At the Modex exhibition and conference in Atlanta, attendees can get up close and personal with sizzling new technology, equipment, and services for the supply chain.
Thinking of distribution centers as cavernous facilities full of boxes, pallets, and racks is so 20th century. Nowadays, they are hot spots of technological innovation. Think about it: Conveyors that turn themselves off when there's nothing to convey. Customized packaging material made on the spot. Driverless lift trucks. Glasses that can tell you what and how much to pick.
Need to keep pace with the latest and greatest technological innovations? The Modex Show organized by MHI (formerly the Material Handling Industry of America) might be just the ticket. One of the largest expositions for supply chain solutions in the Americas, Modex will be showcasing products and services from more than 850 exhibitors at Atlanta's Georgia World Congress Center from April 9-12.
For ease of navigation, the 250,000-square-foot show floor will be divided into function-specific solution centers: Manufacturing & Assembly, Fulfillment & Delivery, Information Technology (IT) Solutions, The Knowledge Center, Smart City Logistics and Connected Supply Chain, and Transportation & Logistics. Exhibitors from across North America will be on hand to showcase the following technologies and services:
Material handling equipment and systems, which includes a broad range of products, from the highly complex (like automated guided vehicles and automated storage and retrieval systems) to the elegantly simple (like casters, racks, and shelves).
Packaging, containers, and shipping equipment, which encompasses not just pallets, containers, and shrink wrap but also packaging machinery, equipment designed for the inspection of products by weight or scanning, and palletizers.
Inventory management and controlling technologies, which includes computers, controllers, and software programs as well as systems integrators.
Dock and warehouse equipment and supplies, such as dock levelers, pads, and doors; flooring; hoists; cranes; monorails; and below/hook lifting devices.
Consultants and distribution system planners, including simulators, modelers, and third-party logistics service providers.
Automatic identification equipment and systems, such as bar-code printers and scanners, radio-frequency identification (RFID) systems, vision systems, and voice recognition systems.
Supply chain management, which serves as a catch-all category for such products and services as alternative fuel systems, parcel management and distribution, reverse logistics, and inventory security services.
Smart city logistics and connected supply chain, connected technologies, including "smart city" technologies that can help urban areas address the increasing challenges of congestion, noise, and pollution associated with more frequent last-mile deliveries to their growing populations.
Transportation and logistics, such as road, rail, sea, and air freight services; parcel delivery; and autonomous vehicles.
A GLIMPSE OF THE FUTURE
In addition to the exhibition, an extensive educational conference will run concurrently with the show. The conference features five keynote addresses, a "Women in the Supply Chain" forum, and more than 100 supplier-led seminars on a broad array of manufacturing, distribution, and supply chain topics.
The Modex keynote presentations will offer a glimpse of the future and insights into how businesses can prepare themselves for what lies ahead. On Monday, April 9, Juan Perez, chief information and engineering officer at UPS, will deliver the opening keynote address, "Anticipating Tomorrow's Supply Chain Challenges - Today." In his presentation, Perez will discuss the importance of embracing innovation and describe how UPS is preparing for the "Fourth Industrial Revolution," which will be enabled by the Industrial Internet of Things, the ongoing evolution of mobility, and smart cities.
Following the opening keynote, Georgia Governor Nathan Deal will take the stage to welcome Modex attendees to Georgia. In his address, Deal will detail the state's significant investments in supply chain and transportation infrastructure for moving goods quickly and efficiently through the Southeastern region.
On Tuesday, April 10, Andrew McAfee, co-founder and co-director of the Initiative on the Digital Economy and a principal research scientist at the MIT (Massachusetts Institute of Technology) Sloan School of Management, will deliver a talk on the digital revolution and its implications for employment and the economy. Arguing that technology is rewriting the business playbook and that a great deal of standard business practice is now dangerously out of date, McAfee will look at how digital technologies such as robotics, machine learning, artificial intelligence, and autonomous vehicles will impact business moving forward.
Scott Sopher, principal with Deloitte Consulting LLP's supply chain practice, and George W. Prest, MHI's chief executive officer, will present the findings of a new report from MHI on Wednesday, April 11. The organization's "2018 Annual Industry Report" focuses on the supply chain trends and technologies that are transforming supply chains. After the presentation, the speakers will moderate a panel of manufacturing and supply chain leaders discussing the real-world significance of the report's findings.
Later that day, Mike Rowe, TV personality and founder of the mikeroweWORKS Foundation, will present "Why Dirty Jobs Matter." In his presentation, Rowe will talk about skilled labor and why it's being devalued by the media, advertising, and even the government. Rowe will also share his insights into the benefits of hard honest work and how it affects everything from our national identity to our infrastructure to the economy.
EXPERT-LED SEMINARS
Following the keynotes each day, Modex visitors can choose from a wide array of supplier-led educational seminars. These 45-minute sessions will be presented in theaters located right on the show floor. This format allows attendees to learn about various manufacturing, distribution, and supply chain solutions in the educational sessions and then actually see the equipment, systems, and services that can implement those solutions. This year's seminars are divided into six tracks: automation and robotics; data capture, analytics, and information management; manufacturing, planning, and sourcing; sustainability and risk management; transportation, distribution, and warehousing; and workforce and labor.
New to the seminar schedule this year are special conference sessions that will be held in the two newest solution centers, the "Transportation & Logistics" and "Smart City Logistics and Connected Supply Chain" centers. Sessions scheduled for the "Transportation & Logistics" center include "How to Reduce Small Parcel and LTL Transportation Costs in a Challenging Economy," "Technology Disruptors," and "Challenges in the Logistics Workforce." Sessions to be held in the "Smart City" center include "Artificial Intelligence: Evolution of Shipping," "Smart City Logistics - Successfully Navigating the Last Mile," and "Creating the Connected Warehouse." Here's the complete seminar schedule.
Modex will also reach beyond the confines of the convention center to offer supply chain-focused tours of the following Atlanta-area facilities: Telaid Industries Inc., Kroger, Kia Motors' assembly plant, and the ATL aircargo facility. (Preregistration and separate fees are required.)
This year, Modex will be co-located with the Georgia Logistics Summit, an event that brings together nearly 2,000 logistics and supply chain professionals from Georgia and beyond to network, share best practices, and learn about the latest trends in the industry. The 2018 summit is expected to feature nearly 50 speakers, including prominent shippers and leaders in the state's infrastructure and economic development community. A separate fee and registration are required for the summit. Learn more at GeorgiaLogistics.com/Summit.
Pre-registration for Modex 2018 is free online. There is no charge to attend the exhibits, Modex keynotes, or show-floor educational sessions. The website also offers exhibitor search tools, floor plans, a complete list of educational sessions, and information about travel and accommodations.
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
The “series B” funding round was financed by an unnamed “strategic customer” as well as Teradyne Robotics Ventures, Toyota Ventures, Ranpak, Third Kind Venture Capital, One Madison Group, Hyperplane, Catapult Ventures, and others.
The fresh backing comes as Massachusetts-based Pickle reported a spate of third quarter orders, saying that six customers placed orders for over 30 production robots to deploy in the first half of 2025. The new orders include pilot conversions, existing customer expansions, and new customer adoption.
“Pickle is hitting its strides delivering innovation, development, commercial traction, and customer satisfaction. The company is building groundbreaking technology while executing on essential recurring parts of a successful business like field service and manufacturing management,” Omar Asali, Pickle board member and CEO of investor Ranpak, said in a release.
According to Pickle, its truck-unloading robot applies “Physical AI” technology to one of the most labor-intensive, physically demanding, and highest turnover work areas in logistics operations. The platform combines a powerful vision system with generative AI foundation models trained on millions of data points from real logistics and warehouse operations that enable Pickle’s robotic hardware platform to perform physical work at human-scale or better, the company says.
Bloomington, Indiana-based FTR said its Trucking Conditions Index declined in September to -2.47 from -1.39 in August as weakness in the principal freight dynamics – freight rates, utilization, and volume – offset lower fuel costs and slightly less unfavorable financing costs.
Those negative numbers are nothing new—the TCI has been positive only twice – in May and June of this year – since April 2022, but the group’s current forecast still envisions consistently positive readings through at least a two-year forecast horizon.
“Aside from a near-term boost mostly related to falling diesel prices, we have not changed our Trucking Conditions Index forecast significantly in the wake of the election,” Avery Vise, FTR’s vice president of trucking, said in a release. “The outlook continues to be more favorable for carriers than what they have experienced for well over two years. Our analysis indicates gradual but steadily rising capacity utilization leading to stronger freight rates in 2025.”
But FTR said its forecast remains unchanged. “Just like everyone else, we’ll be watching closely to see exactly what trade and other economic policies are implemented and over what time frame. Some freight disruptions are likely due to tariffs and other factors, but it is not yet clear that those actions will do more than shift the timing of activity,” Vise said.
The TCI tracks the changes representing five major conditions in the U.S. truck market: freight volumes, freight rates, fleet capacity, fuel prices, and financing costs. Combined into a single index indicating the industry’s overall health, a positive score represents good, optimistic conditions while a negative score shows the inverse.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."