Take this ELD and love it!: interview with John Seidl
John Seidl is preaching electronic logging device (ELD) compliance, and he's telling his flock that ELDs can do great things for them once they climb the learning curve.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
Few people understand a rule's impact better than those who've enforced it. That truism has made John Seidl a busy man these days. With the deadline for compliance with the federal government's electronic logging device (ELD) mandate looming, Seidl—who has more than 20 years' experience at the Federal Motor Carrier Safety Administration (FMCSA), which wrote the ELD rule, and who has served as a Wisconsin State Patrol motor carrier inspector—has been in high demand from carriers seeking compliance guidance. The firm he works for, Waukesha, Wis.-based Integrated Risk Solutions, has been retained by Arrive Logistics, an Austin, Texas-based third-party logistics service provider (3PL), to help carriers understand the mandate and its implications.
In late October, Seidl spoke with Mark B. Solomon, DC Velocity's executive editor-news, about the looming deadline, why so many fleets and drivers have yet to comply, what the initial productivity losses could be, and why ELDs might end up being a boon for everyone.
Q: As we speak, we are six weeks away from the deadline for ELD compliance. Where does the motor carrier segment stand in terms of hitting the Dec. 18 target?
A: There isn't hard data from an established third-party source. We all have best estimates. Based on my involvement, I would say 30 to 40 percent of the drivers nationwide have not yet complied.
Q: Why still a seemingly high percentage of noncompliance at this stage?
A: Keep in mind that the larger carriers, which are those with strong safety cultures, have worked with electronic logs for several years. What we have left are a lot of smaller fleets and owner-operators that don't have aggressive safety cultures. Or their systems aren't structured to support operating with ELDs.
Communications through the media about possible implementation delays has been a huge factor in keeping down compliance. First, fleets and drivers heard about the Trump administration planning to kill two rules for every new one enacted, and they thought ELD compliance would end up in the killed-rules category. Then it was the [Owner-Operator Independent Drivers Association] making multiple and well-publicized efforts to delay or block implementation. That was interpreted as a sign of another delay in the deadline.
Q: Estimates of the carrier productivity hit post-Dec. 18 have ranged from 3 to 4 percent to the low double digits. Where do you come down?
A: In excess of 10 percent.
Q: How do you arrive at that estimate?
A: Let's say each of the 30 to 40 percent of noncompliant drivers is falsifying their paper log by three hours per week, which in my view is conservative. They could either be driving too long or getting back on the road eight and a half hours into their mandatory 10-hour rest cycle instead of waiting the full 10 hours. Put another way, say you have a 20-truck fleet and each driver is illegal for three hours per week. They could easily fudge those numbers with paper logs. But with ELDs, that additional driving time, and the productivity that accompanies it, goes away. Then you overlay the American Trucking Associations (ATA) estimates of a shortage of 50,000 drivers, which means trucks stay parked for lack of occupied seats, and it isn't hard to imagine a 10- to 12-percent productivity hit in the near term.
Q: Will drivers be able to get away with noncompliance?
A: Technically, they can. But it will be harder to do, and it will be easier to get caught. When a truck is stopped for any reason, logbooks are always checked. It will become apparent right away whether a driver is compliant. Owner-operators or fleets with two or three trucks might get away with not having ELDs. Once you get to fleets of six to nine trucks, though, the chances of being stopped will increase.
Noncompliance will not generate an out-of-service order until April because FMCSA delayed that part of the rule. However, being pulled over and not having an ELD will add points to a driver's or fleet's CSA [safety performance] scores, which raises their insurance premiums and puts them at a disadvantage when bidding on future business.
Q: Are there fleets that have looked beyond the initial adjustment phase and recognized that ELDs could result in a better, more efficient operation?
A: 100 percent yes. Go back to the fleets that installed automated on-board recorders years ago. They took a 4- to 6-percent initial productivity hit, but they improved their operational efficiency and they regained most of the loss in 12, 18, 24 months. This ties back to why the 10- to 12-percent productivity hit post-Dec. 18 is a realistic number. The financially stronger fleets with deeply ingrained safety cultures still took a near 6-percent hit. You can't tell me the ones that are still waiting to comply are going to take the same hit as those who have historically been safer.
Q: But you see good things coming out of ELD implementation?
A: Yes. Real-time asset tracking will be a huge benefit. Dispatchers can automatically see how much on-duty time a driver has left. Currently, they have to call, e-mail, or text to obtain that information. Dispatching systems that interact with good ELD equipment will enable auto-tracking of driver detention time, arrivals and departures, and invoicing. It will also prepopulate shipper numbers and bill-of-lading information so drivers don't have to do it. Also, because all of the data comes from the engine's operation, drivers and fleets can use ELDs to monitor idle times, braking action, and speed. All of these things make for a better run and more profitable business.
Will all carriers take advantage of it? No. Some will take the data, throw it in the corner, and do what they've always done, which is to deliver freight. I don't feel operational efficiencies will offset all the loss in productivity. However, in time and with changes to shipper, receiver, broker, motor carrier, and driver planning, much of the loss will be regained.
Q: Are there signs that shippers understand what is coming and will, if necessary, reconfigure their supply chains to ensure their freight gets moved?
A: In my career as a law enforcement officer, FMCSA official, and consultant, I had never spoken to or been questioned by shippers, receivers, or brokers about anything other than surety bonds. Since the ELD mandate, I've been constantly involved with shippers, brokers, and receivers, who are all eager to get information.
That said, shippers by and large are not ready for the mandate. They haven't taken proactive measures to accommodate the driver. They have policies and procedures for everyone, but none for drivers. Maybe 5 to 10 percent of shippers currently have policies to accommodate drivers. As a result, I think there will be a lot of reactive actions come mid-December. Those shippers who haven't thought about managing their driver relationships know who they are. They will not be shippers of choice, and they will have freight on their dock that won't get moved.
Q: Do you believe the ELD rule will have a significant impact on road safety?
A: Yes. There are a lot of drivers and fleets that operate safely, with or without the ELDs. Then there are drivers who technically run illegally, but it's 10 minutes here, 20 minutes there. That's not who the rule is designed for. We are talking about a relatively small percentage of drivers that abuse the system to make as much money as possible, and in the process, fatigue themselves terribly. If the ELD rules can rein in the 10 percent of drivers who push themselves too hard, then we can see better safety outcomes on the road.
Even as a last-minute deal today appeared to delay the tariff on Mexico, that deal is set to last only one month, and tariffs on the other two countries are still set to go into effect at midnight tonight.
Once new U.S. tariffs go into effect, those other countries are widely expected to respond with retaliatory tariffs of their own on U.S. exports, that would reduce demand for U.S. and manufacturing goods. In the context of that unpredictable business landscape, many U.S. business groups have been pressuring the White House to pull back from the new policy.
Here is a sampling of the reaction to the tariff plan by the U.S. business community:
American Association of Port Authorities (AAPA)
“Tariffs are taxes,” AAPA President and CEO Cary Davis said in a release. “Though the port industry supports President Trump’s efforts to combat the flow of illicit drugs, tariffs will slow down our supply chains, tax American businesses, and increase costs for hard-working citizens. Instead, we call on the Administration and Congress to thoughtfully pursue alternatives to achieving these policy goals and exempt items critical to national security from tariffs, including port equipment.”
Retail Industry Leaders Association (RILA)
“We understand the president is working toward an agreement. The leaders of all four nations should come together and work to reach a deal before Feb. 4 because enacting broad-based tariffs will be disruptive to the U.S. economy,” Michael Hanson, RILA’s Senior Executive Vice President of Public Affairs, said in a release. “The American people are counting on President Trump to grow the U.S. economy and lower inflation, and broad-based tariffs will put that at risk.”
National Association of Manufacturers (NAM)
“Manufacturers understand the need to deal with any sort of crisis that involves illicit drugs crossing our border, and we hope the three countries can come together quickly to confront this challenge,” NAM President and CEO Jay Timmons said in a release. “However, with essential tax reforms left on the cutting room floor by the last Congress and the Biden administration, manufacturers are already facing mounting cost pressures. A 25% tariff on Canada and Mexico threatens to upend the very supply chains that have made U.S. manufacturing more competitive globally. The ripple effects will be severe, particularly for small and medium-sized manufacturers that lack the flexibility and capital to rapidly find alternative suppliers or absorb skyrocketing energy costs. These businesses—employing millions of American workers—will face significant disruptions. Ultimately, manufacturers will bear the brunt of these tariffs, undermining our ability to sell our products at a competitive price and putting American jobs at risk.”
American Apparel & Footwear Association (AAFA)
“Widespread tariff actions on Mexico, Canada, and China announced this evening will inject massive costs into our inflation-weary economy while exposing us to a damaging tit-for-tat tariff war that will harm key export markets that U.S. farmers and manufacturers need,” Steve Lamar, AAFA’s president and CEO, said in a release. “We should be forging deeper collaboration with our free trade agreement partners, not taking actions that call into question the very foundation of that partnership."
Healthcare Distribution Alliance (HDA)
“We are concerned that placing tariffs on generic drug products produced outside the U.S. will put additional pressure on an industry that is already experiencing financial distress. Distributors and generic manufacturers and cannot absorb the rising costs of broad tariffs. It is worth noting that distributors operate on low profit margins — 0.3 percent. As a result, the U.S. will likely see new and worsened shortages of important medications and the costs will be passed down to payers and patients, including those in the Medicare and Medicaid programs," the group said in a statement.
National Retail Federation (NRF)
“We support the Trump administration’s goal of strengthening trade relationships and creating fair and favorable terms for America,” NRF Executive Vice President of Government Relations David French said in a release. “But imposing steep tariffs on three of our closest trading partners is a serious step. We strongly encourage all parties to continue negotiating to find solutions that will strengthen trade relationships and avoid shifting the costs of shared policy failures onto the backs of American families, workers and small businesses.”
Businesses are scrambling today to insulate their supply chains from the impacts of a trade war being launched by the Trump Administration, which is planning to erect high tariff walls on Tuesday against goods imported from Canada, Mexico, and China.
Tariffs are import taxes paid by American companies and collected by the U.S. Customs and Border Protection (CBP) Agency as goods produced in certain countries cross borders into the U.S.
In a last-minute deal announced on Monday, leaders of both countries said the tariffs on goods from Mexico will be delayed one month after that country agreed to send troops to the U.S.-Mexico border in an attempt to stem to flow of drugs such as fentanyl from Mexico, according to published reports.
If the deal holds, it could avoid some of the worst impacts of the tariffs on U.S. manufacturers that rely on parts and raw materials imported from Mexico. That blow would be particularly harsh on companies in the automotive and electrical equipment sectors, according to an analysis by S&P Global Ratings.
However, tariff damage is still on track to occur for U.S. companies with tight supply chain connections to Canada, concentrated in commodity-related processing sectors, the firm said. That disruption would increase if those countries responded with retaliatory tariffs of their own, a move that would slow the export of U.S. goods. Such an event would hurt most for American businesses in the agriculture and fishing, metals, and automotive areas, according to the analysis from Satyam Panday, Chief US and Canada Economist, S&P Global Ratings.
To dull the pain of those events, U.S. business interests would likely seek to cushion the declines in output by looking to factors such as exchange rate movements, availability of substitutes, and the willingness of producers to absorb the higher cost associated with tariffs, Panday said.
Weighing the long-term effects of a trade war
The extent to which increased tariffs will warp long-standing supply chain patterns is hard to calculate, since it is largely dependent on how long these tariffs will actually last, according to a statement from Tony Pelli, director of supply chain resilience, BSI Consulting. “The pause [on tariffs with Mexico] will help reduce the impacts on agricultural products in particular, but not necessarily on the automotive industry given the high degree of integration across all three North American countries,” he said.
“Tariffs on Canada or Mexico will disrupt supply chains beyond just finished goods,” Pelli said. “Some products cross the US, Mexico, and Canada borders four to five times, with the greatest impact on the auto and electronics industries. These supply chains have been tightly integrated for around 30 years, and it will be difficult for firms to simply source elsewhere. There are dense supplier networks along the US border with Mexico and Canada (especially Ontario) that you can’t just pick up and move somewhere else, which would likely slow or even stop auto manufacturing in the US for a time.”
If the tariffs on either Canada or Mexico stay in place for an extended period, the effects will soon become clear, said Hamish Woodrow, head of strategic analytics at Motive, a fleet management and operations platform. “Ultimately, the burden of these tariffs will fall on U.S. consumers and retailers. Prices will rise, and businesses will pass along costs as they navigate increased expenses and uncertainty,” Woodrow said.
But in the meantime, companies with international supply chains are quickly making contingency plans for any of the possible outcomes. “The immediate impact of tariffs on trucking, freight, and supply chains will be muted. Goods already en route, shipments six weeks out on the water, and landed inventory will continue to flow, meaning the real disruption will be felt in Q2 as businesses adjust to the new reality,” Woodrow said.
“By the end of the day, companies will be deploying mitigation strategies—many will delay inventory shipments to later in the year, waiting to see if the policy shifts or exemptions are introduced. Those who preloaded inventory will likely adopt a wait-and-see approach, holding off on further adjustments until the market reacts. In the short term, sourcing alternatives are limited, forcing supply chains to pause and reassess long-term investments while monitoring policy developments,” said Woodrow.
Editor's note: This story was revised on February 3 to add input from BSI and Motive.
Businesses dependent on ocean freight are facing shipping delays due to volatile conditions, as the global average trip for ocean shipments climbed to 68 days in the fourth quarter compared to 60 days for that same quarter a year ago, counting time elapsed from initial booking to clearing the gate at the final port, according to E2open.
Those extended transit times and booking delays are the ripple effects of ongoing turmoil at key ports that is being caused by geopolitical tensions, labor shortages, and port congestion, Dallas-based E2open said in its quarterly “Ocean Shipping Index” report.
The most significant contributor to the year-over-year (YoY) increase is actual transit time, alongside extraordinary volatility that has created a complex landscape for businesses dependent on ocean freight, the report found.
"Economic headwinds, geopolitical turbulence and uncertain trade routes are creating unprecedented disruptions within the ocean shipping industry. From continued Red Sea diversions to port congestion and labor unrest, businesses face a complex landscape of obstacles, all while grappling with possibility of new U.S. tariffs," Pawan Joshi, chief strategy officer (CSO) at e2open, said in a release. "We can expect these ongoing issues will be exacerbated by the Lunar New Year holiday, as businesses relying on Asian suppliers often rush to place orders, adding strain to their supply chains.”
Lunar New Year this year runs from January 29 to February 8, and often leads to supply chain disruptions as massive worker travel patterns across Asia leads to closed factories and reduced port capacity.
That changing landscape is forcing companies to adapt or replace their traditional approaches to product design and production. Specifically, many are changing the way they run factories by optimizing supply chains, increasing sustainability, and integrating after-sales services into their business models.
“North American manufacturers have embraced the factory of the future. Working with service providers, many companies are using AI and the cloud to make production systems more efficient and resilient,” Bob Krohn, partner at ISG, said in the “2024 ISG Provider Lens Manufacturing Industry Services and Solutions report for North America.”
To get there, companies in the region are aggressively investing in digital technologies, especially AI and ML, for product design and production, ISG says. Under pressure to bring new products to market faster, manufacturers are using AI-enabled tools for more efficient design and rapid prototyping. And generative AI platforms are already in use at some companies, streamlining product design and engineering.
At the same time, North American manufacturers are seeking to increase both revenue and customer satisfaction by introducing services alongside or instead of traditional products, the report says. That includes implementing business models that may include offering subscription, pay-per-use, and asset-as-a-service options. And they hope to extend product life cycles through an increasing focus on after-sales servicing, repairs. and condition monitoring.
Additional benefits of manufacturers’ increased focus on tech include better handling of cybersecurity threats and data privacy regulations. It also helps build improved resilience to cope with supply chain disruptions by adopting cloud-based supply chain management, advanced analytics, real-time IoT tracking, and AI-enabled optimization.
“The changes of the past several years have spurred manufacturers into action,” Jan Erik Aase, partner and global leader, ISG Provider Lens Research, said in a release. “Digital transformation and a culture of continuous improvement can position them for long-term success.”
Women are significantly underrepresented in the global transport sector workforce, comprising only 12% of transportation and storage workers worldwide as they face hurdles such as unfavorable workplace policies and significant gender gaps in operational, technical and leadership roles, a study from the World Bank Group shows.
This underrepresentation limits diverse perspectives in service design and decision-making, negatively affects businesses and undermines economic growth, according to the report, “Addressing Barriers to Women’s Participation in Transport.” The paper—which covers global trends and provides in-depth analysis of the women’s role in the transport sector in Europe and Central Asia (ECA) and Middle East and North Africa (MENA)—was prepared jointly by the World Bank Group, the Asian Development Bank (ADB), the German Agency for International Cooperation (GIZ), the European Investment Bank (EIB), and the International Transport Forum (ITF).
The slim proportion of women in the sector comes at a cost, since increasing female participation and leadership can drive innovation, enhance team performance, and improve service delivery for diverse users, while boosting GDP and addressing critical labor shortages, researchers said.
To drive solutions, the researchers today unveiled the Women in Transport (WiT) Network, which is designed to bring together transport stakeholders dedicated to empowering women across all facets and levels of the transport sector, and to serve as a forum for networking, recruitment, information exchange, training, and mentorship opportunities for women.
Initially, the WiT network will cover only the Europe and Central Asia and the Middle East and North Africa regions, but it is expected to gradually expand into a global initiative.
“When transport services are inclusive, economies thrive. Yet, as this joint report and our work at the EIB reveal, few transport companies fully leverage policies to better attract, retain and promote women,” Laura Piovesan, the European Investment Bank (EIB)’s Director General of the Projects Directorate, said in a release. “The Women in Transport Network enables us to unite efforts and scale impactful solutions - benefiting women, employers, communities and the climate.”