Cloud-based asset-tracking solutions are giving organizations a better view into their supply chains—and helping them improve productivity and efficiency inside, outside, and on the road.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Cloud-based asset-tracking solutions are giving businesses a clearer view into their supply chains—and the ability to react more quickly to changes and make better decisions on everything from fleet management to quality and compliance monitoring. Compared with manual processes or traditional on-premise solutions, cloud-based solutions make it easier to access, aggregate, and analyze data. For one thing, their ability to gather data across multiple locations and analyze it in real time (or near-real time) speeds up the entire process, eliminating the need for cumbersome steps and complex system integrations that slow down the flow of information—and feeding users' desire for easier, faster access to information.
"Ubiquitous connectivity and users asking for information in real time at their fingertips has led to this revolution in cloud computing," says Nitesh Arora, head of marketing for Milpitas, Calif.-based Cloudleaf, which offers asset-tracking solutions that utilize edge computing (where analytics and data gathering take place at the data source) and the cloud.
The advent of such solutions also provides a pointed example of how cloud-based IoT (Internet of Things)-powered technologies are gaining a foothold in logistics and the supply chain, and how asset-tracking programs are particularly well-suited to advancing the mission of the cloud.
"Connectivity is the biggest advantage," says Arora. "The cloud is always on and can help you analyze data across multiple parties in the ecosystem, giving you the ability to react to changes in the supply chain much more efficiently."
Using a series of sensors and gateways, cloud-based asset-tracking solutions can gather data in the warehouse, in the yard, and on the road; analyze it in the cloud; and then report back to customers in a variety of formats. Cloudleaf launched its suite of solutions last fall, and the technologies are now in use with more than 10 customers in the pharmaceutical, automotive, and industrial markets. It will introduce a new mobile gateway this summer that will include enhanced GPS and cellular capabilities for gathering real-time in-transit data. The company joins a field of like-minded competitors, including BlackBerry Ltd., Honeywell, and Roambee Corp., all of which have introduced new or enhanced asset-tracking solutions in the last year or so, capitalizing on the connectivity trend that is driving the adoption of cloud-based technologies across the business landscape.
A recent study by material handling and logistics industry trade association MHI underscores these points. Its 2018 Annual Industry Report, published in partnership with Deloitte Consulting, shows that cloud computing and storage is the most-adopted new technology in the industry; the study of more than 1,000 supply chain professionals reveals an adoption rate of 57 percent. Adoption is expected to grow to 78 percent over the next two years, and to 91 percent over the next five years, according to the report. The use of sensors and IoT technology is on a similar growth path. Nearly half of respondents to the 2018 MHI study say they are using sensors in their supply chain operations. And though the adoption rate for IoT is just 22 percent today, it is expected to reach 50 percent within two years and 79 percent within five years.
"Digital transformation is top of mind for pretty much every executive out there," explains Arora, pointing to the convergence of IoT and the cloud as an important and growing means of solving supply chain problems—especially when it comes to inventory, fleets, and warehouses.
ENHANCING VISIBILITY
A clearer view into their supply chain gives organizations better access to data so they can, in turn, make better business decisions. Providing that supply chain visibility is a hallmark of cloud-based asset-tracking solutions, which generally come in the form of sensor tags that can be mounted on equipment or trailers, placed on boxes or containers, and even embedded into pallets. Sensors monitor the asset's location and condition, and can track mileage, maintenance needs, and utilization levels of trucks and trailers. Data are transmitted to a gateway and then analyzed in the cloud, and most companies deliver the information in the form of dashboards that can be accessed on a variety of devices; information can also be fed into an organization's enterprise applications.
The end result is access to information that can help reduce costs, improve productivity, maintain or improve quality levels, and prevent losses, among other benefits. Consider this: A grocery wholesaler can now track a shipment of lettuce down to the smallest details of temperature and humidity while en route to its destination, potentially allowing the wholesaler to avoid costly problems such as product spoilage. This can be especially helpful in the pharmaceutical industry, where failure to comply with government tracking and tracing regulations can cost companies millions in fines and material losses. Converting cumbersome manual tracking processes to those that employ sensors and the cloud not only increases efficiency, but also improves accuracy and quality.
"You have to make sure product is monitored not just for where it is, but for the condition it's in," explains Arora. "[With IoT and the cloud,] you never lose visibility of the product. For us, it's always on. Our customers don't have to scramble to see if they are in compliance."
IMPROVING MAINTENANCE, SECURITY
Cloud-based solutions are also making headway when it comes to better utilizing, maintaining, and securing fleets of trucks and trailers. Philip Poulidis, senior vice president and general manager at Waterloo, Ontario-based BlackBerry Radar, says these are three key issues the company's asset-tracking solution is designed to address. The solution uses a sensor-based monitoring and tracking device, cellular connectivity, and Web-based applications that analyze data and deliver reports via a map-based interface that users access in a secure online environment. The small monitoring device is placed inside the truck or trailer and can detect load status (including percentage of load), as well as temperature, humidity, pressure, motion, and location. Sensor readings are taken every five minutes and sent to the cloud, where they are continuously analyzed.
Users can set the system to perform automated yard checks and to continuously monitor trailer utilization throughout the day. This helps fleet managers more effectively maintain usage levels and improve driver productivity.
"Customers tell us they've been able to improve utilization of trailers by about 10 percent," says Poulidis. "[This allows them to] take on more business and use their existing fleet more efficiently. In other cases, customers have sold some trailers [because they found they were underutilizing them] and put the money back into their business."
Such features also help reduce the time truck drivers spend locating trailers in the yard and at customer sites. Poulidis says companies are saving between 40 minutes and an hour of driver time per day by automating the tracking of trailers and containers.
"That adds up to a lot over the course of a year," he says. "It can add up fairly quickly in terms of cost savings and driver frustration. Every trucking company is looking at any way it can to retain the drivers it has or attract new ones. If you can save a driver 40 minutes to an hour by not looking for a trailer in a big yard ... that's an [advantage]."
In addition, cloud-driven mileage reports help improve fleet maintenance, augmenting the routine visual checks most companies rely on drivers to perform. Fleet managers can also use the solution to improve security. BlackBerry Radar can detect when a trailer door is open in a high-risk area, for instance, and send an alert to the driver and/or fleet manager. It also detects and sends alerts if something is missing from the trailer or if the trailer is not fully loaded.
EVOLVING TRENDS
Warehousing trends are contributing to the growth of cloud-based asset-tracking solutions as well. Poulidis points to companies' desire to store products closer to the consumer, which has led to a rise in "warehouses on wheels," in which some large retailers are renting trailers from trucking companies to store products for quicker delivery to consumers.
"Many people don't think about the logistics behind that," he says, pointing to a company's ability to accurately stock and replenish these so-called "micro-warehouses." "Having visibility into the capacity of the trailer is important in those situations."
A growing comfort level with cloud-based IT (information technology) solutions is also helping to sustain the momentum. Data security and privacy have been the chief concerns about the cloud, and those are beginning to ease as the technology becomes more ubiquitous and providers emphasize security methods and features. Poulidis points to the BlackBerry Jarvis software-as-a-service security analysis tool as an example. The tool analyzes software components for security and vulnerability. It was designed for use in the automotive supply chain but can be applied in other industries as well.
"For the most part, companies have overcome concerns they have [about the cloud]—primarily because in their lives as consumers, they are comfortable with cloud-based applications," explains Poulidis. "And even in their businesses, companies are using a lot of cloud-based services for their daily needs. So I think it's a natural thing for them now. It's a generally accepted fact that this is how business is done."
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.