Lithium-ion batteries may be on the verge of a breakthrough in the material handling market, as prices inch down and warehouse and DC managers seek lower-maintenance, higher-productivity solutions.
Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
Interest in lithium-ion (l-i) batteries for material handling applications has been growing over the last 10 years, but adoption of the technology in North America has been slow, to say the least.
That may be about to change in 2018.
There was no shortage of l-i battery and forklift products introduced to the market last year, and the trend promises to continue as prices come down and warehouse and distribution center managers turn a willing ear to companies touting the advantages of lithium-ion technology. Such trends put the battery market—which has seen few technology revolutions in the last 100 years—on the verge of a major change, with some industry experts predicting that l-i will take a good portion of the lift truck market, and in particular, away from traditional lead-acid batteries, in the not-too-distant future.
"Cell prices [for lithium-ion] are dropping and are targeted to be around $100 per kilowatt hour in two to four years, and at that point, it will be less of a sticker shock to [buyers]," says Porter Harris, chief technology officer at Romeo Power Technologies, a maker of high-performance battery packs for a range of applications, including forklifts and other electric vehicles. The cost of l-i batteries has been the biggest barrier to adoption in material handling, Harris adds, and as that comes down on a broader scale, more companies will be interested in hearing the return on investment (ROI) side of the story. Still, Harris and others stop short of putting a number to the share of market l-i may capture in the short term.
"Lithium will have a significant share of the lift truck market [in] 2018 leading into 2019," Harris says. "It really depends on how quick [manufacturers] are to incorporate the new technology into their vehicles, as it already makes business sense."
Harris and others say that converting to l-i batteries makes the most business sense for warehouses and DCs running two- and three-shift operations, as well as for those operating in cold temperatures, such as grocery and food/beverage organizations. Proponents say that's because l-i batteries last longer than traditional lead-acid batteries (with lifespans that are two to three times longer), have longer run times, are maintenance-free, and can withstand cold temperatures better than their lead-acid counterparts can—an appealing prospect for organizations that make heavy use of their lift trucks.
"For those in the know, [lithium-ion] is cost effective—especially when you look at what it offers you," says Harris, who adds that Romeo Power Technologies' Thunderpack C l-i battery pack is currently in use at several U.S. customers' facilities. "It's getting down to the price point it needs to be at in order to be widely adopted."
SAVE COSTS, ENHANCE PRODUCTIVITY
The cost equation has been one of the greatest drivers of change in the lithium-ion battery market over the last 18 to 24 months, says Mil Ovan, president and chief executive officer of Navitas Systems, maker of the 24-, 36-, and 48-volt Starlifter battery, now in use with about 20 to 25 customers nationwide. The cost of lithium-ion solutions has fallen only slightly in recent years—from three to four times the cost of lead-acid, down to two to three times the cost, Ovan says—but it's enough to make a difference to organizations running 16 and 24 hours a day with lead-acid batteries that require frequent changeouts and maintenance.
That's due to the increased productivity l-i provides. Ovan cites a study of Navitas' Starlifter battery pack that showed a 17-percent increase in the number of pallets moved per hour as a result of implementing the technology at a cold storage facility in upstate New York. Navitas partnered with forklift maker The Raymond Corp. for the testing, which was supported by a grant from the New York State Energy Research and Development Authority. The study also produced an ROI (return on investment) calculator to determine the payback period for a single lithium-ion-powered truck—which Ovan says is less than two years in two- to three-shift applications and in cold food/beverage production and distribution applications.
"The biggest 'aha' is in these two- to three-shift applications, where you can prove significant uptick in productivity not available in lead-acid," says Ovan. "So if you're going to grow 15 percent next year, you can grow without [adding] more labor and forklifts. Now, the lithium battery pays for itself in 15, 16 months."
Increased efficiency goes hand in hand with those benefits, proponents also say. Organizations with large fleets of fork trucks save time and money by eliminating the maintenance protocols associated with lead-acid batteries: no more watering and ventilating required. This frees up warehouse space as well, as it also eliminates the need for a special battery room for maintenance and charging, according to Dr. Joachim Tödter, head of technology and innovation at material handling equipment maker Kion Group. Tödter adds that l-i batteries can be charged anywhere, and unlike their lead-acid counterparts, never need to be returned to a maintenance area.
Kion is a prime example of the growing interest in the advantages of l-i technology. Its North American group supplied a lithium-ion-powered fleet of forklifts, reach trucks, and tow tractors to the new Berkeley County, S.C., Volvo plant last year—the first of its kind in North America. Battery maker Flux Power offers another good example. The company announced late last year an additional $600,000 in purchase orders for its lithium-ion LiFT Pack batteries for Class 3 walkie pallet jacks. The orders come on top of previously announced orders for $500,000 worth of the equipment. Flux said it is increasing production levels for the Class 3 LiFT Packs as well as investing in research and development of its products for Class 1 and 2 lift trucks as a result of the growing interest.
COEXISTING TECHNOLOGIES
Despite their advantages and growing use, lithium-ion batteries are not ideal for every situation and are still quite a few years away from widespread adoption, according to Tödter of the Kion Group.
"Not every customer will switch to lithium-ion batteries today," Tödter explains. "But ... the share of lithium-ion batteries will rise, and in the far future, the market for lead-acid batteries might be quite limited. But for the next [several] years, I expect a coexistence of both technologies."
Ovan agrees, adding that lead-acid batteries are still the right solution for many users.
"We don't see it as a zero-sum game," says Ovan. "Of course lead-acid will be around for a while—especially for one-shift applications and occasional use. But [for instances] where customers are intensifying operations—this is where lithium makes sense."
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If they pass the remaining requirements to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."
Global trade will see a moderate rebound in 2025, likely growing by 3.6% in volume terms, helped by companies restocking and households renewing purchases of durable goods while reducing spending on services, according to a forecast from trade credit insurer Allianz Trade.
The end of the year for 2024 will also likely be supported by companies rushing to ship goods in anticipation of the higher tariffs likely to be imposed by the coming Trump administration, and other potential disruptions in the coming quarters, the report said.
However, that tailwind for global trade will likely shift to a headwind once the effects of a renewed but contained trade war are felt from the second half of 2025 and in full in 2026. As a result, Allianz Trade has throttled back its predictions, saying that global trade in volume will grow by 2.8% in 2025 (reduced by 0.2 percentage points vs. its previous forecast) and 2.3% in 2026 (reduced by 0.5 percentage points).
The same logic applies to Allianz Trade’s forecast for export prices in U.S. dollars, which the firm has now revised downward to predict growth reaching 2.3% in 2025 (reduced by 1.7 percentage points) and 4.1% in 2026 (reduced by 0.8 percentage points).
In the meantime, the rush to frontload imports into the U.S. is giving freight carriers an early Christmas present. According to Allianz Trade, data released last week showed Chinese exports rising by a robust 6.7% y/y in November. And imports of some consumer goods that have been threatened with a likely 25% tariff under the new Trump administration have outperformed even more, growing by nearly 20% y/y on average between July and September.