Trade experts counsel measured response to China tariffs
Warning there may be more pain ahead, speakers at an international trade conference offered do's and don'ts for mitigating the impact of higher tariffs on Chinese goods.
Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
The Trump Administration's decision to impose tariffs of 10 percent and 25 percent on some $250 billion worth of products imported from China has forced many U.S. importers to either raise their prices or absorb the added cost. But the tariffs' impact goes far beyond product costs and shrinking margins, according to speakers at the Coalition of New England Companies for Trade (CONECT) 23rd Annual Northeast Trade & Transportation Conference, held earlier this month in Newport, R.I. Shippers' attempts to avoid the tariffs proved disruptive across the supply chain, they said, and there could be more pain on the horizon: Although the imposition of 25 percent tariffs on $267 billion worth of Chinese goods is temporarily on hold, some observers worry that the new duties may become permanent.
The punitive tariffs are a serious threat for importers that source almost exclusively in China, explained Nate Herman, senior vice president, supply chain, for the American Apparel and Footwear Association, which represents manufacturers, retailers, and suppliers of apparel, footwear, and textiles. He cited the example of travel goods, such as luggage, backpacks, and travel accessories, which are sourced almost entirely from China. Previously, backpacks from China carried a duty rate of 17.6 percent on the product's value, Herman said. An additional 10 percent tariff brought that up to 27.6 percent. If raised by another 25 percent, the duty rate would reach 42.6 percent—nearly half the product's value.
When the Trump Administration in late September announced plans to raise the punitive tariffs on many Chinese goods from 10 percent to 25 percent, effective January 1, 2019, some importers went into overdrive, pushing their suppliers to ship as much merchandise as possible into the U.S. before the end of 2018. Ocean carriers put on extra sailings, and major seaports across the country saw record-high levels of imports in November, December, and into January. The Port of Long Beach, for example, experienced a "huge influx of import containers that strained our capacity," said Ken Uriu, the port's business development manager-import cargo. This unexpected wave of "beat the tariffs" cargo taxed not only seaports' operations but also those of ocean carriers, railroads, and drayage truckers. Delays, bottlenecks, and equipment shortages were widespread throughout the transportation system. Uriu said ports and terminal operators "didn't realize all of the downstream effects" the tariffs would have on their operations.
One importer that strove to bring in as much merchandise as possible before January was Bob's Discount Furniture, based in Manchester, Conn. The company shifted some 200 containers' worth of orders that had been planned for Q1 2019 delivery to Q4 2018. With so many other importers adopting a similar strategy, problems quickly developed. Some ocean carriers with which the retailer had contracts were able to accommodate added volume, said Amy Elmore, the company's director, international logistics. However, she said the additional containers often could not move at the contract rates, so freight costs were higher than usual. Some carriers were not able to take extra bookings, and Elmore said she and her team had to turn to ocean consolidators for additional capacity. Still, demand was so high that containers were regularly held at the origin port and rolled over to a later sailing.
"We put all this extra supply into the pipeline and then had to deal with the consequences," she said.
Although Elmore said some ocean carriers "did a remarkable job," she added that "there was not a lot of dialogue about how this all would play out at the destination. ... people kept saying 'yes' but didn't think through the consequences for the ports." The fallout included containers that arrived as much as two months later than expected, chassis shortages, and delays of two to four weeks in loading containers onto intermodal rail. All the while, accurate information about shipment status and realistic arrival times was hard to come by.
Based on her experience, Elmore shared strategies for managing through transportation disruption:
Track "aging" shipments and expected milestones, and send carriers a daily list of what's overdue. "This forced the carriers to follow up with the terminals on our behalf," Elmore said.
Work with your company's merchandising group to review and, if necessary, revise safety-stock policies, lead-time requirements, and policies on risk and service levels.
Develop alternate routings to your distribution centers and options for in-transit cargo diversions. Adjust your booking allocations to leverage "non-stressed" ports.
Demand accurate, up-to-date information from carriers. Some carriers did not change their estimated arrival dates for intermodal containers even though the gateway ports had weeks-long backlogs, Elmore said. "If I'd known that a container with a 'not available' status in January would not arrive on the East Coast until the end of March, I would not have been happy, but at least I could have made better decisions," she said.
Be prepared for more of the same
As for the tariffs themselves, there are several ways importers could potentially mitigate their impact, according to Herman. One is to shift sourcing to another country. That strategy—which has been underway for some time due to rising production and labor costs in China—has some drawbacks. For one thing, he said, "no single country has the capacity to replace China" as a supplier of apparel. For example, although approximately 13 percent of U.S. apparel imports now originate in Vietnam, there are not enough factories or transportation infrastructure to handle a huge increase in demand. Importers could also reduce the cost of goods sourced in other countries by taking greater advantage of free trade agreements, and by urging lawmakers to update laws to make apparel and footwear eligible for benefits under the Generalized System of Preferences (GSP), which reduces duties on certain goods from developing countries.
Erin Ennis, senior vice president of the U.S.-China Business Council, advised importers to be prepared to deal with continued uncertainty. It is "fully unclear" how far apart China and the U.S. are in the current round of trade negotiations, and "there is absolutely no clarity" on what will happen if there is no agreement, she said. It's uncertain what enforcement mechanisms would be adopted if an agreement is reached, she added. Ennis said she and other China watchers are concerned that President Trump will leave the tariffs in place if China does not fully accede to all of the administration's demands as laid out in a negotiating document that she said has been described to her as "detailed but not realistic." It is possible, she cautioned, that the punitive tariffs "may continue in perpetuity."
The Boston-based enterprise software vendor Board has acquired the California company Prevedere, a provider of predictive planning technology, saying the move will integrate internal performance metrics with external economic intelligence.
According to Board, the combined technologies will integrate millions of external data points—ranging from macroeconomic indicators to AI-driven predictive models—to help companies build predictive models for critical planning needs, cutting costs by reducing inventory excess and optimizing logistics in response to global trade dynamics.
That is particularly valuable in today’s rapidly changing markets, where companies face evolving customer preferences and economic shifts, the company said. “Our customers spend significant time analyzing internal data but often lack visibility into how external factors might impact their planning,” Jeff Casale, CEO of Board, said in a release. “By integrating Prevedere, we eliminate those blind spots, equipping executives with a complete view of their operating environment. This empowers them to respond dynamically to market changes and make informed decisions that drive competitive advantage.”
Material handling automation provider Vecna Robotics today named Karl Iagnemma as its new CEO and announced $14.5 million in additional funding from existing investors, the Waltham, Massachusetts firm said.
The fresh funding is earmarked to accelerate technology and product enhancements to address the automation needs of operators in automotive, general manufacturing, and high-volume warehousing.
Iagnemma comes to the company after roles as an MIT researcher and inventor, and with leadership titles including co-founder and CEO of autonomous vehicle technology company nuTonomy. The tier 1 supplier Aptiv acquired Aptiv in 2017 for $450 million, and named Iagnemma as founding CEO of Motional, its $4 billion robotaxi joint venture with automaker Hyundai Motor Group.
“Automation in logistics today is similar to the current state of robotaxis, in that there is a massive market opportunity but little market penetration,” Iagnemma said in a release. “I join Vecna Robotics at an inflection point in the material handling market, where operators are poised to adopt automation at scale. Vecna is uniquely positioned to shape the market with state-of-the-art technology and products that are easy to purchase, deploy, and operate reliably across many different workflows.”
Third-party logistics (3PL) providers’ share of large real estate leases across the U.S. rose significantly through the third quarter of 2024 compared to the same time last year, as more retailers and wholesalers have been outsourcing their warehouse and distribution operations to 3PLs, according to a report from real estate firm CBRE.
Specifically, 3PLs’ share of bulk industrial leasing activity—covering leases of 100,000 square feet or more—rose to 34.1% through Q3 of this year from 30.6% through Q3 last year. By raw numbers, 3PLs have accounted for 498 bulk leases so far this year, up by 9% from the 457 at this time last year.
By category, 3PLs’ share of 34.1% ranked above other occupier types such as: general retail and wholesale (26.6), food and beverage (9.0), automobiles, tires, and parts (7.9), manufacturing (6.2), building materials and construction (5.6), e-commerce only (5.6), medical (2.7), and undisclosed (2.3).
On a quarterly basis, bulk leasing by 3PLs has steadily increased this year, reversing the steadily decreasing trend of 2023. CBRE pointed to three main reasons for that resurgence:
Import Flexibility. Labor disruptions, extreme weather patterns, and geopolitical uncertainty have led many companies to diversify their import locations. Using 3PLs allows for more inventory flexibility, a key component to retailer success in times of uncertainty.
Capital Allocation/Preservation. Warehousing and distribution of goods is expensive, draining capital resources for transportation costs, rent, or labor. But outsourcing to 3PLs provides companies with more flexibility to increase or decrease their inventories without any risk of signing their own lease commitments. And using a 3PL also allows companies to switch supply chain costs from capital to operational expenses.
Focus on Core Competency. Outsourcing their logistics operations to 3PLs allows companies to focus on core business competencies that drive revenue, such as product development, sales, and customer service.
Looking into the future, these same trends will continue to drive 3PL warehouse demand, CBRE said. Economic, geopolitical and supply chain uncertainty will remain prevalent in the coming quarters but will not diminish the need to effectively manage inventory levels.
In a push to automate manufacturing processes, businesses around the world have turned to robots—the latest figures from the Germany-based International Federation of Robotics (IFR) indicate that there are now 4,281,585 robot units operating in factories worldwide, a 10% jump over the previous year. And the pace of robotic adoption isn’t slowing: Annual installations in 2023 exceeded half a million units for the third consecutive year, the IFR said in its “World Robotics 2024 Report.”
As for where those robotic adoptions took place, the IFR says 70% of all newly deployed robots in 2023 were installed in Asia (with China alone accounting for over half of all global installations), 17% in Europe, and 10% in the Americas. Here’s a look at the numbers for several countries profiled in the report (along with the percentage change from 2022).
Sean Webb’s background is in finance, not package engineering, but he sees that as a plus—particularly when it comes to explaining the financial benefits of automated packaging to clients. Webb is currently vice president of national accounts at Sparck Technologies, a company that manufactures automated solutions that produce right-sized packaging, where he is responsible for the sales and operational teams. Prior to joining Sparck, he worked in the financial sector for PEAK6, E*Trade, and ATD, including experience as an equity trader.
Webb holds a bachelor’s degree from Michigan State and an MBA in finance from Western Michigan University.
Q: How would you describe the current state of the packaging industry?
A: The packaging and e-commerce industries are rapidly evolving, driven by shifting consumer preferences, technological advancements, and a heightened focus on sustainability. The packaging sector is increasingly prioritizing eco-friendly materials to reduce waste, while integrating smart technologies and customizable solutions to enhance brand engagement.
The e-commerce industry continues to expand, fueled by the convenience of online shopping and accelerated by the pandemic. Advances in artificial intelligence and augmented reality are enhancing the online shopping experience, while consumer expectations for fast delivery and seamless transactions are reshaping logistics and operations.
In addition, with the growth in environmental and sustainability regulatory initiatives—like Extended Producer Responsibility (EPR) laws and a New Jersey bill that would require retailers to use right-sized shipping boxes—right-sized packaging is playing a crucial role in reducing packaging waste and box volume.
Q: You came from the financial and equity markets. How has that been an advantage in your work as an executive at Sparck?
A: My background has allowed me to effectively communicate the incredible ROI [return on investment] and value that right-size automated packaging provides in a way that financial teams understand. Investment in this technology provides significant labor, transportation, and material savings that typically deliver a positive ROI in six to 18 months.
Q: What are the advantages to using automated right-sized packaging equipment?
A: By automating the packaging process to create right-sized boxes, facilities can boost productivity by streamlining operations and reducing manual handling. This leads to greater operational efficiency as automated systems handle tasks with precision and speed, minimizing downtime.
The use of right-sized packaging also results in substantial labor savings, as less labor is required for packaging tasks. In addition, these systems support scalability, allowing facilities to easily adapt to increased order volumes and evolving needs without compromising performance.
Q: How can automation help ease the labor problems associated with time-consuming pack-out operations?
A: Not only has the cost of labor increased dramatically, but finding a consistent labor force to keep up with the constant fluctuations around peak seasons is very challenging. Typically, one manual laborer can pack at a rate of 20 to 35 packages per hour. Our CVP automated packaging solution can pack up to 1,100 orders per hour utilizing a fully integrated system. This system not only creates a right-sized box, but also accurately weighs it, captures its dimensions, and adds the necessary carrier information.
Q: Beyond material savings, are there other advantages for transportation and warehouse functions in using right-sized packaging?
A: Yes. By creating smaller boxes, right-sizing enables more parcels to fit on a truck, leading to significant shipping and transportation savings. This also results in reduced CO2 emissions, as fewer truckloads are required. In addition, parcels with right-sized packaging are less prone to damage, and automation helps minimize errors.
In a warehouse setting, smaller packages are easier to convey and sort. Using a fully integrated system that combines multiple functions into a smaller footprint can also lead to operational space savings.
Q: Can you share any details on the typical ROI and the savings associated with packaging automation?
A: Three-dimensional right-sized packaging automation boosts productivity significantly, leading to increased overall revenue. Labor savings average 88%, and transportation savings accrue with each right-sized box. In addition, material savings from less wasteful use of corrugated packaging enhance the return on investment for companies. Together, these typically deliver returns in under 18 months, with some projects achieving ROI in as little as six months. These savings can total millions of dollars for businesses.
Q: How can facility managers convince corporate executives that automated packaging technology is a good investment for their operation?
A: We like to take a data-driven approach and utilize the actual data from the customer to understand the right fit. Using those results, we utilize our ROI tool to accurately project the savings, ROI, IRR (internal rate of return), and NPV (net present value) that facility managers can then use to [elicit] the support needed to make a good investment for their operation.
Q: Could you talk a little about the enhancements you’ve recently made to your automated solutions?
A: Sparck has introduced a number of enhancements to its packaging solutions, including fluting corrugate that supports packages of various weights and sizes, allowing the production of ultra-slim boxes with a minimum height of 28mm (1.1 inches). This innovation revolutionizes e-commerce packaging by enabling smaller parcels to fit through most European mailboxes, optimizing space in transit and increasing throughput rates for automated orders.
In addition, Sparck’s new real-time data monitoring tools provide detailed machine performance insights through various software solutions, allowing businesses to manage and optimize their packaging operations. These developments offer significant delivery performance improvements and cost savings globally.