The relentless drive for warehouse efficiency is sparking new interest in self-driving vehicles. For those wondering which type to buy, experts say forget the labels and focus on capabilities.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
The manual warehouse is fast becoming a thing of the past. These days, DCs are increasingly turning to automation as they struggle to cope with a surging tide of e-commerce orders in the midst of a worsening labor shortage.
Vendors have stepped up to the demand. As a result, DC managers now have an unprecedented array of automated material handling systems to choose from. Options range from classic conveyor belts to automated storage and retrieval systems (AS/RS) and now to the latest entrant, autonomous mobile robots (AMRs).
But, wait a minute. As any warehousing veteran can tell you, mobile robots are hardly new to the DC. Robots known as "automated guided vehicles," or AGVs, have been a fixture in many operations for decades, ferrying goods throughout the facility without the benefit of a driver.
So how does this new entrant, the AMR, differ from the AGV? And how does it fit into the big picture where materials movement technology is concerned? Does it represent the way of the future, or is it just a new variation on a well-established theme?
Industry experts say it depends on how you define the terms. Recent technology breakthroughs have improved the capabilities of both AGVs and AMRs, blurring the lines between them and creating a marketplace full of diverse tools that can be matched to almost any logistics task.
SMART VEHICLES GET SMARTER
To understand the difference between traditional AGVs and the newer AMRs, it helps to know a little about the vehicles' background. The AGV has traditionally been defined as a kind of robotic cart that lifts and ferries loads around a facility without human assistance. Although it doesn't rely on a driver for navigation, it does require external guidance—electric wire buried in the concrete floor, lines of magnets, tape, beacons, or reflectors. The main rap on these vehicles is that changing that path—say, to accommodate a new product, a new client, a new facility, or a reconfigured workflow—can be time-consuming and expensive.
The AMR, by contrast, is a self-guided vehicle outfitted with software and intelligent sensors that enable it to navigate its own path around the DC. It's that capability for onboard navigation that sets the new breed of self-driving warehouse vehicles apart from their predecessors, said John Santagate, research director for commercial service robotics at IDC Manufacturing Insights, an analyst group based in Framingham, Mass.
By using suites of onboard sensors and processors, AMRs can perform complex tasks like simultaneous location and mapping (SLAM) to "learn" their way around a new site. They rely on artificial intelligence (AI) to sense and respond to a changing environment, and to optimize their routes.
Some AMRs can also leverage "swarm intelligence," meaning they're able to exchange data with other units through wireless networks and adjust their operations based on what they learn. That means they can, say, adjust their paths based on information received from other units, much the way drivers do on a crowded highway, or even "teach" new arrivals how to navigate a particular warehouse. That's a key advantage of those models and some next-gen AGVs—one that conventional AGVs can't match.
A PEACEFUL COEXISTENCE?
There's no doubt that AMRs are the hot technology of the moment, as indicated by high-profile deals like transportation and logistics giant XPO Logistics Inc.'s recent purchase of 5,000 mobile robots from GreyOrange Pte. Ltd. for use in e-commerce fulfillment.
That notwithstanding, AMRs are still a young, emerging technology, according to IDC's 2018 Autonomous Mobile Robots in the Warehouse and Fulfillment Center MaturityScape Benchmark Survey, which looks at the current state of AMR deployments in fulfillment operations. The study showed that 47.2 percent of users were still at the "ad hoc" or "opportunistic" level of AMR adoption, running only sporadic or pilot programs, while 33.8 percent were at the middle "repeatable" stage, where they are just beginning to expand their deployments. That leaves 15.2 percent at the advanced "managed" stage of maturity, where they are achieving competitive advantage through AMRs, and just 3.8 percent at the fully "optimized" stage of widespread adoption, IDC found.
By contrast, AGVs are entrenched in many U.S. logistics facilities, with operations that have been running for decades and are on track to continue for years to come, Santagate said. In those cases, companies introducing AMRs into their operations will most likely use them in combination with AGVs and other automated equipment, with the units all working together in a symphony of machines.
Like Santagate, systems integrator Dematic, a division of German material handling giant Kion Group AG, doesn't see AGVs going away anytime soon. In a white paper titled Automated Guided Vehicles (AGVs) vs. Autonomous Mobile Robots (AMRs): Debunking the Myths, Dematic argues that AGVs will continue to fill an important role in the warehouse for some time to come, relieving human workers of nonvalue-added repetitive material movement tasks. Although some AMR proponents might give the impression that AGVs are antiquated and obsolete, that's misleading, the company says. Leaps in AGV technology in the last 10 years have added new weapons to their arsenal, including vision-based guidance, dynamic routing, and three-dimensional (3-D) sensors.
BLURRED LINES
In the meantime, the categories of mobile warehouse vehicles continue to evolve, muddying the waters for those who contend AMRs are defined by the navigation sensors they carry, said Jeff Christensen, vice president of products at Seegrid Corp., an AGV firm that makes vision-guided vehicles.
Seegrid sees a future where autonomous onboard navigation will become a requirement for new warehouse vehicles. "Dependent navigation is very predictable; when people buy that, they're not buying a cool machine; they're buying predictability," Christensen said. "But in DCs where every pallet is going a different route to a different location, fixed routes are untenable" because of guidepath infrastructure limitations.
The market could soon have greater clarity on the navigation question, he said. Today's warehouse operators are being squeezed by multiple market forces, including a DC labor shortage; the challenges of filling small, multiple-SKU (stock-keeping unit) orders; and shorter delivery times demanded by e-commerce customers, he noted. In an effort to address those pain points, companies are using whatever technology can produce the quickest results. "There's a substantial installed base of AGVs and people will continue to run them maybe until they go into the ground," Christensen said. "But for companies looking to make a decision today, picking something with fixed guidance is nine times out of 10 not the right choice."
AGV vendor and systems integrator Knapp AG sees many of the same trends playing out, according to Kevin Reader, the company's vice president of business development and marketing. In response, the company has introduced AGVs whose capabilities extend far beyond following fixed paths, he noted. For example, Knapp's current family of "Open Shuttles" can dynamically sense obstacles in their path and communicate with other AGVs, Reader said.
In the end, he said, vehicle choice isn't just about the best way to automate a single process. It requires a more holistic view of the workflow. "You have to look at [vehicles] in the context of the whole operation, and then calculate the cost per order or cost per case or cost per tote, depending on your operation," Reader said.
To that point, he added that regardless of the type of vehicle you pick, the greatest gains are likely to come from combining the automated equipment with software-based approaches to warehousing distribution. Today's DCs, he noted, are poised to start reaping big benefits from tools like predictive modeling, analytics, big data, actionable insights, Internet of Things-enabled predictive maintenance, bottleneck detection, and AI.
EVERY INSTRUMENT PLAYS ITS PART
Fetch Robotics' Freight500 autonomous mobile robot is designed to transport workloads up to 1,100 lbs.
When it comes to vehicle choice, it may not necessarily be an "either-or" question. Different approaches each have their own benefits, says Melonee Wise, CEO of AMR vendor Fetch Robotics, a fast-growing firm that recently landed a deal with industrial heavyweight Honeywell International Inc. to supply its AMRs for e-commerce DCs.
According to Wise, the fast-growing AMR sector has produced a range of distinct vehicle designs. Some AMRs are engineered exclusively for order picking, essentially turning the DC into a virtual AS/RS by providing mobile access to static inventory. Others support more varied applications, including tasks associated with processes like forward picking, reverse logistics, and manufacturing.
Given the wide range of potential applications, these AMRs don't even compete directly with each other, much less with existing automated platforms. "Just because we now have AMRs, do you think AS/RSs are going away? I don't," Wise said.
The key challenge for customers is to pick the right robotic technology for the problem they're trying to solve, she said. For example, it would be a waste of resources to dedicate a fast-moving robot to a rack of seldom-needed goods because the AMR would sit idle much of the time awaiting a call. "Imagine if Amazon put slow-moving goods in a case with a Kiva?" Wise asked, referring to the squat orange robots used in Amazon.com's DCs to ferry products to order pickers. "You'd have a really expensive, million-dollar battery-filled paperweight!"
AMRs may have made a flashy debut on the self-driving vehicle scene in recent months, but AGVs are still the king of the prom, if popularity is measured by installed base and total miles driven. Only time will tell whether there's room for both types of driverless vehicles in the logistics universe. But experts agree that they show great promise for solving some of today's most intractable logistics challenges, as business pressures and new technologies continue to drive the development of intelligent, flexible self-driving platforms.
Sean Duffy won approval before a Senate Committee today to draw closer to becoming Transportation Secretary in the new Trump Administration, putting him on track to replace Pete Buttigieg in that job thanks to bipartisan support in Congress and calls from the freight business community for a quick confirmation.
Those steps earned Duffy support from members of the Senate Commerce, Science and Transportation Committee, as well as from his home state senators, Tammy Baldwin (D) and Ron Johnson (R), according to the National Motor Freight Traffic Association (NMFTA). In an analysis of Duffy’s stance in that hearing about some of the higher-profile issues before the DOT, the NMFTA said: Duffy expressed a belief that there’s space for both electric vehicles (EVs) and gas-powered vehicles; he committed to improving the apprenticeship program allowing truck drivers under age 21 to haul freight across state lines; and he said that the patchwork of state laws on autonomous vehicle technology was preventing further rollout and adoption of the technology.
In a statement today before the Senate Committee vote, the National Association of Waterfront Employers (NAWE), an organization representing U.S. marine terminal operators and stevedores, called for a quick confirmation of Duffy to the post. “Mr. Duffy’s extensive experience in public service, coupled with his deep understanding of the complexities of multimodal transportation systems, uniquely positions him to lead the DOT at this pivotal moment,” NAWE President Carl Bentzel said in the release. “His demonstrated commitment to fostering collaboration among government, industry, and labor stakeholders aligns closely with NAWE’s mission of promoting safety, efficiency, and sustainability within the U.S. maritime sector.”
Cargo theft activity across the United States and Canada reached unprecedented levels in 2024, with 3,625 reported incidents representing a stark 27% increase from 2023, according to an annual analysis from CargoNet.
The estimated average value per theft also rose, reaching $202,364, up from $187,895 in 2023. And the increase was persistent, as each quarter of 2024 surpassed previous records set in 2023.
According to Cargonet, the data suggests an evolving and increasingly sophisticated threat landscape in cargo theft, with criminal enterprises demonstrating tactical adaptability in both their methods and target selection.
For example, notable shifts occurred in targeted commodities during 2024. While 2023 saw frequent theft of engine oils, fluids, solar energy products, and energy drinks, 2024 marked a strategic pivot by criminal enterprises. New targets included raw and finished copper products, consumer electronics (particularly audio equipment and high-end servers), and cryptocurrency mining hardware. The analysis also revealed increased targeting of specific consumable goods, including produce like avocados and nuts, along with personal care products ranging from cosmetics to vitamins and supplements, especially protein powder.
Geographic trends show California and Texas experiencing the most significant increases in theft activity. California reported a 33% rise in incidents, while Texas saw an even more dramatic 39% surge. The five most impacted counties all reported substantial increases, led by Dallas County, Texas, with a 78% spike in reported incidents. Los Angeles County, California, traditionally a high-activity area, saw a 50% increase while neighboring San Bernardino County experienced a 47% rise.
Container traffic is finally back to typical levels at the port of Montreal, two months after dockworkers returned to work following a strike, port officials said Thursday.
Today that arbitration continues as the two sides work to forge a new contract. And port leaders with the Maritime Employers Association (MEA) are reminding workers represented by the Canadian Union of Public Employees (CUPE) that the CIRB decision “rules out any pressure tactics affecting operations until the next collective agreement expires.”
The Port of Montreal alone said it had to manage a backlog of about 13,350 twenty-foot equivalent units (TEUs) on the ground, as well as 28,000 feet of freight cars headed for export.
Port leaders this week said they had now completed that task. “Two months after operations fully resumed at the Port of Montreal, as directed by the Canada Industrial Relations Board, the Montreal Port Authority (MPA) is pleased to announce that all port activities are now completely back to normal. Both the impact of the labour dispute and the subsequent resumption of activities required concerted efforts on the part of all port partners to get things back to normal as quickly as possible, even over the holiday season,” the port said in a release.
Autonomous forklift maker Cyngn is deploying its DriveMod Tugger model at COATS Company, the largest full-line wheel service equipment manufacturer in North America, the companies said today.
By delivering the self-driving tuggers to COATS’ 150,000+ square foot manufacturing facility in La Vergne, Tennessee, Cyngn said it would enable COATS to enhance efficiency by automating the delivery of wheel service components from its production lines.
“Cyngn’s self-driving tugger was the perfect solution to support our strategy of advancing automation and incorporating scalable technology seamlessly into our operations,” Steve Bergmeyer, Continuous Improvement and Quality Manager at COATS, said in a release. “With its high load capacity, we can concentrate on increasing our ability to manage heavier components and bulk orders, driving greater efficiency, reducing costs, and accelerating delivery timelines.”
Terms of the deal were not disclosed, but it follows another deployment of DriveMod Tuggers with electric automaker Rivian earlier this year.
The “2024 Year in Review” report lists the various transportation delays, freight volume restrictions, and infrastructure repair costs of a long string of events. Those disruptions include labor strikes at Canadian ports and postal sites, the U.S. East and Gulf coast port strike; hurricanes Helene, Francine, and Milton; the Francis Scott key Bridge collapse in Baltimore Harbor; the CrowdStrike cyber attack; and Red Sea missile attacks on passing cargo ships.
“While 2024 was characterized by frequent and overlapping disruptions that exposed many supply chain vulnerabilities, it was also a year of resilience,” the Project44 report said. “From labor strikes and natural disasters to geopolitical tensions, each event served as a critical learning opportunity, underscoring the necessity for robust contingency planning, effective labor relations, and durable infrastructure. As supply chains continue to evolve, the lessons learned this past year highlight the increased importance of proactive measures and collaborative efforts. These strategies are essential to fostering stability and adaptability in a world where unpredictability is becoming the norm.”
In addition to tallying the supply chain impact of those events, the report also made four broad predictions for trends in 2025 that may affect logistics operations. In Project44’s analysis, they include:
More technology and automation will be introduced into supply chains, particularly ports. This will help make operations more efficient but also increase the risk of cybersecurity attacks and service interruptions due to glitches and bugs. This could also add tensions among the labor pool and unions, who do not want jobs to be replaced with automation.
The new administration in the United States introduces a lot of uncertainty, with talks of major tariffs for numerous countries as well as talks of US freight getting preferential treatment through the Panama Canal. If these things do come to fruition, expect to see shifts in global trade patterns and sourcing.
Natural disasters will continue to become more frequent and more severe, as exhibited by the wildfires in Los Angeles and the winter storms throughout the southern states in the U.S. As a result, expect companies to invest more heavily in sustainability to mitigate climate change.
The peace treaty announced on Wednesday between Isael and Hamas in the Middle East could support increased freight volumes returning to the Suez Canal as political crisis in the area are resolved.