lead-acid batteries offer similar benefits to lithium-ion solutions, including zero maintenance because they also don't need to be watered. "Probably over the next two or three years we'll see where [alternative power] settles down in our industry."
BENEFITS ABOUND, BUT QUESTIONS LINGER
Khabur and others agree that, today, lithium-ion batteries are best suited to operations where lift trucks are used for two or three shifts a day. Typical OneCharge customers have multiple pieces of equipment and are looking to get the most out of the vehicles during every shift, Khabur says.
"Our clients want to use the machinery with maximum efficiency," he says, pointing to the convenience and productivity-enhancing features of the technology as key selling points. Among other benefits, lithium-ion batteries charge faster and run longer than traditional solutions, eliminating the need to change a forklift battery at each shift, experts say. Their lifespan is also more than twice as long as their lead-acid counterparts'. And as Vanasse pointed out, they don't require watering, which eliminates the need for dedicated battery maintenance space and reduces labor requirements. The technology also helps reduce energy use because lithium-ion units use less electricity for charging, Khabur explains. On the downside, lithium-ion batteries still cost about three times as much as traditional lead-acid units, although the purchase price has come down in recent years. Khabur says that barrier will shrink as the technology evolves.
"Each year, we are [developing] new and more effective batteries," he says, adding that OneCharge sold 1,200 batteries in 2018 and hopes to double that in 2019.
Although the benefits and the newness of the technology will continue to garner attention for the products, questions linger over how quickly they'll move into widespread use. Experts point out that although both lithium-ion and sealed lead-acid batteries are maintenance-free in comparison to lead-acid batteries, they don't eliminate **ital{all} the maintenance associated with battery-powered material handling equipment. Lithium-ion batteries still require periodic inspection of cables, terminals, and the like, and forklifts themselves still require routine maintenance.
Battery end-of-life is also a sticking point. Virtually all lead-acid batteries are recycled by the manufacturer, a service included in the cost of the battery, according to Faust and others. In the United States, 99 percent of all lead-acid batteries are recycled, the highest percentage of any U.S. product, says John Connell, vice president of battery manufacturer Crown Battery's SLI Product Group. He adds that lead-acid battery makers largely rely on recycled lead to produce new batteries.
That's not the case with lithium-ion batteries, which are more complex and costly to recycle. Currently, lithium batteries are collected and recycled at a rate of less than 5 percent, according to the U.S. Department of Energy (DOE), which launched a program to boost the recycling rate earlier this year. In February, the DOE announced the opening of a battery-recycling center at Argonne National Laboratory in Chicago aimed at reclaiming and recycling critical materials from lithium batteries, with the goal of recovering 90 percent of key materials. In the meantime, the material handling industry is also researching the best end-of-life solutions, which include reuse and repurposing lithium-ion batteries for other energy needs, according to Khabur, who adds that OneCharge has a few batteries in the field that are nearing the end of their five-year warranty and may last well beyond it.
"If taken good care of and charged often, [these batteries] will last longer," he says. "And they can be repurposed. There may be many other uses. There is still much research and development [under way]."
IT'S ALL ABOUT PRODUCTIVITY
Regardless of how it all plays out, most experts agree that in the eyes of the end user, the technology inside the forklift doesn't really matter, as long as the product delivers the power to do the job efficiently and effectively.
"End users couldn't care less about what kind of battery is in their truck," Khabur says. "It's not a crucial detail for their business. What matters when they are looking for a solution [is that] it delivers the promised benefits and does not require everyday maintenance."
Faust adds that when it comes to batteries, end users are most concerned about uptime—and cost.
"[Customers] want their batteries to run longer and require less maintenance because that increases productivity. But not everybody wants to pay for it," he explains, circling back to the higher initial costs of lithium-ion units and the resulting need to choose the solution that makes the most sense for a given application.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."