Forklifts have gone high-tech, but not everyone needs all the bells and whistles. Here's how to determine when a more basic truck might be the right way to go.
Contributing Editor Toby Gooley is a writer and editor specializing in supply chain, logistics, and material handling, and a lecturer at MIT's Center for Transportation & Logistics. She previously was Senior Editor at DC VELOCITY and Editor of DCV's sister publication, CSCMP's Supply Chain Quarterly. Prior to joining AGiLE Business Media in 2007, she spent 20 years at Logistics Management magazine as Managing Editor and Senior Editor covering international trade and transportation. Prior to that she was an export traffic manager for 10 years. She holds a B.A. in Asian Studies from Cornell University.
In some ways, figuring out what you need in a forklift is a lot like deciding what kind of car to buy. Some people need basic transportation just to get from one place to another; some drive long stretches and need dependable, comfortable cars that can stand up to heavy use; and some use their cars as offices on wheels and want luxury vehicles with productivity-enhancing technologies like hands-free communication. For that reason, automakers offer a wide range of makes and models that vary in cost, features, and quality.
Similarly, forklift fleet managers have different wants and needs. That's why lift truck makers offer everything from "no-frills" trucks that will simply get your pallets from here to there, to self-driving forklifts that can tell you in near real time where they are and what's going on under the hood, along with midrange models that fall somewhere in between the basic and premium types. How wide a range of equipment an OEM (original equipment manufacturer) offers varies from one provider to another. Some only serve the basic to midrange market, while some sell midrange and premium brands. A few that manufacture premium equipment also offer basic value-priced brands as well. Some examples of the latter include Kion Group (Baoli), Hyster-Yale Group (Utilev), and Crown Equipment Corp. (Hamech).
Many operations don't require all the bells and whistles that are available in some of today's high-tech forklifts. For them, a basic "value" lift truck may fill the bill. A value truck generally is low-cost and price-competitive; is based on commonly used engine, body, and transmission designs; and does not include features that add a significant amount of cost. It may not be as fuel-efficient as more expensive trucks, and it typically will not have technology "extras" like automatic slowdown or the ability to automatically stop at a specific rack height, says Jerry Weidmann, president of Wolter Group LLC, a Brookfield, Wis.-based company that includes five material handling and power systems businesses across the Midwest. Wolter Group represents 15 forklift manufacturers, including the basic and midrange brands Baoli, Cat Lift Trucks, Doosan, Komatsu, and Mitsubishi, as well as premium brands like Jungheinrich and Linde.
How do you know when a basic no-frills forklift would be the best choice? Here are some recommendations on when to keep things simple—and why.
FACTORS TO CONSIDER
It's important to understand that "value" or "basic" does not necessarily equate to "cheap" or "low performance." Certainly, some end users buy "disposable" lift trucks—very low-priced vehicles that last for just two or three years—and consider buying and replacing them to be a cost of doing business. But manufacturers typically use the term to mean something very different. For instance, Lexington, Ky.-based Clark Material Handling Co., which celebrated its 100th year in 2017, defines its "value forklifts" as vehicles that offer limited options and faster delivery than more customized equipment, says Jeff Arnold, product support manager. Limiting options and sticking with standard, commonly used chassis, parts, and designs lets manufacturers reduce overhead and production costs, and therefore keep the selling price low. But limiting options doesn't mean limiting performance and durability, he says; a value truck can incorporate improvements in engines, drivetrains, and other components that also appear in premium forklifts. "It's really not a matter of technology; it's more about the approach to design and manufacturing quality," Arnold says.
As the example of "disposable" lift trucks suggests, initial purchase price is the No. 1 priority for some who are looking to buy, lease, or rent value trucks. "A 'mom and pop' shop may not have the capital to buy based on the total cost of ownership," Arnold observes. "In a case like that, the initial purchase price can be driving the decision because they have such a limited budget. Sometimes, it's the only perspective they can take."
But Arnold and the other experts we consulted for this article agree that, just as with any type of lift truck, end users should consider a host of factors besides the initial purchase price. "While purchase price is always an important factor, it has become less of a priority for businesses over the last several years," says Shawn Jones, vice president of sales/warehouse solutions at Briggs Equipment, a full-service distributor of material handling and warehouse equipment with operations in the Southern U.S., the United Kingdom, and Mexico. Briggs represents lift truck brands across the price and application spectrum, including Hyster, Yale, Manitou, Combilift, and heavy-duty outdoor forklifts. "The professional fleet managers we interact with today ... their focus is on the total cost of moving their product over a period of time—not on the upfront cost of equipment," Jones says. That total cost, he adds, includes the cost of the equipment over time, the efficiency/productivity of the equipment, the energy source needed to power it, and the employee(s) required to operate it.
Keep in mind, experts say, that the more a forklift is in use, the lower its total per-hour cost to operate. Even a high-priced lift truck that runs a lot of hours in a year can cost less to operate on an hourly basis than a low-priced forklift that spends most of its time in park.
With forklifts, the greater the number of hours the equipment will be used and/or the greater the severity of the application, the more sophisticated the equipment that will be needed.
Once the basic specifications have been determined—for example, required load-lifting capacity, maximum height and width, and maximum fork height required—the decision becomes a matter of price vs. complexity. The greater the number of hours a piece of equipment will be utilized and/or the greater the severity of the application, the more sophisticated the equipment that will be specified, Weidmann says. (See Exhibit 1.)
Small distributors, manufacturers, or other types of operations that move pallets or unload trucks once or twice a day, and where a forklift will be used fewer than 1,000 hours a year probably will get the functionality they need from a value truck. A forklift that is going to be used 3,000 hours per year, however, must be highly productive, making expensive productivity-enhancing features like the ability to control travel, lift, and lower speeds necessary, in Weidmann's view.
The other main consideration when choosing between a no-frills lift truck and a midrange or premium truck is the application for which it will be used. For example, running pallets just a couple of hours a day around a moderate-sized flat-floored facility with fairly low rack heights will place relatively low physical and mechanical demands on a forklift, and a value truck may be all that's needed. A more rigorous application, such as carrying or pushing very heavy loads, traveling up and down inclines, operating in extreme temperatures, or running multiple shifts six or seven days a week, would require a forklift specifically designed for harsh duty cycles. That will necessarily drive up costs but will also provide the required level of performance, Weidmann says.
In addition, basic trucks aren't big on ergonomics—those cushy automobile-like seats are expensive—but that won't have a significant impact on an operator running a truck just one or two hours a shift. For an operator who's on a piece of equipment all day, however, seat comfort, accessibility and ease of use of controls, vehicle noise level, foot room, and so forth are extremely important for reducing fatigue, improving concentration, and minimizing injuries.
What if circumstances change, and you need more capabilities in an existing value truck? It is indeed possible to add technology such as fleet management software and some kinds of ergonomic enhancements to basic forklifts. "Modern material handling equipment is designed with technological modularity—the ability to bolt on functionality as needed," says Dan LaMendola, fleet manager at Briggs Equipment. He cites telemetry, the collecting of data at the point of use and making the data available to a separate user base via a remote server, as one example. Most telemetry systems, he says, can be deployed at the factory or out in the field once the material handling system has been put into operation, and for some time after that. That kind of flexibility is one of the greatest benefits provided by the technological and ergonomic advances that have taken place in the last decade, LaMendola adds.
The core of the lift truck can't be changed, however, and there are limits to what add-on technology can do on a low-end truck with a basic engine, electronics, and instrumentation. End users that want a lot of data and analysis, as well as the ability to collect a wider array of information in the future, will have to invest in more sophisticated technology. In that case, Arnold, suggests, it would make sense to move up to a "smart" truck that's designed to accommodate more advanced technology and can provide the full range of capabilities the end user needs for its particular application.
GO TO THE PROS
Where can end users turn for guidance when deciding which type of truck would best fit their requirements? "Everything starts with dealerships," says Arnold. "They're the front line for what the customer needs." Lift truck dealers will conduct site surveys to make sure they match the correct truck to the application; if needed, they will turn to the OEM's sales, engineering, and product-support experts, he adds.
Regardless of whether you're in the market for an entry-level value truck, a technologically advanced premium piece of equipment, or something in between, one thing applies across the board. The key to getting the right truck for your needs is to gather information about its intended hours of use and applications—and then communicate that clearly and accurately to your dealer.
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."
IT projects can be daunting, especially when the project involves upgrading a warehouse management system (WMS) to support an expansive network of warehousing and logistics facilities. Global third-party logistics service provider (3PL) CJ Logistics experienced this first-hand recently, embarking on a WMS selection process that would both upgrade performance and enhance security for its U.S. business network.
The company was operating on three different platforms across more than 35 warehouse facilities and wanted to pare that down to help standardize operations, optimize costs, and make it easier to scale the business, according to CIO Sean Moore.
Moore and his team started the WMS selection process in late 2023, working with supply chain consulting firm Alpine Supply Chain Solutions to identify challenges, needs, and goals, and then to select and implement the new WMS. Roughly a year later, the 3PL was up and running on a system from Körber Supply Chain—and planning for growth.
SECURING A NEW SOLUTION
Leaders from both companies explain that a robust WMS is crucial for a 3PL's success, as it acts as a centralized platform that allows seamless coordination of activities such as inventory management, order fulfillment, and transportation planning. The right solution allows the company to optimize warehouse operations by automating tasks, managing inventory levels, and ensuring efficient space utilization while helping to boost order processing volumes, reduce errors, and cut operational costs.
CJ Logistics had another key criterion: ensuring data security for its wide and varied array of clients, many of whom rely on the 3PL to fill e-commerce orders for consumers. Those clients wanted assurance that consumers' personally identifying information—including names, addresses, and phone numbers—was protected against cybersecurity breeches when flowing through the 3PL's system. For CJ Logistics, that meant finding a WMS provider whose software was certified to the appropriate security standards.
"That's becoming [an assurance] that our customers want to see," Moore explains, adding that many customers wanted to know that CJ Logistics' systems were SOC 2 compliant, meaning they had met a standard developed by the American Institute of CPAs for protecting sensitive customer data from unauthorized access, security incidents, and other vulnerabilities. "Everybody wants that level of security. So you want to make sure the system is secure … and not susceptible to ransomware.
"It was a critical requirement for us."
That security requirement was a key consideration during all phases of the WMS selection process, according to Michael Wohlwend, managing principal at Alpine Supply Chain Solutions.
"It was in the RFP [request for proposal], then in demo, [and] then once we got to the vendor of choice, we had a deep-dive discovery call to understand what [security] they have in place and their plan moving forward," he explains.
Ultimately, CJ Logistics implemented Körber's Warehouse Advantage, a cloud-based system designed for multiclient operations that supports all of the 3PL's needs, including its security requirements.
GOING LIVE
When it came time to implement the software, Moore and his team chose to start with a brand-new cold chain facility that the 3PL was building in Gainesville, Georgia. The 270,000-square-foot facility opened this past November and immediately went live running on the Körber WMS.
Moore and Wohlwend explain that both the nature of the cold chain business and the greenfield construction made the facility the perfect place to launch the new software: CJ Logistics would be adding customers at a staggered rate, expanding its cold storage presence in the Southeast and capitalizing on the location's proximity to major highways and railways. The facility is also adjacent to the future Northeast Georgia Inland Port, which will provide a direct link to the Port of Savannah.
"We signed a 15-year lease for the building," Moore says. "When you sign a long-term lease … you want your future-state software in place. That was one of the key [reasons] we started there.
"Also, this facility was going to bring on one customer after another at a metered rate. So [there was] some risk reduction as well."
Wohlwend adds: "The facility plus risk reduction plus the new business [element]—all made it a good starting point."
The early benefits of the WMS include ease of use and easy onboarding of clients, according to Moore, who says the plan is to convert additional CJ Logistics facilities to the new system in 2025.
"The software is very easy to use … our employees are saying they really like the user interface and that you can find information very easily," Moore says, touting the partnership with Alpine and Körber as key to making the project a success. "We are on deck to add at least four facilities at a minimum [this year]."