Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
Robots have long suffered from a bad rap in the supply chain, often written off as expensive, high-maintenance specialty tools that could only generate a return on investment (ROI) under highly specific circumstances.
Their reputation has been largely rehabilitated in recent years, however, as labor shortages, rising wages, and an explosion in e-commerce orders have pushed many warehouses to their limits. Desperate for a solution, some companies are giving robotic systems another look, and they're finding that robot manufacturers have upped their game.
Robotic solutions are still a long way from being the perfect fit for small businesses or operations that handle specialty items like oversized goods. But a growing number of companies—particularly large third-party logistics service providers (3PLs)—are finding that the technology can pay off fast.
While that's partly a result of falling prices, it has more to do with recent technological advances. The latest generation of warehouse robots offer the flexibility to handle a variety of tasks—such as identifying, picking, and bringing goods to people; palletizing cases; and loading and emptying trailers—rather than a single specialized function. That newfound flexibility holds particular appeal for 3PLs, which typically serve a diverse array of clients with equally diverse handling needs.
For a recent example, you need look no farther than Greenwich, Conn.-based transportation and logistics provider XPO Logistics Inc. XPO has deployed robotic equipment made by French automated handling and storage systems maker Alstef Automation S.A. at a facility in France that XPO manages for the McLean, Va.-based snack-food giant Mars.
Alstef supplied the operation with a robot with an articulated arm that can handle 50,000 to 60,000 packages per day, using grippers and a pneumatic system to pick up as many as five stacks of packages at a time to assemble pallets, according to XPO. Encouraged by its initial success with the robotic equipment, XPO said in March it had launched a cloud-based warehouse management system (WMS) designed to support the quick launch of other robotics-based distribution centers.
ROBOTS THAT DELIVER
Another industry player that has opted for the robotics route is French 3PL Geodis Group, which recently launched a pilot program using 30 autonomous mobile robots. The units, which were supplied by Wilmington, Mass.-based warehouse automation specialist Locus Robotics, have been deployed at a 139,000-square-foot warehouse in Indianapolis. Geodis said it launched the program in an effort to address a warehouse labor shortage in the region.
Third-party logistics provider Geodis is using Locus robots to help fill orders for a vendor that needs error-free manual picking—from an inventory of more than 30,000 SKUs.
At the Indianapolis facility, the 3PL is using the robots to help fill orders for one of its clients, an online vendor of women's apparel that requires error-free manual picking from an inventory of more than 30,000 stock-keeping units (SKUs). The robots work in collaboration with human pickers, ferrying order bins around the facility to collect items selected by the workers.
The Locus robots go about their daily work with little to no human intervention. To initiate the fulfillment process, a robot automatically rolls up to the aisle and rack where the desired item is stored, then "communicates" with the worker at that station via tablet computer, displaying an image of the needed item along with instructions on its location and the quantity to be picked. After the worker selects the products and places them in the robot's bin, the bot drives itself over to the next location. Once the order is complete, it delivers the bin to the packing station, where other workers prepare the order for shipment.
The new system expedites picking because workers no longer have to roam the aisles in search of items or push carts full of inventory back to the packing station, Geodis says. To further accelerate the workflow, the system uses software to calculate the shortest route for each bot to follow.
EVERYTHING'S BETTER WITH BOTS
In a market where good warehouse labor is hard to find, the robots foster a better work environment for employees, according to Eric Douglas, executive vice president of technology and engineering at Geodis. Picking units to the robots has reduced physical demands on workers by eliminating the need to trudge through the aisles pulling pick carts and by minimizing travel overall.
The robots have also proved to be a good fit with the site's multicultural work force. The messaging on their screens automatically displays in the worker's preferred language, eliminating some of the frustrations caused by language barriers. The Locus robots at Geodis' Indianapolis DC "talk" to workers in English, Burmese, Spanish, and Chin, a Southeast Asian language spoken in Burma, India, and Bangladesh.
In addition to creating a better work environment, the new process has allowed the facility to get more product out the door. "Our labor force is more productive with the robots than without. And every percentage point in a 10-percent-margin business is critical," Douglas said.
It helps that the economics of robotics have changed greatly over the years. Robots have become more affordable because the falling cost of components like circuit boards and chassis has made them cheaper to manufacture, according to Douglas.
Maintenance costs have also come down, since much of the complexity of robotics operations lies in their routing and control software. That means the bots themselves can be tuned and repaired by Geodis' in-house mechanics. "We have our own technicians in the field, and let me tell you, if they can fix a lift truck, they can fix a robot," Douglas said. "If you open up one of these Locus robots, they're not R2-D2; it's just caster wheels and a circuit board, and they can replace either of those."
ROBOTS PULL THEIR WEIGHT
As for the outcome of the pilot, Geodis reports that the results have been "staggering." Since the program began in October 2017, the 3PL has shipped over 600,000 units in over 300,000 orders. Today, 80 percent of units are picked to the robots.
Deploying robots for goods-to-person work in the warehouse has also helped Geodis save on labor costs. On top of that, employee productivity has doubled and training time for new hires has been cut in half, the company says.
Douglas acknowledges that the 100-pound Locus bots might not be as effective if Geodis were handling heavy pallets or large automobile tires at the DC. But they've been a great fit for an operation that mainly handles small to medium-sized orders requiring a high percentage of each-picks, he said. "Although goods-to-person robotics is relatively new," he added, "it's showing up at the perfect time [to help users meet knotty industry challenges]."
With those kinds of eye-popping results, robots are definitely speaking a language that any 3PL can understand. Time will tell whether the technology catches on in markets beyond the large 3PLs. But this much is clear: Robots have the potential to transform fulfillment. And nobody's putting them in a corner now.
Some of Americans’ favorite condiments include ketchup, salsa, barbecue sauce, and sriracha. Toppings like marinara and pizza sauce are popular as well. The common denominator here is the tomato, and food producers need many tons of them to make these and other tasty products.
One of those producers is Red Gold, an Elwood, Indiana, company whose brands include Red Gold, Redpack, Tuttorosso, Sacramento, Vine Ripe, and Huy Fong. The company works with more than 30 family-owned Midwestern farms to source sustainably managed crops.
In the 80 years since its founding, Red Gold has grown to become the largest privately held manufacturer of tomato products in the U.S., with 23 different product categories and nearly 400 combinations of flavors and cuts. Today, it serves both the grocery market and institutional customers like schools and hospitals.
But a food supply chain of this scale can be expensive to operate. So Red Gold recently launched an initiative to modernize its logistics processes with an eye toward boosting efficiency and increasing resilience while also cutting costs.
The timing was right for such a project. Freight rates in the trucking sector have been depressed for nearly two years, giving the company a rare opportunity to invest some of its savings into process improvements, the company said. “The current transportation market is extremely shipper-friendly and has been for the past 18 months,” James Posipanka, Red Gold’s supply chain manager–logistics, said in a press release. “Now is the time for us to plan and prepare for when it swings the other way and carriers can choose which customers they want to work with. When that happens, we want to be a ‘Shipper of Choice.’ By putting strategies and processes in place now, we’ll be successful when the market does flip.”
STEP-BY-STEP SAVINGS
For help streamlining its processes, the company turned to Loadsmart, a Chicago-based logistics technology developer that specializes in helping clients optimize freight spend, increase efficiency, and enhance service quality. Step by step, Red Gold began implementing three of Loadsmart’s technologies and digital services, moving to the next phase only after it had realized a return on its investment in the previous one.
First, Red Gold implemented Opendock, Loadsmart’s online dock-scheduling platform. That move alone saved thousands of hours of staff time by eliminating the need to make carrier pickup appointments via phone and email. Today, 100% of the carriers that do business at Red Gold’s facilities book their appointments through Opendock—which amounts to some 60,000 appointments annually. Among other benefits, the new platform has drastically reduced the amount of time it takes for a carrier to book an appointment—with Opendock, appointments are scheduled one to two days out instead of 10 or more.
Second, the company installed Loadsmart’s ShipperGuide TMS, a transportation management and request-for-proposal (RFP) management system. The platform helps Red Gold avoid spreadsheets and administrative work. For example, instead of individually emailing RFPs to a few carriers, the company can now send RFPs through the TMS to many more carriers than was feasible in the past and easily compare the rates carriers submit in response. In addition, Red Gold was able to automate some 70% of its load tenders, or about 25,000 shipments, which allowed the company to reduce headcount without any interruptions in workflow.
Third, Red Gold began working with Loadsmart’s digital freight brokerage team to convert some of its full truckload movements to partial truckloads. That move expanded both its carrier base and its freight mode options, saving it $200,000 annually.
All in all, since it began using Loadsmart’s technology and services, Red Gold has reduced appointment leadtimes by 90% and saved 17% on annual LTL freight costs, according to the two companies. Red Gold is so pleased with those results that its logistics team has already begun working with the technology vendor on additional opportunities for improvement.
With that money, qualified ports intend to buy over 1,500 units of cargo handling equipment, 1,000 drayage trucks, 10 locomotives, and 20 vessels, as well as shore power systems, battery-electric and hydrogen vehicle charging and fueling infrastructure, and solar power generation.
For example, funds going to the Port of Los Angeles include a $412 million grant to support its goal of achieving 100% zero-emission (ZE) terminal operations by 2030. And following the award, the Port and its private sector partners will match the EPA grant with an additional $236 million, bringing the total new investment in ZE programs at the Port of Los Angeles to $644 million. According to the Port of Los Angeles, the combined new funding will go toward purchasing nearly 425 pieces of battery electric, human-operated ZE cargo-handling equipment, installing 300 new ZE charging ports and other related infrastructure, and deploying 250 ZE drayage trucks. The grant will also provide for $50 million for a community-led ZE grant program, workforce development, and related engagement activities.
And the Port of Oakland received $322 million through the grant, which will generate a total of nearly $500 million when combined with port and local partner contributions. Altogether, that total will be the largest-ever amount of federal funding for a Bay Area program aimed at cutting emissions from seaport cargo operations. The grant will finance 663 pieces of zero-emissions equipment which includes 475 drayage trucks and 188 pieces of cargo handling equipment.
Likewise, the Port of Virginia said its $380 million in new funding will help to reach its goal of eliminating all greenhouse gas emissions by 2040. The grant money will be used to buy and install electric assets and equipment while retiring legacy equipment powered by engines that burn gasoline or diesel fuel.
According to AAPA, those awards will demonstrate to Congress that the Clean Ports Program should become permanent with annual appropriations. Otherwise, they would soon cease to be funded as backing from the Inflation Reduction Act (IRA) comes to a close, AAPA said. “From the earliest stages of legislative development in Congress, America’s ports have been ecstatic about and committed to the vision of implementing a novel grant program for the port industry that will complement and strengthen existing plans to diversify how we power our ports,” Cary Davis, AAPA’s president and CEO, said in a release. “These grant funding awards will usher in a cleaner and more resilient future for our ports and national transportation system. We thank our champions in Congress and the Biden-Harris Administration for committing to us and we look forward to working closely with our Federal Government partners to get these funds quickly deployed and put to work.”
The majority of American consumers (86%) plan to reduce their holiday shopping budgets this year, with nearly half (47%) expecting to cut spending by more than 50% compared to last year, according to consumer research from Relex Solutions.
The forecast runs against some other studies that predict the upcoming holiday shopping season will be a stronger than last year, with higher sales and earlier shopping than 2023.
But Finland-based Relex says its conclusion is based on the shorter holiday shopping period of 27 days in 2024 (five days shorter than 2023), combined with economic volatility and supply chain disruptions. The research includes survey responses from 1,000 U.S. consumers in October 2024.
According to Relex, those results reveal a complex landscape where price sensitivity and decreased brand loyalty are reshaping traditional retail dynamics. That means retailers and manufacturers must carefully balance promotional strategies with profitability while maintaining product availability, since consumers are actively seeking better value and may switch between brands more readily.
"Retailers are facing a highly challenging season, with consumers prioritizing value more than ever. To succeed, retailers must not only offer attractive promotions but also ensure those deals don’t erode their margins. At the same time, manufacturers need to optimize their operations and collaborate with retailers to deliver value without sacrificing profitability," Madhav Durbha, Relex’ group vice president of CPG and Manufacturing, said in a release. The company says it provides a supply chain and retail planning platform that optimizes demand, merchandising, supply chain, operations, and production planning.
"This holiday season represents a critical juncture for the retail industry," Durbha added. "With reduced brand loyalty and a shorter shopping window, there’s no room for error. Retailers and manufacturers need to work together closely, leveraging AI-powered tools to anticipate demand, manage inventory, and run effective promotions," Durbha said.
In additional findings, the survey found:
Brand loyalty is eroding: About 45% of consumers say they're less likely to remain loyal to brands without meaningful discounts, while 41% will switch brands if faced with both poor deals and out-of-stock products.
Digital channels dominate deal-seeking behavior: Store and brand apps (60%) and email promotions (60%) are the primary channels for finding deals, while only 32% of consumers primarily search for deals in physical stores.
Supply chain concerns remain significant: Nearly 85% of shoppers express concern about potential disruptions, with electronics (60%) and clothing/accessories (57%) being the categories of highest concern.
Age significantly impacts shopping behavior: Consumers from age 45-60 show the highest economic sensitivity, with 60% cutting budgets by more than 50%, while shoppers aged 18-29 prioritize product availability over price.
Electric yard truck provider Outrider plans to scale up its autonomous yard operations in 2025 thanks to $62 million in fresh venture capital funding, the Colorado-based firm said.
The expansion in 2025 will be focused on distribution center applications, but Outrider says its technology is also well-suited for use in intermodal rail and port terminals, paving the way for future applications across freight transportation.
“Outrider’s proprietary safety systems; consistent, predictable movement through complex and chaotic environments; and patented robotic-arm-based system for trailer air and electric line connections have allowed us to stay far ahead of any competition," Bob Hall, Chief Operating Officer at Outrider, said in a release.
The “series D” round was led by Koch Disruptive Technologies (KDT) and New Enterprise Associates (NEA), with additional investments from 8VC, ARK Invest, B37 Ventures, FM Capital, Interwoven Ventures, NVentures (NVIDIA’s venture capital arm), and Prologis Ventures. Other investors joining the Series D financing are Goose Capital; Lineage Ventures, the investment strategy of Lineage, Inc.; Presidio Ventures, the venture capital arm of Sumitomo Corporation; and Service Provider Capital. In total , the new backing brings the company to over $250 million in equity capital raised to date.
A team from the University of Tennessee, Knoxville, walked away with top honors at this year’s event. It was the school’s first time competing in the scholarship competition, which was held during IANA’s Intermodal Expo in September.
The winning squad included students Jaren Bussell, Elizabeth Shuler, Brock Sooley, and Kathryn Whittaker and was coached by Dr. Donald Maier, associate professor of practice–supply chain. “It is exciting to see what the students can achieve in five hours. Each team reads, analyzes, and prepares a presentation with no faculty input,” Maier said in a release.
In addition to UT, participating schools included the California State Maritime Academy, College of Charleston, Georgia Southern University, and SUNY Maritime as well as the universities of Arkansas, Maryland, North Florida, North Texas, and Wisconsin at Superior.
IANA’s scholarship awards support curriculums designed to attract students to careers in freight and intermodal transportation. Since the program’s inception in 2007, IANA has awarded over $5.3 million in scholarships.