Skip to content
Search AI Powered

Latest Stories

newsworthy

Port Logistics Group acquires e-com software specialist Whiplash

Move lets 3PL balance direct-to-consumer fulfillment with retail and wholesale operations in a single DC, firm says.

Omnichannel logistics service provider Port Logistics Group (PLG) has acquired the e-commerce fulfillment software provider Whiplash Merchandising Inc., just over a year after backing the Silicon Valley startup with a financial investment as an ongoing effort to keep up with the changing demands of online shoppers.

Whiplash is a technology company providing IT integration, order management system (OMS), and warehouse management system (WMS) capabilities that are specialized to handle the demands of e-commerce fulfillment. Under new ownership, Whiplash will continue to operate under its current brand and with its existing leadership team, PLG said.


Terms of the deal were not disclosed, but Los Angeles-based PLG said its initial investment in 2018 had amounted to a 10 percent stake in the firm, and today's move completes the entire purchase. In previous investments intended to bulk up its omnichannel fulfillment capabilities, PLG in 2018 launched a pilot program with a fleet of autonomous mobile robots (AMRs) from automation vendor Locus Robotics Inc. and expanded to new facilities in Columbus, Ohio, and at the Port of Jacksonville.

Today's announcement further strengthens PLG's capabilities at providing direct-to-consumer services for its clients, 80 percent of which are retailers selling apparel, accessories, and home-ware goods, the company said. As a third party logistics provider (3PL), PLG ships inventory for those clients to a range of destinations, including retail stores, specialty shops, and consumers' homes. While the expansion of e-commerce is putting increasing emphasis on the home delivery portion of that mix, reports of the demise of the storefront have been exaggerated, according to Greg Morello, president and chief commercial officer of PLG.

"We think brick and mortar retail fulfillment is still a critical part of the business," Morello said in an interview. "Our customers are redesigning their facilities, building smaller retail stores, creating pop-up stores, and increasing their direct-to-consumer sales. But wherever the shipment is going, we're often the last one to touch it before the fulfillment is complete."

By installing Whiplash's WMS in its fulfillment centers, PLG says it is able to ensure that each retailer's "brand experience" is executed regardless of which channel generated the original order, he said. With its specialty in fulfilling e-commerce orders, the Whiplash platform allows PLG to make sure every order is correct, handle changes at the last minute, and process returns.

Using a specialty WMS for its e-commerce orders also allows PLG to balance the workload of its e-commerce orders with traditional retail and wholesale distribution orders, Morello said. The company plans to install both the Whiplash WMS and a legacy WMS platform at most facilities, allowing a single DC to handle the traditional retail and wholesale peak season between August and October, as well as the direct-to-consumer peak during the holiday rush beginning on Black Friday and Cyber Monday. Because most of its DCs are between 400,000 and 700,000 square feet, PLG says it has enough space to co-locate those complementary operations at a single site, and shift resources to meet the demands at any given time of year.

Following the Whiplash acquisition, PLG will continue to roll out additional changes it needs to handle e-commerce demands. The company plans to install the Whiplash WMS software at DCs in New Jersey, California, Columbus, Ohio, and Savannah, Ga., then add Seattle in a future round. At the same time, PLG says it will follow its "successful" pilot of the Locus Robotics AMRs at its Chino, Calif., facility by extending the robots to all of its e-commerce DCs, he said.

"The convergence of data, technology and ecommerce has changed the game for logistics and shipping providers," Morello said in a release. "It's no longer just about fulfilling orders. It's about providing a seamless customer experience from the second a consumer clicks 'buy' to the moment the product arrives in-hand. The acquisition of Whiplash allows us to complement our already robust logistics IT with more complete order management and shopping cart-ecommerce solutions demanded by omnichannel shippers today."

The Latest

More Stories

person using AI at a laptop

Gartner: GenAI set to impact procurement processes

Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.

Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.

Keep ReadingShow less

Featured

Report: SMEs hopeful ahead of holiday peak

Report: SMEs hopeful ahead of holiday peak

Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.

That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.

Keep ReadingShow less
retail store tech AI zebra

Retailers plan tech investments to stop theft and loss

Eight in 10 retail associates are concerned about the lack of technology deployed to spot safety threats or criminal activity on the job, according to a report from Zebra Technologies Corp.

That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.

Keep ReadingShow less
warehouse automation systems

Cimcorp's new CEO sees growth in grocery and tire segments

Logistics automation systems integrator Cimcorp today named company insider Veli-Matti Hakala as its new CEO, saying he will cultivate growth in both the company and its clientele, specifically in the grocery retail and tire plant logistics sectors.

An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.

Keep ReadingShow less

Securing the last mile

Although many shoppers will return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.

One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.

Keep ReadingShow less