Just hours after its 30-hour Prime Day promotional blitz ended, online retail giant Amazon.com Inc. began hitting the media channels with its official recap of the event. In an almost giddy account of the results of promotion, which it termed "the biggest global shopping event in Amazon history," the e-tailer reported that sales on July 10/11 surpassed Black Friday and Cyber Monday, and that more new members joined its Prime subscription service on July 11 than on any other single day in Amazon history.
What that official recap left out, however, was an account of the hijinks that took place behind the scenes. For instance, unless you were a close follower of the company's "Amazon Fulfillment" Twitter feed, you probably missed out on another highlight of Prime Day—the silly costumes worn by warehouse workers to commemorate the event.
In one tweet from an Amazon facility in Ashburn, Va., a burly bearded employee modeled the green tutu and sparkly fairy wings he had slipped on over his neon yellow safety vest before capping off the fashionable ensemble with a bright blue wig.
Another tweet showed a young woman dressed as Quailman, an imaginary superhero from the 1994 animated Nickelodeon TV series "Doug." Posed in classic superhero fashion with fists on her hips, she stood next to an enormous statue of Wonder Woman made from the company's familiar cardboard shipping boxes.
The Twitter feed showed no sign that Amazon founder and CEO Jeff Bezos wore anything more creative than his customary business suit and open-collared shirt. Maybe next year ...
Gartner, Inc.
