Trade experts counsel measured response to China tariffs
Warning there may be more pain ahead, speakers at an international trade conference offered do's and don'ts for mitigating the impact of higher tariffs on Chinese goods.
Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
The Trump Administration's decision to impose tariffs of 10 percent and 25 percent on some $250 billion worth of products imported from China has forced many U.S. importers to either raise their prices or absorb the added cost. But the tariffs' impact goes far beyond product costs and shrinking margins, according to speakers at the Coalition of New England Companies for Trade (CONECT) 23rd Annual Northeast Trade & Transportation Conference, held earlier this month in Newport, R.I. Shippers' attempts to avoid the tariffs proved disruptive across the supply chain, they said, and there could be more pain on the horizon: Although the imposition of 25 percent tariffs on $267 billion worth of Chinese goods is temporarily on hold, some observers worry that the new duties may become permanent.
The punitive tariffs are a serious threat for importers that source almost exclusively in China, explained Nate Herman, senior vice president, supply chain, for the American Apparel and Footwear Association, which represents manufacturers, retailers, and suppliers of apparel, footwear, and textiles. He cited the example of travel goods, such as luggage, backpacks, and travel accessories, which are sourced almost entirely from China. Previously, backpacks from China carried a duty rate of 17.6 percent on the product's value, Herman said. An additional 10 percent tariff brought that up to 27.6 percent. If raised by another 25 percent, the duty rate would reach 42.6 percent—nearly half the product's value.
When the Trump Administration in late September announced plans to raise the punitive tariffs on many Chinese goods from 10 percent to 25 percent, effective January 1, 2019, some importers went into overdrive, pushing their suppliers to ship as much merchandise as possible into the U.S. before the end of 2018. Ocean carriers put on extra sailings, and major seaports across the country saw record-high levels of imports in November, December, and into January. The Port of Long Beach, for example, experienced a "huge influx of import containers that strained our capacity," said Ken Uriu, the port's business development manager-import cargo. This unexpected wave of "beat the tariffs" cargo taxed not only seaports' operations but also those of ocean carriers, railroads, and drayage truckers. Delays, bottlenecks, and equipment shortages were widespread throughout the transportation system. Uriu said ports and terminal operators "didn't realize all of the downstream effects" the tariffs would have on their operations.
One importer that strove to bring in as much merchandise as possible before January was Bob's Discount Furniture, based in Manchester, Conn. The company shifted some 200 containers' worth of orders that had been planned for Q1 2019 delivery to Q4 2018. With so many other importers adopting a similar strategy, problems quickly developed. Some ocean carriers with which the retailer had contracts were able to accommodate added volume, said Amy Elmore, the company's director, international logistics. However, she said the additional containers often could not move at the contract rates, so freight costs were higher than usual. Some carriers were not able to take extra bookings, and Elmore said she and her team had to turn to ocean consolidators for additional capacity. Still, demand was so high that containers were regularly held at the origin port and rolled over to a later sailing.
"We put all this extra supply into the pipeline and then had to deal with the consequences," she said.
Although Elmore said some ocean carriers "did a remarkable job," she added that "there was not a lot of dialogue about how this all would play out at the destination. ... people kept saying 'yes' but didn't think through the consequences for the ports." The fallout included containers that arrived as much as two months later than expected, chassis shortages, and delays of two to four weeks in loading containers onto intermodal rail. All the while, accurate information about shipment status and realistic arrival times was hard to come by.
Based on her experience, Elmore shared strategies for managing through transportation disruption:
Track "aging" shipments and expected milestones, and send carriers a daily list of what's overdue. "This forced the carriers to follow up with the terminals on our behalf," Elmore said.
Work with your company's merchandising group to review and, if necessary, revise safety-stock policies, lead-time requirements, and policies on risk and service levels.
Develop alternate routings to your distribution centers and options for in-transit cargo diversions. Adjust your booking allocations to leverage "non-stressed" ports.
Demand accurate, up-to-date information from carriers. Some carriers did not change their estimated arrival dates for intermodal containers even though the gateway ports had weeks-long backlogs, Elmore said. "If I'd known that a container with a 'not available' status in January would not arrive on the East Coast until the end of March, I would not have been happy, but at least I could have made better decisions," she said.
Be prepared for more of the same
As for the tariffs themselves, there are several ways importers could potentially mitigate their impact, according to Herman. One is to shift sourcing to another country. That strategy—which has been underway for some time due to rising production and labor costs in China—has some drawbacks. For one thing, he said, "no single country has the capacity to replace China" as a supplier of apparel. For example, although approximately 13 percent of U.S. apparel imports now originate in Vietnam, there are not enough factories or transportation infrastructure to handle a huge increase in demand. Importers could also reduce the cost of goods sourced in other countries by taking greater advantage of free trade agreements, and by urging lawmakers to update laws to make apparel and footwear eligible for benefits under the Generalized System of Preferences (GSP), which reduces duties on certain goods from developing countries.
Erin Ennis, senior vice president of the U.S.-China Business Council, advised importers to be prepared to deal with continued uncertainty. It is "fully unclear" how far apart China and the U.S. are in the current round of trade negotiations, and "there is absolutely no clarity" on what will happen if there is no agreement, she said. It's uncertain what enforcement mechanisms would be adopted if an agreement is reached, she added. Ennis said she and other China watchers are concerned that President Trump will leave the tariffs in place if China does not fully accede to all of the administration's demands as laid out in a negotiating document that she said has been described to her as "detailed but not realistic." It is possible, she cautioned, that the punitive tariffs "may continue in perpetuity."
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.
The 40-acre solar facility in Gentry, Arkansas, includes nearly 18,000 solar panels and 10,000-plus bi-facial solar modules to capture sunlight, which is then converted to electricity and transmitted to a nearby electric grid for Carroll County Electric. The facility will produce approximately 9.3M kWh annually and utilize net metering, which helps transfer surplus power onto the power grid.
Construction of the facility began in 2024. The project was managed by NextEra Energy and completed by Verogy. Both Trio (formerly Edison Energy) and Carroll Electric Cooperative Corporation provided ongoing consultation throughout planning and development.
“By commissioning this solar facility, J.B. Hunt is demonstrating our commitment to enhancing the communities we serve and to investing in economically viable practices aimed at creating a more sustainable supply chain,” Greer Woodruff, executive vice president of safety, sustainability and maintenance at J.B. Hunt, said in a release. “The annual amount of clean energy generated by the J.B. Hunt Solar Facility will be equivalent to that used by nearly 1,200 homes. And, by drawing power from the sun and not a carbon-based source, the carbon dioxide kept from entering the atmosphere will be equivalent to eliminating 1,400 passenger vehicles from the road each year.”
As a contract provider of warehousing, logistics, and supply chain solutions, Geodis often has to provide customized services for clients.
That was the case recently when one of its customers asked Geodis to up its inventory monitoring game—specifically, to begin conducting quarterly cycle counts of the goods it stored at a Geodis site. Trouble was, performing more frequent counts would be something of a burden for the facility, which still conducted inventory counts manually—a process that was tedious and, depending on what else the team needed to accomplish, sometimes required overtime.
So Levallois, France-based Geodis launched a search for a technology solution that would both meet the customer’s demand and make its inventory monitoring more efficient overall, hoping to save time, labor, and money in the process.
SCAN AND DELIVER
Geodis found a solution with Gather AI, a Pittsburgh-based firm that automates inventory monitoring by deploying small drones to fly through a warehouse autonomously scanning pallets and cases. The system’s machine learning (ML) algorithm analyzes the resulting inventory pictures to identify barcodes, lot codes, text, and expiration dates; count boxes; and estimate occupancy, gathering information that warehouse operators need and comparing it with what’s in the warehouse management system (WMS).
Among other benefits, this means employees no longer have to spend long hours doing manual inventory counts with order-picker forklifts. On top of that, the warehouse manager is able to view inventory data in real time from a web dashboard and identify and address inventory exceptions.
But perhaps the biggest benefit of all is the speed at which it all happens. Gather AI’s drones perform those scans up to 15 times faster than traditional methods, the company says. To that point, it notes that before the drones were deployed at the Geodis site, four manual counters could complete approximately 800 counts in a day. By contrast, the drones are able to scan 1,200 locations per day.
FLEXIBLE FLYERS
Although Geodis had a number of options when it came to tech vendors, there were a couple of factors that tipped the odds in Gather AI’s favor, the partners said. One was its close cultural fit with Geodis. “Probably most important during that vetting process was understanding the cultural fit between Geodis and that vendor. We truly wanted to form a relationship with the company we selected,” Geodis Senior Director of Innovation Andy Johnston said in a release.
Speaking to this cultural fit, Johnston added, “Gather AI understood our business, our challenges, and the course of business throughout our day. They trained our personnel to get them comfortable with the technology and provided them with a tool that would truly make their job easier. This is pretty advanced technology, but the Gather AI user interface allowed our staff to see inventory variances intuitively, and they picked it up quickly. This shows me that Gather AI understood what we needed.”
Another factor in Gather AI’s favor was the prospect of a quick and easy deployment: Because the drones can conduct their missions without GPS or Wi-Fi, the supplier would be able to get its solution up and running quickly. In the words of Geodis Industrial Engineer Trent McDermott, “The Gather AI implementation process was efficient. There were no IT infrastructure or layout changes needed, and Gather AI was flexible with the installation to not disrupt peak hours for the operations team.”
QUICK RESULTS
Once the drones were in the air, Geodis saw immediate improvements in cycle counting speed, according to Gather AI. But that wasn’t the only benefit: Geodis was also able to more easily find misplaced pallets.
“Previously, we would research the inventory’s systemic license plate number (LPN),” McDermott explained. “We could narrow it down to a portion or a section of the warehouse where we thought that LPN was, but there was still a lot of ambiguity. So we would send an operator out on a mission to go hunt and find that LPN,” a process that could take a day or two to complete. But the days of scouring the facility for lost pallets are over. With Gather AI, the team can simply search in the dashboard to find the last location where the pallet was scanned.
And about that customer who wanted more frequent inventory counts? Geodis reports that it completed its first quarterly count for the client in half the time it had previously taken, with no overtime needed. “It’s a huge win for us to trim that time down,” McDermott said. “Just two weeks into the new quarter, we were able to have 40% of the warehouse completed.”