The forklift industry will be in Washington, D.C., again this spring as members of the Industrial Truck Association (ITA) take part in the organization's fourth annual National Forklift Safety Day. This event, scheduled for June 13 in the nation's capital and across the country, will provide an opportunity for the industry to educate customers, the public, and government officials about the safe use of forklifts and the importance of proper operator training.
Safety is one of Washington, D.C.-based ITA's biggest priorities. The organization, which represents manufacturers of lift trucks, tow tractors, pallet trucks, and automated guided vehicles in North America, promotes international standards for product safety, advances engineering and safety practices, and partners with the Occupational Safety and Health Administration (OSHA) and other safety-focused organizations.
ITA says it hopes National Forklift Safety Day will provide greater awareness of safe practices as well as encourage safer behavior in warehouses, distribution centers, and manufacturing plants. To learn more about the event, we spoke with ITA President Brian Feehan. A longtime industry association executive, he previously worked in the U.S. and Europe for organizations promoting the safe use of liquefied petroleum gas (LPG, usually referred to as propane) for vehicles and other applications. Here's what he had to say.
Q: Tell us about the Industrial Truck Association—what is its mission, and how does the organization's work benefit end users of lift trucks?
A: ITA communicates and collaborates with its members, global industry associations, and a wide range of stakeholders to develop effective programs, resources, and leadership. There are many ways we accomplish this. For example, we are an influential industry voice for standards development and free and fair trade, and we collect and disseminate statistical marketplace information. In regard to safety, ITA advances engineering practices throughout the industry to promote safe products and partners with OSHA to train compliance officers, distribute workplace safety materials, and exchange safety information.
I mentioned statistical information and would like to expand on that. ITA's market intelligence depicts industry trends, helping businesses to recognize the changing needs of the industrial truck industry and get the information, news, and insight they need to support decision-making. The statistical information we provide includes quarterly market estimates, quarterly economic reports, a business trends survey, and world industrial truck statistics.
We've added something new this year that I think your readers will find very interesting. The association recently launched a research initiative to quantify the economic impact we have in the United States. The world-renowned [business consulting firm] Oxford Economics is conducting the study, and we will issue the final report, called "Lifting America: The Economic Impact of Industrial Truck Manufacturers, Distributors, and Dealers," very soon. We're excited about the report and have received some impressive preliminary numbers. For instance, the lift truck industry contributes over $25 billion to U.S. GDP annually, pays over $5 billion in taxes annually, and employs more than 200,000 people. The study also revealed that for every one job in our industry, we create an additional 2.5 jobs.
Q: What is the purpose of National Forklift Safety Day, and has it changed since the program was first launched?
A: National Forklift Safety Day serves as a focal point for manufacturers to highlight the safe use of forklifts and the importance of operator training. It provides an opportunity for the industry to educate customers, the public, and government officials about safe forklift operation.
The program is now in its fourth year, and we're staying focused on reinforcing its message that operator training is a critical component to ensuring safety. Over the past few years, ITA has created additional materials for members to use in local and national events to support National Forklift Safety Day.
Q: What kind of activities do you have planned for National Forklift Safety Day in Washington?
A: We have a busy schedule of activities that will span two days. On Monday, June 12, from 3 to 5 p.m. there will be an educational session that's open to all ITA members and invited guests. Topics will include an update on OSHA policies and ITA's collaboration with the agency, as well as an update on current congressional activity that could affect our members. We'll follow that with a networking reception for attendees. Tuesday morning, June 13—National Forklift Safety Day itself—will feature speakers from industry and government, including elected officials. In the afternoon, members will visit their congressional representatives to convey our message about the critical importance of workplace safety and discuss how elected officials can help to support that.
Q: How will ITA members be recognizing National Forklift Safety Day at the local level?
A: In addition to the Washington, D.C., program, many ITA members further support National Forklift Safety Day by sponsoring events in their communities across the country. Some examples include offering free operator training, distributing safety material, and hosting open houses for current and prospective customers as well as the general public and local officials.
Q: What's the main message ITA would like DC Velocity's readers to take away from National Forklift Safety Day?
A: Thanks to the support of our members, DC Velocity and other industry publications, and our sister associations in the industry, we were able to reach a large audience—more than 60 million people—with our message last year. We plan to do the same this year.
That message is that operator training is a critical component of ensuring safety in the workplace. OSHA's powered industrial truck regulation, which ITA was instrumental in developing nearly 20 years ago, specifies a robust training program that is very effective when employers take it seriously and meet its requirements. It includes classroom training, hands-on instruction, and practical evaluation of the trainee. If there is a theme to the OSHA regulatory requirements, it's that training must be tailored to both the particular work environment and the particular type of equipment the operator will encounter on the job. That means that generic or general training, such as merely watching a video, falls far short of what's required. Unfortunately, one of the most frequently cited OSHA violations involving forklifts is a failure to train the operator adequately. We hope that National Forklift Safety Day will help to improve that compliance picture, because better training and safer operation will benefit every stakeholder, but especially forklift operators and their families.
Let me just finish up by mentioning that National Forklift Safety Day activities in Washington are free and open to anyone interested in attending. Your readers can visit the ITA website at www.indtrk.org/events for hotel information and updates on the program, and to register for the event.
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Logistics real estate developer Prologis today named a new chief executive, saying the company’s current president, Dan Letter, will succeed CEO and co-founder Hamid Moghadam when he steps down in about a year.
After retiring on January 1, 2026, Moghadam will continue as San Francisco-based Prologis’ executive chairman, providing strategic guidance. According to the company, Moghadam co-founded Prologis’ predecessor, AMB Property Corporation, in 1983. Under his leadership, the company grew from a startup to a global leader, with a successful IPO in 1997 and its merger with ProLogis in 2011.
Letter has been with Prologis since 2004, and before being president served as global head of capital deployment, where he had responsibility for the company’s Investment Committee, deployment pipeline management, and multi-market portfolio acquisitions and dispositions.
Irving F. “Bud” Lyons, lead independent director for Prologis’ Board of Directors, said: “We are deeply grateful for Hamid’s transformative leadership. Hamid’s 40-plus-year tenure—starting as an entrepreneurial co-founder and evolving into the CEO of a major public company—is a rare achievement in today’s corporate world. We are confident that Dan is the right leader to guide Prologis in its next chapter, and this transition underscores the strength and continuity of our leadership team.”
The New York-based industrial artificial intelligence (AI) provider Augury has raised $75 million for its process optimization tools for manufacturers, in a deal that values the company at more than $1 billion, the firm said today.
According to Augury, its goal is deliver a new generation of AI solutions that provide the accuracy and reliability manufacturers need to make AI a trusted partner in every phase of the manufacturing process.
The “series F” venture capital round was led by Lightrock, with participation from several of Augury’s existing investors; Insight Partners, Eclipse, and Qumra Capital as well as Schneider Electric Ventures and Qualcomm Ventures. In addition to securing the new funding, Augury also said it has added Elan Greenberg as Chief Operating Officer.
“Augury is at the forefront of digitalizing equipment maintenance with AI-driven solutions that enhance cost efficiency, sustainability performance, and energy savings,” Ashish (Ash) Puri, Partner at Lightrock, said in a release. “Their predictive maintenance technology, boasting 99.9% failure detection accuracy and a 5-20x ROI when deployed at scale, significantly reduces downtime and energy consumption for its blue-chip clients globally, offering a compelling value proposition.”
The money supports the firm’s approach of "Hybrid Autonomous Mobile Robotics (Hybrid AMRs)," which integrate the intelligence of "Autonomous Mobile Robots (AMRs)" with the precision and structure of "Automated Guided Vehicles (AGVs)."
According to Anscer, it supports the acceleration to Industry 4.0 by ensuring that its autonomous solutions seamlessly integrate with customers’ existing infrastructures to help transform material handling and warehouse automation.
Leading the new U.S. office will be Mark Messina, who was named this week as Anscer’s Managing Director & CEO, Americas. He has been tasked with leading the firm’s expansion by bringing its automation solutions to industries such as manufacturing, logistics, retail, food & beverage, and third-party logistics (3PL).
Supply chains continue to deal with a growing volume of returns following the holiday peak season, and 2024 was no exception. Recent survey data from product information management technology company Akeneo showed that 65% of shoppers made holiday returns this year, with most reporting that their experience played a large role in their reason for doing so.
The survey—which included information from more than 1,000 U.S. consumers gathered in January—provides insight into the main reasons consumers return products, generational differences in return and online shopping behaviors, and the steadily growing influence that sustainability has on consumers.
Among the results, 62% of consumers said that having more accurate product information upfront would reduce their likelihood of making a return, and 59% said they had made a return specifically because the online product description was misleading or inaccurate.
And when it comes to making those returns, 65% of respondents said they would prefer to return in-store, if possible, followed by 22% who said they prefer to ship products back.
“This indicates that consumers are gravitating toward the most sustainable option by reducing additional shipping,” the survey authors said in a statement announcing the findings, adding that 68% of respondents said they are aware of the environmental impact of returns, and 39% said the environmental impact factors into their decision to make a return or exchange.
The authors also said that investing in the product experience and providing reliable product data can help brands reduce returns, increase loyalty, and provide the best customer experience possible alongside profitability.
When asked what products they return the most, 60% of respondents said clothing items. Sizing issues were the number one reason for those returns (58%) followed by conflicting or lack of customer reviews (35%). In addition, 34% cited misleading product images and 29% pointed to inaccurate product information online as reasons for returning items.
More than 60% of respondents said that having more reliable information would reduce the likelihood of making a return.
“Whether customers are shopping directly from a brand website or on the hundreds of e-commerce marketplaces available today [such as Amazon, Walmart, etc.] the product experience must remain consistent, complete and accurate to instill brand trust and loyalty,” the authors said.
When you get the chance to automate your distribution center, take it.
That's exactly what leaders at interior design house
Thibaut Design did when they relocated operations from two New Jersey distribution centers (DCs) into a single facility in Charlotte, North Carolina, in 2019. Moving to an "empty shell of a building," as Thibaut's Michael Fechter describes it, was the perfect time to switch from a manual picking system to an automated one—in this case, one that would be driven by voice-directed technology.
"We were 100% paper-based picking in New Jersey," Fechter, the company's vice president of distribution and technology, explained in a
case study published by Voxware last year. "We knew there was a need for automation, and when we moved to Charlotte, we wanted to implement that technology."
Fechter cites Voxware's promise of simple and easy integration, configuration, use, and training as some of the key reasons Thibaut's leaders chose the system. Since implementing the voice technology, the company has streamlined its fulfillment process and can onboard and cross-train warehouse employees in a fraction of the time it used to take back in New Jersey.
And the results speak for themselves.
"We've seen incredible gains [from a] productivity standpoint," Fechter reports. "A 50% increase from pre-implementation to today."
THE NEED FOR SPEED
Thibaut was founded in 1886 and is the oldest operating wallpaper company in the United States, according to Fechter. The company works with a global network of designers, shipping samples of wallpaper and fabrics around the world.
For the design house's warehouse associates, picking, packing, and shipping thousands of samples every day was a cumbersome, labor-intensive process—and one that was prone to inaccuracy. With its paper-based picking system, mispicks were common—Fechter cites a 2% to 5% mispick rate—which necessitated stationing an extra associate at each pack station to check that orders were accurate before they left the facility.
All that has changed since implementing Voxware's Voice Management Suite (VMS) at the Charlotte DC. The system automates the workflow and guides associates through the picking process via a headset, using voice commands. The hands-free, eyes-free solution allows workers to focus on locating and selecting the right item, with no paper-based lists to check or written instructions to follow.
Thibaut also uses the tech provider's analytics tool, VoxPilot, to monitor work progress, check orders, and keep track of incoming work—managers can see what orders are open, what's in process, and what's completed for the day, for example. And it uses VoxTempo, the system's natural language voice recognition (NLVR) solution, to streamline training. The intuitive app whittles training time down to minutes and gets associates up and working fast—and Thibaut hitting minimum productivity targets within hours, according to Fechter.
EXPECTED RESULTS REALIZED
Key benefits of the project include a reduction in mispicks—which have dropped to zero—and the elimination of those extra quality-control measures Thibaut needed in the New Jersey DCs.
"We've gotten to the point where we don't even measure mispicks today—because there are none," Fechter said in the case study. "Having an extra person at a pack station to [check] every order before we pack [it]—that's been eliminated. Not only is the pick right the first time, but [the order] also gets packed and shipped faster than ever before."
The system has increased inventory accuracy as well. According to Fechter, it's now "well over 99.9%."