You may think of the humble electronic logging device (ELD) as a tool for tracking truck drivers' hours of service (HOS). But the technology's developers have a much grander vision.
Ben Ames has spent 20 years as a journalist since starting out as a daily newspaper reporter in Pennsylvania in 1995. From 1999 forward, he has focused on business and technology reporting for a number of trade journals, beginning when he joined Design News and Modern Materials Handling magazines. Ames is author of the trail guide "Hiking Massachusetts" and is a graduate of the Columbia School of Journalism.
Truck operators across the nation scrambled in December to install electronic logging devices (ELDs) ahead of a federal safety mandate requiring that virtually all trucks built after the year 2000 have the devices onboard. Regulators say the digital vehicle-monitoring equipment will enable more accurate accounting of time worked under federal hours-of-service (HOS) regulations than was possible with paper logbooks, helping ensure that drivers get the rest they need and that roads are safer for all motorists.
Yet even as truckers begin familiarizing themselves with the new equipment, developers are at work creating next-generation devices that could change the way we think about ELDs. What they envision is a sophisticated multifunctional device whose capabilities extend far beyond simply tracking drivers to encompass a broad array of transportation and fleet management functions.
For instance, future ELD designs could incorporate features allowing trucks to communicate with remote software that can help prevent breakdowns, improve navigation, or locate backhaul loads, proponents say. Developers also envision models that would enable fleets to combine detailed information about individual drivers—such as their steering and braking habits—with precise information about the specific vehicle (conveyed through engine telematics and other sensors) and then analyze the data through cloud-based platforms.
THE TRUCK BECOMES A ROLLING OFFICE
As for what will make this all possible, the key lies in connectivity. By connecting truck cabs to cloud computing, enhanced ELDs could access sophisticated software and vast databases that have previously been inaccessible from a moving vehicle. That capability could transform a truck from a simple means of conveyance into a sophisticated mobile office, said Usha Iyer, vice president of marketing at Honeywell Safety & Productivity Solutions. Honeywell recently teamed up with transportation technology provider Omnitracs to launch an ELD software platform designed to help fleets improve worker safety and avoid violations, among other capabilities.
And that's only the beginning, according to Iyer. Developers are currently looking at ways to use "smart" ELDs to tackle other industry challenges, she said. "Fleets are not just complying with the regulation to track drivers' hours of service but are now looking at how they can use ELDs to drive toward other challenges like rising labor costs, driver shortages, and e-commerce trends," she said.
To reach those goals, developers will take advantage of ELDs' capability to collect more granular real-time data than was possible with automatic onboard recording devices (AOBRDs), the previous generation of vehicle data recorders, Iyer said. By analyzing the ELD-generated data with cloud-based software, fleets can improve variables ranging from asset utilization rates to navigation, safety, and fuel efficiency, she said.
Fleets could even use the capabilities to improve the driver experience by delivering customized services to each individual truck, Iyer added. "A driver could get into his cab in the morning, log in [to an onboard computer], and manage his workflow, whether that means turn-by-turn navigation or document capture and imaging," she said.
BOOSTING THE ROI ON ELDs
As for when all this might happen, that will depend on a couple of factors, according to Norm Ellis, president of ERoad, a Portland, Ore.-based fleet management solutions provider. Much of the hardware needed to enable such applications is already in place, he said. But getting to the next level will require software improvements as well as building up the network of trucks equipped with the devices, he said.
The ELD mandate that took effect in December affects about 4 million trucks in the U.S., including 2.5 million to 3 million vehicles that had already been equipped with either AOBRDs or ELDs well before the deadline, Ellis said. Adding the remaining 1 million to 1.5 million vehicles and beginning the required process of upgrading the rest to newer ELD models will generate a flood of new data that fleets could potentially use to generate valuable insights, he said.
As more fleets adopt ELDs, they will increasingly look for additional ways to use the information the devices provide. "Some people will just hunker down and use it to monitor hours of service, but once you have this device in the vehicle, many others will ask 'What else can I use the ELD for that will give me a return on investment?'" Ellis said.
Technology providers have anticipated that question. A number have already rolled out ELDs with features like wireless data plans, cloud analytics platforms, or connections to vehicle telematics. While those enhanced models cost more than their basic counterparts, most fleets will be able to justify the investment through the operational savings they yield, he said.
For example, the Federal Motor Carrier Safety Administration (FMCSA) requires that ELDs be connected to a vehicle's engine control module (ECM) so the device can record when the ignition is turned on and when the vehicle is moving. However, some enhanced ELDs allow users to collect a wide range of additional data, such as engine diagnostics, and send it to a cloud-based platform for analysis. If the results indicated that, say, the truck was at high risk of a breakdown, the fleet manager could then instruct the driver to visit the closest mechanic before expensive damage could occur, Ellis said.
Another way that ELDs may help fleets cut costs is by recording drivers' behavior on the road, with an eye toward curbing bad—read: costly—habits, he said. As for how that might work, Ellis offers this example: "If you can identify a guy who's driving with hard braking or rapid acceleration, then you know he could manage his miles per gallon (mpg) more efficiently. Guess what happens when you pound the pedal to the floor? You burn through your fuel. But if you can move a guy from 5.5 to 6 mpg, that's a huge impact to the bottom line."
SHAKEOUT AHEAD?
Technology providers are already at work adding new hardware and software features that would enable these new applications, with vendors launching dozens of new ELD models in recent months, said Thayne Boren, general manager of the mobile division at Truckstop.com, the New Plymouth, Idaho-based loadboard provider. The firm has created a marketplace that matches drivers, carriers, and fleets with the right ELD supplier for their needs.
Many ELD vendors sell a range of products, from basic models designed to be affordable for small fleets and owner/operators to more expensive devices with added functionality, intended for trucking lines with more sophisticated information technology needs, he said. In total, the ELD market currently has an estimated 150 different vendors selling more than 190 models, he said.
But Boren thinks that's about to change. He predicts the marketplace will undergo a restructuring in the coming months, as weaker players start dropping out and others join forces through mergers or acquisitions. "I see a lot of consolidation happening," he said. "You could probably divide that [number of providers] by four over the next 24 months."
The market will also evolve in response to external factors such as the ongoing upgrade from 3G to 4G cellular networks, Boren said. With access to greater wireless bandwidth, ELDs will be able to transmit far more data, which will encourage users to connect their ELDs to a wider range of peripheral devices and sensors.
OUT WITH THE OLD
Originally designed to perform the simple task of recording drivers' hours behind the wheel, ELDs are on track to evolve quickly over the next few years, driven by trucking fleets' relentless search for ways to cut costs and improve performance. The devices could soon assume a central role in recording, analyzing, and improving the smallest details of transportation operations.
"There is diversity and confusion in the market today, but ELDs will eventually consolidate a lot of technologies and improve archaic ways of doing things," Boren said.
As a contract provider of warehousing, logistics, and supply chain solutions, Geodis often has to provide customized services for clients.
That was the case recently when one of its customers asked Geodis to up its inventory monitoring game—specifically, to begin conducting quarterly cycle counts of the goods it stored at a Geodis site. Trouble was, performing more frequent counts would be something of a burden for the facility, which still conducted inventory counts manually—a process that was tedious and, depending on what else the team needed to accomplish, sometimes required overtime.
So Levallois, France-based Geodis launched a search for a technology solution that would both meet the customer’s demand and make its inventory monitoring more efficient overall, hoping to save time, labor, and money in the process.
SCAN AND DELIVER
Geodis found a solution with Gather AI, a Pittsburgh-based firm that automates inventory monitoring by deploying small drones to fly through a warehouse autonomously scanning pallets and cases. The system’s machine learning (ML) algorithm analyzes the resulting inventory pictures to identify barcodes, lot codes, text, and expiration dates; count boxes; and estimate occupancy, gathering information that warehouse operators need and comparing it with what’s in the warehouse management system (WMS).
Among other benefits, this means employees no longer have to spend long hours doing manual inventory counts with order-picker forklifts. On top of that, the warehouse manager is able to view inventory data in real time from a web dashboard and identify and address inventory exceptions.
But perhaps the biggest benefit of all is the speed at which it all happens. Gather AI’s drones perform those scans up to 15 times faster than traditional methods, the company says. To that point, it notes that before the drones were deployed at the Geodis site, four manual counters could complete approximately 800 counts in a day. By contrast, the drones are able to scan 1,200 locations per day.
FLEXIBLE FLYERS
Although Geodis had a number of options when it came to tech vendors, there were a couple of factors that tipped the odds in Gather AI’s favor, the partners said. One was its close cultural fit with Geodis. “Probably most important during that vetting process was understanding the cultural fit between Geodis and that vendor. We truly wanted to form a relationship with the company we selected,” Geodis Senior Director of Innovation Andy Johnston said in a release.
Speaking to this cultural fit, Johnston added, “Gather AI understood our business, our challenges, and the course of business throughout our day. They trained our personnel to get them comfortable with the technology and provided them with a tool that would truly make their job easier. This is pretty advanced technology, but the Gather AI user interface allowed our staff to see inventory variances intuitively, and they picked it up quickly. This shows me that Gather AI understood what we needed.”
Another factor in Gather AI’s favor was the prospect of a quick and easy deployment: Because the drones can conduct their missions without GPS or Wi-Fi, the supplier would be able to get its solution up and running quickly. In the words of Geodis Industrial Engineer Trent McDermott, “The Gather AI implementation process was efficient. There were no IT infrastructure or layout changes needed, and Gather AI was flexible with the installation to not disrupt peak hours for the operations team.”
QUICK RESULTS
Once the drones were in the air, Geodis saw immediate improvements in cycle counting speed, according to Gather AI. But that wasn’t the only benefit: Geodis was also able to more easily find misplaced pallets.
“Previously, we would research the inventory’s systemic license plate number (LPN),” McDermott explained. “We could narrow it down to a portion or a section of the warehouse where we thought that LPN was, but there was still a lot of ambiguity. So we would send an operator out on a mission to go hunt and find that LPN,” a process that could take a day or two to complete. But the days of scouring the facility for lost pallets are over. With Gather AI, the team can simply search in the dashboard to find the last location where the pallet was scanned.
And about that customer who wanted more frequent inventory counts? Geodis reports that it completed its first quarterly count for the client in half the time it had previously taken, with no overtime needed. “It’s a huge win for us to trim that time down,” McDermott said. “Just two weeks into the new quarter, we were able to have 40% of the warehouse completed.”
The less-than-truckload (LTL) industry moved closer to a revamped freight classification system this week, as the National Motor Freight Traffic Association (NMFTA) continued to spread the word about upcoming changes to the way it helps shippers and carriers determine delivery rates. The NMFTA will publish proposed changes to its National Motor Freight Classification (NMFC) system Thursday, a transition announced last year, and that the organization has termed its “classification reimagination” process.
Businesses throughout the LTL industry will be affected by the changes, as the NMFC is a tool for setting prices that is used daily by transportation providers, trucking fleets, third party logistics service providers (3PLs), and freight brokers.
Representatives from NMFTA were on hand to discuss the changes at the LTL-focused supply chain conference Jump Start 25 in Atlanta this week. The project’s goal is to make what is currently a complex freight classification system easier to understand and “to make the logistics process as frictionless as possible,” NMFTA’s Director of Operations Keith Peterson told attendees during a presentation about the project.
The changes seek to simplify classification by grouping similar items together and assigning most classes based solely on density. Exceptions will be handled separately, adding other characteristics when density alone is not enough to determine an accurate class.
When the updates take effect later this year, shippers may see shifts in the LTL prices they pay to move freight—because the way their freight is classified, and subsequently billed, could change as a result.
NMFTA will publish the proposed changes this Thursday, January 30, in a document called Docket 2025-1. The docket will include more than 90 proposed changes and is open to industry feedback through February 25. NMFTA will follow with a public meeting to review and discuss feedback on March 3. The changes will take effect July 19.
NMFTA has a dedicated website detailing the changes, where industry stakeholders can register to receive bi-weekly updates: https://info.nmfta.org/2025-nmfc-changes.
Trade and transportation groups are congratulating Sean Duffy today for winning confirmation in a U.S. Senate vote to become the country’s next Secretary of Transportation.
Once he’s sworn in, Duffy will become the nation’s 20th person to hold that post, succeeding the recently departed Pete Buttigieg.
Transportation groups quickly called on Duffy to work on continuing the burst of long-overdue infrastructure spending that was a hallmark of the Biden Administration’s passing of the bipartisan infrastructure law, known formally as the Infrastructure Investment and Jobs Act (IIJA).
But according to industry associations such as the Coalition for America’s Gateways and Trade Corridors (CAGTC), federal spending is critical for funding large freight projects that sustain U.S. supply chains. “[Duffy] will direct the Department at an important time, implementing the remaining two years of the Infrastructure Investment and Jobs Act, and charting a course for the next surface transportation reauthorization,” CAGTC Executive Director Elaine Nessle said in a release. “During his confirmation hearing, Secretary Duffy shared the new Administration’s goal to invest in large, durable projects that connect the nation and commerce. CAGTC shares this goal and is eager to work with Secretary Duffy to ensure that nationally and regionally significant freight projects are advanced swiftly and funded robustly.”
A similar message came from the International Foodservice Distributors Association (IFDA). “A safe, efficient, and reliable transportation network is essential to our industry, enabling 33 million cases of food and related products to reach professional kitchens every day. We look forward to working with Secretary Duffy to strengthen America’s transportation infrastructure and workforce to support the safe and seamless movement of ingredients that make meals away from home possible,” IFDA President and CEO Mark S. Allen said in a release.
And the truck drivers’ group the Owner-Operator Independent Drivers Association (OOIDA) likewise called for continued investment in projects like creating new parking spaces for Class 8 trucks. “OOIDA and the 150,000 small business truckers we represent congratulate Secretary Sean Duffy on his confirmation to lead the U.S. Department of Transportation,” OOIDA President Todd Spencer said in a release. “We look forward to continue working with him in advancing the priorities of small business truckers across America, including expanding truck parking, fighting freight fraud, and rolling back burdensome, unnecessary regulations.”
With the new Trump Administration continuing to threaten steep tariffs on Mexico, Canada, and China as early as February 1, supply chain organizations preparing for that economic shock must be prepared to make strategic responses that go beyond either absorbing new costs or passing them on to customers, according to Gartner Inc.
But even as they face what would be the most significant tariff changes proposed in the past 50 years, some enterprises could use the potential market volatility to drive a competitive advantage against their rivals, the analyst group said.
Gartner experts said the risks of acting too early to proposed tariffs—and anticipated countermeasures by trading partners—are as acute as acting too late. Chief supply chain officers (CSCOs) should be projecting ahead to potential countermeasures, escalations and de-escalations as part of their current scenario planning activities.
“CSCOs who anticipate that current tariff volatility will persist for years, rather than months, should also recognize that their business operations will not emerge successful by remaining static or purely on the defensive,” Brian Whitlock, Senior Research Director in Gartner’s supply chain practice, said in a release.
“The long-term winners will reinvent or reinvigorate their business strategies, developing new capabilities that drive competitive advantage. In almost all cases, this will require material business investment and should be a focal point of current scenario planning,” Whitlock said.
Gartner listed five possible pathways for CSCOs and other leaders to consider when faced with new tariff policy changes:
Retire certain products: Tariff volatility will stress some specific products, or even organizations, to a breaking point, so some enterprises may have to accept that worsening geopolitical conditions should force the retirement of that product.
Renovate products to adjust: New tariffs could prompt renovations (adjustments) to products that were overdue, as businesses will need to take a hard look at the viability of raising or absorbing costs in a still price-sensitive environment.
Rebalance: Additional volatility should be factored into future demand planning, as early winners and losers from initial tariff policies must both be prepared for potential countermeasures, policy escalations and de-escalations, and competitor responses.
Reinvent: As tariff volatility persists, some companies should consider investing in new projects in markets that are not impacted or that align with new geopolitical incentives. Others may pivot and repurpose existing facilities to serve local markets.
Reinvigorate: Early winners of announced tariffs should seek opportunities to extend competitive advantages. For example, they could look to expand existing US-based or domestic manufacturing capacity or reposition themselves within the market by lowering their prices to take market share and drive business growth.
By the numbers, global logistics real estate rents declined by 5% last year as market conditions “normalized” after historic growth during the pandemic. After more than a decade overall of consistent growth, the change was driven by rising real estate vacancy rates up in most markets, Prologis said. The three causes for that condition included an influx of new building supply, coupled with positive but subdued demand, and uncertainty about conditions in the economic, financial market, and supply chain sectors.
Together, those factors triggered negative annual rent growth in the U.S. and Europe for the first time since the global financial crisis of 2007-2009, the “Prologis Rent Index Report” said. Still, that dip was smaller than pandemic-driven outperformance, so year-end 2024 market rents were 59% higher in the U.S. and 33% higher in Europe than year-end 2019.
Looking into coming months, Prologis expects moderate recovery in market rents in 2025 and stronger gains in 2026. That eventual recovery in market rents will require constrained supply, high replacement cost rents, and demand for Class A properties, Prologis said. In addition, a stronger demand resurgence—whether prompted by the need to navigate supply chain disruptions or meet the needs of end consumers—should put upward pressure on a broad range of locations and building types.