Cloud-based asset-tracking solutions are giving organizations a better view into their supply chains—and helping them improve productivity and efficiency inside, outside, and on the road.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Cloud-based asset-tracking solutions are giving businesses a clearer view into their supply chains—and the ability to react more quickly to changes and make better decisions on everything from fleet management to quality and compliance monitoring. Compared with manual processes or traditional on-premise solutions, cloud-based solutions make it easier to access, aggregate, and analyze data. For one thing, their ability to gather data across multiple locations and analyze it in real time (or near-real time) speeds up the entire process, eliminating the need for cumbersome steps and complex system integrations that slow down the flow of information—and feeding users' desire for easier, faster access to information.
"Ubiquitous connectivity and users asking for information in real time at their fingertips has led to this revolution in cloud computing," says Nitesh Arora, head of marketing for Milpitas, Calif.-based Cloudleaf, which offers asset-tracking solutions that utilize edge computing (where analytics and data gathering take place at the data source) and the cloud.
The advent of such solutions also provides a pointed example of how cloud-based IoT (Internet of Things)-powered technologies are gaining a foothold in logistics and the supply chain, and how asset-tracking programs are particularly well-suited to advancing the mission of the cloud.
"Connectivity is the biggest advantage," says Arora. "The cloud is always on and can help you analyze data across multiple parties in the ecosystem, giving you the ability to react to changes in the supply chain much more efficiently."
Using a series of sensors and gateways, cloud-based asset-tracking solutions can gather data in the warehouse, in the yard, and on the road; analyze it in the cloud; and then report back to customers in a variety of formats. Cloudleaf launched its suite of solutions last fall, and the technologies are now in use with more than 10 customers in the pharmaceutical, automotive, and industrial markets. It will introduce a new mobile gateway this summer that will include enhanced GPS and cellular capabilities for gathering real-time in-transit data. The company joins a field of like-minded competitors, including BlackBerry Ltd., Honeywell, and Roambee Corp., all of which have introduced new or enhanced asset-tracking solutions in the last year or so, capitalizing on the connectivity trend that is driving the adoption of cloud-based technologies across the business landscape.
A recent study by material handling and logistics industry trade association MHI underscores these points. Its 2018 Annual Industry Report, published in partnership with Deloitte Consulting, shows that cloud computing and storage is the most-adopted new technology in the industry; the study of more than 1,000 supply chain professionals reveals an adoption rate of 57 percent. Adoption is expected to grow to 78 percent over the next two years, and to 91 percent over the next five years, according to the report. The use of sensors and IoT technology is on a similar growth path. Nearly half of respondents to the 2018 MHI study say they are using sensors in their supply chain operations. And though the adoption rate for IoT is just 22 percent today, it is expected to reach 50 percent within two years and 79 percent within five years.
"Digital transformation is top of mind for pretty much every executive out there," explains Arora, pointing to the convergence of IoT and the cloud as an important and growing means of solving supply chain problems—especially when it comes to inventory, fleets, and warehouses.
ENHANCING VISIBILITY
A clearer view into their supply chain gives organizations better access to data so they can, in turn, make better business decisions. Providing that supply chain visibility is a hallmark of cloud-based asset-tracking solutions, which generally come in the form of sensor tags that can be mounted on equipment or trailers, placed on boxes or containers, and even embedded into pallets. Sensors monitor the asset's location and condition, and can track mileage, maintenance needs, and utilization levels of trucks and trailers. Data are transmitted to a gateway and then analyzed in the cloud, and most companies deliver the information in the form of dashboards that can be accessed on a variety of devices; information can also be fed into an organization's enterprise applications.
The end result is access to information that can help reduce costs, improve productivity, maintain or improve quality levels, and prevent losses, among other benefits. Consider this: A grocery wholesaler can now track a shipment of lettuce down to the smallest details of temperature and humidity while en route to its destination, potentially allowing the wholesaler to avoid costly problems such as product spoilage. This can be especially helpful in the pharmaceutical industry, where failure to comply with government tracking and tracing regulations can cost companies millions in fines and material losses. Converting cumbersome manual tracking processes to those that employ sensors and the cloud not only increases efficiency, but also improves accuracy and quality.
"You have to make sure product is monitored not just for where it is, but for the condition it's in," explains Arora. "[With IoT and the cloud,] you never lose visibility of the product. For us, it's always on. Our customers don't have to scramble to see if they are in compliance."
IMPROVING MAINTENANCE, SECURITY
Cloud-based solutions are also making headway when it comes to better utilizing, maintaining, and securing fleets of trucks and trailers. Philip Poulidis, senior vice president and general manager at Waterloo, Ontario-based BlackBerry Radar, says these are three key issues the company's asset-tracking solution is designed to address. The solution uses a sensor-based monitoring and tracking device, cellular connectivity, and Web-based applications that analyze data and deliver reports via a map-based interface that users access in a secure online environment. The small monitoring device is placed inside the truck or trailer and can detect load status (including percentage of load), as well as temperature, humidity, pressure, motion, and location. Sensor readings are taken every five minutes and sent to the cloud, where they are continuously analyzed.
Users can set the system to perform automated yard checks and to continuously monitor trailer utilization throughout the day. This helps fleet managers more effectively maintain usage levels and improve driver productivity.
"Customers tell us they've been able to improve utilization of trailers by about 10 percent," says Poulidis. "[This allows them to] take on more business and use their existing fleet more efficiently. In other cases, customers have sold some trailers [because they found they were underutilizing them] and put the money back into their business."
Such features also help reduce the time truck drivers spend locating trailers in the yard and at customer sites. Poulidis says companies are saving between 40 minutes and an hour of driver time per day by automating the tracking of trailers and containers.
"That adds up to a lot over the course of a year," he says. "It can add up fairly quickly in terms of cost savings and driver frustration. Every trucking company is looking at any way it can to retain the drivers it has or attract new ones. If you can save a driver 40 minutes to an hour by not looking for a trailer in a big yard ... that's an [advantage]."
In addition, cloud-driven mileage reports help improve fleet maintenance, augmenting the routine visual checks most companies rely on drivers to perform. Fleet managers can also use the solution to improve security. BlackBerry Radar can detect when a trailer door is open in a high-risk area, for instance, and send an alert to the driver and/or fleet manager. It also detects and sends alerts if something is missing from the trailer or if the trailer is not fully loaded.
EVOLVING TRENDS
Warehousing trends are contributing to the growth of cloud-based asset-tracking solutions as well. Poulidis points to companies' desire to store products closer to the consumer, which has led to a rise in "warehouses on wheels," in which some large retailers are renting trailers from trucking companies to store products for quicker delivery to consumers.
"Many people don't think about the logistics behind that," he says, pointing to a company's ability to accurately stock and replenish these so-called "micro-warehouses." "Having visibility into the capacity of the trailer is important in those situations."
A growing comfort level with cloud-based IT (information technology) solutions is also helping to sustain the momentum. Data security and privacy have been the chief concerns about the cloud, and those are beginning to ease as the technology becomes more ubiquitous and providers emphasize security methods and features. Poulidis points to the BlackBerry Jarvis software-as-a-service security analysis tool as an example. The tool analyzes software components for security and vulnerability. It was designed for use in the automotive supply chain but can be applied in other industries as well.
"For the most part, companies have overcome concerns they have [about the cloud]—primarily because in their lives as consumers, they are comfortable with cloud-based applications," explains Poulidis. "And even in their businesses, companies are using a lot of cloud-based services for their daily needs. So I think it's a natural thing for them now. It's a generally accepted fact that this is how business is done."
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."