Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
To appreciate the significance of the current truckload rate environment, all one need do is listen to the historical commentary. When the cycle began about a year ago, folks compared it to the winter 2013-14 spike during the so-called Polar Vortex. As it continued, comparisons were being drawn to the 2003-04 period when rates zoomed higher due to changes in the driver Hours-of-Service rules, a strong economy and, in particular, a boom in housing demand that would prove disastrously unsustainable.
Now, as the current cycle increases in duration and intensity, folks are travelling further back in time to create parallels. The latest came late Thursday when the veteran analyst Donald Broughton, in his monthly market analysis of truckload data culled from transport audit and payment provider Cass Information Systems, called this the strongest "normalized level" of truckload pricing since the trucking industry was deregulated in 1980. Normalized pricing excludes extreme periods of recovery coming out of a recession. Also that day, executives at DAT Solutions LLC, a provider of load board data for the spot, or non-contract, market, arrived at the same conclusion.
Broughton forecast 2018 contract rate increases to range between 6 and 12 percent, with the risks to his prediction skewing to the upside. The spring contract bidding process ended recently with rate increases averaging anywhere from 6 to 10 percent. In June, which was one of the strongest months in years, contract rates soared 17 percent from the same period in 2017.
The catalyst behind the surge appears to be the one part that had gone missing: Demand. For years, more than a few observers have warned that drum-tight supply conditions only needed better than decent demand to trigger the situation that exists today. J.B. Hunt Transportation Services, Inc., the Lowell, Ark.-based transport giant and the first big company to report second-quarter results, posted revenues and earnings today that beat even the most optimistic analyst estimates. Bascome Majors, transport analyst for Susquehanna Financial Corp., said in a note today Hunt exceeded analysts' consensus estimates across its four product lines for the first time in at least four years.
Despite the strong results, share prices of Hunt and other major providers declined as Hunt executives did not raise their outlook for the balance of the year, leading some traders and investors to surmise that the pricing peak has passed, an assumption that many observers would think is wildly misinformed.
Data released in mid-June by Cass showed that U.S. shipments across the board jumped 11.5 percent in May from the prior-year period, and that freight spending surged 17.3 percent year-over-year (June data was not yet available at this writing.) What made the May data so extraordinary is that it had a tough comparison off fairly strong numbers around the same period in 2017, Cass said.
Most of the supply-demand imbalance has manifested itself in the spot market, where rates in the first week of July for dry van equipment—the most common form of truckload trailer--touched $2.45 a mile for the week ending July 7, which was an all-time record. In June, spot van rates rose 52 cents per mile from the same period in 2017. Spot rates for flatbed and refrigerated, or reefer, equipment, were also positioned at all-time highs, though flatbed rates remained unchanged from the prior week, according to DAT data.
Craig Fuller, head of Freightwaves, a logistics data and analytics provider, and the second-generation of the family that co-founded truckload carrier US Xpress Enterprises, Inc., said spot rates have soared simply because there isn't enough capacity to capture all of the additional freight. Spot rate increases have actually paused in the past week to 10 days due to more owner-operators entering the market, Fuller said. By contrast, contract rates have begun to catch up because the bulk of that business is handled by the larger fleets, which are having the most trouble finding qualified drivers, he said
Fuller expects spot rates, which are still showing upward pressure, but not real volatility, to gather steam again before too long.
Much has changed in the past year or so. DAT said its database shows that 60 percent of truckload volume moves on the spot market, with 40 percent moving under contract. For years, the spot market comprised 25 to 30 percent of DAT's database, and the contract market the balance.
Contract durations which have historically been a year, are, in some cases, shrinking to 90 days or even 30 days as more carriers are loath to luck up capacity for 12 months. The practice of "shipper spot," where a shipper goes directly to the spot market to find capacity without relying on a freight broker or a third-party logistics (3PL) provider, has increased in frequency, according to Mark Montague, a pricing analyst for DAT.
The current cycle will not continue into perpetuity. Yet no one is expecting it to turn before year end. Analysts like Majors of Susquehanna are already sticking their necks out to project that 2019 has a good chance of being a repeat of 2018.
Meanwhile, the ground supply chain will be kept busy today and tomorrow as Amazon.com, Inc. completes its fourth annual "Prime Day," a 36-hour online shop-fest that started at 3 p.m. (ET) this afternoon. With more than 1 million deals beckoning shoppers, the Seattle-based e-tailer will keep trailers filled during what is normally a slow time of the year.
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
The “series B” funding round was financed by an unnamed “strategic customer” as well as Teradyne Robotics Ventures, Toyota Ventures, Ranpak, Third Kind Venture Capital, One Madison Group, Hyperplane, Catapult Ventures, and others.
The fresh backing comes as Massachusetts-based Pickle reported a spate of third quarter orders, saying that six customers placed orders for over 30 production robots to deploy in the first half of 2025. The new orders include pilot conversions, existing customer expansions, and new customer adoption.
“Pickle is hitting its strides delivering innovation, development, commercial traction, and customer satisfaction. The company is building groundbreaking technology while executing on essential recurring parts of a successful business like field service and manufacturing management,” Omar Asali, Pickle board member and CEO of investor Ranpak, said in a release.
According to Pickle, its truck-unloading robot applies “Physical AI” technology to one of the most labor-intensive, physically demanding, and highest turnover work areas in logistics operations. The platform combines a powerful vision system with generative AI foundation models trained on millions of data points from real logistics and warehouse operations that enable Pickle’s robotic hardware platform to perform physical work at human-scale or better, the company says.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."