Victoria Kickham started her career as a newspaper reporter in the Boston area before moving into B2B journalism. She has covered manufacturing, distribution and supply chain issues for a variety of publications in the industrial and electronics sectors, and now writes about everything from forklift batteries to omnichannel business trends for DC Velocity.
As manufacturing and retail organizations seek to streamline operations, many business leaders are homing in on the loading dock as an area to improve efficiency. After all, the smooth movement of materials throughout a facility begins and ends with efficient loading and unloading, making the dock an ideal place to apply advancing equipment and technology.
The next opportunities in dock efficiency include improving access to trailers, which can eliminate bottlenecks in getting products in and out the door; implementing better safety controls to improve the speed and reliability of dock safety systems; and automating processes throughout the warehouse to alleviate congestion on the loading dock. All of these steps can add up to considerable savings at the point of material transfer. Here's a look at each area.
ENSURE PROPER ACCESS
Walt Swietlik, director of customer relations and sales support for dock equipment maker Rite Hite, says the first step in planning a more efficient dock is making sure you have proper access to the trailers you're loading and unloading—that is, ensuring that your dock is designed for the safe, secure, and efficient transfer of products in and out of the trailers. Although that might sound pretty basic, many operations fall short of that standard.
There can be many reasons for that. As one example, dock doors present a problem in many buildings—especially older ones, where doors may be narrower and shorter than the trailers that are backing into them.
"An overhead door that is too short or too narrow is an instant bottleneck to the proper transfer of product," Swietlik explains. "Along with the efficiency issues come product damage issues and safety concerns."
Building new doors that are taller and wider than the trucks and trailers being serviced eliminates those bottlenecks, allowing for a smoother loading and unloading process. Dock seals and shelters have also improved in recent years, making the installation of new, better-fitting doors even more attractive, Swietlik adds. In the past, enclosures designed to allow full access to trailers did not provide the tightest seal around the dock, he says, allowing heated or cooled air to escape and leaving workers, equipment, and products exposed to the elements. Some companies were hesitant to sacrifice energy efficiency and employee comfort in the name of process efficiency. Today's enclosures offer a better seal, eliminating that trade-off.
"Improvements in [enclosure] technology over the last three to five years have allowed customers to have their cake and eat it too—full access to the backs of trucks and trailers with minimal 'white space' around the door opening and the back of the trucks and trailers," Swietlik says.
MAKE SAFETY A TOP PRIORITY
For many, the next opportunities come from installing faster, more reliable safety equipment.
As technology improves, the steps required to activate loading dock safety systems are reduced. Push-button equipment is a prime example, Swietlik says, as it improves the speed and reliability of safety processes. For example, a hydraulic or push-button dock leveler is activated automatically with the push of a button, in contrast to a mechanical dock leveler that has to be put into place using a chain. He says push-button equipment is fast becoming the norm on loading docks.
The next evolution is interlock or sequence control systems, in which safety measures are mutually dependent—that is, operators can't accomplish B without first accomplishing A. Such technology solves problems that can occur when workers take shortcuts as a way to get the job done faster—for instance, not using a dock lock on smaller loads, figuring that the chances are slim a truck will pull away in the time it takes to unload just a couple of pallets. That sounds appealing until you start compromising safety, which will negate any time savings in the long run.
"Interlocks force a company-specified sequence of operation that, when used on a regular basis, will lead to improved efficiencies," says Swietlik. "For probably 98 percent of clients, that's what they are moving toward. That is what many would consider an efficient dock in today's world."
AUTOMATE FOR SUCCESS
Automation is a buzzword across the industrial spectrum, and for good reason: Automated processes can provide the ultimate in efficiency, safety, and productivity. Today, automated trailer loading—via AGVs (automated guided vehicles) that use laser and sensor technology—is a case in point. AGVs help increase accuracy and reduce staffing requirements because fewer people are needed on the dock. John Clark of Dematic Egemin, a global logistics and material handling systems provider that makes AGVs for truck loading, says trailer loading in particular is gaining more attention from customers that have realized accuracy and efficiency gains from using AGVs elsewhere in the facility.
"Customers are saying, 'We've improved everywhere else, where can we go now?'" says Clark, who is the company's director of marketing. He cautions, however, that automated trailer loading is more complex than processes like automated picking, which means different types of AGVs may be required. For one thing, AGVs used on the loading dock must be more robust, often incorporating a higher level of sensor technology in order to adjust the path of the vehicle into the trailer. They also need to be more durable, as they don't always follow a smooth path but may have to go up and over door plates, for instance. Though it's a different type of machine, efficiency is still the goal.
"Any time you have automation, what you're trying to do is remove human touches," Clark explains. "If you can remove touches within your supply chain, it will increase accuracy and throughput, and provide a more complete solution."
Matthew Butler, director of solution strategy for retail and supply chain solutions company JDA Software Group, emphasizes the need to view automation from an even broader perspective. He points to automated case picking as a way to improve movement through the facility and alleviate congestion on the loading dock.
High-volume case-pick operations such as those found in grocery and retail DCs are a good example. In such environments, automated case picking can produce shipment-ready pallets by anticipating stacking requirements and supporting in-process palletization/wrapping of the case-pick pallets for stability. At a lower cost of entry, Butler says, many companies are looking to leverage well-established voice-activated technologies for this purpose. He adds that augmented reality is an emerging technology that is garnering interest, too—and one that today can drive efficiency and accuracy during picking, but tomorrow may provide more direct instruction during pallet-building.
Automation in all its forms is one of the hottest areas in industrial settings, so it's no surprise the loading dock is benefiting from it as well. And when considered alongside more traditional methods of improving efficiency at the dock, it leaves supply chain managers with myriad opportunities to make headway.
"Companies are constantly looking at where they can [remove costs] next," says Clark. "They need to figure out how to maintain a competitive advantage. This is a good way to do that."
As a contract provider of warehousing, logistics, and supply chain solutions, Geodis often has to provide customized services for clients.
That was the case recently when one of its customers asked Geodis to up its inventory monitoring game—specifically, to begin conducting quarterly cycle counts of the goods it stored at a Geodis site. Trouble was, performing more frequent counts would be something of a burden for the facility, which still conducted inventory counts manually—a process that was tedious and, depending on what else the team needed to accomplish, sometimes required overtime.
So Levallois, France-based Geodis launched a search for a technology solution that would both meet the customer’s demand and make its inventory monitoring more efficient overall, hoping to save time, labor, and money in the process.
SCAN AND DELIVER
Geodis found a solution with Gather AI, a Pittsburgh-based firm that automates inventory monitoring by deploying small drones to fly through a warehouse autonomously scanning pallets and cases. The system’s machine learning (ML) algorithm analyzes the resulting inventory pictures to identify barcodes, lot codes, text, and expiration dates; count boxes; and estimate occupancy, gathering information that warehouse operators need and comparing it with what’s in the warehouse management system (WMS).
Among other benefits, this means employees no longer have to spend long hours doing manual inventory counts with order-picker forklifts. On top of that, the warehouse manager is able to view inventory data in real time from a web dashboard and identify and address inventory exceptions.
But perhaps the biggest benefit of all is the speed at which it all happens. Gather AI’s drones perform those scans up to 15 times faster than traditional methods, the company says. To that point, it notes that before the drones were deployed at the Geodis site, four manual counters could complete approximately 800 counts in a day. By contrast, the drones are able to scan 1,200 locations per day.
FLEXIBLE FLYERS
Although Geodis had a number of options when it came to tech vendors, there were a couple of factors that tipped the odds in Gather AI’s favor, the partners said. One was its close cultural fit with Geodis. “Probably most important during that vetting process was understanding the cultural fit between Geodis and that vendor. We truly wanted to form a relationship with the company we selected,” Geodis Senior Director of Innovation Andy Johnston said in a release.
Speaking to this cultural fit, Johnston added, “Gather AI understood our business, our challenges, and the course of business throughout our day. They trained our personnel to get them comfortable with the technology and provided them with a tool that would truly make their job easier. This is pretty advanced technology, but the Gather AI user interface allowed our staff to see inventory variances intuitively, and they picked it up quickly. This shows me that Gather AI understood what we needed.”
Another factor in Gather AI’s favor was the prospect of a quick and easy deployment: Because the drones can conduct their missions without GPS or Wi-Fi, the supplier would be able to get its solution up and running quickly. In the words of Geodis Industrial Engineer Trent McDermott, “The Gather AI implementation process was efficient. There were no IT infrastructure or layout changes needed, and Gather AI was flexible with the installation to not disrupt peak hours for the operations team.”
QUICK RESULTS
Once the drones were in the air, Geodis saw immediate improvements in cycle counting speed, according to Gather AI. But that wasn’t the only benefit: Geodis was also able to more easily find misplaced pallets.
“Previously, we would research the inventory’s systemic license plate number (LPN),” McDermott explained. “We could narrow it down to a portion or a section of the warehouse where we thought that LPN was, but there was still a lot of ambiguity. So we would send an operator out on a mission to go hunt and find that LPN,” a process that could take a day or two to complete. But the days of scouring the facility for lost pallets are over. With Gather AI, the team can simply search in the dashboard to find the last location where the pallet was scanned.
And about that customer who wanted more frequent inventory counts? Geodis reports that it completed its first quarterly count for the client in half the time it had previously taken, with no overtime needed. “It’s a huge win for us to trim that time down,” McDermott said. “Just two weeks into the new quarter, we were able to have 40% of the warehouse completed.”
The less-than-truckload (LTL) industry moved closer to a revamped freight classification system this week, as the National Motor Freight Traffic Association (NMFTA) continued to spread the word about upcoming changes to the way it helps shippers and carriers determine delivery rates. The NMFTA will publish proposed changes to its National Motor Freight Classification (NMFC) system Thursday, a transition announced last year, and that the organization has termed its “classification reimagination” process.
Businesses throughout the LTL industry will be affected by the changes, as the NMFC is a tool for setting prices that is used daily by transportation providers, trucking fleets, third party logistics service providers (3PLs), and freight brokers.
Representatives from NMFTA were on hand to discuss the changes at the LTL-focused supply chain conference Jump Start 25 in Atlanta this week. The project’s goal is to make what is currently a complex freight classification system easier to understand and “to make the logistics process as frictionless as possible,” NMFTA’s Director of Operations Keith Peterson told attendees during a presentation about the project.
The changes seek to simplify classification by grouping similar items together and assigning most classes based solely on density. Exceptions will be handled separately, adding other characteristics when density alone is not enough to determine an accurate class.
When the updates take effect later this year, shippers may see shifts in the LTL prices they pay to move freight—because the way their freight is classified, and subsequently billed, could change as a result.
NMFTA will publish the proposed changes this Thursday, January 30, in a document called Docket 2025-1. The docket will include more than 90 proposed changes and is open to industry feedback through February 25. NMFTA will follow with a public meeting to review and discuss feedback on March 3. The changes will take effect July 19.
NMFTA has a dedicated website detailing the changes, where industry stakeholders can register to receive bi-weekly updates: https://info.nmfta.org/2025-nmfc-changes.
Trade and transportation groups are congratulating Sean Duffy today for winning confirmation in a U.S. Senate vote to become the country’s next Secretary of Transportation.
Once he’s sworn in, Duffy will become the nation’s 20th person to hold that post, succeeding the recently departed Pete Buttigieg.
Transportation groups quickly called on Duffy to work on continuing the burst of long-overdue infrastructure spending that was a hallmark of the Biden Administration’s passing of the bipartisan infrastructure law, known formally as the Infrastructure Investment and Jobs Act (IIJA).
But according to industry associations such as the Coalition for America’s Gateways and Trade Corridors (CAGTC), federal spending is critical for funding large freight projects that sustain U.S. supply chains. “[Duffy] will direct the Department at an important time, implementing the remaining two years of the Infrastructure Investment and Jobs Act, and charting a course for the next surface transportation reauthorization,” CAGTC Executive Director Elaine Nessle said in a release. “During his confirmation hearing, Secretary Duffy shared the new Administration’s goal to invest in large, durable projects that connect the nation and commerce. CAGTC shares this goal and is eager to work with Secretary Duffy to ensure that nationally and regionally significant freight projects are advanced swiftly and funded robustly.”
A similar message came from the International Foodservice Distributors Association (IFDA). “A safe, efficient, and reliable transportation network is essential to our industry, enabling 33 million cases of food and related products to reach professional kitchens every day. We look forward to working with Secretary Duffy to strengthen America’s transportation infrastructure and workforce to support the safe and seamless movement of ingredients that make meals away from home possible,” IFDA President and CEO Mark S. Allen said in a release.
And the truck drivers’ group the Owner-Operator Independent Drivers Association (OOIDA) likewise called for continued investment in projects like creating new parking spaces for Class 8 trucks. “OOIDA and the 150,000 small business truckers we represent congratulate Secretary Sean Duffy on his confirmation to lead the U.S. Department of Transportation,” OOIDA President Todd Spencer said in a release. “We look forward to continue working with him in advancing the priorities of small business truckers across America, including expanding truck parking, fighting freight fraud, and rolling back burdensome, unnecessary regulations.”
With the new Trump Administration continuing to threaten steep tariffs on Mexico, Canada, and China as early as February 1, supply chain organizations preparing for that economic shock must be prepared to make strategic responses that go beyond either absorbing new costs or passing them on to customers, according to Gartner Inc.
But even as they face what would be the most significant tariff changes proposed in the past 50 years, some enterprises could use the potential market volatility to drive a competitive advantage against their rivals, the analyst group said.
Gartner experts said the risks of acting too early to proposed tariffs—and anticipated countermeasures by trading partners—are as acute as acting too late. Chief supply chain officers (CSCOs) should be projecting ahead to potential countermeasures, escalations and de-escalations as part of their current scenario planning activities.
“CSCOs who anticipate that current tariff volatility will persist for years, rather than months, should also recognize that their business operations will not emerge successful by remaining static or purely on the defensive,” Brian Whitlock, Senior Research Director in Gartner’s supply chain practice, said in a release.
“The long-term winners will reinvent or reinvigorate their business strategies, developing new capabilities that drive competitive advantage. In almost all cases, this will require material business investment and should be a focal point of current scenario planning,” Whitlock said.
Gartner listed five possible pathways for CSCOs and other leaders to consider when faced with new tariff policy changes:
Retire certain products: Tariff volatility will stress some specific products, or even organizations, to a breaking point, so some enterprises may have to accept that worsening geopolitical conditions should force the retirement of that product.
Renovate products to adjust: New tariffs could prompt renovations (adjustments) to products that were overdue, as businesses will need to take a hard look at the viability of raising or absorbing costs in a still price-sensitive environment.
Rebalance: Additional volatility should be factored into future demand planning, as early winners and losers from initial tariff policies must both be prepared for potential countermeasures, policy escalations and de-escalations, and competitor responses.
Reinvent: As tariff volatility persists, some companies should consider investing in new projects in markets that are not impacted or that align with new geopolitical incentives. Others may pivot and repurpose existing facilities to serve local markets.
Reinvigorate: Early winners of announced tariffs should seek opportunities to extend competitive advantages. For example, they could look to expand existing US-based or domestic manufacturing capacity or reposition themselves within the market by lowering their prices to take market share and drive business growth.
By the numbers, global logistics real estate rents declined by 5% last year as market conditions “normalized” after historic growth during the pandemic. After more than a decade overall of consistent growth, the change was driven by rising real estate vacancy rates up in most markets, Prologis said. The three causes for that condition included an influx of new building supply, coupled with positive but subdued demand, and uncertainty about conditions in the economic, financial market, and supply chain sectors.
Together, those factors triggered negative annual rent growth in the U.S. and Europe for the first time since the global financial crisis of 2007-2009, the “Prologis Rent Index Report” said. Still, that dip was smaller than pandemic-driven outperformance, so year-end 2024 market rents were 59% higher in the U.S. and 33% higher in Europe than year-end 2019.
Looking into coming months, Prologis expects moderate recovery in market rents in 2025 and stronger gains in 2026. That eventual recovery in market rents will require constrained supply, high replacement cost rents, and demand for Class A properties, Prologis said. In addition, a stronger demand resurgence—whether prompted by the need to navigate supply chain disruptions or meet the needs of end consumers—should put upward pressure on a broad range of locations and building types.