It may be a mid-tier economy right now, but Thailand is aiming for the big leagues. To make that happen, it's embarking on an ambitious growth plan that includes $50 billion in infrastructure spending.
David Maloney has been a journalist for more than 35 years and is currently the group editorial director for DC Velocity and Supply Chain Quarterly magazines. In this role, he is responsible for the editorial content of both brands of Agile Business Media. Dave joined DC Velocity in April of 2004. Prior to that, he was a senior editor for Modern Materials Handling magazine. Dave also has extensive experience as a broadcast journalist. Before writing for supply chain publications, he was a journalist, television producer and director in Pittsburgh. Dave combines a background of reporting on logistics with his video production experience to bring new opportunities to DC Velocity readers, including web videos highlighting top distribution and logistics facilities, webcasts and other cross-media projects. He continues to live and work in the Pittsburgh area.
Thailand is ready to take the next step economically. Sitting among the world's mid-tier economies, Thailand plans to invest heavily in infrastructure to raise its profile among foreign investors and position itself as one of Southeast Asia's primary gateways for commerce.
This nation of 68 million people already has a lot going for it. Its manufacturing sector is strong, particularly in the automotive and technology areas. It is the world's number-two producer of hard disk drives. It ranks 12th in automotive manufacturing and sixth in the production of rubber tires. It is also the seventh-largest maker of computer devices. On top of that, Thailand boasts a fairly robust growth rate of 3.2 percent, a low cost of living, and a business-friendly environment—the World Bank ranks it the fifth-best nation in Eastern Asia when it comes to ease of doing business.
Part of its economic success is a result of its location. Thailand is surrounded by many of the globe's fastest-growing economies. Its neighbors include the powerhouse markets of China and India, and it's situated within a short journey of half the world's population. It's easy to see why Thailand aims to position itself as the gateway to these substantial markets.
But location and past success are not enough to assure a solid future for a mid-range economy. Many nations languish for years in the middle of the economic pack. To avoid this fate, Thailand has launched an ambitious economic growth plan designed to kick-start its economy and future-proof its workforce and industrial base. Known as "Thailand 4.0" (the initiative is the fourth iteration of the government's ongoing growth plan), the program is essentially a strategy for transforming a trade-based economy into a technology- and innovation-driven one.
"To gain economic growth, we need to introduce size and innovation," says Dr. Bonggot Anuroj, senior executive adviser with the Thailand Board of Investment.
As part of the effort, the government of Thailand is now finalizing plans that include a US$53.4 billion investment in major infrastructure projects through 2022. Once the plan is approved (which is expected to be next month), work will begin immediately to improve roadways, deep-sea ports, airports, and rail connections to create a logistics corridor that will have few rivals in Southeast Asia.
GROWTH INDUSTRIES
As for where the money will go, government leaders in Thailand have identified five industries "of existing strength" for further investment: automotive, intelligent electronics, advanced agriculture and biotechnology, food processing, and tourism. They have also identified five emerging growth areas for further development: aviation, biofuels and biochemicals, medicine and healthcare, digital technologies, and—of particular importance to the supply chain profession—robotics and advanced automation.
Dr. Anuroj says the latter will also play a critical role in addressing Thailand's future labor needs. Much like Japan and other developed Asian nations, Thailand is facing an aging population. "We may experience a lack of manpower in the future. So we are looking to grow our automation and robotics capabilities. These will be new engines of our growth," he says.
With respect to geography, almost all of the investment will be concentrated on three provinces on the eastern shore of the Gulf of Thailand. Known as the Eastern Economic Corridor (EEC), the target region includes the provinces of Chonburi, Chachengsao, and Rayong, which all lie within 150 miles of Bangkok. This area has been the industrial heart of Thailand for more than 30 years. Most of the major automotive manufacturers, including Honda, Toyota, Ford, General Motors, and BMW, have plants in the region. The area also boasts the world's 20th busiest port, Laem Chabang. In addition, it is home to a healthy oil and gas industry as well as a second port, Map Ta Phut, that handles bulk commodities.
Thailand believes that further infrastructure investment within this region will help it compete with Asia's other top logistics centers, like those in China, Japan, and Singapore. "We want Thailand to be a logistics hub," says Dr. Anuroj.
WHAT WILL BE BOUGHT WITH BAHT
All this will come at a hefty cost. To position the Eastern Economic Corridor as a major logistics center, Thailand's government will invest 1.5 trillion Thai baht (US$43 billion) in the area over the next five years.
One beneficiary of the spending will be the deep-sea cargo port of Laem Chabang, which is already one of the region's busiest. Its container operations currently handle 7.6 million TEUs (twenty-foot equivalent units) annually, and it does a robust roll-on/roll-off (Ro-Ro) business of 1.2 million automobiles a year.
"Our goal for Laem Chabang is to be one of the top 15 ports in the world and to be the prime gateway to Asia," says Kamit Sangsubhan, secretary general for the EEC Office of Thailand.
New rail connections are already under construction at Laem Chabang that will provide the capacity to haul 2 million TEUs annually between the port and Bangkok. Plans also call for the addition of six on-dock tracks for building trainloads.
The port will soon enter Phase III of its development project. This phase, which is expected to take seven to eight years to complete and will come at a cost of US$2.5 billion, will include the addition of a new basin and terminals to service ships.
The channel at Laem Chabang will also be deepened from its current 16 meters to 18.5 meters (just over 60 feet). Capacity will increase to 18.1 million TEUs. Other planned enhancements will boost the port's Ro-Ro capacity to 3 million vehicles annually.
In a bid to alleviate congestion, the port will soon introduce an electronic scheduling system for trucks. New access roads will further improve container flow in and out of the port. In addition, a "coastal terminal" will open next year that will accommodate the smaller vessels and barges that ply the Chao Phraya River (the inland waterway to Bangkok) and feed cargo to smaller ports in the region. The coastal terminal is expected to process 300,000 TEUs per year.
The terminal operators at the port will also make significant investments in technology once Phase III gets under way.
"We have a lot of technology to operate our port," says Anat Machima, senior operations manager at Hutchison Ports, a terminal operator that handles about 30 percent of the current container volume at Laem Chabang. Among other enhancements, automated cranes will be installed for loading and unloading ships at the berths. These will be remote-controlled from an adjoining building, as will the rubber-tired gantries that will work the new container yards. "We are the most modern port in Southeast Asia. The technology drives us to be competitive," he adds.
THE SKY'S THE LIMIT
Over on the aircargo side, work is under way to expand U-Tapao Airport, a former U.S. military base now operated by the Thai navy. Total investment at the airport, which lies about 90 miles southeast of Bangkok, is budgeted at US$5.7 billion. The airport already has a passenger terminal, which is being expanded to turn U-Tapao into Thailand's third international airport (a move aimed at reducing the strain on Bangkok's other two airports). Last year, 700,000 passengers used U-Tapao, and traffic is on pace to increase 20 percent this year.
Next year, construction will begin on a second runway and a new aircargo terminal. The EEC office also hopes to make the airport a center for aviation maintenance, repair, and overhaul. Thai Airways already has a three-hangar maintenance operation at U-Tapao for both narrow- and wide-body airplanes. However, the facility sits on the site of the new runway, so it will soon be demolished and replaced with a new building containing five hangars.
The area around U-Tapao is currently home to some 20 industrial developments, with more to come. There are plans in the works to develop properties adjacent to the airport for cold-chain logistics and other distribution operations, including the establishment of a large free-trade zone.
As for the region's ground transportation network, the Eastern Economic Corridor is currently slated for rail-track upgrades. In addition to the on-dock tracks being built at the port, US$1.8 billion will be spent to upgrade existing lines and double-track the rails between the EEC region and Bangkok to accommodate higher volumes of intermodal container traffic.
High-speed passenger service connecting Bangkok to the EEC will be added within the next few years, funded by a US$4.5 billion government investment. An extensive highway improvement project is also on the docket to facilitate the movement of freight by truck. This includes adding lanes to existing highways as well as the construction of new roads. The budget for the highway projects is US$1 billion.
DEVELOPING A TALENT PIPELINE
While Thailand plans to spend heavily on infrastructure improvements, it is not neglecting investments in human capital. Working with private industry, the government is establishing "Cities of Innovation" within the EEC region. These "cities," which are essentially research clusters containing educational facilities and hands-on laboratories, are designed to promote the development of new technologies and train the next generation of business leaders. The first City of Innovation—a center devoted to research on biochemicals, biofuels, and agriculture—is already up and running. The second, which will focus on automation, artificial intelligence, and robotics, will open soon. Planning is under way for a third center that will be dedicated to aeronautics and space technology.
In addition, private industry is working with government and other agencies to assure a steady supply of talent to fill jobs in manufacturing and logistics. One such collaboration is the Thai German Institute, a center opened in 1992 by the two governments to bring German technology and training to Thailand. German instructors taught at the center for the first 10 years, but today, local instructors provide the advanced technical training with support from private industry. In all, the center offers some 200 courses on topics such as automated systems, electronic controls, machine maintenance, and smart factories.
Companies pay for the training of about 3,000 of their employees annually. These students typically already hold university degrees and have at least five years of experience in the industry before they're sent for the advanced training. Industry suppliers, such as Japan's Sanmei robotics company, provide automated systems and equipment for hands-on work. It's all designed to assure that Thailand can meet the challenges of tomorrow, while keeping the manufacturing plants and logistics centers of today humming.
Penske said today that its facility in Channahon, Illinois, is now fully operational, and is predominantly powered by an onsite photovoltaic (PV) solar system, expected to generate roughly 80% of the building's energy needs at 200 KW capacity. Next, a Grand Rapids, Michigan, location will be also active in the coming months, and Penske's Linden, New Jersey, location is expected to go online in 2025.
And over the coming year, the Pennsylvania-based company will add seven more sites under its power purchase agreement with Sunrock Distributed Generation, retrofitting them with new PV solar systems which are expected to yield a total of roughly 600 KW of renewable energy. Those additional sites are all in California: Fresno, Hayward, La Mirada, National City, Riverside, San Diego, and San Leandro.
On average, four solar panel-powered Penske Truck Leasing facilities will generate an estimated 1-million-kilowatt hours (kWh) of renewable energy annually and will result in an emissions avoidance of 442 metric tons (MT) CO2e, which is equal to powering nearly 90 homes for one year.
"The initiative to install solar systems at our locations is a part of our company's LEED-certified facilities process," Ivet Taneva, Penske’s vice president of environmental affairs, said in a release. "Investing in solar has considerable economic impacts for our operations as well as the environmental benefits of further reducing emissions related to electricity use."
Overall, Penske Truck Leasing operates and maintains more than 437,000 vehicles and serves its customers from nearly 1,000 maintenance facilities and more than 2,500 truck rental locations across North America.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
Supply chains are poised for accelerated adoption of mobile robots and drones as those technologies mature and companies focus on implementing artificial intelligence (AI) and automation across their logistics operations.
That’s according to data from Gartner’s Hype Cycle for Mobile Robots and Drones, released this week. The report shows that several mobile robotics technologies will mature over the next two to five years, and also identifies breakthrough and rising technologies set to have an impact further out.
Gartner’s Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or innovation through five phases of maturity and adoption. Chief supply chain officers can use the research to find robotic solutions that meet their needs, according to Gartner.
Gartner, Inc.
The mobile robotic technologies set to mature over the next two to five years are: collaborative in-aisle picking robots, light-cargo delivery robots, autonomous mobile robots (AMRs) for transport, mobile robotic goods-to-person systems, and robotic cube storage systems.
“As organizations look to further improve logistic operations, support automation and augment humans in various jobs, supply chain leaders have turned to mobile robots to support their strategy,” Dwight Klappich, VP analyst and Gartner fellow with the Gartner Supply Chain practice, said in a statement announcing the findings. “Mobile robots are continuing to evolve, becoming more powerful and practical, thus paving the way for continued technology innovation.”
Technologies that are on the rise include autonomous data collection and inspection technologies, which are expected to deliver benefits over the next five to 10 years. These include solutions like indoor-flying drones, which utilize AI-enabled vision or RFID to help with time-consuming inventory management, inspection, and surveillance tasks. The technology can also alleviate safety concerns that arise in warehouses, such as workers counting inventory in hard-to-reach places.
“Automating labor-intensive tasks can provide notable benefits,” Klappich said. “With AI capabilities increasingly embedded in mobile robots and drones, the potential to function unaided and adapt to environments will make it possible to support a growing number of use cases.”
Humanoid robots—which resemble the human body in shape—are among the technologies in the breakthrough stage, meaning that they are expected to have a transformational effect on supply chains, but their mainstream adoption could take 10 years or more.
“For supply chains with high-volume and predictable processes, humanoid robots have the potential to enhance or supplement the supply chain workforce,” Klappich also said. “However, while the pace of innovation is encouraging, the industry is years away from general-purpose humanoid robots being used in more complex retail and industrial environments.”
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.