Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
For the past six years, U.S. truckload shippers have defied the numerous forecasts of soaring contract freight rates to keep control of the pricing reins. However, given the cross-currents buffeting the truckload market, few will be shocked if the contract rate segment—which lags the "spot," or non-contract market, by 3 to 6 months—catches up big time by next spring, if not sooner.
That's because what lies ahead—namely the Dec. 18 deadline for all post-2000 fleets to be equipped with electronic logging devices (ELDs) in their cabs—will collide with what has already occurred—specifically, last April's implementation of safe-transport provisions of federal food-safety rules—to create what some observers have called the tightest cycle for truckload capacity since an 18-month period that began in mid-2003. Then, the U.S. economy grew strongly as it emerged from the 2000-02 recession and the uncertainty surrounding the Iraq war, while capacity was subsequently hit by the 2004 implementation of the federal government's driver hours-of-service rules.
So far this year, most of the action has been in the spot market. There, demand and pricing have remained firm into August and have held up through periods of seasonal weakness, such as in July, when spot-market activity typically falls off. The number of available loads rose 2 percent in the last week of July, according to DAT Solutions, a load board provider that closely tracks the spot market. In the dry van segment, where most truck freight moves, the top 100 lanes set all-time volume records during the week, DAT said. In June, total loads were up a remarkable 90 percent from June 2016 levels, DAT said.
The spot market's surge has prompted carriers to move more of their fleets away from contract hauls, much to the chagrin of shippers and brokers, which find themselves increasingly going deeper down their routing guides to find a carrier that will haul under contract. One broker said he's heard first-hand loud complaints from large shippers about their carriers abandoning them in favor of spot-market lucre.
IVE ME LOGS AND FOOD
What's causing this? There has been exhaustive speculation surrounding the projected capacity decline triggered by the ELD implementation deadline. By several estimates, about half of all trucks—overwhelmingly run by owner-operators—are not in compliance with the ELD mandate. In a recent presentation, Cherry Hill, N.J.-based Tucker Company Worldwide Inc., a large freight broker, said the mandate will reduce total truck miles by 10 to 20 percent, as drivers who in the past may have fudged paper logs to operate longer-than-allowed hours either cut back their miles or park their rigs altogether.
With a 10-percent mileage cut at a 50-percent non-compliance rate, about 5 percent of truck capacity would disappear, according to Tucker's projections. At a 20-percent mileage cut, the capacity evaporation rate rises to 10 percent, it forecast. Such a capacity crunch would be "historic," said Tucker, noting capacity was still relatively abundant when the economy rebounded in the third quarter of 2003, only to tighten when the hours-of-service rules went into effect in 2004.
The expected impact of the ELD mandate will be amplified by the requirement, which took effect in April, that shippers and brokers comply with the safe-transportation language embedded in the Food Safety Modernization Act (FSMA), a landmark law regulating all aspects of the farm-to-table supply chain. The Food and Drug Administration (FDA), which wrote the rules, said the transport language didn't reinvent the regulatory wheel, and merely codifies the practices supply chain participants already had in place. Still, that hasn't kept rates from rising, and capacity from shrinking, for many shippers and brokers.
Many owner-operators don't possess the advanced level of technology required to meet rules governing the transport of the types of temperature-controlled cargo covered by the rules, Tucker said. In addition, major food shippers have been "stealing others' capacity" by paying higher rates or promising increased and consistent volumes, leaving fewer trucks for everyone else, it added.
The spot market for refrigerated loads reflects the phenomenon. Starting in mid-spring, the load-to-truck ratio for reefer equipment increased to 10 loads available for each truck, from 6 loads in 2016, according to DAT data cited by Tucker.
CONTRACT WEAKNESS
Despite all this, contract pricing remains tepid. A monthly index published by consultancy FTR that measures shipper conditions improved just moderately in May, the most recent month for which data was available. The May index indicated that contract rates were going nowhere fast and that the outlook was still favorable for shippers, FTR said. Jonathan Starks, the company's COO, said in a statement that the index reflected the perception that the economy hasn't received the boost from the Trump administration that many were hoping for. "We are back at the status quo, with moderate growth in both the overall economy and truck freight," he said in a statement last week.
However, in a subsequent e-mail, Starks said contract rates are poised to climb, and the only question is when. "We had expected earlier movement ... but we are now at the point where contract markets will start to show movement," he said. One tip-off is that the publicly traded truckload carriers were beating analysts' second-quarter estimates, despite confirming that rates remained subdued, he said.
Jeffrey G. Tucker, Tucker's CEO, forecast that the combination of the ELD and FSMA mandates will cause contract rates to spring forth with a vengeance not seen in more than a decade. Truckload contracts are dodgy things: They don't commit carriers to provide capacity, but they don't force carriers to abide by negotiated rates either. Contract rates can change mid-contract, and Tucker said that many will do just that during the upcoming cycle. What's more, because overall capacity is tighter today than it was in 2003-04, the impact on rates will be more extreme than in 2004, which he called a "brutal" year for shippers.
Larger carriers that didn't chase the spot market and stood by their shippers will be in high cotton as the pendulum swings, according to Tucker. They will "have the luxury to pick and choose the best lanes, maximizing their ROI systemwide," he said in an e-mail. Addressing those carriers, he said: "Everyone will have you on speed dial, you'll be overbooked every day, and you'll be able to call your shots like Babe Ruth."
Businesses dependent on ocean freight are facing shipping delays due to volatile conditions, as the global average trip for ocean shipments climbed to 68 days in the fourth quarter compared to 60 days for that same quarter a year ago, counting time elapsed from initial booking to clearing the gate at the final port, according to E2open.
Those extended transit times and booking delays are the ripple effects of ongoing turmoil at key ports that is being caused by geopolitical tensions, labor shortages, and port congestion, Dallas-based E2open said in its quarterly “Ocean Shipping Index” report.
The most significant contributor to the year-over-year (YoY) increase is actual transit time, alongside extraordinary volatility that has created a complex landscape for businesses dependent on ocean freight, the report found.
"Economic headwinds, geopolitical turbulence and uncertain trade routes are creating unprecedented disruptions within the ocean shipping industry. From continued Red Sea diversions to port congestion and labor unrest, businesses face a complex landscape of obstacles, all while grappling with possibility of new U.S. tariffs," Pawan Joshi, chief strategy officer (CSO) at e2open, said in a release. "We can expect these ongoing issues will be exacerbated by the Lunar New Year holiday, as businesses relying on Asian suppliers often rush to place orders, adding strain to their supply chains.”
Lunar New Year this year runs from January 29 to February 8, and often leads to supply chain disruptions as massive worker travel patterns across Asia leads to closed factories and reduced port capacity.
That changing landscape is forcing companies to adapt or replace their traditional approaches to product design and production. Specifically, many are changing the way they run factories by optimizing supply chains, increasing sustainability, and integrating after-sales services into their business models.
“North American manufacturers have embraced the factory of the future. Working with service providers, many companies are using AI and the cloud to make production systems more efficient and resilient,” Bob Krohn, partner at ISG, said in the “2024 ISG Provider Lens Manufacturing Industry Services and Solutions report for North America.”
To get there, companies in the region are aggressively investing in digital technologies, especially AI and ML, for product design and production, ISG says. Under pressure to bring new products to market faster, manufacturers are using AI-enabled tools for more efficient design and rapid prototyping. And generative AI platforms are already in use at some companies, streamlining product design and engineering.
At the same time, North American manufacturers are seeking to increase both revenue and customer satisfaction by introducing services alongside or instead of traditional products, the report says. That includes implementing business models that may include offering subscription, pay-per-use, and asset-as-a-service options. And they hope to extend product life cycles through an increasing focus on after-sales servicing, repairs. and condition monitoring.
Additional benefits of manufacturers’ increased focus on tech include better handling of cybersecurity threats and data privacy regulations. It also helps build improved resilience to cope with supply chain disruptions by adopting cloud-based supply chain management, advanced analytics, real-time IoT tracking, and AI-enabled optimization.
“The changes of the past several years have spurred manufacturers into action,” Jan Erik Aase, partner and global leader, ISG Provider Lens Research, said in a release. “Digital transformation and a culture of continuous improvement can position them for long-term success.”
Women are significantly underrepresented in the global transport sector workforce, comprising only 12% of transportation and storage workers worldwide as they face hurdles such as unfavorable workplace policies and significant gender gaps in operational, technical and leadership roles, a study from the World Bank Group shows.
This underrepresentation limits diverse perspectives in service design and decision-making, negatively affects businesses and undermines economic growth, according to the report, “Addressing Barriers to Women’s Participation in Transport.” The paper—which covers global trends and provides in-depth analysis of the women’s role in the transport sector in Europe and Central Asia (ECA) and Middle East and North Africa (MENA)—was prepared jointly by the World Bank Group, the Asian Development Bank (ADB), the German Agency for International Cooperation (GIZ), the European Investment Bank (EIB), and the International Transport Forum (ITF).
The slim proportion of women in the sector comes at a cost, since increasing female participation and leadership can drive innovation, enhance team performance, and improve service delivery for diverse users, while boosting GDP and addressing critical labor shortages, researchers said.
To drive solutions, the researchers today unveiled the Women in Transport (WiT) Network, which is designed to bring together transport stakeholders dedicated to empowering women across all facets and levels of the transport sector, and to serve as a forum for networking, recruitment, information exchange, training, and mentorship opportunities for women.
Initially, the WiT network will cover only the Europe and Central Asia and the Middle East and North Africa regions, but it is expected to gradually expand into a global initiative.
“When transport services are inclusive, economies thrive. Yet, as this joint report and our work at the EIB reveal, few transport companies fully leverage policies to better attract, retain and promote women,” Laura Piovesan, the European Investment Bank (EIB)’s Director General of the Projects Directorate, said in a release. “The Women in Transport Network enables us to unite efforts and scale impactful solutions - benefiting women, employers, communities and the climate.”
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.