The forklift industry will be in Washington, D.C., again this spring as members of the Industrial Truck Association (ITA) take part in the organization's fourth annual National Forklift Safety Day. This event, scheduled for June 13 in the nation's capital and across the country, will provide an opportunity for the industry to educate customers, the public, and government officials about the safe use of forklifts and the importance of proper operator training.
Safety is one of Washington, D.C.-based ITA's biggest priorities. The organization, which represents manufacturers of lift trucks, tow tractors, pallet trucks, and automated guided vehicles in North America, promotes international standards for product safety, advances engineering and safety practices, and partners with the Occupational Safety and Health Administration (OSHA) and other safety-focused organizations.
ITA says it hopes National Forklift Safety Day will provide greater awareness of safe practices as well as encourage safer behavior in warehouses, distribution centers, and manufacturing plants. To learn more about the event, we spoke with ITA President Brian Feehan. A longtime industry association executive, he previously worked in the U.S. and Europe for organizations promoting the safe use of liquefied petroleum gas (LPG, usually referred to as propane) for vehicles and other applications. Here's what he had to say.
Q: Tell us about the Industrial Truck Association—what is its mission, and how does the organization's work benefit end users of lift trucks?
A: ITA communicates and collaborates with its members, global industry associations, and a wide range of stakeholders to develop effective programs, resources, and leadership. There are many ways we accomplish this. For example, we are an influential industry voice for standards development and free and fair trade, and we collect and disseminate statistical marketplace information. In regard to safety, ITA advances engineering practices throughout the industry to promote safe products and partners with OSHA to train compliance officers, distribute workplace safety materials, and exchange safety information.
I mentioned statistical information and would like to expand on that. ITA's market intelligence depicts industry trends, helping businesses to recognize the changing needs of the industrial truck industry and get the information, news, and insight they need to support decision-making. The statistical information we provide includes quarterly market estimates, quarterly economic reports, a business trends survey, and world industrial truck statistics.
We've added something new this year that I think your readers will find very interesting. The association recently launched a research initiative to quantify the economic impact we have in the United States. The world-renowned [business consulting firm] Oxford Economics is conducting the study, and we will issue the final report, called "Lifting America: The Economic Impact of Industrial Truck Manufacturers, Distributors, and Dealers," very soon. We're excited about the report and have received some impressive preliminary numbers. For instance, the lift truck industry contributes over $25 billion to U.S. GDP annually, pays over $5 billion in taxes annually, and employs more than 200,000 people. The study also revealed that for every one job in our industry, we create an additional 2.5 jobs.
Q: What is the purpose of National Forklift Safety Day, and has it changed since the program was first launched?
A: National Forklift Safety Day serves as a focal point for manufacturers to highlight the safe use of forklifts and the importance of operator training. It provides an opportunity for the industry to educate customers, the public, and government officials about safe forklift operation.
The program is now in its fourth year, and we're staying focused on reinforcing its message that operator training is a critical component to ensuring safety. Over the past few years, ITA has created additional materials for members to use in local and national events to support National Forklift Safety Day.
Q: What kind of activities do you have planned for National Forklift Safety Day in Washington?
A: We have a busy schedule of activities that will span two days. On Monday, June 12, from 3 to 5 p.m. there will be an educational session that's open to all ITA members and invited guests. Topics will include an update on OSHA policies and ITA's collaboration with the agency, as well as an update on current congressional activity that could affect our members. We'll follow that with a networking reception for attendees. Tuesday morning, June 13—National Forklift Safety Day itself—will feature speakers from industry and government, including elected officials. In the afternoon, members will visit their congressional representatives to convey our message about the critical importance of workplace safety and discuss how elected officials can help to support that.
Q: How will ITA members be recognizing National Forklift Safety Day at the local level?
A: In addition to the Washington, D.C., program, many ITA members further support National Forklift Safety Day by sponsoring events in their communities across the country. Some examples include offering free operator training, distributing safety material, and hosting open houses for current and prospective customers as well as the general public and local officials.
Q: What's the main message ITA would like DC Velocity's readers to take away from National Forklift Safety Day?
A: Thanks to the support of our members, DC Velocity and other industry publications, and our sister associations in the industry, we were able to reach a large audience—more than 60 million people—with our message last year. We plan to do the same this year.
That message is that operator training is a critical component of ensuring safety in the workplace. OSHA's powered industrial truck regulation, which ITA was instrumental in developing nearly 20 years ago, specifies a robust training program that is very effective when employers take it seriously and meet its requirements. It includes classroom training, hands-on instruction, and practical evaluation of the trainee. If there is a theme to the OSHA regulatory requirements, it's that training must be tailored to both the particular work environment and the particular type of equipment the operator will encounter on the job. That means that generic or general training, such as merely watching a video, falls far short of what's required. Unfortunately, one of the most frequently cited OSHA violations involving forklifts is a failure to train the operator adequately. We hope that National Forklift Safety Day will help to improve that compliance picture, because better training and safer operation will benefit every stakeholder, but especially forklift operators and their families.
Let me just finish up by mentioning that National Forklift Safety Day activities in Washington are free and open to anyone interested in attending. Your readers can visit the ITA website at www.indtrk.org/events for hotel information and updates on the program, and to register for the event.
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Penske said today that its facility in Channahon, Illinois, is now fully operational, and is predominantly powered by an onsite photovoltaic (PV) solar system, expected to generate roughly 80% of the building's energy needs at 200 KW capacity. Next, a Grand Rapids, Michigan, location will be also active in the coming months, and Penske's Linden, New Jersey, location is expected to go online in 2025.
And over the coming year, the Pennsylvania-based company will add seven more sites under its power purchase agreement with Sunrock Distributed Generation, retrofitting them with new PV solar systems which are expected to yield a total of roughly 600 KW of renewable energy. Those additional sites are all in California: Fresno, Hayward, La Mirada, National City, Riverside, San Diego, and San Leandro.
On average, four solar panel-powered Penske Truck Leasing facilities will generate an estimated 1-million-kilowatt hours (kWh) of renewable energy annually and will result in an emissions avoidance of 442 metric tons (MT) CO2e, which is equal to powering nearly 90 homes for one year.
"The initiative to install solar systems at our locations is a part of our company's LEED-certified facilities process," Ivet Taneva, Penske’s vice president of environmental affairs, said in a release. "Investing in solar has considerable economic impacts for our operations as well as the environmental benefits of further reducing emissions related to electricity use."
Overall, Penske Truck Leasing operates and maintains more than 437,000 vehicles and serves its customers from nearly 1,000 maintenance facilities and more than 2,500 truck rental locations across North America.
That challenge is one of the reasons that fewer shoppers overall are satisfied with their shopping experiences lately, Lincolnshire, Illinois-based Zebra said in its “17th Annual Global Shopper Study.”th Annual Global Shopper Study.” While 85% of shoppers last year were satisfied with both the in-store and online experiences, only 81% in 2024 are satisfied with the in-store experience and just 79% with online shopping.
In response, most retailers (78%) say they are investing in technology tools that can help both frontline workers and those watching operations from behind the scenes to minimize theft and loss, Zebra said.
Just 38% of retailers currently use AI-based prescriptive analytics for loss prevention, but a much larger 50% say they plan to use it in the next 1-3 years. That was followed by self-checkout cameras and sensors (45%), computer vision (46%), and RFID tags and readers (42%) that are planned for use within the next three years, specifically for loss prevention.
Those strategies could help improve the brick and mortar shopping experience, since 78% of shoppers say it’s annoying when products are locked up or secured within cases. Adding to that frustration is that it’s hard to find an associate while shopping in stores these days, according to 70% of consumers. In response, some just walk out; one in five shoppers has left a store without getting what they needed because a retail associate wasn’t available to help, an increase over the past two years.
The survey also identified additional frustrations faced by retailers and associates:
challenges with offering easy options for click-and-collect or returns, despite high shopper demand for them
the struggle to confirm current inventory and pricing
lingering labor shortages and increasing loss incidents, even as shoppers return to stores
“Many retailers are laying the groundwork to build a modern store experience,” Matt Guiste, Global Retail Technology Strategist, Zebra Technologies, said in a release. “They are investing in mobile and intelligent automation technologies to help inform operational decisions and enable associates to do the things that keep shoppers happy.”
The survey was administered online by Azure Knowledge Corporation and included 4,200 adult shoppers (age 18+), decision-makers, and associates, who replied to questions about the topics of shopper experience, device and technology usage, and delivery and fulfillment in store and online.
Supply chains are poised for accelerated adoption of mobile robots and drones as those technologies mature and companies focus on implementing artificial intelligence (AI) and automation across their logistics operations.
That’s according to data from Gartner’s Hype Cycle for Mobile Robots and Drones, released this week. The report shows that several mobile robotics technologies will mature over the next two to five years, and also identifies breakthrough and rising technologies set to have an impact further out.
Gartner’s Hype Cycle is a graphical depiction of a common pattern that arises with each new technology or innovation through five phases of maturity and adoption. Chief supply chain officers can use the research to find robotic solutions that meet their needs, according to Gartner.
Gartner, Inc.
The mobile robotic technologies set to mature over the next two to five years are: collaborative in-aisle picking robots, light-cargo delivery robots, autonomous mobile robots (AMRs) for transport, mobile robotic goods-to-person systems, and robotic cube storage systems.
“As organizations look to further improve logistic operations, support automation and augment humans in various jobs, supply chain leaders have turned to mobile robots to support their strategy,” Dwight Klappich, VP analyst and Gartner fellow with the Gartner Supply Chain practice, said in a statement announcing the findings. “Mobile robots are continuing to evolve, becoming more powerful and practical, thus paving the way for continued technology innovation.”
Technologies that are on the rise include autonomous data collection and inspection technologies, which are expected to deliver benefits over the next five to 10 years. These include solutions like indoor-flying drones, which utilize AI-enabled vision or RFID to help with time-consuming inventory management, inspection, and surveillance tasks. The technology can also alleviate safety concerns that arise in warehouses, such as workers counting inventory in hard-to-reach places.
“Automating labor-intensive tasks can provide notable benefits,” Klappich said. “With AI capabilities increasingly embedded in mobile robots and drones, the potential to function unaided and adapt to environments will make it possible to support a growing number of use cases.”
Humanoid robots—which resemble the human body in shape—are among the technologies in the breakthrough stage, meaning that they are expected to have a transformational effect on supply chains, but their mainstream adoption could take 10 years or more.
“For supply chains with high-volume and predictable processes, humanoid robots have the potential to enhance or supplement the supply chain workforce,” Klappich also said. “However, while the pace of innovation is encouraging, the industry is years away from general-purpose humanoid robots being used in more complex retail and industrial environments.”
An eight-year veteran of the Georgia company, Hakala will begin his new role on January 1, when the current CEO, Tero Peltomäki, will retire after a long and noteworthy career, continuing as a member of the board of directors, Cimcorp said.
According to Hakala, automation is an inevitable course in Cimcorp’s core sectors, and the company’s end-to-end capabilities will be crucial for clients’ success. In the past, both the tire and grocery retail industries have automated individual machines and parts of their operations. In recent years, automation has spread throughout the facilities, as companies want to be able to see their entire operation with one look, utilize analytics, optimize processes, and lead with data.
“Cimcorp has always grown by starting small in the new business segments. We’ve created one solution first, and as we’ve gained more knowledge of our clients’ challenges, we have been able to expand,” Hakala said in a release. “In every phase, we aim to bring our experience to the table and even challenge the client’s initial perspective. We are interested in what our client does and how it could be done better and more efficiently.”
Although many shoppers will
return to physical stores this holiday season, online shopping remains a driving force behind peak-season shipping challenges, especially when it comes to the last mile. Consumers still want fast, free shipping if they can get it—without any delays or disruptions to their holiday deliveries.
One disruptor that gets a lot of headlines this time of year is package theft—committed by so-called “porch pirates.” These are thieves who snatch parcels from front stairs, side porches, and driveways in neighborhoods across the country. The problem adds up to billions of dollars in stolen merchandise each year—not to mention headaches for shippers, parcel delivery companies, and, of course, consumers.
Given the scope of the problem, it’s no wonder online shoppers are worried about it—especially during holiday season. In its annual report on package theft trends, released in October, the
security-focused research and product review firm Security.org found that:
17% of Americans had a package stolen in the past three months, with the typical stolen parcel worth about $50. Some 44% said they’d had a package taken at some point in their life.
Package thieves poached more than $8 billion in merchandise over the past year.
18% of adults said they’d had a package stolen that contained a gift for someone else.
Ahead of the holiday season, 88% of adults said they were worried about theft of online purchases, with more than a quarter saying they were “extremely” or “very” concerned.
But it doesn’t have to be that way. There are some low-tech steps consumers can take to help guard against porch piracy along with some high-tech logistics-focused innovations in the pipeline that can protect deliveries in the last mile. First, some common-sense advice on avoiding package theft from the Security.org research:
Install a doorbell camera, which is a relatively low-cost deterrent.
Bring packages inside promptly or arrange to have them delivered to a secure location if no one will be at home.
Consider using click-and-collect options when possible.
If the retailer allows you to specify delivery-time windows, consider doing so to avoid having packages sit outside for extended periods.
These steps may sound basic, but they are by no means a given: Fewer than half of Americans consider the timing of deliveries, less than a third have a doorbell camera, and nearly one-fifth take no precautions to prevent package theft, according to the research.
Tech vendors are stepping up to help. One example is
Arrive AI, which develops smart mailboxes for last-mile delivery and pickup. The company says its Mailbox-as-a-Service (MaaS) platform will revolutionize the last mile by building a network of parcel-storage boxes that can be accessed by people, drones, or robots. In a nutshell: Packages are placed into a weatherproof box via drone, robot, driverless carrier, or traditional delivery method—and no one other than the rightful owner can access it.
Although the platform is still in development, the company already offers solutions for business clients looking to secure high-value deliveries and sensitive shipments. The health-care industry is one example: Arrive AI offers secure drone delivery of medical supplies, prescriptions, lab samples, and the like to hospitals and other health-care facilities. The platform provides real-time tracking, chain-of-custody controls, and theft-prevention features. Arrive is conducting short-term deployments between logistics companies and health-care partners now, according to a company spokesperson.
The MaaS solution has a pretty high cool factor. And the common-sense best practices just seem like solid advice. Maybe combining both is the key to a more secure last mile—during peak shipping season and throughout the year as well.