The race toward automation continues, as a rise in goods-to-person fulfillment, increased adoption of warehouse execution systems, and greater use of autonomous mobile robots top the list of material handling technology trends to watch in 2019.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Warehouses and DCs will continue to implement technology-based material handling solutions in 2019 as they strive to work faster, smarter, and with fewer human resources. And though the use of futuristic technologies such as drones and augmented reality is on the horizon, most experts agree that the major trend in the year ahead will be the expanded use of more recently proven technologies—such as goods-to-person fulfillment systems—that can deliver the best return on investment (ROI).
"Everyone wants to move fast," says Norm Saenz, managing director at supply chain solutions consulting firm St. Onge, pointing to the buzz around robotics, autonomous vehicles, and similar cutting-edge technologies. "What they have to do, though, is make sure it's the right investment."
Daniel Johnson, an account executive with supply chain consulting firm Fortna, agrees, adding that the more "tried and true" automated material handling solutions make the most sense for many organizations and will become more widely used in the year ahead. He points to shuttle systems, automated truck loaders, and robotic depalletizers as examples of technologies in use and delivering an ROI for many clients today.
"Looking out to 2019, we'll see more adoption of some of those existing technologies," he says, emphasizing growth in goods-to-person picking systems in particular. "We've seen a massive return on investment there, from both a productivity and quality standpoint."
Both Saenz and Johnson predict that warehouse software implementation will rise in 2019 as well, pointing to growing demand for warehouse execution systems (WES) that improve communication and order flow throughout a facility. And in a nod to at least one "futuristic" trend, they agree that more widespread use of autonomous mobile robots is in store for 2019 too.
Here's a look at how goods-to-person picking, software implementation, and autonomous mobile robots will shape the warehouse and DC landscape in the year ahead.
GOODS-TO-PERSON ON THE RISE
A surge in e-commerce sales and the resulting need to meet omnichannel fulfillment demands is driving much of the change across the warehousing and logistics industry, and it's certainly a driver in goods-to-person fulfillment, says Marvin Logan, vice president of consulting services for systems integrator Bastian Solutions. A shift to smaller orders containing multiple stock-keeping units (SKUs) has changed the picking landscape for many organizations, he says, pushing them toward processes and technologies that can reduce a worker's travel time, improve overall productivity levels, and minimize errors. With goods-to-person fulfillment, machines retrieve products and bring them directly to the picker, eliminating the need for the worker to roam the aisles to collect items for an order. Technologies range from simple conveyor-based systems to more complex automated storage and retrieval systems (AS/RS), as well as robotic solutions. As technology advances, the goods-to-person landscape is expanding with even more choices, Logan adds.
"There are new players with new technologies that will be introduced in the next year or two, to [provide] even more options in goods-to-person for fulfillment," he explains. "We've seen a lot of it, and we'll see it pick up into next year."
Saenz agrees, emphasizing that a measured approach to implementing automated solutions often works best. For example, he says he expects to see greater use of conveyor systems in the year ahead as organizations with very basic warehouse and DC operations ease their way into automation. A natural progression often involves moving from simple racks and industrial trucks to conveyors and warehouse management software (WMS) before plunging into more advanced AS/RS types of systems, he adds.
"We think a customer should compare the more proven technology against robotics and the [more complex] offerings and decide if that's enough for them," Saenz says. "Companies definitely want to learn about the newest technology and see if it makes sense for them, but if there's a level right below that provides what you need for less [money] and [a quicker] ROI—then that's the right decision."
WES GAINS MOMENTUM
Experts say more organizations are purchasing software to manage and control warehouse and DC operations today, and that the trend will continue in 2019.
"There are still a lot of companies with legacy systems that don't provide a lot of the functionality you need today to handle different orders and more orders," Saenz explains. "You'll see a lot more legacy systems continue to turn over to the bigger WMS systems, and you'll see more on the controls side as well. All this equipment and automation needs good software to run it."
Johnson agrees and points to the growth in warehouse execution systems (WES), which help highly automated warehouses and DCs connect different systems and functions in one platform, improving communication across the entire operation. As Johnson explains, a WES "pulls" various functions from a traditional WMS, such as waving, order release, order diverting and so forth, and combines those functions with a traditional warehouse control system (WCS), which controls equipment, automation, and routing. With this additional layer of communication, he says, organizations have greater visibility across the operation and can improve the flow of orders through the warehouse.
"With the WES, I've now got a layer that's 'talking' between each piece of automation," he explains. "We will definitely see more use of that ahead."
Logan agrees, adding that the need for better software increases as companies adopt new processes for filling e-commerce and omnichannel orders. Rather than push large batches of orders to the DC for fulfillment, companies must pull orders to various parts of the warehouse or DC to fill those smaller, more diverse orders, he explains, creating a greater need for communication and visibility across the facility.
"That will increase, and the trend will continue into next year," he says.
AUTONOMOUS MOBILE ROBOTS FIND THEIR PLACE
Saenz says he expects more companies to start using "Kiva-type systems" in the warehouse and DC, referring to the compact orange robots used in Amazon.com's DCs to ferry racks of products to order pickers. (Although Amazon took the Kiva robots off the market after it acquired the parent company, Kiva Systems LLC, in 2012, other robotic developers, including GreyOrange, Swisslog, and Otto Motors, are introducing similar solutions today.) Such solutions are especially helpful in automating the picking process, resulting in greater productivity, Saenz says. Similarly, Johnson and Logan point to an increase in shuttle systems that can be used to retrieve products from storage and deliver them to the picker.
"Picking is where most of the labor is" in a distribution center or fulfillment facility, Saenz explains. "So it helps to have something that is moving around [the DC], grabbing orders for you or helping you be more productive in other ways. We will see a lot more of these types of solutions [deployed] to assist in the picking process."
Saenz, Johnson, and Logan point to an increase in labor-saving technologies such as autonomous forklifts and automated guided vehicles as well.
"[These are] drawing interest, and I'm sure we'll see more of them [in use] in the next year," Logan says. "It's happening already in Europe, and I think we'll see more here. It may not make sense if you only have one or two forklifts, but if you have a fleet, it's another story."
Saenz says he thinks the use of autonomous lift trucks will skyrocket in large operations.
"[Companies can realize] big savings there—tangible savings for the warehouse," he explains.
Looking beyond the next year, consultants say that future-focused technologies such as augmented reality (AR) and more sophisticated robotics are ripe for investment and will become the next automation wave.
"Full-picking robots, each-picking robots, [human-like] bots, and augmented reality—those are more futuristic types of automation where we are seeing a lot of investment," Johnson says.
That changing landscape is forcing companies to adapt or replace their traditional approaches to product design and production. Specifically, many are changing the way they run factories by optimizing supply chains, increasing sustainability, and integrating after-sales services into their business models.
“North American manufacturers have embraced the factory of the future. Working with service providers, many companies are using AI and the cloud to make production systems more efficient and resilient,” Bob Krohn, partner at ISG, said in the “2024 ISG Provider Lens Manufacturing Industry Services and Solutions report for North America.”
To get there, companies in the region are aggressively investing in digital technologies, especially AI and ML, for product design and production, ISG says. Under pressure to bring new products to market faster, manufacturers are using AI-enabled tools for more efficient design and rapid prototyping. And generative AI platforms are already in use at some companies, streamlining product design and engineering.
At the same time, North American manufacturers are seeking to increase both revenue and customer satisfaction by introducing services alongside or instead of traditional products, the report says. That includes implementing business models that may include offering subscription, pay-per-use, and asset-as-a-service options. And they hope to extend product life cycles through an increasing focus on after-sales servicing, repairs. and condition monitoring.
Additional benefits of manufacturers’ increased focus on tech include better handling of cybersecurity threats and data privacy regulations. It also helps build improved resilience to cope with supply chain disruptions by adopting cloud-based supply chain management, advanced analytics, real-time IoT tracking, and AI-enabled optimization.
“The changes of the past several years have spurred manufacturers into action,” Jan Erik Aase, partner and global leader, ISG Provider Lens Research, said in a release. “Digital transformation and a culture of continuous improvement can position them for long-term success.”
Women are significantly underrepresented in the global transport sector workforce, comprising only 12% of transportation and storage workers worldwide as they face hurdles such as unfavorable workplace policies and significant gender gaps in operational, technical and leadership roles, a study from the World Bank Group shows.
This underrepresentation limits diverse perspectives in service design and decision-making, negatively affects businesses and undermines economic growth, according to the report, “Addressing Barriers to Women’s Participation in Transport.” The paper—which covers global trends and provides in-depth analysis of the women’s role in the transport sector in Europe and Central Asia (ECA) and Middle East and North Africa (MENA)—was prepared jointly by the World Bank Group, the Asian Development Bank (ADB), the German Agency for International Cooperation (GIZ), the European Investment Bank (EIB), and the International Transport Forum (ITF).
The slim proportion of women in the sector comes at a cost, since increasing female participation and leadership can drive innovation, enhance team performance, and improve service delivery for diverse users, while boosting GDP and addressing critical labor shortages, researchers said.
To drive solutions, the researchers today unveiled the Women in Transport (WiT) Network, which is designed to bring together transport stakeholders dedicated to empowering women across all facets and levels of the transport sector, and to serve as a forum for networking, recruitment, information exchange, training, and mentorship opportunities for women.
Initially, the WiT network will cover only the Europe and Central Asia and the Middle East and North Africa regions, but it is expected to gradually expand into a global initiative.
“When transport services are inclusive, economies thrive. Yet, as this joint report and our work at the EIB reveal, few transport companies fully leverage policies to better attract, retain and promote women,” Laura Piovesan, the European Investment Bank (EIB)’s Director General of the Projects Directorate, said in a release. “The Women in Transport Network enables us to unite efforts and scale impactful solutions - benefiting women, employers, communities and the climate.”
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.