The relentless drive for warehouse efficiency is sparking new interest in self-driving vehicles. For those wondering which type to buy, experts say forget the labels and focus on capabilities.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
The manual warehouse is fast becoming a thing of the past. These days, DCs are increasingly turning to automation as they struggle to cope with a surging tide of e-commerce orders in the midst of a worsening labor shortage.
Vendors have stepped up to the demand. As a result, DC managers now have an unprecedented array of automated material handling systems to choose from. Options range from classic conveyor belts to automated storage and retrieval systems (AS/RS) and now to the latest entrant, autonomous mobile robots (AMRs).
But, wait a minute. As any warehousing veteran can tell you, mobile robots are hardly new to the DC. Robots known as "automated guided vehicles," or AGVs, have been a fixture in many operations for decades, ferrying goods throughout the facility without the benefit of a driver.
So how does this new entrant, the AMR, differ from the AGV? And how does it fit into the big picture where materials movement technology is concerned? Does it represent the way of the future, or is it just a new variation on a well-established theme?
Industry experts say it depends on how you define the terms. Recent technology breakthroughs have improved the capabilities of both AGVs and AMRs, blurring the lines between them and creating a marketplace full of diverse tools that can be matched to almost any logistics task.
SMART VEHICLES GET SMARTER
To understand the difference between traditional AGVs and the newer AMRs, it helps to know a little about the vehicles' background. The AGV has traditionally been defined as a kind of robotic cart that lifts and ferries loads around a facility without human assistance. Although it doesn't rely on a driver for navigation, it does require external guidance—electric wire buried in the concrete floor, lines of magnets, tape, beacons, or reflectors. The main rap on these vehicles is that changing that path—say, to accommodate a new product, a new client, a new facility, or a reconfigured workflow—can be time-consuming and expensive.
The AMR, by contrast, is a self-guided vehicle outfitted with software and intelligent sensors that enable it to navigate its own path around the DC. It's that capability for onboard navigation that sets the new breed of self-driving warehouse vehicles apart from their predecessors, said John Santagate, research director for commercial service robotics at IDC Manufacturing Insights, an analyst group based in Framingham, Mass.
By using suites of onboard sensors and processors, AMRs can perform complex tasks like simultaneous location and mapping (SLAM) to "learn" their way around a new site. They rely on artificial intelligence (AI) to sense and respond to a changing environment, and to optimize their routes.
Some AMRs can also leverage "swarm intelligence," meaning they're able to exchange data with other units through wireless networks and adjust their operations based on what they learn. That means they can, say, adjust their paths based on information received from other units, much the way drivers do on a crowded highway, or even "teach" new arrivals how to navigate a particular warehouse. That's a key advantage of those models and some next-gen AGVs—one that conventional AGVs can't match.
A PEACEFUL COEXISTENCE?
There's no doubt that AMRs are the hot technology of the moment, as indicated by high-profile deals like transportation and logistics giant XPO Logistics Inc.'s recent purchase of 5,000 mobile robots from GreyOrange Pte. Ltd. for use in e-commerce fulfillment.
That notwithstanding, AMRs are still a young, emerging technology, according to IDC's 2018 Autonomous Mobile Robots in the Warehouse and Fulfillment Center MaturityScape Benchmark Survey, which looks at the current state of AMR deployments in fulfillment operations. The study showed that 47.2 percent of users were still at the "ad hoc" or "opportunistic" level of AMR adoption, running only sporadic or pilot programs, while 33.8 percent were at the middle "repeatable" stage, where they are just beginning to expand their deployments. That leaves 15.2 percent at the advanced "managed" stage of maturity, where they are achieving competitive advantage through AMRs, and just 3.8 percent at the fully "optimized" stage of widespread adoption, IDC found.
By contrast, AGVs are entrenched in many U.S. logistics facilities, with operations that have been running for decades and are on track to continue for years to come, Santagate said. In those cases, companies introducing AMRs into their operations will most likely use them in combination with AGVs and other automated equipment, with the units all working together in a symphony of machines.
Like Santagate, systems integrator Dematic, a division of German material handling giant Kion Group AG, doesn't see AGVs going away anytime soon. In a white paper titled Automated Guided Vehicles (AGVs) vs. Autonomous Mobile Robots (AMRs): Debunking the Myths, Dematic argues that AGVs will continue to fill an important role in the warehouse for some time to come, relieving human workers of nonvalue-added repetitive material movement tasks. Although some AMR proponents might give the impression that AGVs are antiquated and obsolete, that's misleading, the company says. Leaps in AGV technology in the last 10 years have added new weapons to their arsenal, including vision-based guidance, dynamic routing, and three-dimensional (3-D) sensors.
BLURRED LINES
In the meantime, the categories of mobile warehouse vehicles continue to evolve, muddying the waters for those who contend AMRs are defined by the navigation sensors they carry, said Jeff Christensen, vice president of products at Seegrid Corp., an AGV firm that makes vision-guided vehicles.
Seegrid sees a future where autonomous onboard navigation will become a requirement for new warehouse vehicles. "Dependent navigation is very predictable; when people buy that, they're not buying a cool machine; they're buying predictability," Christensen said. "But in DCs where every pallet is going a different route to a different location, fixed routes are untenable" because of guidepath infrastructure limitations.
The market could soon have greater clarity on the navigation question, he said. Today's warehouse operators are being squeezed by multiple market forces, including a DC labor shortage; the challenges of filling small, multiple-SKU (stock-keeping unit) orders; and shorter delivery times demanded by e-commerce customers, he noted. In an effort to address those pain points, companies are using whatever technology can produce the quickest results. "There's a substantial installed base of AGVs and people will continue to run them maybe until they go into the ground," Christensen said. "But for companies looking to make a decision today, picking something with fixed guidance is nine times out of 10 not the right choice."
AGV vendor and systems integrator Knapp AG sees many of the same trends playing out, according to Kevin Reader, the company's vice president of business development and marketing. In response, the company has introduced AGVs whose capabilities extend far beyond following fixed paths, he noted. For example, Knapp's current family of "Open Shuttles" can dynamically sense obstacles in their path and communicate with other AGVs, Reader said.
In the end, he said, vehicle choice isn't just about the best way to automate a single process. It requires a more holistic view of the workflow. "You have to look at [vehicles] in the context of the whole operation, and then calculate the cost per order or cost per case or cost per tote, depending on your operation," Reader said.
To that point, he added that regardless of the type of vehicle you pick, the greatest gains are likely to come from combining the automated equipment with software-based approaches to warehousing distribution. Today's DCs, he noted, are poised to start reaping big benefits from tools like predictive modeling, analytics, big data, actionable insights, Internet of Things-enabled predictive maintenance, bottleneck detection, and AI.
EVERY INSTRUMENT PLAYS ITS PART
Fetch Robotics' Freight500 autonomous mobile robot is designed to transport workloads up to 1,100 lbs.
When it comes to vehicle choice, it may not necessarily be an "either-or" question. Different approaches each have their own benefits, says Melonee Wise, CEO of AMR vendor Fetch Robotics, a fast-growing firm that recently landed a deal with industrial heavyweight Honeywell International Inc. to supply its AMRs for e-commerce DCs.
According to Wise, the fast-growing AMR sector has produced a range of distinct vehicle designs. Some AMRs are engineered exclusively for order picking, essentially turning the DC into a virtual AS/RS by providing mobile access to static inventory. Others support more varied applications, including tasks associated with processes like forward picking, reverse logistics, and manufacturing.
Given the wide range of potential applications, these AMRs don't even compete directly with each other, much less with existing automated platforms. "Just because we now have AMRs, do you think AS/RSs are going away? I don't," Wise said.
The key challenge for customers is to pick the right robotic technology for the problem they're trying to solve, she said. For example, it would be a waste of resources to dedicate a fast-moving robot to a rack of seldom-needed goods because the AMR would sit idle much of the time awaiting a call. "Imagine if Amazon put slow-moving goods in a case with a Kiva?" Wise asked, referring to the squat orange robots used in Amazon.com's DCs to ferry products to order pickers. "You'd have a really expensive, million-dollar battery-filled paperweight!"
AMRs may have made a flashy debut on the self-driving vehicle scene in recent months, but AGVs are still the king of the prom, if popularity is measured by installed base and total miles driven. Only time will tell whether there's room for both types of driverless vehicles in the logistics universe. But experts agree that they show great promise for solving some of today's most intractable logistics challenges, as business pressures and new technologies continue to drive the development of intelligent, flexible self-driving platforms.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."