Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
Truckload contract rate increases "could break records" in 2018, and are likely to remain strong for the next two years after that, a transport analyst said today.
Benjamin J. Hartford, analyst for investment firm Robert W. Baird & Co. Inc., said contract rates could easily rise 5 percent over 2017 levels, and could approach, if not surpass, double-digit increases on some lanes. Speaking at the SMC3 annual winter meeting in Atlanta, Hartford noted that spot, or non-contract, rates, which generally lead contract rates by 6 to 9 months, have escalated dramatically through most of 2017 after bottoming early in the year. In the week ending Jan. 13, spot rates for dry van freight—the most commonly utilized type of truck trailer—rose to $2.28 a mile, 17 cents above year-end 2017 levels, which were already the highest in three and a half years, according to figures from consultancy DAT Solutions LLC, which tracks spot-market activity.
Hartford said that 2005 and 2010 were the last two years when rates saw dramatic firming. In 2005, the industry coped with a driver shortage and strong demand from a surge in residential housing, the latter of which turned out to be unsustainable. The 2010 increases came on the heels of the first full year of recovery after the Great Recession in 2007-09, which had been precipitated by the bursting of the residential and retail real estate bubbles.
Hartford forecast strong economic growth through all of 2018, which will bring the demand for freight services that folks in the industry had hoped for, and at the same time had feared. Capacity is already tight due to a shortage of qualified drivers and the transition to electronic logs, which are expected to reduce driver productivity by ending the practice of drivers clocking more miles than allowed by law. In addition, carriers are being forced to pay significantly higher wages to attract and retain drivers, and will seek to recoup those costs by asking for higher freight rates.
The first sign of this will be in the upcoming semi-annual contract bid cycle, which starts in March and runs through May, he said. The one factor that could spell relief on the roads would be an improvement in the rail portion of intermodal service, which Hartford said deteriorated in 2017. Tighter rail capacity could spell even higher rates across both modes, though, especially if a shortage of intermodal boxes that presented itself in 2017 persists into 2018.
The current year may be the peak of rate elevation, although 2019 and 2020 look strong as well, Hartford said. Although the pace of rate increases will decelerate as time passes, it won't contract quickly, he said.
Hartford's bullish outlook on the economy was echoed by Donald Ratajczak, the noted economist, who predicted at the SMC3 conference that U.S. Gross Domestic Product will rise more than 3.1 percent, U.S. industrial production will rise by 4 percent, and world economic growth should increase by 3.9 percent. The global economy is in a synchronized recovery, and there is little to impede it for the balance of the year, Ratajczak said.
The economist noted that U.S. retailers are in solid shape on the ordering front because they have reduced once-elevated inventory levels by shuttering thousands of stores—about 7,000 in 2017 alone. Retailers with large brick-and-mortar exposure have been forced to re-think their network strategies in light of the tremendous growth of e-commerce, which has led many consumers to migrate their buying patterns from physical to digital. Ratajczak noted that the problem all along was not too much product, but too many stores.
The one potential fly in Ratajczak's ointment is inflation: His "leading inflation indicators" turned positive over the past two months after trending flat to negative for months prior to that, he said. This portends accelerating inflation by around mid-year, he said.
For those looking for relief from the upward rate pressures, Hartford advised gazing beyond the next three years to the meat of the next decade. That's when a phenomenon he dubbed "Logistics 2.0" kicks in, he predicted. The next phase will be marked by mainstream adoption of powerful visibility tools and automated advancements that will change transport and logistics on virtually every front, Hartford said.
As costs get permanently reduced and efficiencies meaningfully enhanced, the trucking industry will settle in for a prolonged period of price declines, Hartford predicted.
A move by federal regulators to reinforce requirements for broker transparency in freight transactions is stirring debate among transportation groups, after the Federal Motor Carrier Safety Administration (FMCSA) published a “notice of proposed rulemaking” this week.
According to FMCSA, its draft rule would strive to make broker transparency more common, requiring greater sharing of the material information necessary for transportation industry parties to make informed business decisions and to support the efficient resolution of disputes.
The proposed rule titled “Transparency in Property Broker Transactions” would address what FMCSA calls the lack of access to information among shippers and motor carriers that can impact the fairness and efficiency of the transportation system, and would reframe broker transparency as a regulatory duty imposed on brokers, with the goal of deterring non-compliance. Specifically, the move would require brokers to keep electronic records, and require brokers to provide transaction records to motor carriers and shippers upon request and within 48 hours of that request.
Under federal regulatory processes, public comments on the move are due by January 21, 2025. However, transportation groups are not waiting on the sidelines to voice their opinions.
According to the Transportation Intermediaries Association (TIA), an industry group representing the third-party logistics (3PL) industry, the potential rule is “misguided overreach” that fails to address the more pressing issue of freight fraud. In TIA’s view, broker transparency regulation is “obsolete and un-American,” and has no place in today’s “highly transparent” marketplace. “This proposal represents a misguided focus on outdated and unnecessary regulations rather than tackling issues that genuinely threaten the safety and efficiency of our nation’s supply chains,” TIA said.
But trucker trade group the Owner-Operator Independent Drivers Association (OOIDA) welcomed the proposed rule, which it said would ensure that brokers finally play by the rules. “We appreciate that FMCSA incorporated input from our petition, including a requirement to make records available electronically and emphasizing that brokers have a duty to comply with regulations. As FMCSA noted, broker transparency is necessary for a fair, efficient transportation system, and is especially important to help carriers defend themselves against alleged claims on a shipment,” OOIDA President Todd Spencer said in a statement.
Additional pushback came from the Small Business in Transportation Coalition (SBTC), a network of transportation professionals in small business, which said the potential rule didn’t go far enough. “This is too little too late and is disappointing. It preserves the status quo, which caters to Big Broker & TIA. There is no question now that FMCSA has been captured by Big Broker. Truckers and carriers must now come out in droves and file comments in full force against this starting tomorrow,” SBTC executive director James Lamb said in a LinkedIn post.
The “series B” funding round was financed by an unnamed “strategic customer” as well as Teradyne Robotics Ventures, Toyota Ventures, Ranpak, Third Kind Venture Capital, One Madison Group, Hyperplane, Catapult Ventures, and others.
The fresh backing comes as Massachusetts-based Pickle reported a spate of third quarter orders, saying that six customers placed orders for over 30 production robots to deploy in the first half of 2025. The new orders include pilot conversions, existing customer expansions, and new customer adoption.
“Pickle is hitting its strides delivering innovation, development, commercial traction, and customer satisfaction. The company is building groundbreaking technology while executing on essential recurring parts of a successful business like field service and manufacturing management,” Omar Asali, Pickle board member and CEO of investor Ranpak, said in a release.
According to Pickle, its truck-unloading robot applies “Physical AI” technology to one of the most labor-intensive, physically demanding, and highest turnover work areas in logistics operations. The platform combines a powerful vision system with generative AI foundation models trained on millions of data points from real logistics and warehouse operations that enable Pickle’s robotic hardware platform to perform physical work at human-scale or better, the company says.
Specifically, the new global average robot density has reached a record 162 units per 10,000 employees in 2023, which is more than double the mark of 74 units measured seven years ago.
Broken into geographical regions, the European Union has a robot density of 219 units per 10,000 employees, an increase of 5.2%, with Germany, Sweden, Denmark and Slovenia in the global top ten. Next, North America’s robot density is 197 units per 10,000 employees – up 4.2%. And Asia has a robot density of 182 units per 10,000 persons employed in manufacturing - an increase of 7.6%. The economies of Korea, Singapore, mainland China and Japan are among the top ten most automated countries.
Broken into individual countries, the U.S. ranked in 10th place in 2023, with a robot density of 295 units. Higher up on the list, the top five are:
The Republic of Korea, with 1,012 robot units, showing a 5% increase on average each year since 2018 thanks to its strong electronics and automotive industries.
Singapore had 770 robot units, in part because it is a small country with a very low number of employees in the manufacturing industry, so it can reach a high robot density with a relatively small operational stock.
China took third place in 2023, surpassing Germany and Japan with a mark of 470 robot units as the nation has managed to double its robot density within four years.
Germany ranks fourth with 429 robot units for a 5% CAGR since 2018.
Japan is in fifth place with 419 robot units, showing growth of 7% on average each year from 2018 to 2023.
Progress in generative AI (GenAI) is poised to impact business procurement processes through advancements in three areas—agentic reasoning, multimodality, and AI agents—according to Gartner Inc.
Those functions will redefine how procurement operates and significantly impact the agendas of chief procurement officers (CPOs). And 72% of procurement leaders are already prioritizing the integration of GenAI into their strategies, thus highlighting the recognition of its potential to drive significant improvements in efficiency and effectiveness, Gartner found in a survey conducted in July, 2024, with 258 global respondents.
Gartner defined the new functions as follows:
Agentic reasoning in GenAI allows for advanced decision-making processes that mimic human-like cognition. This capability will enable procurement functions to leverage GenAI to analyze complex scenarios and make informed decisions with greater accuracy and speed.
Multimodality refers to the ability of GenAI to process and integrate multiple forms of data, such as text, images, and audio. This will make GenAI more intuitively consumable to users and enhance procurement's ability to gather and analyze diverse information sources, leading to more comprehensive insights and better-informed strategies.
AI agents are autonomous systems that can perform tasks and make decisions on behalf of human operators. In procurement, these agents will automate procurement tasks and activities, freeing up human resources to focus on strategic initiatives, complex problem-solving and edge cases.
As CPOs look to maximize the value of GenAI in procurement, the study recommended three starting points: double down on data governance, develop and incorporate privacy standards into contracts, and increase procurement thresholds.
“These advancements will usher procurement into an era where the distance between ideas, insights, and actions will shorten rapidly,” Ryan Polk, senior director analyst in Gartner’s Supply Chain practice, said in a release. "Procurement leaders who build their foundation now through a focus on data quality, privacy and risk management have the potential to reap new levels of productivity and strategic value from the technology."
Businesses are cautiously optimistic as peak holiday shipping season draws near, with many anticipating year-over-year sales increases as they continue to battle challenging supply chain conditions.
That’s according to the DHL 2024 Peak Season Shipping Survey, released today by express shipping service provider DHL Express U.S. The company surveyed small and medium-sized enterprises (SMEs) to gauge their holiday business outlook compared to last year and found that a mix of optimism and “strategic caution” prevail ahead of this year’s peak.
Nearly half (48%) of the SMEs surveyed said they expect higher holiday sales compared to 2023, while 44% said they expect sales to remain on par with last year, and just 8% said they foresee a decline. Respondents said the main challenges to hitting those goals are supply chain problems (35%), inflation and fluctuating consumer demand (34%), staffing (16%), and inventory challenges (14%).
But respondents said they have strategies in place to tackle those issues. Many said they began preparing for holiday season earlier this year—with 45% saying they started planning in Q2 or earlier, up from 39% last year. Other strategies include expanding into international markets (35%) and leveraging holiday discounts (32%).
Sixty percent of respondents said they will prioritize personalized customer service as a way to enhance customer interactions and loyalty this year. Still others said they will invest in enhanced web and mobile experiences (23%) and eco-friendly practices (13%) to draw customers this holiday season.