Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
For any number of reasons, the image of driverless trucks rumbling down the nation's highways doesn't sit well with many folks. For the nation's railroads, whose intermodal operations do battle each day with truckers for shipper dollars, the notion of autonomous vehicles could be well nigh intolerable.
The rails' competitive aces in the hole have long been superior equipment utilization, a smaller carbon footprint, and more-efficient use of fuel. Over-the-road truckers haul faster and with more flexibility, but those benefits come at a higher cost than using rail. Autonomous trucks could threaten intermodal's advantages, however, by significantly reducing the cost of shipping by truck.
The theory is that over-the-road truckers can use the technology to reduce labor costs, cut greenhouse-gas emissions, and slash insurance premiums if insurers conclude autonomous trucks make for safer operations than a vehicle piloted by a human. Given that labor and fuel alone account for around 70 percent of a typical trucker's operating cost, the potential exists for a meaningful shift in the cost equation between the modes.
ACROSS-THE-BOARD ADJUSTMENTS
If the railroads are worried about the competitive threat posed by autonomous vehicles, they aren't publicly letting on. Of the four rails operating along east-west routes that were contacted, only one, Fort Worth, Texas-based BNSF Railway Inc., offered a comment, saying it is "watching the developments occurring with autonomous vehicles and what their development could mean for our business." Jacksonville, Fla.-based CSX Corp. did not respond to a request for comment, while Omaha, Neb.-based Union Pacific Corp. and Norfolk, Va.-based Norfolk Southern Corp. referred queries to the trade group Association of American Railroads (AAR), which did not reply to a request for comment.
Yet it's hard to imagine the railroads just sitting by. The AAR, a powerful lobbying force, could persuade lawmakers and regulators to delay regulations or to mitigate their impact on the industry. Railroads could cut their labor costs by reducing train crew sizes from two to one or by leveraging investments made in Positive Train Control (PTC) technology—which tells a train where it can safely travel and reinforces that directive by overriding crew decision-making—as a step toward building a fully autonomous train. (PTC technology will be required on all trains by the end of 2018.) Both approaches, though, would move forward over the dead bodies of railroad labor unions.
Foster Finlay, head of the transport practice at consultancy Alix Partners, said rails' intermodal services have improved to the point where they can challenge over-the-road trucks at any level, regardless of how autonomous truck technology evolves. Rails know there isn't much margin for error in intermodal because, unlike carload service, there is no rail monopoly. As a result, they have shed the age-old mindset of "toothpaste tube" service—squeeze it at one end and eventually it will come out the other—to become more service-sensitive and customer-focused, Finlay said. A just-in-time delivery service, or one that's as close to that as is practical for an intermodal network to provide, is "well within reach," Finlay said.
Autonomous trucks will force change to both highway and rail modes, said Craig Dickman, chief executive officer of Breakthrough Fuel, a Green Bay, Wis.-based company that provides fuel management services. For trucks, the potential changes are as obvious as they are profound. For rails, it would mean an end to selling intermodal services based primarily on lower costs. As the scales begin to balance, rails will need to focus on strengthening their customer relationships, becoming more data-driven, and operating more efficiently than they ever have before, Dickman said. Reliability and predictability, which have not always been intermodal's strong suits, will become priorities, he said.
"It won't be a situation where one segment wins and one loses" in a world transitioning to autonomous trucks, he said. "Both segments will change."
TRIALS UNDER WAY
Shippers pay the bills, and some are bullish about autonomous trucks. Ties Soeters, North American vice president of logistics procurement for the Belgian brewery titan Anheuser-Busch InBev, told an industry conference in June that self-driving technologies are poised to deliver across-the-board benefits, most critically when it comes to mitigating the chances of human error, which causes up to 90 percent of all big-rig accidents.
Soeters, whose company was involved in the world's first commercial driverless truck trial last October, may be more aggressive than most logistics executives in embracing the new technology. The question for everyone, especially the railroads, is how many other big shippers feel that way and whether they are just waiting to see how regulators lay out the rules of the road. Soeters said the value of autonomous truck operations would not be fully realized until that happens.
THE DISTANT FUTURE
The use of an autonomous vehicle with no driver—known in federal safety lingo as a "Level 5" operation—is years away, if it ever happens at all. A more feasible near-term scenario is the adoption of a "Level 3" threshold, where a driver turns over control of a vehicle but remains ready to take over its operation should problems with the system arise. Or it could be something less technologically daring such as a driver-assisted platoon system where trucks travel in close formation and communicate electronically to coordinate vehicle speed and braking, technology that platoon supporters say will reduce drag and save fuel.
As it is tentatively envisioned today, platoons would assemble near a highway on-ramp for the tandem move and then disengage at pre-arranged exits for the vehicles to deliver locally. Marc Althen, president of Reading, Pa.-based third-party logistics service provider Penske Logistics, reckons platooning could become a reality within two to three years. Lee Clair, a consultant who has worked extensively with the railroads, said platoon operations beyond 1,000 miles could "strike at the heart" of intermodal's value proposition of cost-effective long-haul services.
Clair said the effect of autonomous trucks on the competitive landscape would first be felt through lower motor carrier insurance premiums as insurers incorporate newfangled safety improvements into their underwriting standards. But Todd Denton, managing director, transportation and logistics, for London-based insurance giant Aon plc, which has long experience in trucking, cautioned against making such a black-and-white assumption. Denton acknowledged that technologies enabling automated braking and collision avoidance are positive developments. But he warned against an overreliance by humans on technology, which could create a new set of safety concerns and liability issues, if a driver in the cab can't react fast enough during the critical seconds before a collision.
An accident involving autonomous trucks could open up a Pandora's Box of liability disputes involving truck manufacturers and deep-pocketed technology providers if it is determined that a system error, not driver error, was the cause, Denton said. What's more, there is a host of unanswered questions as to fault should a cyberattack lead to an accident by causing a truck to malfunction, he said.
For now, there is only one safe assumption: that autonomous truck technology will be ready before many in business and the public are prepared to embrace it. Federal truck safety regulators are just now starting down a long road toward shaping a driverless future. The Federal Motor Carrier Safety Administration (FMCSA), a subagency of the Department of Transportation, has already assigned three task forces to the project, according to Larry Minor, FMCSA's head of policy.
Among the many issues on the table will be whether federal law governing the length of a driver's workday, which includes the hours a driver can be behind the wheel, should be adjusted to account for a driver's effectively becoming a passenger for most of a trip. Again, as the theory goes, the longer a driver can stretch a workday, the more productive that driver can be.
Yet truckers are likely to find labor savings capped if drivers still need to be hired and retained, even if it means just having them seated in the cab. Furthermore, said John Bagileo, a long-time transportation attorney, drivers accompanying autonomous trucks may need to be trained in a new and sophisticated type of roadside maintenance should a system glitch occur far from any mechanic. Mastering that skill set will come at a cost to truckers and drivers alike, Bagileo said.
Oh, you work in logistics, too? Then you’ve probably met my friends Truedi, Lumi, and Roger.
No, you haven’t swapped business cards with those guys or eaten appetizers together at a trade-show social hour. But the chances are good that you’ve had conversations with them. That’s because they’re the online chatbots “employed” by three companies operating in the supply chain arena—TrueCommerce,Blue Yonder, and Truckstop. And there’s more where they came from. A number of other logistics-focused companies—like ChargePoint,Packsize,FedEx, and Inspectorio—have also jumped in the game.
While chatbots are actually highly technical applications, most of us know them as the small text boxes that pop up whenever you visit a company’s home page, eagerly asking questions like:
“I’m Truedi, the virtual assistant for TrueCommerce. Can I help you find what you need?”
“Hey! Want to connect with a rep from our team now?”
“Hi there. Can I ask you a quick question?”
Chatbots have proved particularly popular among retailers—an October survey by artificial intelligence (AI) specialist NLX found that a full 92% of U.S. merchants planned to have generative AI (GenAI) chatbots in place for the holiday shopping season. The companies said they planned to use those bots for both consumer-facing applications—like conversation-based product recommendations and customer service automation—and for employee-facing applications like automating business processes in buying and merchandising.
But how smart are these chatbots really? It varies. At the high end of the scale, there’s “Rufus,” Amazon’s GenAI-powered shopping assistant. Amazon says millions of consumers have used Rufus over the past year, asking it questions either by typing or speaking. The tool then searches Amazon’s product listings, customer reviews, and community Q&A forums to come up with answers. The bot can also compare different products, make product recommendations based on the weather where a consumer lives, and provide info on the latest fashion trends, according to the retailer.
Another top-shelf chatbot is “Manhattan Active Maven,” a GenAI-powered tool from supply chain software developer Manhattan Associates that was recently adopted by the Army and Air Force Exchange Service. The Exchange Service, which is the 54th-largest retailer in the U.S., is using Maven to answer inquiries from customers—largely U.S. soldiers, airmen, and their families—including requests for information related to order status, order changes, shipping, and returns.
However, not all chatbots are that sophisticated, and not all are equipped with AI, according to IBM. The earliest generation—known as “FAQ chatbots”—are only clever enough to recognize certain keywords in a list of known questions and then respond with preprogrammed answers. In contrast, modern chatbots increasingly use conversational AI techniques such as natural language processing to “understand” users’ questions, IBM said. It added that the next generation of chatbots with GenAI capabilities will be able to grasp and respond to increasingly complex queries and even adapt to a user’s style of conversation.
Given their wide range of capabilities, it’s not always easy to know just how “smart” the chatbot you’re talking to is. But come to think of it, maybe that’s also true of the live workers we come in contact with each day. Depending on who picks up the phone, you might find yourself speaking with an intern who’s still learning the ropes or a seasoned professional who can handle most any challenge. Either way, the best way to interact with our new chatbot colleagues is probably to take the same approach you would with their human counterparts: Start out simple, and be respectful; you never know what you’ll learn.
With the hourglass dwindling before steep tariffs threatened by the new Trump Administration will impose new taxes on U.S. companies importing goods from abroad, organizations need to deploy strategies to handle those spiraling costs.
American companies with far-flung supply chains have been hanging for weeks in a “wait-and-see” situation to learn if they will have to pay increased fees to U.S. Customs and Border Enforcement agents for every container they import from certain nations. After paying those levies, companies face the stark choice of either cutting their own profit margins or passing the increased cost on to U.S. consumers in the form of higher prices.
The impact could be particularly harsh for American manufacturers, according to Kerrie Jordan, Group Vice President, Product Management at supply chain software vendor Epicor. “If higher tariffs go into effect, imported goods will cost more,” Jordan said in a statement. “Companies must assess the impact of higher prices and create resilient strategies to absorb, offset, or reduce the impact of higher costs. For companies that import foreign goods, they will have to find alternatives or pay the tariffs and somehow offset the cost to the business. This can take the form of building up inventory before tariffs go into effect or finding an equivalent domestic alternative if they don’t want to pay the tariff.”
Tariffs could be particularly painful for U.S. manufacturers that import raw materials—such as steel, aluminum, or rare earth minerals—since the impact would have a domino effect throughout their operations, according to a statement from Matt Lekstutis, Director at consulting firm Efficio. “Based on the industry, there could be a large detrimental impact on a company's operations. If there is an increase in raw materials or a delay in those shipments, as being the first step in materials / supply chain process, there is the possibility of a ripple down effect into the rest of the supply chain operations,” Lekstutis said.
New tariffs could also hurt consumer packaged goods (CPG) retailers, which are already being hit by the mere threat of tariffs in the form of inventory fluctuations seen as companies have rushed many imports into the country before the new administration began, according to a report from Iowa-based third party logistics provider (3PL) JT Logistics. That jump in imported goods has quickly led to escalating demands for expanded warehousing, since CPG companies need a place to store all that material, Jamie Cord, president and CEO of JT Logistics, said in a release
Immediate strategies to cope with that disruption include adopting strategies that prioritize agility, including capacity planning and risk diversification by leveraging multiple fulfillment partners, and strategic inventory positioning across regional warehouses to bypass bottlenecks caused by trade restrictions, JT Logistics said. And long-term resilience recommendations include scenario-based planning, expanded supplier networks, inventory buffering, multimodal transportation solutions, and investment in automation and AI for insights and smarter operations, the firm said.
“Navigating the complexities of tariff-driven disruptions requires forward-thinking strategies,” Cord said. “By leveraging predictive modeling, diversifying warehouse networks, and strategically positioning inventory, JT Logistics is empowering CPG brands to remain adaptive, minimize risks, and remain competitive in the current dynamic market."
With so many variables at play, no company can predict the final impact of the potential Trump tariffs, so American companies should start planning for all potential outcomes at once, according to a statement from Nari Viswanathan, senior director of supply chain strategy at Coupa Software. Faced with layers of disruption—with the possible tariffs coming on top of pre-existing geopolitical conflicts and security risks—logistics hubs and businesses must prepare for any what-if scenario. In fact, the strongest companies will have scenarios planned as far out as the next three to five years, Viswanathan said.
Grocery shoppers at select IGA, Price Less, and Food Giant stores will soon be able to use an upgraded in-store digital commerce experience, since store chain operator Houchens Food Group said it would deploy technology from eGrowcery, provider of a retail food industry white-label digital commerce platform.
Kentucky-based Houchens Food Group, which owns and operates more than 400 grocery, convenience, hardware/DIY, and foodservice locations in 15 states, said the move would empower retailers to rethink how and when to engage their shoppers best.
“At HFG we are focused on technology vendors that allow for highly targeted and personalized customer experiences, data-driven decision making, and e-commerce capabilities that do not interrupt day to day customer service at store level. We are thrilled to partner with eGrowcery to assist us in targeting the right audience with the right message at the right time,” Craig Knies, Chief Marketing Officer of Houchens Food Group, said in a release.
Michigan-based eGrowcery, which operates both in the United States and abroad, says it gives retail groups like Houchens Food Group the ability to provide a white-label e-commerce platform to the retailers it supplies, and integrate the program into the company’s overall technology offering. “Houchens Food Group is a great example of an organization that is working hard to simultaneously enhance its technology offering, engage shoppers through more channels and alleviate some of the administrative burden for its staff,” Patrick Hughes, CEO of eGrowcery, said.
The 40-acre solar facility in Gentry, Arkansas, includes nearly 18,000 solar panels and 10,000-plus bi-facial solar modules to capture sunlight, which is then converted to electricity and transmitted to a nearby electric grid for Carroll County Electric. The facility will produce approximately 9.3M kWh annually and utilize net metering, which helps transfer surplus power onto the power grid.
Construction of the facility began in 2024. The project was managed by NextEra Energy and completed by Verogy. Both Trio (formerly Edison Energy) and Carroll Electric Cooperative Corporation provided ongoing consultation throughout planning and development.
“By commissioning this solar facility, J.B. Hunt is demonstrating our commitment to enhancing the communities we serve and to investing in economically viable practices aimed at creating a more sustainable supply chain,” Greer Woodruff, executive vice president of safety, sustainability and maintenance at J.B. Hunt, said in a release. “The annual amount of clean energy generated by the J.B. Hunt Solar Facility will be equivalent to that used by nearly 1,200 homes. And, by drawing power from the sun and not a carbon-based source, the carbon dioxide kept from entering the atmosphere will be equivalent to eliminating 1,400 passenger vehicles from the road each year.”
As a contract provider of warehousing, logistics, and supply chain solutions, Geodis often has to provide customized services for clients.
That was the case recently when one of its customers asked Geodis to up its inventory monitoring game—specifically, to begin conducting quarterly cycle counts of the goods it stored at a Geodis site. Trouble was, performing more frequent counts would be something of a burden for the facility, which still conducted inventory counts manually—a process that was tedious and, depending on what else the team needed to accomplish, sometimes required overtime.
So Levallois, France-based Geodis launched a search for a technology solution that would both meet the customer’s demand and make its inventory monitoring more efficient overall, hoping to save time, labor, and money in the process.
SCAN AND DELIVER
Geodis found a solution with Gather AI, a Pittsburgh-based firm that automates inventory monitoring by deploying small drones to fly through a warehouse autonomously scanning pallets and cases. The system’s machine learning (ML) algorithm analyzes the resulting inventory pictures to identify barcodes, lot codes, text, and expiration dates; count boxes; and estimate occupancy, gathering information that warehouse operators need and comparing it with what’s in the warehouse management system (WMS).
Among other benefits, this means employees no longer have to spend long hours doing manual inventory counts with order-picker forklifts. On top of that, the warehouse manager is able to view inventory data in real time from a web dashboard and identify and address inventory exceptions.
But perhaps the biggest benefit of all is the speed at which it all happens. Gather AI’s drones perform those scans up to 15 times faster than traditional methods, the company says. To that point, it notes that before the drones were deployed at the Geodis site, four manual counters could complete approximately 800 counts in a day. By contrast, the drones are able to scan 1,200 locations per day.
FLEXIBLE FLYERS
Although Geodis had a number of options when it came to tech vendors, there were a couple of factors that tipped the odds in Gather AI’s favor, the partners said. One was its close cultural fit with Geodis. “Probably most important during that vetting process was understanding the cultural fit between Geodis and that vendor. We truly wanted to form a relationship with the company we selected,” Geodis Senior Director of Innovation Andy Johnston said in a release.
Speaking to this cultural fit, Johnston added, “Gather AI understood our business, our challenges, and the course of business throughout our day. They trained our personnel to get them comfortable with the technology and provided them with a tool that would truly make their job easier. This is pretty advanced technology, but the Gather AI user interface allowed our staff to see inventory variances intuitively, and they picked it up quickly. This shows me that Gather AI understood what we needed.”
Another factor in Gather AI’s favor was the prospect of a quick and easy deployment: Because the drones can conduct their missions without GPS or Wi-Fi, the supplier would be able to get its solution up and running quickly. In the words of Geodis Industrial Engineer Trent McDermott, “The Gather AI implementation process was efficient. There were no IT infrastructure or layout changes needed, and Gather AI was flexible with the installation to not disrupt peak hours for the operations team.”
QUICK RESULTS
Once the drones were in the air, Geodis saw immediate improvements in cycle counting speed, according to Gather AI. But that wasn’t the only benefit: Geodis was also able to more easily find misplaced pallets.
“Previously, we would research the inventory’s systemic license plate number (LPN),” McDermott explained. “We could narrow it down to a portion or a section of the warehouse where we thought that LPN was, but there was still a lot of ambiguity. So we would send an operator out on a mission to go hunt and find that LPN,” a process that could take a day or two to complete. But the days of scouring the facility for lost pallets are over. With Gather AI, the team can simply search in the dashboard to find the last location where the pallet was scanned.
And about that customer who wanted more frequent inventory counts? Geodis reports that it completed its first quarterly count for the client in half the time it had previously taken, with no overtime needed. “It’s a huge win for us to trim that time down,” McDermott said. “Just two weeks into the new quarter, we were able to have 40% of the warehouse completed.”