Routing software vendor Wise Systems Inc. said Thursday it has raised $7 million in funding from Google Inc.'s venture capital arm for autonomous dispatch and routing software that the firm says can help delivery fleets meet rising consumer expectations for near-immediate, fully traceable, and predictable delivery.
The funding round was led by Gradient Ventures, Google's Palo Alto, Calif.-based venture capital fund focused on artificial intelligence (AI)-based startups. Additional participation came from existing Wise Systems investors E14 Fund, Neoteny, Trucks Venture Capital, and Fontinalis Partners. Together, the new capital brings Cambridge-Mass.-based Wise Systems' total funding raised to date to $8.5 million.
With this latest investment, Wise Systems plans to scale up its operations to meet growing customer demand, accelerate research and development around AI-powered delivery management technologies, and extend its market reach, the firm said.
Wise Systems says its software will become a crucial tool for helping logistics providers adapt to customer expectations that virtually any product or service should be instantly available, despite the impact of unpredictable issues like traffic congestion, weather delays, or blocked loading docks.
The firm says its software can improve fleet efficiency, improve on-time deliveries, and reduce fleet mileage by applying machine learning techniques to variables such as real-time traffic, machine-learned service times, route-specific intelligence, and direct recommendations from drivers.
"With their applications of machine learning already delivering bottom-line savings and top-line expansion features to customers, we are excited to support Wise Systems' continued growth," Anna Patterson, managing partner of Gradient Ventures, said in a release. "Wise's large customers are redefining their abilities and re-setting expectations of last mile delivery for the on-demand age."
The funding is Wise Systems' latest move since launching a customer pOréal in July that gives delivery companies the ability to share key information and status updates with their customers.
The three companies say the deal will allow clients to both define ideal set-ups for new warehouses and to continuously enhance existing facilities with Mega, an Nvidia Omniverse blueprint for large-scale industrial digital twins. The strategy includes a digital twin powered by physical AI – AI models that embody principles and qualities of the physical world – to improve the performance of intelligent warehouses that operate with automated forklifts, smart cameras and automation and robotics solutions.
The partners’ approach will take advantage of digital twins to plan warehouses and train robots, they said. “Future warehouses will function like massive autonomous robots, orchestrating fleets of robots within them,” Jensen Huang, founder and CEO of Nvidia, said in a release. “By integrating Omniverse and Mega into their solutions, Kion and Accenture can dramatically accelerate the development of industrial AI and autonomy for the world’s distribution and logistics ecosystem.”
Kion said it will use Nvidia’s technology to provide digital twins of warehouses that allows facility operators to design the most efficient and safe warehouse configuration without interrupting operations for testing. That includes optimizing the number of robots, workers, and automation equipment. The digital twin provides a testing ground for all aspects of warehouse operations, including facility layouts, the behavior of robot fleets, and the optimal number of workers and intelligent vehicles, the company said.
In that approach, the digital twin doesn’t stop at simulating and testing configurations, but it also trains the warehouse robots to handle changing conditions such as demand, inventory fluctuation, and layout changes. Integrated with Kion’s warehouse management software (WMS), the digital twin assigns tasks like moving goods from buffer zones to storage locations to virtual robots. And powered by advanced AI, the virtual robots plan, execute, and refine these tasks in a continuous loop, simulating and ultimately optimizing real-world operations with infinite scenarios, Kion said.
Following the deal, Palm Harbor, Florida-based FreightCenter’s customers will gain access to BlueGrace’s unified transportation management system, BlueShip TMS, enabling freight management across various shipping modes. They can also use BlueGrace’s truckload and less-than-truckload (LTL) services and its EVOS load optimization tools, stemming from another acquisition BlueGrace did in 2024.
According to Tampa, Florida-based BlueGrace, the acquisition aligns with its mission to deliver simplified logistics solutions for all size businesses.
Terms of the deal were not disclosed, but the firms said that FreightCenter will continue to operate as an independent business under its current brand, in order to ensure continuity for its customers and partners.
BlueGrace is held by the private equity firm Warburg Pincus. It operates from nine offices located in transportation hubs across the U.S. and Mexico, serving over 10,000 customers annually through its BlueShip technology platform that offers connectivity with more than 250,000 carrier suppliers.
Under terms of the deal, Sick and Endress+Hauser will each hold 50% of a joint venture called "Endress+Hauser SICK GmbH+Co. KG," which will strengthen the development and production of analyzer and gas flow meter technologies. According to Sick, its gas flow meters make it possible to switch to low-emission and non-fossil energy sources, for example, and the process analyzers allow reliable monitoring of emissions.
As part of the partnership, the product solutions manufactured together will now be marketed by Endress+Hauser, allowing customers to use a broader product portfolio distributed from a single source via that company’s global sales centers.
Under terms of the contract between the two companies—which was signed in the summer of 2024— around 800 Sick employees located in 42 countries will transfer to Endress+Hauser, including workers in the global sales and service units of Sick’s “Cleaner Industries” division.
“This partnership is a perfect match,” Peter Selders, CEO of the Endress+Hauser Group, said in a release. “It creates new opportunities for growth and development, particularly in the sustainable transformation of the process industry. By joining forces, we offer added value to our customers. Our combined efforts will make us faster and ultimately more successful than if we acted alone. In this case, one and one equals more than two.”
According to Sick, the move means that its current customers will continue to find familiar Sick contacts available at Endress+Hauser for consulting, sales, and service of process automation solutions. The company says this approach allows it to focus on its core business of factory and logistics automation to meet global demand for automation and digitalization.
Sick says its core business has always been in factory and logistics automation, which accounts for more than 80% of sales, and this area remains unaffected by the new joint venture. In Sick’s view, automation is crucial for industrial companies to secure their productivity despite limited resources. And Sick’s sensor solutions are a critical part of industrial automation, which increases productivity through artificial intelligence and the digital networking of production and supply chains.
He replaces Loren Swakow, the company’s president for the past eight years, who built a reputation for providing innovative and high-performance material handling solutions, Noblelift North America said.
Pedriana had previously served as chief marketing officer at Big Joe Forklifts, where he led the development of products like the Joey series of access vehicles and their cobot pallet truck concept.
According to the company, Noblelift North America sells its material handling equipment in more than 100 countries, including a catalog of products such as electric pallet trucks, sit-down forklifts, rough terrain forklifts, narrow aisle forklifts, walkie-stackers, order pickers, electric pallet trucks, scissor lifts, tuggers/tow tractors, scrubbers, sweepers, automated guided vehicles (AGV’s), lift tables, and manual pallet jacks.
"As part of Noblelift’s focus on delivering exceptional customer experiences, we are excited to have Bill Pedriana join us in this pivotal leadership role," Wendy Mao, CEO at Noblelift Intelligent Equipment Co. Ltd., the China-based parent company of Noblelift North America, said in a release. “His passion for the industry, proven ability to execute innovative strategies, and dedication to customer satisfaction make him the perfect leader to guide Noblelift into our next phase of growth.”
An economic activity index for the material handling sector showed mixed results in December, following strong reports in October and November, according to a release from business forecasting firm Prestige Economics.
Specifically, the most recent version of the MHI Business Activity Index (BAI) showed December contractions in the areas of capacity utilization, shipments, unfilled orders, inventories, and exports. But on the upside, there were expansions in business activity, new orders, and future new orders.
The report gave an array of reasons for those quantitative results, judging by respondents’ accompanying “qualitative responses.” That part of the survey included positive references to lower interest rates, the clear outcome of the election, and improved abilities to retain workers. But those were counterweighed by downside mentions featuring multiple references to tariffs, reflecting broad skepticism in the business community to trade threats made by the incoming Trump administration.
Looking into the future, forecasts for a drop in interest rates and a likely accompanying drop in the dollar are likely to support material handling and manufacturing, which have been held back in recent quarters by high interest rates and a strong dollar, the report from Austin, Texas-based Prestige Economics found.
Likewise, hiring ease was strong in the survey, as a record high 81% of respondents reported hiring in December was “easier” than in November. That improved ease of hiring will be particularly important as the “new orders” category is likely to rise in the year ahead, the report found.