Take this ELD and love it!: interview with John Seidl
John Seidl is preaching electronic logging device (ELD) compliance, and he's telling his flock that ELDs can do great things for them once they climb the learning curve.
Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
Few people understand a rule's impact better than those who've enforced it. That truism has made John Seidl a busy man these days. With the deadline for compliance with the federal government's electronic logging device (ELD) mandate looming, Seidl—who has more than 20 years' experience at the Federal Motor Carrier Safety Administration (FMCSA), which wrote the ELD rule, and who has served as a Wisconsin State Patrol motor carrier inspector—has been in high demand from carriers seeking compliance guidance. The firm he works for, Waukesha, Wis.-based Integrated Risk Solutions, has been retained by Arrive Logistics, an Austin, Texas-based third-party logistics service provider (3PL), to help carriers understand the mandate and its implications.
In late October, Seidl spoke with Mark B. Solomon, DC Velocity's executive editor-news, about the looming deadline, why so many fleets and drivers have yet to comply, what the initial productivity losses could be, and why ELDs might end up being a boon for everyone.
Q: As we speak, we are six weeks away from the deadline for ELD compliance. Where does the motor carrier segment stand in terms of hitting the Dec. 18 target?
A: There isn't hard data from an established third-party source. We all have best estimates. Based on my involvement, I would say 30 to 40 percent of the drivers nationwide have not yet complied.
Q: Why still a seemingly high percentage of noncompliance at this stage?
A: Keep in mind that the larger carriers, which are those with strong safety cultures, have worked with electronic logs for several years. What we have left are a lot of smaller fleets and owner-operators that don't have aggressive safety cultures. Or their systems aren't structured to support operating with ELDs.
Communications through the media about possible implementation delays has been a huge factor in keeping down compliance. First, fleets and drivers heard about the Trump administration planning to kill two rules for every new one enacted, and they thought ELD compliance would end up in the killed-rules category. Then it was the [Owner-Operator Independent Drivers Association] making multiple and well-publicized efforts to delay or block implementation. That was interpreted as a sign of another delay in the deadline.
Q: Estimates of the carrier productivity hit post-Dec. 18 have ranged from 3 to 4 percent to the low double digits. Where do you come down?
A: In excess of 10 percent.
Q: How do you arrive at that estimate?
A: Let's say each of the 30 to 40 percent of noncompliant drivers is falsifying their paper log by three hours per week, which in my view is conservative. They could either be driving too long or getting back on the road eight and a half hours into their mandatory 10-hour rest cycle instead of waiting the full 10 hours. Put another way, say you have a 20-truck fleet and each driver is illegal for three hours per week. They could easily fudge those numbers with paper logs. But with ELDs, that additional driving time, and the productivity that accompanies it, goes away. Then you overlay the American Trucking Associations (ATA) estimates of a shortage of 50,000 drivers, which means trucks stay parked for lack of occupied seats, and it isn't hard to imagine a 10- to 12-percent productivity hit in the near term.
Q: Will drivers be able to get away with noncompliance?
A: Technically, they can. But it will be harder to do, and it will be easier to get caught. When a truck is stopped for any reason, logbooks are always checked. It will become apparent right away whether a driver is compliant. Owner-operators or fleets with two or three trucks might get away with not having ELDs. Once you get to fleets of six to nine trucks, though, the chances of being stopped will increase.
Noncompliance will not generate an out-of-service order until April because FMCSA delayed that part of the rule. However, being pulled over and not having an ELD will add points to a driver's or fleet's CSA [safety performance] scores, which raises their insurance premiums and puts them at a disadvantage when bidding on future business.
Q: Are there fleets that have looked beyond the initial adjustment phase and recognized that ELDs could result in a better, more efficient operation?
A: 100 percent yes. Go back to the fleets that installed automated on-board recorders years ago. They took a 4- to 6-percent initial productivity hit, but they improved their operational efficiency and they regained most of the loss in 12, 18, 24 months. This ties back to why the 10- to 12-percent productivity hit post-Dec. 18 is a realistic number. The financially stronger fleets with deeply ingrained safety cultures still took a near 6-percent hit. You can't tell me the ones that are still waiting to comply are going to take the same hit as those who have historically been safer.
Q: But you see good things coming out of ELD implementation?
A: Yes. Real-time asset tracking will be a huge benefit. Dispatchers can automatically see how much on-duty time a driver has left. Currently, they have to call, e-mail, or text to obtain that information. Dispatching systems that interact with good ELD equipment will enable auto-tracking of driver detention time, arrivals and departures, and invoicing. It will also prepopulate shipper numbers and bill-of-lading information so drivers don't have to do it. Also, because all of the data comes from the engine's operation, drivers and fleets can use ELDs to monitor idle times, braking action, and speed. All of these things make for a better run and more profitable business.
Will all carriers take advantage of it? No. Some will take the data, throw it in the corner, and do what they've always done, which is to deliver freight. I don't feel operational efficiencies will offset all the loss in productivity. However, in time and with changes to shipper, receiver, broker, motor carrier, and driver planning, much of the loss will be regained.
Q: Are there signs that shippers understand what is coming and will, if necessary, reconfigure their supply chains to ensure their freight gets moved?
A: In my career as a law enforcement officer, FMCSA official, and consultant, I had never spoken to or been questioned by shippers, receivers, or brokers about anything other than surety bonds. Since the ELD mandate, I've been constantly involved with shippers, brokers, and receivers, who are all eager to get information.
That said, shippers by and large are not ready for the mandate. They haven't taken proactive measures to accommodate the driver. They have policies and procedures for everyone, but none for drivers. Maybe 5 to 10 percent of shippers currently have policies to accommodate drivers. As a result, I think there will be a lot of reactive actions come mid-December. Those shippers who haven't thought about managing their driver relationships know who they are. They will not be shippers of choice, and they will have freight on their dock that won't get moved.
Q: Do you believe the ELD rule will have a significant impact on road safety?
A: Yes. There are a lot of drivers and fleets that operate safely, with or without the ELDs. Then there are drivers who technically run illegally, but it's 10 minutes here, 20 minutes there. That's not who the rule is designed for. We are talking about a relatively small percentage of drivers that abuse the system to make as much money as possible, and in the process, fatigue themselves terribly. If the ELD rules can rein in the 10 percent of drivers who push themselves too hard, then we can see better safety outcomes on the road.
The next time you buy a loaf of bread or a pack of paper towels, take a moment to consider the future that awaits the plastic it’s wrapped in. That future isn’t pretty: Given that most conventional plastics take up to 400 years to decompose, in all likelihood, that plastic will spend the next several centuries rotting in a landfill somewhere.
But a Santiago, Chile-based company called Bioelements Group says it has developed a more planet-friendly alternative. The firm, which specializes in biobased, biodegradable, and compostable packaging, says its Bio E-8i film can be broken down by fungi and other microorganisms in just three to 20 months. It adds that the film, which it describes as “durable and attractive,” complies with the regulations of each country in which Bioelements currently operates.
Now it’s looking to enter the U.S. market. The company recently announced that it had entered into partnerships with South Carolina’s Clemson University and with Michigan State University to continue testing its products for use in sustainable packaging in this country. Researchers will study samples of Bio E-8i film to understand how the material behaves during the biodegradation process under simulated industrial composting conditions.
“This research, along with other research being conducted in the United States, allows us to obtain highly reliable data from prestigious universities,” said Ignacio Parada, CEO and founder of Bioelements, in a statement. “Such work is important because it allows us to improve and apply academically driven scientific research to the application of packaging for greater sustainability packaging applications. That is very worthwhile and helps to validate our sustainable packaging technology.”
It’s probably safe to say that no one chooses a career in logistics for the glory. But even those accustomed to toiling in obscurity appreciate a little recognition now and then—particularly when it comes from the people they love best: their kids.
That familial love was on full display at the 2024 International Foodservice Distributor Association’s (IFDA) National Championship, which brings together foodservice distribution professionals to demonstrate their expertise in driving, warehouse operations, safety, and operational efficiency. For the eighth year, the event included a Kids Essay Contest, where children of participants were encouraged to share why they are proud of their parents or guardians and the work they do.
Prizes were handed out in three categories: 3rd–5th grade, 6th–8th grade, and 9th–12th grade. This year’s winners included Elijah Oliver (4th grade, whose parent Justin Oliver drives for Cheney Brothers) and Andrew Aylas (8th grade, whose parent Steve Aylas drives for Performance Food Group).
Top honors in the high-school category went to McKenzie Harden (12th grade, whose parent Marvin Harden drives for Performance Food Group), who wrote: “My dad has not only taught me life skills of not only, ‘what the boys can do,’ but life skills of morals, compassion, respect, and, last but not least, ‘wearing your heart on your sleeve.’”
The logistics tech firm incubator Zebox, a unit of supply chain giant CMA CGM Group, plans to show off 10 of its top startup businesses at the annual technology trade show CES in January, the French company said today.
Founded in 2018, Zebox calls itself an international innovation accelerator expert in the fields of maritime industry, logistics & media. The Marseille, France-based unit is supported by major companies in the sector, such as BNSF Railway, Blume Global, Trac Intermodal, Vinci, CEVA Logistics, Transdev and Port of Virginia.
To participate in that program, Zebox said it chose 10 French and American companies that are working to leverage cutting-edge technologies to address major industrial challenges and drive meaningful transformations:
Aerleum: CO2 capture and conversion technology producing cost-competitive synthetic fuels and chemicals, enabling decarbonization in hard-to-electrify sectors such as maritime and aviation. Akidaia (CES Innovation Award Winner 2024): Offline access control system offering robust cybersecurity, easy deployment, and secure operation, even in remote or mobile sites.
BE ENERGY: Innovative clean energy solutions recognized for their groundbreaking impact on sustainable energy.
Biomitech (CES Innovation Award Winner 2025): Air purification system that transforms atmospheric pollution into oxygen and biomass through photosynthesis.
Flying Ship Technologies, Corp,: Building unmanned, autonomous, and eco-friendly ground-effect vessels for efficient cargo delivery to tens of thousands of destinations.
Gazelle: Next-generation chargers made more compact and efficient by advanced technology developed by Wise Integration.
HawAI.tech: Hardware accelerators designed to enhance probabilistic artificial intelligence, promoting energy efficiency and explainability.
Okular Logistics: AI-powered smart cameras and analytics to automate warehouse operations, ensure real-time inventory accuracy, and reduce costs.
OTRERA NEW ENERGY: Compact modular reactor (SMR) harnessing over 50 years of French expertise to provide cost-effective, decarbonized electricity and heat.
Zadar Labs, Inc.: High-resolution imaging radars for surveillance, autonomous systems, and beyond.
Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”