Mark Solomon joined DC VELOCITY as senior editor in August 2008, and was promoted to his current position on January 1, 2015. He has spent more than 30 years in the transportation, logistics and supply chain management fields as a journalist and public relations professional. From 1989 to 1994, he worked in Washington as a reporter for the Journal of Commerce, covering the aviation and trucking industries, the Department of Transportation, Congress and the U.S. Supreme Court. Prior to that, he worked for Traffic World for seven years in a similar role. From 1994 to 2008, Mr. Solomon ran Media-Based Solutions, a public relations firm based in Atlanta. He graduated in 1978 with a B.A. in journalism from The American University in Washington, D.C.
For any number of reasons, the image of driverless trucks rumbling down the nation's highways doesn't sit well with many folks. For the nation's railroads, whose intermodal operations do battle each day with truckers for shipper dollars, the notion of autonomous vehicles could be well nigh intolerable.
The rails' competitive aces in the hole have long been superior equipment utilization, a smaller carbon footprint, and more-efficient use of fuel. Over-the-road truckers haul faster and with more flexibility, but those benefits come at a higher cost than using rail. Autonomous trucks could threaten intermodal's advantages, however, by significantly reducing the cost of shipping by truck.
The theory is that over-the-road truckers can use the technology to reduce labor costs, cut greenhouse-gas emissions, and slash insurance premiums if insurers conclude autonomous trucks make for safer operations than a vehicle piloted by a human. Given that labor and fuel alone account for around 70 percent of a typical trucker's operating cost, the potential exists for a meaningful shift in the cost equation between the modes.
ACROSS-THE-BOARD ADJUSTMENTS
If the railroads are worried about the competitive threat posed by autonomous vehicles, they aren't publicly letting on. Of the four rails operating along east-west routes that were contacted, only one, Fort Worth, Texas-based BNSF Railway Inc., offered a comment, saying it is "watching the developments occurring with autonomous vehicles and what their development could mean for our business." Jacksonville, Fla.-based CSX Corp. did not respond to a request for comment, while Omaha, Neb.-based Union Pacific Corp. and Norfolk, Va.-based Norfolk Southern Corp. referred queries to the trade group Association of American Railroads (AAR), which did not reply to a request for comment.
Yet it's hard to imagine the railroads just sitting by. The AAR, a powerful lobbying force, could persuade lawmakers and regulators to delay regulations or to mitigate their impact on the industry. Railroads could cut their labor costs by reducing train crew sizes from two to one or by leveraging investments made in Positive Train Control (PTC) technology—which tells a train where it can safely travel and reinforces that directive by overriding crew decision-making—as a step toward building a fully autonomous train. (PTC technology will be required on all trains by the end of 2018.) Both approaches, though, would move forward over the dead bodies of railroad labor unions.
Foster Finlay, head of the transport practice at consultancy Alix Partners, said rails' intermodal services have improved to the point where they can challenge over-the-road trucks at any level, regardless of how autonomous truck technology evolves. Rails know there isn't much margin for error in intermodal because, unlike carload service, there is no rail monopoly. As a result, they have shed the age-old mindset of "toothpaste tube" service—squeeze it at one end and eventually it will come out the other—to become more service-sensitive and customer-focused, Finlay said. A just-in-time delivery service, or one that's as close to that as is practical for an intermodal network to provide, is "well within reach," Finlay said.
Autonomous trucks will force change to both highway and rail modes, said Craig Dickman, chief executive officer of Breakthrough Fuel, a Green Bay, Wis.-based company that provides fuel management services. For trucks, the potential changes are as obvious as they are profound. For rails, it would mean an end to selling intermodal services based primarily on lower costs. As the scales begin to balance, rails will need to focus on strengthening their customer relationships, becoming more data-driven, and operating more efficiently than they ever have before, Dickman said. Reliability and predictability, which have not always been intermodal's strong suits, will become priorities, he said.
"It won't be a situation where one segment wins and one loses" in a world transitioning to autonomous trucks, he said. "Both segments will change."
TRIALS UNDER WAY
Shippers pay the bills, and some are bullish about autonomous trucks. Ties Soeters, North American vice president of logistics procurement for the Belgian brewery titan Anheuser-Busch InBev, told an industry conference in June that self-driving technologies are poised to deliver across-the-board benefits, most critically when it comes to mitigating the chances of human error, which causes up to 90 percent of all big-rig accidents.
Soeters, whose company was involved in the world's first commercial driverless truck trial last October, may be more aggressive than most logistics executives in embracing the new technology. The question for everyone, especially the railroads, is how many other big shippers feel that way and whether they are just waiting to see how regulators lay out the rules of the road. Soeters said the value of autonomous truck operations would not be fully realized until that happens.
THE DISTANT FUTURE
The use of an autonomous vehicle with no driver—known in federal safety lingo as a "Level 5" operation—is years away, if it ever happens at all. A more feasible near-term scenario is the adoption of a "Level 3" threshold, where a driver turns over control of a vehicle but remains ready to take over its operation should problems with the system arise. Or it could be something less technologically daring such as a driver-assisted platoon system where trucks travel in close formation and communicate electronically to coordinate vehicle speed and braking, technology that platoon supporters say will reduce drag and save fuel.
As it is tentatively envisioned today, platoons would assemble near a highway on-ramp for the tandem move and then disengage at pre-arranged exits for the vehicles to deliver locally. Marc Althen, president of Reading, Pa.-based third-party logistics service provider Penske Logistics, reckons platooning could become a reality within two to three years. Lee Clair, a consultant who has worked extensively with the railroads, said platoon operations beyond 1,000 miles could "strike at the heart" of intermodal's value proposition of cost-effective long-haul services.
Clair said the effect of autonomous trucks on the competitive landscape would first be felt through lower motor carrier insurance premiums as insurers incorporate newfangled safety improvements into their underwriting standards. But Todd Denton, managing director, transportation and logistics, for London-based insurance giant Aon plc, which has long experience in trucking, cautioned against making such a black-and-white assumption. Denton acknowledged that technologies enabling automated braking and collision avoidance are positive developments. But he warned against an overreliance by humans on technology, which could create a new set of safety concerns and liability issues, if a driver in the cab can't react fast enough during the critical seconds before a collision.
An accident involving autonomous trucks could open up a Pandora's Box of liability disputes involving truck manufacturers and deep-pocketed technology providers if it is determined that a system error, not driver error, was the cause, Denton said. What's more, there is a host of unanswered questions as to fault should a cyberattack lead to an accident by causing a truck to malfunction, he said.
For now, there is only one safe assumption: that autonomous truck technology will be ready before many in business and the public are prepared to embrace it. Federal truck safety regulators are just now starting down a long road toward shaping a driverless future. The Federal Motor Carrier Safety Administration (FMCSA), a subagency of the Department of Transportation, has already assigned three task forces to the project, according to Larry Minor, FMCSA's head of policy.
Among the many issues on the table will be whether federal law governing the length of a driver's workday, which includes the hours a driver can be behind the wheel, should be adjusted to account for a driver's effectively becoming a passenger for most of a trip. Again, as the theory goes, the longer a driver can stretch a workday, the more productive that driver can be.
Yet truckers are likely to find labor savings capped if drivers still need to be hired and retained, even if it means just having them seated in the cab. Furthermore, said John Bagileo, a long-time transportation attorney, drivers accompanying autonomous trucks may need to be trained in a new and sophisticated type of roadside maintenance should a system glitch occur far from any mechanic. Mastering that skill set will come at a cost to truckers and drivers alike, Bagileo said.
Penske said today that its facility in Channahon, Illinois, is now fully operational, and is predominantly powered by an onsite photovoltaic (PV) solar system, expected to generate roughly 80% of the building's energy needs at 200 KW capacity. Next, a Grand Rapids, Michigan, location will be also active in the coming months, and Penske's Linden, New Jersey, location is expected to go online in 2025.
And over the coming year, the Pennsylvania-based company will add seven more sites under its power purchase agreement with Sunrock Distributed Generation, retrofitting them with new PV solar systems which are expected to yield a total of roughly 600 KW of renewable energy. Those additional sites are all in California: Fresno, Hayward, La Mirada, National City, Riverside, San Diego, and San Leandro.
On average, four solar panel-powered Penske Truck Leasing facilities will generate an estimated 1-million-kilowatt hours (kWh) of renewable energy annually and will result in an emissions avoidance of 442 metric tons (MT) CO2e, which is equal to powering nearly 90 homes for one year.
"The initiative to install solar systems at our locations is a part of our company's LEED-certified facilities process," Ivet Taneva, Penske’s vice president of environmental affairs, said in a release. "Investing in solar has considerable economic impacts for our operations as well as the environmental benefits of further reducing emissions related to electricity use."
Overall, Penske Truck Leasing operates and maintains more than 437,000 vehicles and serves its customers from nearly 1,000 maintenance facilities and more than 2,500 truck rental locations across North America.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
Supply chains are poised for accelerated adoption of mobile robots and drones as those technologies mature and companies focus on implementing artificial intelligence (AI) and automation across their logistics operations.
That’s according to data from Gartner’s Hype Cycle for Mobile Robots and Drones, released this week. The report shows that several mobile robotics technologies will mature over the next two to five years, and also identifies breakthrough and rising technologies set to have an impact further out.
Gartner’s Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or innovation through five phases of maturity and adoption. Chief supply chain officers can use the research to find robotic solutions that meet their needs, according to Gartner.
Gartner, Inc.
The mobile robotic technologies set to mature over the next two to five years are: collaborative in-aisle picking robots, light-cargo delivery robots, autonomous mobile robots (AMRs) for transport, mobile robotic goods-to-person systems, and robotic cube storage systems.
“As organizations look to further improve logistic operations, support automation and augment humans in various jobs, supply chain leaders have turned to mobile robots to support their strategy,” Dwight Klappich, VP analyst and Gartner fellow with the Gartner Supply Chain practice, said in a statement announcing the findings. “Mobile robots are continuing to evolve, becoming more powerful and practical, thus paving the way for continued technology innovation.”
Technologies that are on the rise include autonomous data collection and inspection technologies, which are expected to deliver benefits over the next five to 10 years. These include solutions like indoor-flying drones, which utilize AI-enabled vision or RFID to help with time-consuming inventory management, inspection, and surveillance tasks. The technology can also alleviate safety concerns that arise in warehouses, such as workers counting inventory in hard-to-reach places.
“Automating labor-intensive tasks can provide notable benefits,” Klappich said. “With AI capabilities increasingly embedded in mobile robots and drones, the potential to function unaided and adapt to environments will make it possible to support a growing number of use cases.”
Humanoid robots—which resemble the human body in shape—are among the technologies in the breakthrough stage, meaning that they are expected to have a transformational effect on supply chains, but their mainstream adoption could take 10 years or more.
“For supply chains with high-volume and predictable processes, humanoid robots have the potential to enhance or supplement the supply chain workforce,” Klappich also said. “However, while the pace of innovation is encouraging, the industry is years away from general-purpose humanoid robots being used in more complex retail and industrial environments.”
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.