The forklift industry will be in Washington, D.C., again this spring as members of the Industrial Truck Association (ITA) take part in the organization's fourth annual National Forklift Safety Day. This event, scheduled for June 13 in the nation's capital and across the country, will provide an opportunity for the industry to educate customers, the public, and government officials about the safe use of forklifts and the importance of proper operator training.
Safety is one of Washington, D.C.-based ITA's biggest priorities. The organization, which represents manufacturers of lift trucks, tow tractors, pallet trucks, and automated guided vehicles in North America, promotes international standards for product safety, advances engineering and safety practices, and partners with the Occupational Safety and Health Administration (OSHA) and other safety-focused organizations.
ITA says it hopes National Forklift Safety Day will provide greater awareness of safe practices as well as encourage safer behavior in warehouses, distribution centers, and manufacturing plants. To learn more about the event, we spoke with ITA President Brian Feehan. A longtime industry association executive, he previously worked in the U.S. and Europe for organizations promoting the safe use of liquefied petroleum gas (LPG, usually referred to as propane) for vehicles and other applications. Here's what he had to say.
Q: Tell us about the Industrial Truck Association—what is its mission, and how does the organization's work benefit end users of lift trucks?
A: ITA communicates and collaborates with its members, global industry associations, and a wide range of stakeholders to develop effective programs, resources, and leadership. There are many ways we accomplish this. For example, we are an influential industry voice for standards development and free and fair trade, and we collect and disseminate statistical marketplace information. In regard to safety, ITA advances engineering practices throughout the industry to promote safe products and partners with OSHA to train compliance officers, distribute workplace safety materials, and exchange safety information.
I mentioned statistical information and would like to expand on that. ITA's market intelligence depicts industry trends, helping businesses to recognize the changing needs of the industrial truck industry and get the information, news, and insight they need to support decision-making. The statistical information we provide includes quarterly market estimates, quarterly economic reports, a business trends survey, and world industrial truck statistics.
We've added something new this year that I think your readers will find very interesting. The association recently launched a research initiative to quantify the economic impact we have in the United States. The world-renowned [business consulting firm] Oxford Economics is conducting the study, and we will issue the final report, called "Lifting America: The Economic Impact of Industrial Truck Manufacturers, Distributors, and Dealers," very soon. We're excited about the report and have received some impressive preliminary numbers. For instance, the lift truck industry contributes over $25 billion to U.S. GDP annually, pays over $5 billion in taxes annually, and employs more than 200,000 people. The study also revealed that for every one job in our industry, we create an additional 2.5 jobs.
Q: What is the purpose of National Forklift Safety Day, and has it changed since the program was first launched?
A: National Forklift Safety Day serves as a focal point for manufacturers to highlight the safe use of forklifts and the importance of operator training. It provides an opportunity for the industry to educate customers, the public, and government officials about safe forklift operation.
The program is now in its fourth year, and we're staying focused on reinforcing its message that operator training is a critical component to ensuring safety. Over the past few years, ITA has created additional materials for members to use in local and national events to support National Forklift Safety Day.
Q: What kind of activities do you have planned for National Forklift Safety Day in Washington?
A: We have a busy schedule of activities that will span two days. On Monday, June 12, from 3 to 5 p.m. there will be an educational session that's open to all ITA members and invited guests. Topics will include an update on OSHA policies and ITA's collaboration with the agency, as well as an update on current congressional activity that could affect our members. We'll follow that with a networking reception for attendees. Tuesday morning, June 13—National Forklift Safety Day itself—will feature speakers from industry and government, including elected officials. In the afternoon, members will visit their congressional representatives to convey our message about the critical importance of workplace safety and discuss how elected officials can help to support that.
Q: How will ITA members be recognizing National Forklift Safety Day at the local level?
A: In addition to the Washington, D.C., program, many ITA members further support National Forklift Safety Day by sponsoring events in their communities across the country. Some examples include offering free operator training, distributing safety material, and hosting open houses for current and prospective customers as well as the general public and local officials.
Q: What's the main message ITA would like DC Velocity's readers to take away from National Forklift Safety Day?
A: Thanks to the support of our members, DC Velocity and other industry publications, and our sister associations in the industry, we were able to reach a large audience—more than 60 million people—with our message last year. We plan to do the same this year.
That message is that operator training is a critical component of ensuring safety in the workplace. OSHA's powered industrial truck regulation, which ITA was instrumental in developing nearly 20 years ago, specifies a robust training program that is very effective when employers take it seriously and meet its requirements. It includes classroom training, hands-on instruction, and practical evaluation of the trainee. If there is a theme to the OSHA regulatory requirements, it's that training must be tailored to both the particular work environment and the particular type of equipment the operator will encounter on the job. That means that generic or general training, such as merely watching a video, falls far short of what's required. Unfortunately, one of the most frequently cited OSHA violations involving forklifts is a failure to train the operator adequately. We hope that National Forklift Safety Day will help to improve that compliance picture, because better training and safer operation will benefit every stakeholder, but especially forklift operators and their families.
Let me just finish up by mentioning that National Forklift Safety Day activities in Washington are free and open to anyone interested in attending. Your readers can visit the ITA website at www.indtrk.org/events for hotel information and updates on the program, and to register for the event.
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Congestion on U.S. highways is costing the trucking industry big, according to research from the American Transportation Research Institute (ATRI), released today.
The group found that traffic congestion on U.S. highways added $108.8 billion in costs to the trucking industry in 2022, a record high. The information comes from ATRI’s Cost of Congestion study, which is part of the organization’s ongoing highway performance measurement research.
Total hours of congestion fell slightly compared to 2021 due to softening freight market conditions, but the cost of operating a truck increased at a much higher rate, according to the research. As a result, the overall cost of congestion increased by 15% year-over-year—a level equivalent to more than 430,000 commercial truck drivers sitting idle for one work year and an average cost of $7,588 for every registered combination truck.
The analysis also identified metropolitan delays and related impacts, showing that the top 10 most-congested states each experienced added costs of more than $8 billion. That list was led by Texas, at $9.17 billion in added costs; California, at $8.77 billion; and Florida, $8.44 billion. Rounding out the top 10 list were New York, Georgia, New Jersey, Illinois, Pennsylvania, Louisiana, and Tennessee. Combined, the top 10 states account for more than half of the trucking industry’s congestion costs nationwide—52%, according to the research.
The metro areas with the highest congestion costs include New York City, $6.68 billion; Miami, $3.2 billion; and Chicago, $3.14 billion.
ATRI’s analysis also found that the trucking industry wasted more than 6.4 billion gallons of diesel fuel in 2022 due to congestion, resulting in additional fuel costs of $32.1 billion.
ATRI used a combination of data sources, including its truck GPS database and Operational Costs study benchmarks, to calculate the impacts of trucking delays on major U.S. roadways.
There’s a photo from 1971 that John Kent, professor of supply chain management at the University of Arkansas, likes to show. It’s of a shaggy-haired 18-year-old named Glenn Cowan grinning at three-time world table tennis champion Zhuang Zedong, while holding a silk tapestry Zhuang had just given him. Cowan was a member of the U.S. table tennis team who participated in the 1971 World Table Tennis Championships in Nagoya, Japan. Story has it that one morning, he overslept and missed his bus to the tournament and had to hitch a ride with the Chinese national team and met and connected with Zhuang.
Cowan and Zhuang’s interaction led to an invitation for the U.S. team to visit China. At the time, the two countries were just beginning to emerge from a 20-year period of decidedly frosty relations, strict travel bans, and trade restrictions. The highly publicized trip signaled a willingness on both sides to renew relations and launched the term “pingpong diplomacy.”
Kent, who is a senior fellow at the George H. W. Bush Foundation for U.S.-China Relations, believes the photograph is a good reminder that some 50-odd years ago, the economies of the United States and China were not as tightly interwoven as they are today. At the time, the Nixon administration was looking to form closer political and economic ties between the two countries in hopes of reducing chances of future conflict (and to weaken alliances among Communist countries).
The signals coming out of Washington and Beijing are now, of course, much different than they were in the early 1970s. Instead of advocating for better relations, political rhetoric focuses on the need for the U.S. to “decouple” from China. Both Republicans and Democrats have warned that the U.S. economy is too dependent on goods manufactured in China. They see this dependency as a threat to economic strength, American jobs, supply chain resiliency, and national security.
Supply chain professionals, however, know that extricating ourselves from our reliance on Chinese manufacturing is easier said than done. Many pundits push for a “China + 1” strategy, where companies diversify their manufacturing and sourcing options beyond China. But in reality, that “plus one” is often a Chinese company operating in a different country or a non-Chinese manufacturer that is still heavily dependent on material or subcomponents made in China.
This is the problem when supply chain decisions are made on a global scale without input from supply chain professionals. In an article in the Arkansas Democrat-Gazette, Kent argues that, “The discussions on supply chains mainly take place between government officials who typically bring many other competing issues and agendas to the table. Corporate entities—the individuals and companies directly impacted by supply chains—tend to be under-represented in the conversation.”
Kent is a proponent of what he calls “supply chain diplomacy,” where experts from academia and industry from the U.S. and China work collaboratively to create better, more efficient global supply chains. Take, for example, the “Peace Beans” project that Kent is involved with. This project, jointly formed by Zhejiang University and the Bush China Foundation, proposes balancing supply chains by exporting soybeans from Arkansas to tofu producers in China’s Yunnan province, and, in return, importing coffee beans grown in Yunnan to coffee roasters in Arkansas. Kent believes the operation could even use the same transportation equipment.
The benefits of working collaboratively—instead of continuing to build friction in the supply chain through tariffs and adversarial relationships—are numerous, according to Kent and his colleagues. They believe it would be much better if the two major world economies worked together on issues like global inflation, climate change, and artificial intelligence.
And such relations could play a significant role in strengthening world peace, particularly in light of ongoing tensions over Taiwan. Because, as Kent writes, “The 19th-century idea that ‘When goods don’t cross borders, soldiers will’ is as true today as ever. Perhaps more so.”
Hyster-Yale Materials Handling today announced its plans to fulfill the domestic manufacturing requirements of the Build America, Buy America (BABA) Act for certain portions of its lineup of forklift trucks and container handling equipment.
That means the Greenville, North Carolina-based company now plans to expand its existing American manufacturing with a targeted set of high-capacity models, including electric options, that align with the needs of infrastructure projects subject to BABA requirements. The company’s plans include determining the optimal production location in the United States, strategically expanding sourcing agreements to meet local material requirements, and further developing electric power options for high-capacity equipment.
As a part of the 2021 Infrastructure Investment and Jobs Act, the BABA Act aims to increase the use of American-made materials in federally funded infrastructure projects across the U.S., Hyster-Yale says. It was enacted as part of a broader effort to boost domestic manufacturing and economic growth, and mandates that federal dollars allocated to infrastructure – such as roads, bridges, ports and public transit systems – must prioritize materials produced in the USA, including critical items like steel, iron and various construction materials.
Hyster-Yale’s footprint in the U.S. is spread across 10 locations, including three manufacturing facilities.
“Our leadership is fully invested in meeting the needs of businesses that require BABA-compliant material handling solutions,” Tony Salgado, Hyster-Yale’s chief operating officer, said in a release. “We are working to partner with our key domestic suppliers, as well as identifying how best to leverage our own American manufacturing footprint to deliver a competitive solution for our customers and stakeholders. But beyond mere compliance, and in line with the many areas of our business where we are evolving to better support our customers, our commitment remains steadfast. We are dedicated to delivering industry-leading standards in design, durability and performance — qualities that have become synonymous with our brands worldwide and that our customers have come to rely on and expect.”
In a separate move, the U.S. Environmental Protection Agency (EPA) also gave its approval for the state to advance its Heavy-Duty Omnibus Rule, which is crafted to significantly reduce smog-forming nitrogen oxide (NOx) emissions from new heavy-duty, diesel-powered trucks.
Both rules are intended to deliver health benefits to California citizens affected by vehicle pollution, according to the environmental group Earthjustice. If the state gets federal approval for the final steps to become law, the rules mean that cars on the road in California will largely be zero-emissions a generation from now in the 2050s, accounting for the average vehicle lifespan of vehicles with internal combustion engine (ICE) power sold before that 2035 date.
“This might read like checking a bureaucratic box, but EPA’s approval is a critical step forward in protecting our lungs from pollution and our wallets from the expenses of combustion fuels,” Paul Cort, director of Earthjustice’s Right To Zero campaign, said in a release. “The gradual shift in car sales to zero-emissions models will cut smog and household costs while growing California’s clean energy workforce. Cutting truck pollution will help clear our skies of smog. EPA should now approve the remaining authorization requests from California to allow the state to clean its air and protect its residents.”
However, the truck drivers' industry group Owner-Operator Independent Drivers Association (OOIDA) pushed back against the federal decision allowing the Omnibus Low-NOx rule to advance. "The Omnibus Low-NOx waiver for California calls into question the policymaking process under the Biden administration's EPA. Purposefully injecting uncertainty into a $588 billion American industry is bad for our economy and makes no meaningful progress towards purported environmental goals," (OOIDA) President Todd Spencer said in a release. "EPA's credibility outside of radical environmental circles would have been better served by working with regulated industries rather than ramming through last-minute special interest favors. We look forward to working with the Trump administration's EPA in good faith towards achievable environmental outcomes.”
Editor's note:This article was revised on December 18 to add reaction from OOIDA.
A Canadian startup that provides AI-powered logistics solutions has gained $5.5 million in seed funding to support its concept of creating a digital platform for global trade, according to Toronto-based Starboard.
The round was led by Eclipse, with participation from previous backers Garuda Ventures and Everywhere Ventures. The firm says it will use its new backing to expand its engineering team in Toronto and accelerate its AI-driven product development to simplify supply chain complexities.
According to Starboard, the logistics industry is under immense pressure to adapt to the growing complexity of global trade, which has hit recent hurdles such as the strike at U.S. east and gulf coast ports. That situation calls for innovative solutions to streamline operations and reduce costs for operators.
As a potential solution, Starboard offers its flagship product, which it defines as an AI-based transportation management system (TMS) and rate management system that helps mid-sized freight forwarders operate more efficiently and win more business. More broadly, Starboard says it is building the virtual infrastructure for global trade, allowing freight companies to leverage AI and machine learning to optimize operations such as processing shipments in real time, reconciling invoices, and following up on payments.
"This investment is a pivotal step in our mission to unlock the power of AI for our customers," said Sumeet Trehan, Co-Founder and CEO of Starboard. "Global trade has long been plagued by inefficiencies that drive up costs and reduce competitiveness. Our platform is designed to empower SMB freight forwarders—the backbone of more than $20 trillion in global trade and $1 trillion in logistics spend—with the tools they need to thrive in this complex ecosystem."