Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
Robots have long suffered from a bad rap in the supply chain, often written off as expensive, high-maintenance specialty tools that could only generate a return on investment (ROI) under highly specific circumstances.
Their reputation has been largely rehabilitated in recent years, however, as labor shortages, rising wages, and an explosion in e-commerce orders have pushed many warehouses to their limits. Desperate for a solution, some companies are giving robotic systems another look, and they're finding that robot manufacturers have upped their game.
Robotic solutions are still a long way from being the perfect fit for small businesses or operations that handle specialty items like oversized goods. But a growing number of companies—particularly large third-party logistics service providers (3PLs)—are finding that the technology can pay off fast.
While that's partly a result of falling prices, it has more to do with recent technological advances. The latest generation of warehouse robots offer the flexibility to handle a variety of tasks—such as identifying, picking, and bringing goods to people; palletizing cases; and loading and emptying trailers—rather than a single specialized function. That newfound flexibility holds particular appeal for 3PLs, which typically serve a diverse array of clients with equally diverse handling needs.
For a recent example, you need look no farther than Greenwich, Conn.-based transportation and logistics provider XPO Logistics Inc. XPO has deployed robotic equipment made by French automated handling and storage systems maker Alstef Automation S.A. at a facility in France that XPO manages for the McLean, Va.-based snack-food giant Mars.
Alstef supplied the operation with a robot with an articulated arm that can handle 50,000 to 60,000 packages per day, using grippers and a pneumatic system to pick up as many as five stacks of packages at a time to assemble pallets, according to XPO. Encouraged by its initial success with the robotic equipment, XPO said in March it had launched a cloud-based warehouse management system (WMS) designed to support the quick launch of other robotics-based distribution centers.
ROBOTS THAT DELIVER
Another industry player that has opted for the robotics route is French 3PL Geodis Group, which recently launched a pilot program using 30 autonomous mobile robots. The units, which were supplied by Wilmington, Mass.-based warehouse automation specialist Locus Robotics, have been deployed at a 139,000-square-foot warehouse in Indianapolis. Geodis said it launched the program in an effort to address a warehouse labor shortage in the region.
Third-party logistics provider Geodis is using Locus robots to help fill orders for a vendor that needs error-free manual picking—from an inventory of more than 30,000 SKUs.
At the Indianapolis facility, the 3PL is using the robots to help fill orders for one of its clients, an online vendor of women's apparel that requires error-free manual picking from an inventory of more than 30,000 stock-keeping units (SKUs). The robots work in collaboration with human pickers, ferrying order bins around the facility to collect items selected by the workers.
The Locus robots go about their daily work with little to no human intervention. To initiate the fulfillment process, a robot automatically rolls up to the aisle and rack where the desired item is stored, then "communicates" with the worker at that station via tablet computer, displaying an image of the needed item along with instructions on its location and the quantity to be picked. After the worker selects the products and places them in the robot's bin, the bot drives itself over to the next location. Once the order is complete, it delivers the bin to the packing station, where other workers prepare the order for shipment.
The new system expedites picking because workers no longer have to roam the aisles in search of items or push carts full of inventory back to the packing station, Geodis says. To further accelerate the workflow, the system uses software to calculate the shortest route for each bot to follow.
EVERYTHING'S BETTER WITH BOTS
In a market where good warehouse labor is hard to find, the robots foster a better work environment for employees, according to Eric Douglas, executive vice president of technology and engineering at Geodis. Picking units to the robots has reduced physical demands on workers by eliminating the need to trudge through the aisles pulling pick carts and by minimizing travel overall.
The robots have also proved to be a good fit with the site's multicultural work force. The messaging on their screens automatically displays in the worker's preferred language, eliminating some of the frustrations caused by language barriers. The Locus robots at Geodis' Indianapolis DC "talk" to workers in English, Burmese, Spanish, and Chin, a Southeast Asian language spoken in Burma, India, and Bangladesh.
In addition to creating a better work environment, the new process has allowed the facility to get more product out the door. "Our labor force is more productive with the robots than without. And every percentage point in a 10-percent-margin business is critical," Douglas said.
It helps that the economics of robotics have changed greatly over the years. Robots have become more affordable because the falling cost of components like circuit boards and chassis has made them cheaper to manufacture, according to Douglas.
Maintenance costs have also come down, since much of the complexity of robotics operations lies in their routing and control software. That means the bots themselves can be tuned and repaired by Geodis' in-house mechanics. "We have our own technicians in the field, and let me tell you, if they can fix a lift truck, they can fix a robot," Douglas said. "If you open up one of these Locus robots, they're not R2-D2; it's just caster wheels and a circuit board, and they can replace either of those."
ROBOTS PULL THEIR WEIGHT
As for the outcome of the pilot, Geodis reports that the results have been "staggering." Since the program began in October 2017, the 3PL has shipped over 600,000 units in over 300,000 orders. Today, 80 percent of units are picked to the robots.
Deploying robots for goods-to-person work in the warehouse has also helped Geodis save on labor costs. On top of that, employee productivity has doubled and training time for new hires has been cut in half, the company says.
Douglas acknowledges that the 100-pound Locus bots might not be as effective if Geodis were handling heavy pallets or large automobile tires at the DC. But they've been a great fit for an operation that mainly handles small to medium-sized orders requiring a high percentage of each-picks, he said. "Although goods-to-person robotics is relatively new," he added, "it's showing up at the perfect time [to help users meet knotty industry challenges]."
With those kinds of eye-popping results, robots are definitely speaking a language that any 3PL can understand. Time will tell whether the technology catches on in markets beyond the large 3PLs. But this much is clear: Robots have the potential to transform fulfillment. And nobody's putting them in a corner now.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.